Web Ecommerce Solutions

    

5 Tips to Create a SEO-friendly Content Strategy in 2014

GoogleEach and every time Google updates it search engine algorithm, the content of your website comes into sharp focus. A site that values its clients and seeks to offer valuable content must strive to remain relevant and top quality at all times. The major changes by Google are bound to affect any SEO-focused content strategy and are all contained in the three major algorithm updates over the past couple years: Panda, Penguin and Hummingbird.

These mechanisms are all geared towards better ensuring the quality and relevancy of the content contained in a website. To help ensure you adopt an SEO-friendly content strategy for 2014, below are some key considerations to stand by.

Avoid Duplicate Content

This falls directly under the Panda domain. Because the internet is awash with sites that produce tons of useless, low quality content; Google through Panda checks on content that’s been duplicated. It is thus important to stay clear from such tactics and strive to develop your own uniquely written articles all the time. If you have to engage the services of an article writer, make sure you use legit writers.

It is also important to provide unique Meta descriptions and requisite page titles for all your webpages and articles. Because at times you may have to duplicate some pages, ensure you use resources such as the robots.txt file to hide such pages from Google.

Include Enough Text-based Content

This also concerns the mechanisms adopted by Panda. Previously, there were sites that would thrive in having short, keyword rich articles that did not make any sense to the user at all but would attract lots of traffic. With Panda around, one must keep articles relatively long and well detailed; in the process ensuring that the contents of an article add value to the reader. Having rich media content such as relevant images and videos is also recommended. Such non textual content should also be formatted appropriately so as to be seen easily by search engines.

In case you have pages that are meant for interaction purposes, avoid the temptation of leaving them without content. Ensure all your pages have some relevant content at all times for the best SEO results. It is also worth noting that content should be updated frequently so as to provide users with up-to date information.

Never Stuff Keywords in Content

Penguin was developed to detect and deter web spam. Previously, some sites would stuff their content with relevant keywords so as to manipulate Google rankings. To avoid having on-page SEO problems regarding keywords, one should always strive to use descriptive page titles rather than listing keywords in the page titles. If you are using Meta descriptions, use them appropriately for call to action activities rather than filling them with your associated keywords.

If you have to use alt tags of images, make sure you don’t use stand alone keywords; make a point of using only a descriptive alt tag when necessary. There is also a tendency to overuse the H1 tag, as much as it is ok to fit keywords into these tags, don’t get them into every subtitle or page; that will be considered keyword stuffing.

Do Thorough Keyword Research

To make your site and content Hummingbird friendly is by thoroughly researching your chosen keywords and getting their associated synonyms and other co-occurring terminologies. This is because through Hummingbird, Google not only searches for content based on Keywords but also uses other theme related terms to get associated and relevant sites.

To get the search terms, Google will consider words that are synonymous with your chosen keyword. To help you get these terms, one should try and search for the keyword using Google; then take note of the acronyms and other different spellings that appear after the search. Tools such as Google Analytics and Webmaster Tools can help you get appropriate synonyms for your chosen SEO keyword targets.

Cover All Keyword Query Types

Hummingbird assumes and defines all searches or queries made on the internet to be either informational (where a user seeks to get some general information), Navigational (where a user is looking for a certain site) or Transactional (where a user wants to run a particular transaction).

When creating content for your site, it is important to develop content that covers each of the above mentioned queries. You can achieve this by finding out the most common conversational phrases clients are bound to use when searching for your content or service and using most of them appropriately within your content.

continue...

Earn Links Organically With a User-Focused Content Strategy

Content StrategyBloggers and website owners know too well the importance of quality content. Actually, the value derived from your site by users is largely determined by the content, other factors come later.

Creating user-focused content will help your website earn organic links as well as helping your online business thrive. Getting to know exactly what your users want can be an uphill task. The tips below (segmented into two parts) will help you develop content that will not only help retain current users but attract potential clients as well.

Part I: Know exactly what your audience like

Figuring how exactly what resonantes with your target audience is vital to the health of your content strategy. Extracting this information can not only fuel a link earning content strategy, but also ignite aspects of your SEO strategy. Below are a few ways in which you can learn more about your audience.

Talk to your clients

Remember without engaging your users you will never ever learn more on their tastes and preferences. After posting something on your site ask them questions concerning that particular topic. Also, your system should allow users to leave their phone numbers and email addresses when making comments. This way you can contact them later and have a more personal conversation or even send them mails.

Note that communicating to clients is very important in establishing long-term relationships and even building trust. Clients will always feel how much you value them and be very honest with you.

Conduct background research

Usually when you post content, users will comment, like and even share that information. Be very keen and take track of these responses. When you talk to users they will tell you what interests but you can only know the truth after presenting that content.

Get to know the number of tweets and Facebook shares a particular post gave you. For example if you post an article an article about traveling tips and another about health, look at the response you get for both. If the article on health issues elicits more reaction, then your users are more concerned about their health and not traveling.

Note that these are judgments made from simply observing what happens. Dig deep into what makes users value another topic and not the other.

Study the trends in social media

Social media is important to the success of any online marketing and SEO strategy. As such, study what happens on social media very carefully. People may not be reading or sharing your content not because it lacks value but due to the language and style of content. Learn to use the jargon that is appropriate for either twitter or Facebook at that given time. Also do not limit yourself to Twitter and Facebook use sites as LinkedIn and Pinterest as well.

Be efficient with alerts and RSS feeds

Sometimes you might be committed and rarely have time to follow up on current news. Using Google and Talkwalker alerts will save you time. Set up alerts depending on your niche, that way you will be notified whenever something important comes up.

Part I: Develop content that resonates with your audience

Once you established the means for which you can generate ideas, now comes the harder part of actually putting those ideas in motion. Below are a few tips to help direction your efforts with the right intentions.

Work hard to retain your current customers

As much as you are looking to expand your client base, never ignore existing clients. It is important that your current clients or users remain loyal. Be creative and craft ways of rewarding loyal customers. For example you can offer those discounts, incentives, free shipping and coupons. This way they will feel appreciated, make repeated purchases and refer others.

Create content that targets your niche

If you operate a local American travel website, the content might interest someone from Europe who is interested in visiting America. Therefore develop your content to cater for that particular area but make it appealing to others also. As such, you will get numerous links that are from both within and without.

Think locally and act globally

Creating a natural content strategy that favors your local audience is not a bad idea. However, in order to attract more users develop something that can be consumed by people of diverse cultures.

For example, if you own a website that advises on health matters in your region, you can design the content to suit anyone. Health is diverse and problems related to health are common in most parts of the world. As a hint you can have a list of as many health facilities as possible and let users search the ones closer to them. If you liaise with the health facilities, then you can agree on commission rates for each referral.

The most important thing in link earning is to know what your users want. After that you can develop tailor made content to specifically meet their needs. Remember the importance of social media in expanding your customer base. Also note that there is no standard formula when it come s to natural link building, just use the mentioned tips and a little creativity.

continue...

Recent Posts

  • Why Branding May Be The Best SEO Strategy
    In 2016, digital marketing has completely come... read more
  • SEO Intelligence: Top Google Search Engine Ranking Factors
    Smart businesses know that SEO and achieving h... read more
  • What You Should Know Before Investing in SEO Services
    For every business moving forward with SEO se... read more
  • PPC Optimization Tips for Using Negative Keywords
    There are times when your PPC advertising cam... read more
  • How to Pinpoint Industry Influencers on Social Media Sites
    Social media is now playing a major role in t... read more

Blog Tags

Ecommerce Resources

Ecommerce Times

Ecommerce news and information about E-marketing, social media, and more.

Ecommerce Site Audits by Click Centric SEO

Company offering SEO and Internet Marketing services for Ecommerce Websites.

SEO-friendly Website Design

Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.

Google Maps Optimization & Marketing

Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Web Presence Optimization Strategy Guide

Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.

Best Practices of Backlink Building

A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.

Righteous Business Blog

Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.

Website Optimization Company

More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.

SEO Copywriting Blog

Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.

Pay Per Click Optimization Strategies

Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.

Choosing an Optimization Company

This is a great article on what to consider when shopping for a SEO specialist or website optimization company.

Local Traverse City SEO Guide

The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business

Ecommerce SEO Services

Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.

Small Business Ecommerce Tips

This is a  great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths. 

Sweet Tumblr on Website Optimization

Awesome blog that shares tips, strategies, and resources on SEO and website optimization

SEO Tips for Ecommerce Sites Blog

A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

All Things SEO Blog

Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.