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4 Landing Page Mistakes That Ecommerce Marketers Need to Avoid

Ecommerce Landing PagesFor any ecommerce business to get a competitive edge, it needs smart strategies that work. When unveiling an email marketing campaign or PPC campaign tat demands the use of landing pages, thoughtful consideration must be applied to ensure quality results.

The common problems that arise when using landing pages is making dumb mistakes that doom the entire strategy. So in this article, we share four common landing page mistakes that many ecommerce marketers make.

Unnecessary Information That Deters Prospects

No one doubts that potential customers love to hate junk content. That is, content that takes them through several cycles before they actually get what they want. Thus it is a must to take into account what the consumer is specifically seeking and meet their needs immediately.

The best way optimize your ecommerce landing pages is to avoid offering too many options for visitor to click away from your specific conversion path. Eleminate useless content, ditch navigation links that might send them off the conversion path, and be concise and actionable with text, images, and graphics.

Make the Conversion Path Appealing

Even though this may not work for every product, there must be a solution way forward. If you refer a customer to another page, if he/she finds crap, there will be no more proceedings. The best trick is to maintain shorter steps and one will get the psyche to read further and there comes the lead.

Giving Irrelevant Information in the Landing Pages

Unlike mentioned above, avoiding crucial information may not get the visitors converting to your request. You need to entice them with compelling insights that will call for their choice to read more. No matter what you are selling, there must be a clear way of expressing the idea that will make them want more and more.

Not Testing and Revamping Landing Pages

If no testing is done, there is no doubt that improvement will also halt. The idea here is simple; if an ecomerce marketer or advertiser goes by this mistake, then ongoing disasters are destined to happen.

PPC landing pages for ecommerce need to be tested consistently otherwise they will be jeopardizing the overall success of the campaign. For instance if your ecommerce PPC landing pages are converting well, it is not time that you should bask in glory, but instead you should consider doing more improvements for better results.

All in all, the trick and tip is to avoid these landing page mistakes by continuously working on concepts and its conversion elements over and over. Doing this will enhance each and every landing page for the purpose of better ecommerce sales potential and conversion rates.

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3 Ecommerce PPC Ad Copywriting Tips for Greater Conversions

Ecommerce PPC Ad CopyFor success in ecommerce PPC advertising, it’s important to write great ad copy that are up-to-date and interesting to stay ahead of the ever changing consumer needs, and seasons. What you do with your ad copy can determine the end results.

Well-written ads attract attention and helps answer your potential users' questions. Writing great ads (and keeping them up-to-date with evolving user needs) can significantly help improve conversation rates.

Many people go online to look for the best deals and offers on products. Studies show that 5-6 out of 10 people do most of their shopping online. Online shopping especially during the holidays is a big deal. For success marketing your products online, you have to use every optimization tool you know of to increase conversion rate. This includes writing better ad copy.

Characteristics of Great Ad Copy

In almost any context of ecommerce PPC advertising, good ad copy:

  • is unique and original to the user and the pitch being made
  • addresses evolving shopper needs
  • mentions product improvements and seasonality
  • adapts to the ever changing ad platforms (i.e. dynamic keyword insertion, etc.)

To create great ads that attract attention and increases conversion rate, you have to go beyond and above in your ad creation. Your ecommerce PPC ads need to convince potential consumes why they should choose your product over your competitor’s. With this in mind let’s look at how to write Ads that evokes positive consumer feelings and response and essentially improves conversion rates.

3 PPC Ad Copywriting Tips for Greater Conversions

1. Make your ad all about the consumer - The online space is crowded with different products, brands, suppliers and online marketers. A single search on products in your niche gives potential consumers hundreds of options to choose from, how then can you make your ad stand out from the rest? The answer is to focus your ads on your consumer.

Use you, you’re, your to maintain consumer focus. For instance instead of writing how to lose weight with ABC, optimize the ad to read how you can lose weight using ABC. Maintaining a user focus when writing your ecommerce PPC ad copy can help increase your conversion rate with up to 65%.

2. Highlighting Consumer Benefits vs. Product Features - Customers have thousands of products to choose from and want to choose a product that meets their needs the best. To attract attention, write an Ad that highlights how a potential customer will benefit from your product, your Ad should tell the consumer the problem it will solve if they choose to buy it. Your consumer will readily move on to your competitor if they have to figure out how your product features will help them in real life

3. Satisfy potential user’s needs – Consumers prefer investing in products that satisfy their needs, not just wants. A need signifies something necessary, while a want is something you can do without. Use need in your ad copy to show the consumer that your product isn’t just something they want, but something they need. Fulfilling your potential user needs in your ad copy can significantly increase the conversion rate. 

How you write great copy can either make or break your online marketing campaigns. Make the product about the consumer, highlight product advantages instead of features, and needs vs. wants to rouse consumer interest and to increase the conversion rate. You will reap immensely from writing great ad copy to promote your products online.

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