Valuable, reader-focused content is paramount when it comes to SEO for ecommerce sites. Long gone are the days of writing keyword stuffed content to obtain better rankings. Now, content must be good. And I mean really good.
In 2011, when Google released its algorithm update called Panda, many sites were penalized for having overly keyword-stuffed content. In other words, they had too rich a keyword density on targeted phrases. This release has underscored the immense importance of creating quality content.
But what's more than just creating good content, is producing exceptional content that people will value and share. This, my friends, is the true way to improve your ecommerce SEO efforts.
In a nutshell, great content can become very popular on the web in minimal time. And when online content gets popular, it often is linked to (or earns backlinks.) This is called "link bait."
So if we write a stellar article that gets a ton of popularity (and backlinks,) that article becomes more authoritative, and thus the outbound links in the article (some of which may point to our money sites) will offer more power, or "link juice."
In addition to publishing phenomenal content, we must also share the content through a more social approach. With Google+ being a social platform that's integrated with search, the content marketing approach to better SEO is even more essential.
Although the 'backlink' currently holds the greatest authority in producing high rankings in Google, the socially oriented "+1" is beginning to make an impact. In fact, there have been numerous studies that show webpages with more Google +1's often rank higher than those with less or no +1's.
With respect to Panda (as well as Google's Peguin which targets over-optimized backlinks) this little +1 is momentous game-changer for SEO's.
My theory is that Google's +1 is quality control measure for its search engine rankings. Think about it. What better way for Google to overcome poor quality (yet highly optimized) pages holding top keyword rankings?
The answer: by slowly diminishing the authority of backlinks and increasing the power of +1's in determining the search engine results. The pages that have more +1's are more socially accepted and righteously approved by real people.
Backlinks will still have an influence, but over the next couple years as Google+ begins to grow, integrating socially-focused content marketing into your ecommerce SEO will be a must.
So the major focus for ecommerce SEO agencies is to start producing quality, relevant content that speaks directly to your target market. Some ideas include:
* Start a blog and write posts that inform readers of the features and benefits of products that you sell
* Create videos of product reviews or highlights and optimized those videos for SEO
* Build a sub-domain for your ecommerce site that emphasizes education about your industry or the products that you offer
Just remember, content creation is a big piece of the pie, but so is social promotion of your content. Be sure to establish accounts on primary social media platforms like Google+, Facebook, StumbleUpon, YouTube, and Twitter, to name a few. These platforms will help the spread and sharing of your content.continue...
No matter what type of ecommerce business you run, if you are seeking to increase your web presence then you probably know the potential that search engine optimization (SEO) has to offer.
A common misconception that people have about SEO is that the content of your website must include many instances of you keyword target in the copy, as well as select off-page SEO element. However, the tables have turned in SEO.
Now your content must be of top quality, with the intention to inform and educate your visitors. The truth of the matter is that the content of your ecommerce website must convert the visitor after they landed on the page. This also known as conversion rate optimization, and it's a critical element of website optimization.
So how can you scribe superior content while ensuring that it's search engine optimized?
The first main point to keep in mind is empathy. Empathy is putting yourself in the shoes of your target visitor and understanding what motives he or she has when visiting your website. Knowing the common perspective of your ecommerce marketing will help you tailor effective content that helps to convert users.
It is however important to include your keyword targets, respectively, for successful search engine optimization. Therefore, it can be quite easy to lose track of your readers while you are trying to ensure that you are including the right terms and phrasing.
Relax. Nowadays keyword density is not that important, so long as you use your keyword targets a few times in the body copy, as well as the page title and meta data. Just write naturally and include your keyword targets when they make sense.
So what are some of the tips that you can use when it comes to keeping your readers in mind?
1. Be brief. Do not let your content ramble on. Instead, let it comprise of short paragraphs that will take a short time to read.
2. Use headings and sub titles. Break up the content with headings and sub topics so that the reader can scheme through and get a general idea of what the content is about.
3. Have a call to action. It is not merely about filling up the website with creative and fresh content, you should also request a call to action from the readers so that they can buy your products.
4. You should keep in mind that the main aim of website optimization is not simply to get higher search rankings and boost traffic. The main aim is to try and convert this traffic into sales so as to boost your business’s profits. A website that is not interactive or one that is not user friendly will not be able to accomplish this.
5. Be selective with keywords. Keywords are vital for search engine optimization. If you would like your site to be relevant, the content it has should contain the keywords people are searching for. However, do not overstuff the content with keywords. Too many keywords and placing them without any regard to the continuity of the content will raise flags within the search engine and could result in your website being banned. Let the keywords flow naturally.
6. Explain what your business entails. You cannot sell products or services if your target demographic does not understand what they are buying. Be explicit as possible about what your business is about even including your vision as well as mission statement. The more your target audience understands about you, the higher the chances they will trust you enough to buy your products.
To learn more about balancing content with SEO and other social elements, visit this page from our Illinois SEO writers.continue...
The practices of search engine optimization (SEO) are constantly changing. One thing that's evident is that ecommerce SEO in 2013 is going to focus on establishing meaningful connections. The ecommerce stores that will thrive in SEO will have strong social communities backed by brand loyalty and credibility.
Less important will be link building strategies and keyword optimized content. Rather, your 2013 ecommerce SEO strategy will need to focus on basic marketing principles. In short, this approach to ecommerce SEO will center on social media engagement and quality content.
To get you started on your 2013 SEO plan, below we offer five tips that will be essential ingredients for a powerful strategy.
Your 2013 ecommerce SEO strategy must definitely focus on quality content marketing. But what is more than simply writing articles and blog posts is producing rich content like videos, slideshows, and infographics. Exploit your creativity (along with your market research) and develop a sound content marketing strategy that's well-aligned with your target audience and in-house capabilities.
SEO is changing to become more like traditional marketing. The best insights you can earn for your ecommerce SEO strategy will center on learning about your target audience and what motivates them to take action. This will include the types of social media networks they're using, the keywords they're searching, and the main purpose for their connection with your brand.
There's no doubt that social media engagement is going to have a significant impact on your 2013 SEO strategy. One social media platform that you must take into consideration is Google Plus. Google Plus will soon have more of an impact on the organic search engine results. Thus, you and your ecommerce marketing team will want to create and verify the company's Google Plus page.
The content of your ecommerce website should be assessed when revising your SEO strategy. To generate great content, get a strong sense of the perception and motives of your target market. Ask yourself questions like: what type of content is going to appeal to my audience the most? You may also want to consider aspects like the website's design and layout to ensure it's up-to-date and attractive.
Relevant blogs play a massive role in generating quality link popularity for ecommerce SEO. By building connections for guest blogging, you can create contextually relevant links back to your website that will have incredible SEO value. Take some time to reach out to related businesses and brands that have blogs on their websites, even if their focus is slightly different. The idea is to get creative and find ways to make you content valuable for your off-page SEO efforts.
You have a couple months to start building you ecommerce SEO strategy for 2013 so your planning should begin now. We hope these tips and insights will steer your planning in the direction for successful ecommerce SEO campaign.continue...
The practice of landing page optimization centers on improving the conversion potential of your paid search advertising traffic. The focus is to direct the attention of your visitors so that they are more compelled to complete your conversion goal.
Whether you conversion goal is a sale or a sign-up, there are several universal techniques you can employ for landing page optimization. Below we share with you seven tips to maximize the performance of your landing pages.
The opportunities to exploit various forms of media for a website are constantly evolving. As a result, can explore various forms of rich media to optimize your landing pages. Taking advantage of videos can be a great way to bolster visitor attention without requiring them to read a bunch of copy. Images and graphics are also a powerful way to maximize your landing page's conversion potential.
Most people think that their website's homepage is the best landing page for their paid search advertising. In most cases, a homepage is far too broad to meet user expectations. Not only is the content too broad but the homepage typically contains too many options and snippets of information. Landing pages need to be highly focused and dedicated per ad campaign or ad group.
Create a variety of landing pages that are dedicated to multi-audience users. This practice is commonly known as traffic segmentation and it's usually applied to PPC campaigns that anticipate a number of different audience types. The creation of segmented landing pages may be best inspired by research and interpreting Analytics data.
Stunning headlines are what get heads turning and users engaged. Writing a superb title or headline will be the primary factor to attract and sustain the attention of a visitor. While writing a headline, keep in mind that it should be focused, and elicit curiosity in the user to the point of reading it.
Avoid distracting your visitors with complex navigation links and opportunities to explore other pages of your website. Maintain the focus of you landing pages by eliminating extra options that can deter the achievement of your conversion goals. The approach behind landing page design should direct users to the point of interest that got them clicking on the ad in the first place.
Ensure that your unique selling propositions (USP's, like free shipping, buyer incentives, etc) stand out from in the content. Differentiate your business from you competitors and emphasize to your target visitor why they should be buying from you, and not them.
You can create an Internet buzz through social media if your landing page is an item that can be easily shared. Social media sites such as Twitter and Facebook can rapidly spread the buzz around. However, it has to be an item that represents something personalized and humane rather than the usual spam on the Internet.
Do you have any landing page optimization tips that you'd like to share? Let us know in the comments section below!continue...
Many people are under the impression that on-page SEO centers on repetitive keyword inclusion in a webpages copy, or text. The underlying thesis that the more times you can cram a keyword on a page, the better chances it will rank.
This form of SEO copywriting was the practice back in 1999 when Google was a rising star. But now think about it. Couldn't anyone optimize their website with some old school keyword stuffing? Google's search engine algorithm has drastically changed since that time.
Although it's still important to establish some level of keyword relevancy on a page, having too high of a keyword density is actually counterintuitive.
Not only is overly keyword-stuffed web copy difficult to read and understand (diminishing the integrity of the webpage,) but too high keyword density is a risk of penalization from "Panda," a Google search engine algorithm update that specifically targets websites that are overly keyword optimized.
It's now more than ever that your web copy focuses on your visitors, and not so much on your keyword targets. When a user lands on your website, your main objective should be to convert the user in some sort of way. The copy of your website will have a pivotal role in converting users while shaping the image, tone, and perception of your brand's web presence.
Some tips for SEO copywriting are:
* Only include your primary keyword target once in the page title and meta description * For pages with a lot of copy, try to use a variety of H1's, H2's and H3's to organize ideas and the page structure * Use strong tags to make emphasis for users, not just to make keyword more pronounced * Use keyword density tools to ensure your not exceeding a very high 4-5% keyword density on your pages
It's important to maintain the integrity of your website's copy and only include keywords when it makes logical sense. The fact of the matter is, on-page keyword usage only accounts for approximately 15% of Google's search engine ranking algorithm. Most of the ranking factors stem from off-site variables such as link popularity and social signals. These elements offer the greatest influence on a website's keyword rankings.
For this reason, don't obsess about on-page keyword density. Rather, focus more on producing excellent content that your visitors will appreciate.continue...
The search landscape for most keywords is getting competitive with every passing day. Thousands of companies and people are trying to optimize their website to get high ranking in search engines.
However, the process of "website optimization" is not all about keyword optimization and building backlinks. It's also about creating a cohesive web presence that offers exceptional user value and brand credibility.
You need to be really innovative and have to think outside the box to get maximum potental for your website. If you are looking for profession and dependable way to optimize your website, you should be aware of the four indicators that define solid website optimization.
The search engine algorithm of Google is ever changing. The most important element that has profound impact on keyword ranking is social media like Facebook Likes, Google Plus One, Twitter Tweets, LinkedIn Shares etc. So it is very important that you go for social media marketing for your website.
It would be wiser to incorporate social sharing icons on the content that you are sharing with users. Social media optimization has a very deep impact on SEO and it will definitely help you get the top rankings provided you use this service in the correct manner.
One of the best ways for website optimization is developing high quality content on various topics and issues for the users concerned. Content creation is still the king in SEO and you cannot deny it. The only thing that is changing is the context and application of content and nothing else.
Creating rich keyword rich pages for the website will not help you now. For better optimization of the website, the content should be engaging and insightful. There are many ways for natural optimization of your site and generate traffic like infographics, content curation, posting videos etc. The content should be relevant to the topic and instead of using one keyword, use multiple keywords in the webpage.
What separates a good website from the rest sites is realizing great conversions. You need to use a strategy that should have a focussed approach in overall conversion rate optimization or CRO. The primary objective behind CRO is to create Call to Action (CTA) in the website itself.
If you have an e-commerce website, then make an “Add to Cart” button that is easily visible to users. You should have a good understanding of your target market and it will help in making sales not just generating traffic for your site. CRO is an imperative part of this equation and you should take it seriously for better website optimization.
There are hundreds of thousands of blogs on internet and Wordpress is the main host. It is a very important platform that offers sophisticated functions to a website and it is fairly simple at the same time. Wordpress offers a lot of inbuilt SEO friendly plug-ins that you can easily add to the blog platform.
There are many templates available and you need to pick the one that has the right appearance for your site. The urls are short and you can change the permalinks of any post or page. You can engage readers with comments. There is comment box available where users can leave comments. The best thing about Wordpress is that the content is indexed very quickly and you can get instant ranking in Google or other search engine.
Website optimization has undoubtedly become an important tool in pushing the website to the top positions in search engine ranking. To gain better visibility and drive traffic for your site, you need to follow the guidelines mentioned above. For more insights and resources, visit the website optimization company, WebPresenceGroup.net/continue...
When you have an ecommerce brand, one of the major things that determine your level of success is your brand's overall web presence. If your ecommerce brand doesn't have a recognized and credible web presence, your site could be missing out on a significant number of potential customers.
There are essentially three main factors that you must focus on to optimize and magnify your brand's web presence. These three factors will promote greater overall success in your online sales efforts.
This is crucial if you want a good amount of traffic to your brands website as search engines are one of the biggest and easiest source of regular traffic online. Also it's always good to have your brands name as your website's domain name as this also helps for web presence and brand recognition. You must also remember to focus on getting your brands name in the first position on the search engine as this will also add to your brands web presence.
You can rank high on search engines all you want but if you don't have good content on your website, that you are missing the mark for sustainability. Even if you aren't a strong writer yourself there are always other people who are skilled writers out there who will be more than happy to write for you, and often at a low cost.
You should also consider integrating a blog, as this will help enage your users who access your site, and it will look good if your providing useful information to your customers. A blog can also help with your search engine visibility as blog posts are full of rich, engaging, and sometimes keyword optimized content (which is what search engines love.)
Social media and networking is another huge thing to increase your brands web presence as it opens up a whole new world of quick and easy new custom as the buyers you have share your brand with others through the usage of a social media site. This will also allow you to easily keep in touch and be active with your social following.
Social media also adds a degree of credibility to a site, because a site that people are sharing regularly and suggesting to others is obviously worth checking out. But if a site doesn't have people sharing its content/brand or product then this takes away that degree of credibility that can often come in handy, especially if you want your brand to be easily recognized online.
Focus on these three factors when working on the foundation of your company's web presence and you will be well on your way to having a potentially massive web presence as long as you make sure you keep at it and make sure you stay active once you have a relatively large following on these social media websites otherwise it makes you look lazy and reflects bad on your brands image.continue...
For any ecommerce business to get a competitive edge, it needs smart strategies that work. When unveiling an email marketing campaign or PPC campaign tat demands the use of landing pages, thoughtful consideration must be applied to ensure quality results.
The common problems that arise when using landing pages is making dumb mistakes that doom the entire strategy. So in this article, we share four common landing page mistakes that many ecommerce marketers make.
No one doubts that potential customers love to hate junk content. That is, content that takes them through several cycles before they actually get what they want. Thus it is a must to take into account what the consumer is specifically seeking and meet their needs immediately.
The best way optimize your ecommerce landing pages is to avoid offering too many options for visitor to click away from your specific conversion path. Eleminate useless content, ditch navigation links that might send them off the conversion path, and be concise and actionable with text, images, and graphics.
Even though this may not work for every product, there must be a solution way forward. If you refer a customer to another page, if he/she finds crap, there will be no more proceedings. The best trick is to maintain shorter steps and one will get the psyche to read further and there comes the lead.
Unlike mentioned above, avoiding crucial information may not get the visitors converting to your request. You need to entice them with compelling insights that will call for their choice to read more. No matter what you are selling, there must be a clear way of expressing the idea that will make them want more and more.
If no testing is done, there is no doubt that improvement will also halt. The idea here is simple; if an ecomerce marketer or advertiser goes by this mistake, then ongoing disasters are destined to happen.
PPC landing pages for ecommerce need to be tested consistently otherwise they will be jeopardizing the overall success of the campaign. For instance if your ecommerce PPC landing pages are converting well, it is not time that you should bask in glory, but instead you should consider doing more improvements for better results.
All in all, the trick and tip is to avoid these landing page mistakes by continuously working on concepts and its conversion elements over and over. Doing this will enhance each and every landing page for the purpose of better ecommerce sales potential and conversion rates.continue...
Effective use of email marketing can boost the sales of an online business as well as its site's traffic. When email marketing is not used in the right manner, it can actually be detrimental to an ecommerce store.
An online business can choose many ways to improve its ecommerce email marketing efforts so as to make the most of its opted-in user base.
Take a keen look at the following profound ideas that can make email marketing for ecommerce sites a highly powerful tool.
It is not uncommon to find that the ecommerce marketers doing a mistake of sending same or rather redundant email to the same targeted audience over and over again. This scenario is evident during peak seasons such as during Christmas festive season or any other holiday. If you do a keen research, you will find that a reader who experiences this will never ever open any email associated with that recipient. The best thing to do is to send a mail with a specific point of focus like a deal on particular good but not several products.
Proven research has concluded that if customers get mails that clearly defines them; they will be interested on it. For example, a man may need to see mails about men’s wear but not those of ladies. Giving irrelevant information has shown that victims of such mails promptly unsubscribe or report abuse.
Of late, the new introduced Gmail tab for promotion has helped Internet marketers. The marketers have the task of convincing clients to click on them. This can only happen if you offer a compelling stuff to your targeted clients. The best thing to do is to have a topic that speaks for itself in a compelling manner. Putting fluffs is like fooling yourself.
Make use of graphics and image-based content that are easy to one’s eyesight. When an interesting and appealing picture is displayed with the mail, it gives the reader the guts and interest to get an insight on this “thing”.
Pictures and other graphics appear exquisite but don’t rely on them alone. In most cases, viewers are very easy to make their mail image view ability off. This means that most of the images are always not displayed. To counter attack this, have a killer title above the image to give them the psyche to view the image.
Today, most internet surfing is done using Smartphones or just a simple mobile device. If the mail has not been optimized to be viewed with a mobile handset or PC, the user may never get any info from it. You need to avoid layouts and other unnecessary styling when writing ecommerce email marketing.
The ecommerce email marketing is supposed to send readers to a particular landing page. This should be done carefully to ensure that the all idea is optimized similarly. A single mistake that shows different information on the mail and that of the landing page will raise a point of doubt. Do this with enough caution.
All in all ecommerce email marketing is one of the best ways to reach in-market consumers. Apply these seven email marketing tips to empower your ecommerce store's sales potential.continue...
Each and every time Google updates it search engine algorithm, the content of your website comes into sharp focus. A site that values its clients and seeks to offer valuable content must strive to remain relevant and top quality at all times. The major changes by Google are bound to affect any SEO-focused content strategy and are all contained in the three major algorithm updates over the past couple years: Panda, Penguin and Hummingbird.
These mechanisms are all geared towards better ensuring the quality and relevancy of the content contained in a website. To help ensure you adopt an SEO-friendly content strategy for 2014, below are some key considerations to stand by.
This falls directly under the Panda domain. Because the internet is awash with sites that produce tons of useless, low quality content; Google through Panda checks on content that’s been duplicated. It is thus important to stay clear from such tactics and strive to develop your own uniquely written articles all the time. If you have to engage the services of an article writer, make sure you use legit writers.
It is also important to provide unique Meta descriptions and requisite page titles for all your webpages and articles. Because at times you may have to duplicate some pages, ensure you use resources such as the robots.txt file to hide such pages from Google.
This also concerns the mechanisms adopted by Panda. Previously, there were sites that would thrive in having short, keyword rich articles that did not make any sense to the user at all but would attract lots of traffic. With Panda around, one must keep articles relatively long and well detailed; in the process ensuring that the contents of an article add value to the reader. Having rich media content such as relevant images and videos is also recommended. Such non textual content should also be formatted appropriately so as to be seen easily by search engines.
In case you have pages that are meant for interaction purposes, avoid the temptation of leaving them without content. Ensure all your pages have some relevant content at all times for the best SEO results. It is also worth noting that content should be updated frequently so as to provide users with up-to date information.
Penguin was developed to detect and deter web spam. Previously, some sites would stuff their content with relevant keywords so as to manipulate Google rankings. To avoid having on-page SEO problems regarding keywords, one should always strive to use descriptive page titles rather than listing keywords in the page titles. If you are using Meta descriptions, use them appropriately for call to action activities rather than filling them with your associated keywords.
If you have to use alt tags of images, make sure you don’t use stand alone keywords; make a point of using only a descriptive alt tag when necessary. There is also a tendency to overuse the H1 tag, as much as it is ok to fit keywords into these tags, don’t get them into every subtitle or page; that will be considered keyword stuffing.
To make your site and content Hummingbird friendly is by thoroughly researching your chosen keywords and getting their associated synonyms and other co-occurring terminologies. This is because through Hummingbird, Google not only searches for content based on Keywords but also uses other theme related terms to get associated and relevant sites.
To get the search terms, Google will consider words that are synonymous with your chosen keyword. To help you get these terms, one should try and search for the keyword using Google; then take note of the acronyms and other different spellings that appear after the search. Tools such as Google Analytics and Webmaster Tools can help you get appropriate synonyms for your chosen SEO keyword targets.
Hummingbird assumes and defines all searches or queries made on the internet to be either informational (where a user seeks to get some general information), Navigational (where a user is looking for a certain site) or Transactional (where a user wants to run a particular transaction).
When creating content for your site, it is important to develop content that covers each of the above mentioned queries. You can achieve this by finding out the most common conversational phrases clients are bound to use when searching for your content or service and using most of them appropriately within your content.continue...
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