Web Ecommerce Solutions

    

Tips to Create Videos for Your Ecommerce Marketing Efforts

Video marketing has become an effective marketing tool for online businesses, particularly ecommerce. No matter what product you intend to promote, video marketing can work to your advantage in many ways.

Ecommerce Video Marketing

There are many platforms for video marketing that can give you the audience you seek (e.g. YouTube, Vimeo, etc.) You therefore need to employ the right strategies that will help you create video content of great viral potential. The following tips are useful for creation of effective marketing videos which will certainly help you realize maximum benefits.

Choose a good video title

A good, keyword-relevant video title will help the video to show up in search engine results, thus pulling powerful traffic to your website. Additionally, a great title grabs a viewer's attention making him/her interested in watching the video and eventually buying the product or service. When you post your videos to YouTube or other social sites, the title of the videos will determine a person's decision on whether to watch it or browse on. The title should therefore be catchy yet relevant to the video content and SEO keyword targets.

Feature only compelling and relevant content

When creating a marketing video, you should think about your ideal viewer and what he/she considers valuable. A video which teaches the viewer "how to" do or get something are very powerful because they give the viewer great value while showcasing your knowledge and skills hence presenting you as an expert in the field. Quality content is key for a continuous growth of your ecommerce brand. You should also make sure that you keep your videos short because your viewers will lose attention if your videos are too long no matter how good the content is.

Include URL to your website in the video description

When editing your video (whether the video itself or the YouTube description, ensure that you insert a text box which displays your ecommerce website address. This is important especially if you intend to market your business in other online platforms. This is a great way of increasing exposure for your business especially to viewers who have no idea of your business. Your URL's should be clickable so as to transform views into clicks and sales.

Be creative while developing your videos

Find a creative way of telling your viewers the ecommerce products and services you offer. This can be done by including some creative graphics which help you communicate your message in the best way. Ensure that your videos answer the most important questions your viewers may have concerning your product or service. You can also tell a compelling story to your viewers and bring out a lesson at the end.

Use the videos for branding

For ecommerce branding purposes, include your company logo strategically in your marketing video. You can have the logo displayed throughout the video, or during some key times in the video.

Give reviews, recommendations, and testimonials

Customers usually value the recommendations of their peers concerning a certain product or service. You should therefore include endorsements of your product or service especially from individuals who your customers look up to. You can also look for credible executives who are bold enough to sell your product in the best way possible.

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Advanced Ecommerce SEO Strategies for 2015

Ecommerce StrategyWith the influx of competition, basic ecommerce SEO marketing strategies no longer cut it. You’ll need to be ahead of the competition and introduce new ecommerce SEO and digital marketing techniques that will help your business stand out.

If you’re currently looking for ways to make your mark and progress the visibility of your ecommerce site, check out these advanced ecommerce SEO strategies for 2015.

Schema Markup

Schema Markup is essentially a microdata that makes it easier for search engines to understand what your content means. For example, the word “Sarah Collins” appears in the article – but for the search engine, this is just a random set of words with absolutely no meaning.

Schema Markup makes it possible for the search engine to identify Sarah Collins as the author of the article by placing the right microdata in the code. Now, whenever a search is made from the words “Sarah Collins”, it becomes easier for the search engine to crawl through your site and identify the important words.

Simply put, using Schema Markup helps increase your visibility online. It's far from being a "magical" fix on your ecommerce SEO strategy, but be aware that when combined with proper optimization techniques, schema can help you stand out from the crowd.

More on Schema can be found on Schema.org – and you’ll be glad to know that this project is actually collaboration between Yahoo, Google, and Bing.

Content Marketing Strategy

Content marketing is the use of articles, videos, images, and even audio to reach out to your market. In the old day, the basic concept for content marketing is simply: to create something the market finds useful/entertaining.

Today though, content marketing strategy is the buzzword in the SEO community. This is simply a documented, step-by-step plan, on what you plan to say and how you plan to say it. Your strategy should contribute towards a common whole and should include the following components: (1) business plan for innovation, (2) content mapping, (3) persona development of the target market, (4) brand story, and (5) business plan for content marketing.

More great SEO-driven content marketing strategies can be found at the ContentMarketingInstitute.com.

Ironing the Technical and Creative Team

When it comes to content, the typical flow is that the creative team works on the job first and when they’re done, the technical team swoops in and optimizes the system. This is a fairly good process – but you have to understand that the two teams sometimes do not meet eye to eye.

So how do you solve this problem? It’s a good idea to find an overlap between the two – don’t divide the team but rather, help each one find a common ground in the process of their work. This makes it easier for each one to create and optimize content for SEO with a common goal kept top of mind.

If you outsource your technical ecommerce SEO services then you'll want to ensure that there is good communication between this party and the creative team.

Invest in Mobile

This seems pretty basic, but the fact is that businesses aren’t paying as much attention to mobile as they need to. Remember: there’s wireless internet now, and the number of mobile phones in use are marginally larger than computers.

If you haven't heard already, Google has plans to roll-out a mobile search ranking factor that will diminish the rankings of non-mobile-friendly websites. In short, this new mobile friendly ranking signal can have a tremendous impact on your ecommerce site's rankings in Google mobile search. As a result, one of your advanced SEO strategies for 2015 therefore should involve mobile site optimization – specifically, mobile SEO.

Share SEO Information

Lastly, give your internet marketing teams the chance to bond, swap information, and learn from each other. Remember: they’re aiming for the same goal so it makes sense that they’d share information and use each other’s data to achieve results. For example, there’s SEO and PPC. The two might approach marketing in a completely different way, but you’ll find that SEO can supply PPC with invaluable information and vice versa. Ultimately, good synergy between your team will results in successful ecommerce SEO marketing strategies that win in 2015.

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Custom Tank Top Ecommerce Solutions by TheNeonSouth.com

TheNeonSouth.com should be your first stop if your group needs an on-trend, custom tank top design. From watermelon pink to ice blue, they have over 20 colors to choose from, and they also offer three styles of super comfy, quality tank styles. Designing the perfect custom tank top for your next event, class trip, club, sorority or fraternity is a simple and fun task with TheNeonSouth.com's easy to use design studio.

You don't need to install or download any software to get started designing custom tank tops. Just visit TheNeonSouth.com, pick the style and color tank top that you want, play around with the text and design, and you'll be ready to order. Their ready-to-order designs feature catchy southern sayings with a modern twist and stylish color combos. They also have a special selection of city-centric designs in their festival shop, so you can show off where you're from.

Custom Tank Tops for Sororities & Fraternities

Sororities and fraternities will find a ton of designs in the studio gallery that can be customized just for them -- and, yes, it's all officially licensed. If you want to make sure you're looking good before Greek Week, spring break, holiday parties, or your sorority or fraternity's next charity event, you can't go wrong with a custom tank top from TheNeonSouth.com.

Should you want to design unique custom tank tops that aren't readily available in their studio gallery, TheNeonSouth.com can create one just for your sorority or fraternity.

TheNeonSouth.com apparently loves sororities and fraternities, but they've got plenty of designs for everyone else, too. Their design studio gallery has a good selection of options for those who haven't pledged, and they welcome requests for custom designs. TheNeonSouth.com's custom tank top designs are unique and edgy, and would make a great alternative to the shirts normally seen at reunions, birthday parties, and other group events.

Low Order Minimum on Custom Tank Tops

Want to order, but don't need a ton of tanks? Unlike some providers of custom tank tops on the web TheNeonSouth.com has a low order minimum of 20 for most of their tank tops, which is perfect for smaller groups, birthday parties, and reunions. If you need a custom design for your tank tops, just send a quote request and TheNeonSouth.com will get back to you within an hour during regular business hours.

They'll create a design for your tank tops and send a custom design proof within 24 hours so that you can get your order in a hurry. Best of all? TheNeonSouth.com includes your custom-made, amazing design with your order at no additional cost. If you're ordering for a group whose members want to pay for their tank tops separately, just let them know and TheNeonSouth.com will set up a link for each person to pay for their purchase individually.

Awesome Customer Service & Support

TheNeonSouth.com aims to make outfitting you with the perfect custom tank top a breeze, and they completely stand by their products and design services. Your custom order is guaranteed to be just how you want it, and they're not afraid to admit when they've made a mistake. It's rare that they don't nail the perfect design, but if your order isn't correct, they will fix it at absolutely no additional cost. Rest easy, and know that you'll be thrilled with your tank tops from The Neon South

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