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The New Rules of SEO Copywriting for 2013

Many people are under the impression that on-page SEO centers on repetitive keyword inclusion in a webpages copy, or text. The underlying thesis that the more times you can cram a keyword on a page, the better chances it will rank.

This form of SEO copywriting was the practice back in 1999 when Google was a rising star. But now think about it. Couldn't anyone optimize their website with some old school keyword stuffing? Google's search engine algorithm has drastically changed since that time.

The Evolution of SEO Copywriting

Although it's still important to establish some level of keyword relevancy on a page, having too high of a keyword density is actually counterintuitive.

Not only is overly keyword-stuffed web copy difficult to read and understand (diminishing the integrity of the webpage,) but too high keyword density is a risk of penalization from "Panda," a Google search engine algorithm update that specifically targets websites that are overly keyword optimized.

It's now more than ever that your web copy focuses on your visitors, and not so much on your keyword targets. When a user lands on your website, your main objective should be to convert the user in some sort of way. The copy of your website will have a pivotal role in converting users while shaping the image, tone, and perception of your brand's web presence.

Some tips for SEO copywriting are:

* Only include your primary keyword target once in the page title and meta description * For pages with a lot of copy, try to use a variety of H1's, H2's and H3's to organize ideas and the page structure * Use strong tags to make emphasis for users, not just to make keyword more pronounced * Use keyword density tools to ensure your not exceeding a very high 4-5% keyword density on your pages

It's important to maintain the integrity of your website's copy and only include keywords when it makes logical sense. The fact of the matter is, on-page keyword usage only accounts for approximately 15% of Google's search engine ranking algorithm. Most of the ranking factors stem from off-site variables such as link popularity and social signals. These elements offer the greatest influence on a website's keyword rankings.

For this reason, don't obsess about on-page keyword density. Rather, focus more on producing excellent content that your visitors will appreciate.

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Re-define Your Company's SEO Practices with Co-occurrence

SEO Co-occurrenceSearch marketing professionals and SEO companies must know very well the importance of link anchor text. This is because Google is up to the neck for sites that do not have natural keyword optimized text. This includes both outbound as well as inbound links.

When it comes to SEO, it is important that you keep it natural when it comes to the content on your website. You may find it hard to get content that is required. This is because of being busy our lacking topics. This is where a search engine optimization company comes in. The million dollar question is how to come up with relevant keyword when you have to maintain natural anchor text.

Co-occurrence Explained by a True SEO Expert

It is also important that you know the premise of occurrence. This will help you in getting great search engine content for your website. So how does co-occurrence help in having great content? Co-occurrence started back in 2012. It was Rand Fishkin who mentioned it while doing a Whiteboard Friday presentation. He mentioned a number of websites that did not have the best content.

He tries to prove that these websites were ranked highly with competitive keywords. However, these websites were still ranking highly in search engines. The thing is that these websites had anchor text that was not keyword optimized. This is a new way in which Google can recognize the websites.

What could have led to these websites to rank highly? Co-occurrence is what happened. This is when a number of words that surround a link make it popular. For instance, if the articles mention mobile phones about six times in one paragraph. This will make it look like a keyword that is relevant. This is because of the co-occurrence of that phrase. It will make your website search engine friendly.

Re-defining SEO Best Practices

If you want to re-define your SEO best practices, then it is important that you keep co-occurrence at the top of your list. This will ensure the effectiveness of your website. When it comes to Search engine optimization; it is important that you get an expert who will provide you with great content.

It is becoming survival of the fittest for the websites that are competing for rankings via SEO. It is only those companies that meet the standards needed by Google that will emerge on top.

There are different ways that you can use for your website to rank highly in Google search engines. Co-occurrence is a new method that is used by smart SEO companies. You should make sure that you adopt the most used method so that you can get visitors to your website.

This is the next big thing. Co-occurrence is a language that Google can easily understand. It is all that you need if you want to rank highly. Manipulating anchor text is now gaining a lot of popularity when it comes to improving search engines. However, one thing that you have to keep in mind is that you should always target your audience when writing content. This will ensure that you get a lot of visitors on a daily basis.

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