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Ecommerce SEO Site Audit: 5 Primary Elements of Powerful Audits

SEO AuditThe primary goal of an ecommerce SEO audit is to determine whether the ecommerce SEO program currently in effective is actually generating results. An SEO audit can also shed light on the performance of an online store, how conversion oriented the site is, and how well it's set-up for sustainable keyword rankings and flawless usability.

In this article, we share five primary elements that make up legit SEO audits for ecommerce sites. So lets dive right in.

1. Front-end SEO

An through ecommerce SEO audit on an online store will shed light on the effectiveness of the front-end SEO and how well keywords are used throughout the site. Proper use of keywords throughout the pages and internal linking are necessary if the site is to rank highly over the competition.

The part of the SEO audit will examine whether the URL follow the correct format. Are they user-friendly and short? Do they have the relevant keyword? A good strategy is to use hyphens rather than underscore. Also, subfolders should be used rather than sub domains.

2. Technical SEO

A website will achieve high rankings if it is properly optimized. This entails creating the right design, making it search-engine friendly, ensuring the content is unique and of top quality and much more. However, overtime, the content may lose its appeal. It will become part of the recycled material or common knowledge. Auditing helps to discovery such shortcomings.

3. Backlink Portfolio

Perhaps one of the most sensitive aspects of running an SEO audit for an ecommerce site is evaluating its backlink portfolio. In short order, you will need to leverage the power of backlinks to boost your website keyword rankings.

Links can come from all sectors which include videos, guest blogging, online group, articles and more. However, some of the links will be of low quality. Instead of improving traffic they will be hindering it. Local SEO audit will identify the effective and non-effective back links.

4. Competitive Review

When it comes to ecommerce SEO, the competition can be quite intense and challenging. In addition to the thousands of online stores trying to attain top keyword rankings on product focused keywords, getting into the top 5 and outranking the Amazon's and eBay's is no simple feat.

A thorough ecommerce SEO audit will take deep consideration into the competition and how achievable rankings are. A trusted SEO will advise not to target highly competitive keywords that are purely a pipe dream, but rather offer more attainable keyword ideas that can be actualized within a few months.

5. Social Media Marketing

The social media has become an essential component to ecommerce brand building, and even SEO. In addition to managing an active social media presence, good ecommerce site should incorporate social media into its web design to help build its followers. Social media should, at the very least, be acknowledged during an ecommerce SEO audit.

Social media serves as a powerful means to generate inbound traffic naturally. Aside from ecommerce SEO, leveraging evergreen content produced in-house can inspire potential customers to have your ecommerce brand top of mind. Some SEO research has shown that powerful social media presence translates to higher authority in Google search. Consider building a presence on Pinterest, Twitter, Facebook, Google+, and LinkedIn to maximize the SEO value of your ecommerce web presence.

Are there other elements that you find critical to ecommerce SEO audits, or SEO audits in general? Let us know in the comments below. Or to learn more about how to get a professional ecommerce SEO audit, visit ClickCentricSEO.com, a leading ecommerce SEO company that offers free, no obligation SEO audits.


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