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Tips to Enhance Your Ecommerce Pay Per Click (PPC) Advertising

Pay Per Click advertising is powerful form of online marketing for ecommerce sites. Ecommerce PPC enables online retailers to advertise their products in very targeted and precise manner. And although some keyword categories are highly competitive in the paid search playing field, employing the right ecommerce PPC strategy can be a highly profitable endeavor.

Ecommerce Pay Per Click (PPC) Advertising Before starting an ecommerce PPC campaign, it is critical to have specific metrics defined for which you'll measure the success of the campaign. Your initial efforts should focus on goal creation and how you intend to measure the success of those advertising goals. So whether your goals are to capture new website visitors or generate more sales conversions, know exactly how you'll measure success is an important consideration.

Determine the Break-Even Point

The greatest factor in deterring the success of your ecommerce PPC efforts is pinpointing the break-even point of your investment. Two important metrics that you'll want to focus on for break-even are cost-per-click and cost-per-conversion. These metrics define how much you spend versus how much you're making.

Market Research & Immersion

Another great way to improve your ecommerce Pay Per Click advertising strategy is research and learn all that you can about your target market. PPC advertising enables marketers to reach a very precise market since the marketer is control of which keywords trigger the ad.

If you are well aware of the search behaviors of your target audience, you better minimize your PPC expenditure and save on advertising costs. To learn more about specific market segments, thorough market research is essential. One way in which you can conduct research is assess the demographic data of you ecommerce sales. This will enable you to employ more targeted advertising strategies which are very powerful of Google display advertising.

It's also very important to consistently split test ads and track how different creatives and concepts are working. Once you have learned which ad variations are performing the best you can constantly refine and build upon the techniques that are working the best.

Managing & Improving Your Ecommerce PPC Advertising

By improving the quality and effectiveness of your ecommerce PPC ads, not only can you improve your CTR (click-through rate) but the quality scores of your ad groups can also potential rise. Take the time needed to perform good content experiments and build the best presentation you can for you market.

To best manage an ecommerce PPC campaign, create a solid plan and establish the PPC ad groups you will use to run your ads. When doing keyword research, segment keyword groupings in very tight and highly relevant categories. Once you have broken apart your keyword list into related groupings, you'll be able to write a targeted ad (or multiple ads to split-test) for each ad groups.

Lastly, don't become too overwhelmed by the fierce competition of big budget advertisers. Focus on carving your very unique ecommerce niche and improving your efforts. There are a number of online resources that can offer great advice on how to reap the greatest profits from your ecommerce PPC services. Additionally, allocate a budget for ongoing education and learning. Pay Per Click advertising has a very steep learning curve (using Google AdWords) so you should be well versed on how to execute essential functionality.

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7 Powerful PPC Campaign Management Tips

AdWords PPC Campaign ManagementPay per click ads are some of the most effective tools that help in bringing visitors to websites. In these marketing campaigns, marketers agree to pay a certain amount of money for every ad clicked.

These ads usually lead visitors to specific sites from where they can learn about the products or services on offer. Some will immediately close a sale while others may take some time. The point is, the person who clicked on the ad is now aware of the new product.

As simple as this may sound, some marketers end up not obtaining the desired volumes. This article will address that in detail. Below are seven tips to help you have an effective campaign:

1. Content ads should be separated from search ads - Content ads are those that are displayed as a block within a page. They display links to content that will interest your web visitors. Search ads on the other hand appear in a search result. Most people are used to the unpaid for results.

They are also known as organic results. You can now place search ads in the same places where organic results appear. Newbies use both when running the first campaign. These will usually have similar keywords, content as well as the amount for every click. If you do it this way, you will end up with placements that are irrelevant. Separate your ads for each type of network.

2. Negative keywords - No one really wants to state anything negative while managing a PPC campaign. You can easily understand why. When you do, potential buyers will avoid you. However, when managing with PPC ads in a campaign, the scenario is different. These help in specifying places where you don’t want your ads to appear. For example, assuming you are selling mobile phone accessories and you don’t intend to have free offers.

You could add this tag “-free” to the list of negative keywords. This way, when a person searches using words like “free accessories” your PPC ads will not appear on his/her search results. Negative keywords also help to filter visitors whose likelihood of buying from you is almost nil.

3. Match the landing page to an ad - If you happen to lead a visitor from a pay per click at to the wrong landing page, you will end up not getting a sale. The whole process will be disrupted. On the other hand, your ads will score poorly. The same case applies where a visitor lands to a page that has no relevance to the ad. You can put a check on this by reducing your keywords. When running advertising campaigns, your aim is to maximize your cost. For this reason, you will try to avoid anything that appears to misdirect prospects.

4. Target specific niches - Most advertisers generalize the posting of their ads. With this they believe will attract anyone from any part of their geographical location. Set up your ads such that they will run within your locality, across different states as well as in multiple countries. This will depend on the dynamics of the target markets. First go through the search results in those areas. Get to understand the common words and phrases used by web users. When undergoing any form of PPC campaign management create ads that address each market segment separately.

5. Numbers and spelling - People get put off whenever they notice an ad whose words are misspelled, especially in AdWords which is highly popular. It creates the impression that the person who wrote or translated it was not a native speaker. On the other hand, it can affect the way the results appear following a search. Take heed of such minute things like separating numbers with periods or commas and spelling errors. You are at liberty to use numbers, letters of the alphabet or Roman numerals. Stick to one set of numbers for uniformity.

6. Keywords - Use keywords that the local people can identify with. Each region you choose to take your marketing campaigns is unique in its own ways. When it comes to your choice of keywords, the same distinction applies in your choice of keywords. This practice is essential for PPC campaign management.

For instance words like “top wines in London” are ideal for prospects living in Britain. The same cannot have a big impact on clients living in New York. Use keywords that are relevant to the region or country you have targeted. In order to succeed in this area, you can consult SEO experts. They are able to carry out an analysis on demographics and the culture of Internet usage in the areas you intend to market.

7. ROI - You have to find a way of checking whether the returns are worth what you put into the campaign. ROI stands for returns on investment. In as much as the term has a wide use in financial circles, it will also apply in your marketing campaign. Let’s assume you have spent $2,000 in placing pay per click ads online. That is your advertising investment.

You should then start monitoring the value of the ads that users have clicked. At this point you are hopeful that maybe one out of every three people who have clicked on these ads will buy from you. In order for you to establish whether your investment did bear fruits you will add up all the revenue generated during the period of the campaign. This is calculated by subtracting the revenue from cost of PPC ads then dividing your answer by the cost of PPC ads again. To learn more about PPC campaign management, or to invest in services for PPC campaign management, visit the Web Presence Group.

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6 Tips to Optimize Your PPC Campaign

Optimize PPC CampaignToday, numerous businesses are seeking to reach out to their target audiences online through paid mediums like PPC. Successfully managing a PPC campaign can be very effective for a business that is launching a new product, a small company trying to reach a specific market, or an enterprise level ecommerce store.

The one thing that these businesses are focusing on is connecting to a large number of their target customers online within the shortest possible time. This can be fulfilled by launching and optimizing a PPC campaign. In order to yield meaningful results in your PPC campaign within a short duration, make use of the PPC optimization tips mentioned below.

1. Incorporate changes to improve your ad copy text: In order to successfully optimize your PPC campaign, you should twist the AD copy text to improve its effect on target customers. You can do this by creating a list of the main services or products, which are unique to your business. You should also make sure the right keywords are used in the ad title or text. Create a distinction from other ads by capitalizing your URLs. You may decide to come up with a number of ad variations (2 or 3) so that you can identify the one that works best. Make sure your ad copy communicates the best offers directly to your target customers. You can use phrases like free shipping. Finally, pay attention to your call to action. Phrases like shop now or buy now, yield the best result.

2. Keyword selection: Avoid generic terms and target those keywords that are very specific to the product or service you offer. You should also avoid using broad keywords. Always get the search term reports to understand which keywords lead to higher conversions so that you can add them to your list. From this PPC keyword report, you can get information on the wrong keywords, which were not yielding any results so that you can eliminate them from your list.

3. Keyword insertion: Use the dynamic keyword insertion. For instance, {KEYWORD="WOMEN BOOTS"} will show each letter of your keyword in upper case. You can insert your keywords dynamically which helps in boosting your quality score. Remember that, with a high quality score, your listing can rank higher in the PPC results for less cost per click.

4. Focusing on the quality of your landing page: Select the right landing page by ensuring that it matches to your ad copy. You can target your homepage or any other page within the site but make sure the information in that landing page is what has been described on the ad copy. High quality landing pages should load faster (in around 10 seconds); have minimal links to avoid confusing visitors and provide brief sign up or registration requirements.

5. Make use of ad extensions: In case you are using Google ad words, consider using ad extensions to maximize PPC results. The extension provides additional information in your PPC ad. They are basically 5 types of ad extensions. These include location extensions, sitelink extensions, call extensions, product extensions and social extensions.

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7 Easy PPC Advertising Tips for Efficient Campaign Management

Whether you've started a PPC advertising campaign or provide PPC campaign management services, the learning never stops. In addition to new changes and features constantly rolling-out, PPC advertising is constant endeavor or refinement and optimization.

In this article, we share with your seven simple PPC advertising tips that can make PPC campaign management more efficient. These PPC tips will help to improve keyword quality score, conversion rates, click-through rates, and all while minimizing ad spend.

1. Modify PPC campaign settings: On the network settings, choose either search or display. On the part of devices, select the mobile traffic, which is way cheaper than selecting the option for desktop and laptop computers. On the ad rotation settings, start off by rotating your ads evenly. This will ensure that all your ads are tested before any of them is left out.

2. Obtain a specific PPC advertising theme: Additionally, be very specific on the theme you prefer by selecting ad groups and keywords, which are closely related to each other. Instead of setting very broad terms, split the keyword into more specific terms then use different ad groups with even more specific keywords. Use different variations of certain keywords like dinner clothes, clothes for dinner etc.

3. Make use of the right PPC landing pages: Always direct a user to the specific page that contains the information that was keyed in. For instance, if your website is dealing with shoes and clothes but the user was specifically looking for shoes, why would you direct this visitor to your homepage? Leading the user to the right path increases the rate of conversion and is an essential practice for PPC campaign management.

4. Get the most returns for your ad spend: There are basically three match types of ad words, the exact match, broad match and phrase match. You should bid on keywords based on their match type and the volume of traffic they are likely to attract. For instance, the broad match is likely to attract high traffic but a high number of this will not be relevant. On the other hand, the exact match type represents the keyword that is specific to your product and is likely to experience the least traffic. However, there are high chances that this kind of traffic is highly relevant and will convert. For this reason, you should pay more for such clicks.

5. Experiment with placements in the SERP: You must not always assume that your conversion rates will be high when your site is at the very top of the SERP. Just take your time to figure out at which position your conversion rates are the highest and make the necessary changes. Companies that provide PPC campaign management services often times utilize software to help with these techniques, such as Wordstream.

6. Focus on the dimensions tab: This tab gives you vital information that you can use to better your campaign. For instance, you can cut down on the cost of PPC by turning off your ads during times when there is no conversion. You can use dimensions to understand when your users are likely to convert so that you can only spend your money on ads at this time.

7. Always check your PPC campaign performance and test new keywords: Make sure you keep reviewing your account’s performance to ensure that you are doing your best. You can even add new keywords and landing pages from time to time to see if they will have an impact on your conversion rates.

Do you have other tips for efficient PPC campaign management? Please share them in the comments section below!

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