QR codes, or "quick response" codes, have come along with the latest technologies being used in the marketing and communication fields. However, not many companies understand how to use QR codes effectively, despite their many benefits.
In essence, QR codes use bar code matrix, or a two dimensional scanning code, that can be linked to just about any webpage or form of digital content. In the past, QR codes were common in the automobile manufacturing companies to track automobile parts. However, now these square scanning codes have grown in popularity and are seen all over the world.
Knowing how to use QR codes, regardless of the size of your business, can lead to a significant marketing tool. This is because many people are using their smartphones to get information on various products and services in the market. Basically, QR codes give a marketer or business professional the opportunity to send prospects to specific form of lead generation or a place to convert.
This is essential in an era where people are using smart phones to get almost all the information they want. Since the codes allow for the easy sharing of information, advertisers are able to promote and distribute more information. The information presentable via QR codes may include business contacts, coupons, discounts, promotions, and other creative forms of Internet marketing.
Businesses can now use QR codes to direct customers and clients to their businesses. These codes are very vital especially if the customers or clients you are targeting are conversant with smartphones. A company or business can use QR codes for ecommerce to direct prospects and customers to their online shopping websites, or better yet, to a coupon that leads their ecommerce store. By strategically placing QR codes outside of storefronts or on print marketing materials and advertisements, business both large and small can effectively funnel sales.
For instance, if you offer beauty and salon services, you can use the codes alongside your boutique to motivate more walk-ins. Simply post a readable note near the QR code that says something like "Discounts for Walk-Ins" and savvy smartphone users will curiously scan the code to learn more.
Companies are also using QR codes on their referral brochures. The codes can also be used to disseminate marketing content through various institutional materials such as newsletters. These companies and businesses are ensuring that the content contained in the codes is selected carefully. This is very important because it makes it possible to drive target audience to their desired pages.
Through this tactic, a business can drive a relevant audience to a Google reviews page. Nevertheless, the content has to contain important and relevant information. Such information will drive audience to your desired pages while at the same time giving you better rankings on the search engines.
Businesses are using the codes to relay information about their products, services, professionalism, and much more. You can also store your business phone numbers, contact cards, addresses and geographical information online. Thus, using QR codes, businesses are able to disseminate more information to their target audience easily through hand held devices.continue...
Content marketing is the basis of almost every successful ecommerce web marketing strategy today. It’s important to place yourself in the running by fine tuning your strategy to produce the greatest influence.
Content is king these days, so getting to know what your target audience is looking for is extremely important. If you master your content marketing strategy you’ll notice a huge increase in your ecommerce business’ ROI, website traffic, and social media presence.
Here are four steps to creating an effective content marketing strategy for your ecommerce business:
1. Figure Out Your Objectives What is it that you hope to gain through content marketing? It’s important to set clear cut goals. This makes it easier to implement strategies to help you reach them, as well as making it easier to track your progress. In order to know what’s working and what isn’t, you have to have objectives to relate to.
This also keeps you on track in terms of producing content in ways that will best help you meet these goals. Staying on track is incredibly important if you hope to reach any kind of success through your strategy. Write out a list of specific objectives you hope to accomplish, and time frames for them.
2. Pull Together an Effective Team Once you know what your objectives are, you can look for people that can help you reach these goals. Look at what you need, and find people that are suited to help you make plans and implement them in order to get to where you are looking to go. These are the people that will help you develop and implement a content strategy that fits your business’ needs, and those of your target audience.
3. Research Your Target Audience Take time to do in depth research on the kind of person that will help you meet your objectives. When you take a wild guess at who you think will be into what you are providing, often times you are wrong. This is why so many content marketing campaigns fail.
You can’t create ideal content for an audience that does not want it, because they will not be there. Know who you are looking for. Collect evidence from the vast libraries of research, articles, and tests you can find online. Create a persona based on the research that you’ve done - target them and no one else. The more specific you get, the better your odds.
4. Create Appealing Content This is where a lot of ecommerce businesses mess up. They create content that they think will pull attention, but it doesn’t. The sure fire way to get this part of the process down is to think about the content you are putting out there. Do not shoot blindly into the dark. You should know specifically what your buyers like and don’t like at this point. Use this to create content that they would find interesting and helpful.
Test your content out and watch the analytics. The analytics will not lie to you. Trust what your audience is telling you by interacting their engagement with your content. Then, tweak your strategy accordingly.
Remember that your ecommerce brand is creating a relationship here. To do this, you need to understand who your relationship is with. You need to engage with them, make them feel heard and a part of. You also need to listen to the feedback that they are giving you, and react accordingly. Keep testing and trying different things until you get it right. If you do this, you are sure to reap the benefits of a solid content marketing strategy.continue...
Social media is now playing a major role in the marketing strategy of most local and global businesses. New ideas romp the social media marketing industry each and every day and; therefore, each and every business ought to consider keeping updated with such new trends and ideas to win potential consumers.
One secret that social media marketers can use to drive their marketing strategies is the use of social media influencers. Social media influencers should not be confused with social media audience.
These are the people who inspire other social media users to act. Social media influencers have weight to sway other users act in a certain way in compelling other users buy products from a company. They use their experience, trust, credibility and experience to drive other users.
Below we discuss how social media influencers can play an important role in helping a brand or business reach new and seemingly far-fetched clients, as well as some actional strategies to find and connect with influencers.
Social media influencers can be any of the following people: Bloggers - these are the powerful people who are capable of convincing other people to interact and create quality content. They often come with posts that fly via the social media sites to reach a wider area as well as global audience. Blogging is a common thing that has taken over the social media and the internet at large.
Facebook Users - these are the individuals that are capable of sharing Facebook themes that they find interesting and arouse feelings of elated bliss in other Facebook users. As a result, they cause comments, likes and intense attention from other Facebook users. Such Facebookers are essential to any marketer seeking to have maximum exposure for their products.
Twitter Users - these are the people who generate content, share, respond, replies and retweet content over the Twitter social platform. By doing so, they influence others Twitter users, attract them to act.
Google Plus Users - they update and share all the trending topics and updates of one’s products. They aid elevate and increase the chances of success to a business.
Understanding how to find social media influencers is the best step every marketer can take. There are various ways in which a marketer can pinpoint their influencers through sites such as Facebook, Twitter and Google Plus.
The number of fans does matter a lot when it comes to Facebook. The quality and level of communication in Facebook greatly influences the success of any marketing strategy. To determine one’s influencer’s on Facebook, there are various factors to consider, such as:
There are some factors that one can assess when trying to find influencers on Twitter.
Although Google+ is not that popular, it can work greatly in influencing search engine and potential clients. There are factors that can depict that one is an influencer. These include:
Social media provides a convenient platform where clients and marketers interact to establish lifelong relationships. The ability of a marketer to personify and establish solid relationships with social media users can work the magic out in increasing the exposure of their products and services.continue...
Smart businesses know that SEO and achieving high search rankings are crucial to getting exposure and being seen by new customers. SEO helps companies increase their visibility in search engines' organic listing, helping to drive qualified traffic to their websites.
In light of vital SEO intelligence from Moz, over 150 of the best SEO companies and analysts were asked in 2015 to rank the factors that were most important for websites to be more visible in search engines. There are many ways to increase your exposure, and these are only four of the most important in 2015 and in the coming year.
You can learn more about these factors by visiting the data at Moz, or read some of the most influential Google ranking factors below.
Domain-level link features (DLLF) were regarded as the most important SEO ranking factor in 2015. Put simply, DLLF refers to the link popularity of each page of your website. It is important to have several quality sites that link to each of the pages of your site as it indicates that your site is seen as an authority in your field. DLLF is an SEO element that is likely to continue to rank highly in 2016, so it is important to keep those links bringing in customers to increase your search engine presence.
Much like DLLF, page-level link factors relies on links to an individual page on your site. PLLF are ranked almost as highly as DLLF, so it is important not only to get links to each of your pages, but to get high quality sites linking to the individual pages you wish to showcase.
These features are important for your page visibility because it tells search engines and customers what your page is about. The first step is to create quality content that people want to read. The next step is to ensure that your primary keywords are located in the heading, the page URL and the content. Creating topically-relevant SEO-friendly content that customers actually want to read with well-placed keywords is almost as important as link features.
These days it is not enough just to have quality links to your site and good content, ideally you want to engage people in your site and get them to stay for longer and click on the other pages of your site. Google collects the data of how long people engage in a site.
If customers are clicking back as soon as they see the site, Google will understand that the site doesn’t contain the necessary information and automatically list it lower in the search results. As Google collects more site engagement data, this feature will become more important for sites that want to remain ranked highly. Creating engaging content and quality links will be increasingly important for SEO's to keep top of mind in 2016.
Each of these factors will be crucial in 2016 for SEO and website visibility on Google. It is important to work these factors into your SEO strategy to stay ahead of the pack in the coming year. As more websites and businesses are created every year, ranking your website on the prestigious page one becomes increasingly competitive.
Unfortunately the quality of your product is not a factor that Google concerns itself with, and it is important that customers can easily find your website, by having high quality links and creating engaging content to be successful in 2016.continue...
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