As an innovative content management system (CMS), Exponent CMS offers features and benefits that any web entrepreneur can surely appreciate. Self-contained, easy to use, and offered as a free download, Exponent is a great CMS that offers excellent advantages for eCommerce ventures.
Exponent CMS offers exceptional efficiency in many ways. Unlike other content management systems, Exponent needs no additional applications for user management, site configuration and content editing. All that's needed to create web pages and manage content is included when you download Exponent.
By offering an intuitive and flexible editing system, Exponent CMS eliminates the hassle of back-end administration and brings content management to an entirely new level. Regardless of skill level, users can easily change and edit web content similar to how it looks on the page. You can simply navigate to the web page you wish to edit, and everything is laid out with exceptional convenience.
SEO professionals appreciate the search-friendly features that Exponent allows. Unlike other CMS’s that require specific downloads or “plug-ins” for such features, Exponent offers the ability to write and implement search engine-friendly URLs, page titles, Meta descriptions and keywords.
In addition, Exponent CMS has reputation for easy search engine crawling. That is, Google spiders are able to crawl and index a page with greater efficacy. This results in faster and more sustainable search engine rankings.
Exponent CMS is cutting edge and many developers support it because it is simple and sensible. Created for the community by the community, exponent's developers have an acute knowledge about the inner workings of quality CMS. Best of all, Exponent CMS is open source and is available as a free download for anyone who wishes to use it.continue...
Ecommerce content management systems (CMS) are critical for online retailers. Many ecommerce stores rely on CMS systems to maintain customer and product catalog data, perform payments and transactions, deliver online shopping cart features, marketing and search analytics, as well as SEO support.
At Web Ecommerce Solutions, we outline 3 key features to look out for in an ecommerce CMS system.
Don't judge an ecommerce CMS platform by its cover. Many might look clean and simple to use, but their functionality might suck.
The ability to efficiently manage the content of the website is a number one priority for a good ecommerce CMS. This often entails a clean dashboard or platform that lays it all out in a convenient interface. A good platform enables users to make edit on the breeze without having to dig for specific products and pages.
A ecommerce CMS that is search engine optimization friendly comes in two forms: slim and easy.
Slim content management systems are minimal in their code. That is, the HTML that makes up the structure of the website, or back-end, is slim and easy to crawl for search engine spiders. Slim, minimal coding often correlates to fast crawling and better performance in the search engines.
Easy SEO-friendliness means its simple to implement on-site optimization. Some of the most SEO-friendly content management systems provide a URL, page Title, meta description and meta keywords field for each page of the site. The ability to add these SEO elements uniquely to each page is a critical one-up for ecommerce optimization.
Many missed conversions on ecommerce sites occur during the checkout process. Sometimes the process is too long and asks for too much information on too many pages, whereas other CMS are too brief with their checkout process, giving buyers a lack of confidence and motivation to shop elsewhere.
A seamless, SEO-friendly shopping cart and checkout process is ideal for ecommerce. Know exactly the process users take in placing their order until the final confirmation page. If you sell high dollar items, a lengthy checkout process might be more appropriate by giving users a sense of security and assurance.
We hope these three features of a solid CMS for ecommerce will help you find a platform that meets your goals. Thanks for visiting the Web Ecommerce Solutions blogs.continue...
More and more web design firms are promoting search engine optimization (SEO) in their arsenal of website marketing services. This trend may be better from a client perspective in that companies do not need to hire both a web design company and a SEO firm. On the other hand, sometimes working with specialized providers who are well adept in their specific niche has its advantages.
The problem with most web design companies that offer SEO is that they do not understand the complete picture of search engine optimization. Sure, anyone can write meta tags, keyword optimized content, and build links to a website. However, the SEO profession has evolved, and techniques that worked yesterday may not hold up tomorrow.
Peoria web design company, OIC Group, Inc. (Online Innovative Creations), is shaping the definition of SEO-friendly website design and web development. With over 10 years of experience developing websites, the company has adapted to the changing digital landscape.
Since the break of the millennium and dawning of the SEO age of advertising, OIC Group, Inc. started shifting focus in its unique selling proposition. The company saw an opportunity that stretched far behind building attractive websites. OIC Group, Inc. was on the forefront of product that would cater to both website management and search engine optimization.
Years later, the Exponent CMS (content management system) was born. The experts of OIC Group had developed an intuitive CMS that would enable the most elementary end-users to manage and edit the content of their websites. Taking Exponent one step further, the Peoria web design company created the CMS to be as highly SEO-friendly as possible.
Ecommerce websites are faced with greater challenges in today's competitive digital age. Not only must an ecommerce web design be clean, clear, and attractive to users, but SEO for ecommerce sites is entirely different ballpark in search engine marketing. This is where the front-end functionality of Exponent comes into play for online stores.
One of the primary CMS issues with ecommerce SEO is URL. Most content management systems generate static URLs for products (which typically look like www.ecommercesite.com/prodid=?12345). Exponent enables users to write product/keyword optimized URLs for any page that are 'dynamic' and friendly for SEO (such as www.ecommercesite.com/keyword1-keyword2-keyword3.html). This is a major advantage for ecommerce sites that are taking on search engine optimization.
Exponent is a content management system that offers more than just the ability to write custom page titles and meta tags. The highly SEO-friendly CMS has been intricately developed with search engine spiders in mind. The back-end coding structure of Exponent websites offers seamless crawling and indexing. In a nutshell, it's a CMS that search engine spiders can efficiently crawl, and therefore rank a site to its fullest potential.
In addition to offering a well structured back-end for SEO, the web design capabilities of Exponent are virtually limitless. Exponent caters to many design concepts and can meet the needs of all types website owners. From simple blogs to complex ecommerce websites, this SEO-friendly CMS is product that supports a number of website goals and objectives. Furthermore, Exponent is a free, open-source content management system, and is supported by a forum of both users and experienced web developers.
OIC Group, Inc. continues to stay on the leading edge of the SEO profession with its website design capabilities. In light of changes by Google and the constantly evolving search engine results page, the Peoria web design and SEO company has shifted focus toward local SEO and Google Places optimization. Experts of the company are acknowledging the drastic changes set in by Google to improve its search results. Many of these changes center on local search orientation and providing better, more relevant search results with quality website content.
In addition to providing SEO-friendly web design, OIC Group delivers a wealth of expertise for local organic SEO and Google Places optimization. The company employs experienced SEO copywriters, bloggers, link building specialists, and other talents. The company emphasizes ethical, best practices techniques and services both local businesses as well as companies on national scale.
To learn more about OIC Group, Inc. visit the company's website at www.oicgroup.net/.continue...
When looking at SEO, most companies still ignore the kind of business they operate and instead focus on the basic strategies. All the SEO principles are the same for all kinds of companies and all industries. Some things differ depending on whether you own a blog, a franchise or an ecommerce site.
After understanding how SEO operates, it is good to know the way it relates to the company type that you own. The best way to do this is to create a SEO checklist. Here is the ecommerce SEO checklist for your search marketing needs:
Want more in a SEO checklist for your ecommerce site? Visit the ecommerce SEO checklist from Click Centric SEO, a professinal provider of ecommerce SEO services.continue...
When running a small business, it can be difficult competing with large corporations with consumers worldwide. To combat this, small businesses everywhere have started creating their own websites. But how do businesses choose which web design platforms are right for them?
In this article we've compiled a list of five web design platforms for small businesses to help make the decision easier.
First on the list of five web design platforms for small businesses is Wordpress. Wordpress is perhaps the most popular web design platform used today. Its easy to use interface requires no coding or HTML background. Wordpress is a great choice for beginners because it is so user-friendly.
Wordpress also offers a great menu management system to make websites easier to navigate. In addition to this, Wordpress also has thousands of graphics templates to choose from to make your website stand out to consumers. Wordpress is a very popular choice of web design platforms for small businesses.
Next on our list of web design platforms for small businesses is Exponent CMS. The most prominent feature about this open source program is that it requires no coding knowledge to use. Everything about this platform has been simplified to make building a professional website as easy as possible. Exponent CMS was designed by a specialized firm that offers SEO, web marketing and design in Peoria, so it's highly SEO-friendly for businesses interested in optimizing their website.
Exponent CMS offers not only selection of templates, but also a selection of specialized templates. This means that they can be used for different pages like ecommerce or blogs. Because the Exponent CMS system handles the structure of the website, installation is easy and hassle-free. Exponent CMS is one of the most user-friendly choices for web design platforms for small businesses.
Next on the list is Squarespace. Squarespace takes its pride in its visual appeal. The designs of the templates to choose from are very modern and state-of-the-art. However, this does not mean that the interface is difficult to use.
On the contrary, Squarespace is one of the most user-friendly platforms on the web. Plugins and widgets allow your website to become more interactive. Squarespace also offers an ecommerce space with the option to integrate a shopping cart. Squarespace is a great option for those looking for a more modern website.
Weebly is the next web design platform on the list. Its simple interface is easy to comprehend and will have your website up and running in no time. Weebly offers a variety of simple templates that can be integrated into a mobile-friendly website.
In addition to this, widgets and plugins can be added to a Weebly website including photo galleries and polls. Weebly also offers another way to make money by supporting Google AdSense, a popular choice of ads for small businesses. Weebly is another good choice of web design platforms for small businesses.
The final web design platform on the list is Wix. Wix is one of the easiest platforms to understand when it comes to editing. Not only is the interface easy to understand, but there are also tutorial videos and a FAQ section should you get stuck on something.
Wix offers only the most professional templates for its websites. It also supports multilingual websites, which is a plus for businesses with consumers around the world. Like the previous platforms, basic widgets and plugins can be added to websites. Wix is ultimately the best choice for businesses with international customers.
Due to the world of web design platforms, small businesses can now compete with large scale corporations. Using these five web design platforms for small businesses, you can now choose which one is right for you and your small business.continue...
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