Web Ecommerce Solutions

    

Ecommerce Schema Markup for Product Reviews

Content that's submitted on your ecommerce site is of incredible value for both marketing and SEO. As an ecommerce store owner or marketer, you must always try to provide a space for testimonials and reviews of the products you offer.

In short, it is helpful to have reviews that are written and submitted by customers, and fore many reasons. Not only can good reviews motivate future sales, but when reviews are marked-up with Schema Product Review markup, you can improve search engine value of your reviews and enhance your ecommerce site's search engine listing.

How It Works

To enhance the way the reviews will be displayed, you will need to include a simple code within the review that has been submitted. In turn, this will be increasing the possibilities of showing your website on the top ranking of the search results. Also, it could be included in the top list of the Blue Widget Reviews.

Schema Produc Review

The reviews and ratings from Schema Product markup are not always displayed Google, nevertheless, when high ratings and reviews are displayed in the search engines they can make your site listing standout from the crowd. The rating and mark up of these ratings and reviews is on the basis of Schema protocol.

Using Schema

You will only be allowed to include the ratings for service or product reviews that have been submitted on your site and those that contain the ratings on the particular page. You should therefore include the highest customer rating from the customers on your site. To successfully achieve that, you can insert this code:

<div itemscope itemtype="http://schema.org/Review">
<a itemprop="url" href="http://www.yoursite.com"><div itemprop="name"><strong>Your Product Review</strong></div>

Although this is a shortened version of Product Review Schema, it's the basis that can help with your ecommerce SEO and marketing efforts.

Schema Markup is a communication language that helps you better communicate your site's content to search engines like Google, Yahoo, and Bing. Because search engine bots can't always interpret content like a human, using Schema can define precisely what the content is all about.

When you use the appropriate coding for marking up the reviews, your search results will entail data that comes from different customers and the average rating will also be included. As you mark up your customer ratings, always keep these tips in mind:

  • The only reviews to be marked up are those that are given by your genuine customers and submitted on your site. Never duplicate reviews from a different site.
  • You must have the collective rating markup when you are collecting ratings with your reviews, because you will not be able to collect rating markup if the reviews have not been rated.
  • Also, you will not be able to use a review markup if your web page has no multiple services and products.
  • You will not use this program and software for adult-related services or product.
  • You should try to be realistic in the offer you place on your products, and also, ensure that the name of the customer is genuine and it should be their real name.

With Schema, as you mark up more content, also in return, you will make them be readable to search engines and the search engines will easily determine what the niche of the page. This software will help you increase your ecommerce site's SEO potential in the search results rankings.

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