Web Ecommerce Solutions


ECommerce Benefits Of Exponent CMS

Exponent CMS LogoAs an innovative content management system (CMS), Exponent CMS offers features and benefits that any web entrepreneur can surely appreciate. Self-contained, easy to use, and offered as a free download, Exponent is a great CMS that offers excellent advantages for eCommerce ventures.

Exponent CMS as a Stand-Alone CMS

Exponent CMS offers exceptional efficiency in many ways. Unlike other content management systems, Exponent needs no additional applications for user management, site configuration and content editing. All that's needed to create web pages and manage content is included when you download Exponent.

Exponent CMS is Easy to Use

By offering an intuitive and flexible editing system, Exponent CMS eliminates the hassle of back-end administration and brings content management to an entirely new level. Regardless of skill level, users can easily change and edit web content similar to how it looks on the page. You can simply navigate to the web page you wish to edit, and everything is laid out with exceptional convenience.

SEO's Love Exponent

SEO professionals appreciate the search-friendly features that Exponent allows. Unlike other CMS’s that require specific downloads or “plug-ins” for such features, Exponent offers the ability to write and implement search engine-friendly URLs, page titles, Meta descriptions and keywords.

In addition, Exponent CMS has reputation for easy search engine crawling. That is, Google spiders are able to crawl and index a page with greater efficacy. This results in faster and more sustainable search engine rankings.

Exponent CMS is Free for Everyone

Exponent CMS is cutting edge and many developers support it because it is simple and sensible. Created for the community by the community, exponent's developers have an acute knowledge about the inner workings of quality CMS. Best of all, Exponent CMS is open source and is available as a free download for anyone who wishes to use it.


Top Features of an eCommerce CMS

Ecommerce content management systems (CMS) are critical for online retailers. Many ecommerce stores rely on CMS systems to maintain customer and product catalog data, perform payments and transactions, deliver online shopping cart features, marketing and search analytics, as well as SEO support.

At Web Ecommerce Solutions, we outline 3 key features to look out for in an ecommerce CMS system.

Platform Functionality

Don't judge an ecommerce CMS platform by its cover. Many might look clean and simple to use, but their functionality might suck.

The ability to efficiently manage the content of the website is a number one priority for a good ecommerce CMS. This often entails a clean dashboard or platform that lays it all out in a convenient interface. A good platform enables users to make edit on the breeze without having to dig for specific products and pages.


A ecommerce CMS that is search engine optimization friendly comes in two forms: slim and easy.

Slim content management systems are minimal in their code. That is, the HTML that makes up the structure of the website, or back-end, is slim and easy to crawl for search engine spiders. Slim, minimal coding often correlates to fast crawling and better performance in the search engines.

Easy SEO-friendliness means its simple to implement on-site optimization. Some of the most SEO-friendly content management systems provide a URL, page Title, meta description and meta keywords field for each page of the site. The ability to add these SEO elements uniquely to each page is a critical one-up for ecommerce optimization.

Shopping Cart Checkout

Many missed conversions on ecommerce sites occur during the checkout process. Sometimes the process is too long and asks for too much information on too many pages, whereas other CMS are too brief with their checkout process, giving buyers a lack of confidence and motivation to shop elsewhere.

A seamless, SEO-friendly shopping cart and checkout process is ideal for ecommerce. Know exactly the process users take in placing their order until the final confirmation page. If you sell high dollar items, a lengthy checkout process might be more appropriate by giving users a sense of security and assurance.

We hope these three features of a solid CMS for ecommerce will help you find a platform that meets your goals. Thanks for visiting the Web Ecommerce Solutions blogs.


Peoria Web Design Company Defines SEO-Friendly Websites

More and more web design firms are promoting search engine optimization (SEO) in their arsenal of website marketing services. This trend may be better from a client perspective in that companies do not need to hire both a web design company and a SEO firm. On the other hand, sometimes working with specialized providers who are well adept in their specific niche has its advantages.

The problem with most web design companies that offer SEO is that they do not understand the complete picture of search engine optimization. Sure, anyone can write meta tags, keyword optimized content, and build links to a website. However, the SEO profession has evolved, and techniques that worked yesterday may not hold up tomorrow.

Enter: OIC Group, Inc.

Peoria Web Design Company Logo

Peoria web design company, OIC Group, Inc. (Online Innovative Creations), is shaping the definition of SEO-friendly website design and web development. With over 10 years of experience developing websites, the company has adapted to the changing digital landscape.

Since the break of the millennium and dawning of the SEO age of advertising, OIC Group, Inc. started shifting focus in its unique selling proposition. The company saw an opportunity that stretched far behind building attractive websites. OIC Group, Inc. was on the forefront of product that would cater to both website management and search engine optimization.

Years later, the Exponent CMS (content management system) was born. The experts of OIC Group had developed an intuitive CMS that would enable the most elementary end-users to manage and edit the content of their websites. Taking Exponent one step further, the Peoria web design company created the CMS to be as highly SEO-friendly as possible.

Exponent for Ecommerce SEO & Web Design

Ecommerce websites are faced with greater challenges in today's competitive digital age. Not only must an ecommerce web design be clean, clear, and attractive to users, but SEO for ecommerce sites is entirely different ballpark in search engine marketing. This is where the front-end functionality of Exponent comes into play for online stores.

One of the primary CMS issues with ecommerce SEO is URL. Most content management systems generate static URLs for products (which typically look like www.ecommercesite.com/prodid=?12345). Exponent enables users to write product/keyword optimized URLs for any page that are 'dynamic' and friendly for SEO (such as www.ecommercesite.com/keyword1-keyword2-keyword3.html). This is a major advantage for ecommerce sites that are taking on search engine optimization.

The SEO-friendliness of Exponent CMS

Exponent is a content management system that offers more than just the ability to write custom page titles and meta tags. The highly SEO-friendly CMS has been intricately developed with search engine spiders in mind. The back-end coding structure of Exponent websites offers seamless crawling and indexing. In a nutshell, it's a CMS that search engine spiders can efficiently crawl, and therefore rank a site to its fullest potential.

In addition to offering a well structured back-end for SEO, the web design capabilities of Exponent are virtually limitless. Exponent caters to many design concepts and can meet the needs of all types website owners. From simple blogs to complex ecommerce websites, this SEO-friendly CMS is product that supports a number of website goals and objectives. Furthermore, Exponent is a free, open-source content management system, and is supported by a forum of both users and experienced web developers.

Trusted SEO & Web Design in Peoria, IL

OIC Group, Inc. continues to stay on the leading edge of the SEO profession with its website design capabilities. In light of changes by Google and the constantly evolving search engine results page, the Peoria web design and SEO company has shifted focus toward local SEO and Google Places optimization. Experts of the company are acknowledging the drastic changes set in by Google to improve its search results. Many of these changes center on local search orientation and providing better, more relevant search results with quality website content.

In addition to providing SEO-friendly web design, OIC Group delivers a wealth of expertise for local organic SEO and Google Places optimization. The company employs experienced SEO copywriters, bloggers, link building specialists, and other talents. The company emphasizes ethical, best practices techniques and services both local businesses as well as companies on national scale.

To learn more about OIC Group, Inc. visit the company's website at www.oicgroup.net/.


Ecommerce SEO Checklist for Your Online Store

SEO Checklist Ecommerce SitesWhen looking at SEO, most companies still ignore the kind of business they operate and instead focus on the basic strategies. All the SEO principles are the same for all kinds of companies and all industries. Some things differ depending on whether you own a blog, a franchise or an ecommerce site.

After understanding how SEO operates, it is good to know the way it relates to the company type that you own. The best way to do this is to create a SEO checklist. Here is the ecommerce SEO checklist for your search marketing needs:

  • Reduce the load time - Few things annoy a customer while shopping on the Internet that a site that takes eternity to simply load. Reducing the loading time is within the control of a webmaster. Ensure you do away with unnecessary plugins, reduce the HTTP requests and use external CSS files.
  • Design something engaging and interactive - While this sounds commonplace, it is not that easy. You need to invest your time and energy into ensuring that you have an appealing web design, surveys and polls to encourage people to participate. You should also use interactive infographics plus a simple and short way for users to sign up.
  • Put products on the homepage and have product reviews - Before giving you a PageRank, search engines analyze your home page. Therefore, your products should be near or on the home page. Moreover, you need to give the customers a platform to discuss your service or product. Product reviews are the best way to achieve this. Good reviews will win prospective customers, as well.
  • Integrate social media and think about Pinterest - Several companies understand that networks like Twitter, LinkedIn, Facebook, and Google+ are amazingly essential when you want to increase visibility and clicks. For the ecommerce websites, people usually forget Pinterest, which is a good place to showcase your products.
  • Start the blog and guest blogging approach – This is the best time to create a blog and set up a guest blogging strategy. This will help you to gain more backlinks as well as increase visibility. To do this, you may need to hire a writer to write niche-specific content and pitch to various websites.
  • Use rich snippets – These are little videos, graphics or additional information that appears in the results page of search engines. These work effectively because they help to distinguish your results from others and they allow users and search engines to see what your site constitutes without the need to click.
  • Optimize the images for search – Use alt tags on your images to enable search engine bots recognize what the images represent. This makes a great difference when Google is analyzing your site, as it shows how important each part of your site is.
  • Use Content management systems (CMS) – Most companies still ignore CMS that work effectively for ecommerce sites. These systems allow you to update products and add info related to those products on your sites. Magento is a popular CMS system for most ecommerce sites.
  • Have a HTML or XML sitemap – This is essential for those with big ecommerce sites, as the update will be automatic when you want to change or revise your products.

Want more in a SEO checklist for your ecommerce site? Visit the ecommerce SEO checklist from Click Centric SEO, a professinal provider of ecommerce SEO services.


5 Powerful Web Design Platforms for Small Businesses

Web Design PlatformsWhen running a small business, it can be difficult competing with large corporations with consumers worldwide. To combat this, small businesses everywhere have started creating their own websites. But how do businesses choose which web design platforms are right for them?

In this article we've compiled a list of five web design platforms for small businesses to help make the decision easier.


First on the list of five web design platforms for small businesses is Wordpress. Wordpress is perhaps the most popular web design platform used today. Its easy to use interface requires no coding or HTML background. Wordpress is a great choice for beginners because it is so user-friendly.

Wordpress also offers a great menu management system to make websites easier to navigate. In addition to this, Wordpress also has thousands of graphics templates to choose from to make your website stand out to consumers. Wordpress is a very popular choice of web design platforms for small businesses.

Exponent CMS

Next on our list of web design platforms for small businesses is Exponent CMS. The most prominent feature about this open source program is that it requires no coding knowledge to use. Everything about this platform has been simplified to make building a professional website as easy as possible. Exponent CMS was designed by a specialized firm that offers SEO, web marketing and design in Peoria, so it's highly SEO-friendly for businesses interested in optimizing their website.

Exponent CMS offers not only selection of templates, but also a selection of specialized templates. This means that they can be used for different pages like ecommerce or blogs. Because the Exponent CMS system handles the structure of the website, installation is easy and hassle-free. Exponent CMS is one of the most user-friendly choices for web design platforms for small businesses.


Next on the list is Squarespace. Squarespace takes its pride in its visual appeal. The designs of the templates to choose from are very modern and state-of-the-art. However, this does not mean that the interface is difficult to use.

On the contrary, Squarespace is one of the most user-friendly platforms on the web. Plugins and widgets allow your website to become more interactive. Squarespace also offers an ecommerce space with the option to integrate a shopping cart. Squarespace is a great option for those looking for a more modern website.


Weebly is the next web design platform on the list. Its simple interface is easy to comprehend and will have your website up and running in no time. Weebly offers a variety of simple templates that can be integrated into a mobile-friendly website.

In addition to this, widgets and plugins can be added to a Weebly website including photo galleries and polls. Weebly also offers another way to make money by supporting Google AdSense, a popular choice of ads for small businesses. Weebly is another good choice of web design platforms for small businesses.


The final web design platform on the list is Wix. Wix is one of the easiest platforms to understand when it comes to editing. Not only is the interface easy to understand, but there are also tutorial videos and a FAQ section should you get stuck on something.

Wix offers only the most professional templates for its websites. It also supports multilingual websites, which is a plus for businesses with consumers around the world. Like the previous platforms, basic widgets and plugins can be added to websites. Wix is ultimately the best choice for businesses with international customers.

Due to the world of web design platforms, small businesses can now compete with large scale corporations. Using these five web design platforms for small businesses, you can now choose which one is right for you and your small business.


Recent Posts

  • Why Branding May Be The Best SEO Strategy
    In 2016, digital marketing has completely come... read more
  • SEO Intelligence: Top Google Search Engine Ranking Factors
    In addition to leveraging Google Ads to increa... read more
  • What You Should Know Before Investing in SEO Services
    For every business moving forward with SEO se... read more
  • PPC Optimization Tips for Using Negative Keywords
    There are times when your PPC advertising cam... read more
  • How to Pinpoint Industry Influencers on Social Media Sites
    Social media is now playing a major role in t... read more

Blog Tags

Ecommerce Resources

Ecommerce Times

Ecommerce news and information about E-marketing, social media, and more.


An online training course platform that features hands-on learning modules in Google Ads, SEO, and more.

YisooTraining.com's Google Ads Online Course

The direct link to Yisoo Training's Google Ads online course, a great value for beginner and advanced advertisers.

Ecommerce Site Audits by Click Centric SEO

Company offering SEO and Internet Marketing services for Ecommerce Websites.

SEO-friendly Website Design

Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.

Google Maps Optimization & Marketing

Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Web Presence Optimization Strategy Guide

Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.

Best Practices of Backlink Building

A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.

Righteous Business Blog

Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.

Website Optimization Company

More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.

SEO Copywriting Blog

Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.

Pay Per Click Optimization Strategies

Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.

Choosing an Optimization Company

This is a great article on what to consider when shopping for a SEO specialist or website optimization company.

Local Traverse City SEO Guide

The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business

Ecommerce SEO Services

Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.

Small Business Ecommerce Tips

This is a  great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths. 

Sweet Tumblr on Website Optimization

Awesome blog that shares tips, strategies, and resources on SEO and website optimization

SEO Tips for Ecommerce Sites Blog

A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

All Things SEO Blog

Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.