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Ecommerce SEO Link Building via Product Reviews

When it comes to link building for ecommerce SEO, product reviews are a great way of doing so.

Ecommerce SEO Link Building via Product ReviewsWe often think of product reviews to be on an ecommerce site. However, off-site product reviews provide greater advantages for ecommerce SEO and ethical link building. The trick is find the external or off-site web properties that are willing to accept reviews and provide links back to your ecommerce site.

There are numerous bloggers who would be willing to do product reviews for a fee. Another good approach is to offer content, such as that of guest blogging. You'll want to reach out and strike a deal that benefits your ecommerce SEO efforts and the individual who owns the blog or web property.

Link building through these product reviews is not only a quick way of generating traffic, but it's also a cost effective approach to SEO for ecommerce. So what are some of the things that one should keep in mind when choosing bloggers who can write these reviews?

Determine the types of writers you would like

Before you recruit any bloggers to write up product reviews for you, one will need to determine what it is they are looking for in a blog. You should only pick out blogs that are relevant to the products that you are offering on your ecommerce site.

One thing to keep in mind when selecting bloggers would be the value of the items that you want reviewed. For example, if your products are cheap, you will be able to send them out to numerous bloggers to review them. However, if they are expensive, you will only be able to send them out to a few, so you should ensure you are making the right choice when deciding who they will go to.

So where are some of the places that you can get these bloggers from?

1. Blog communities: You will find that bloggers that tend to write about the same niche topic will have formed their own community for them to interact. Getting in on these communities will give you a selection of bloggers to choose from.

2. Blog rolls: Most bloggers will have a list of their favorite blogs right on their website. These blog rolls could include bloggers who have the same interests as them or just blogs that the writer likes but do not relate to their blog. Having a look at blog rolls will widen your sphere of available bloggers to choose from.

3. Forums: There are numerous forums each with their own niche topics. Finding a forum that offers content relates to your product can help you find bloggers to review your products.

4. Networking: Most bloggers will be in contact with other bloggers. Ask the different bloggers that you know if they would know any other bloggers or blog services that would interested in reviewing your products.

Contacting the Bloggers

Once you have an idea of who you would like to review your products for you, you then have to contact the bloggers. This initial contact should be brief and cordial. Send the different bloggers emails introducing yourself and your company. Explain to them the products that you are selling and enquire on whether they would be interested in reviewing the products for you.

You can then have a list of products that the blogger can choose from. Also state clearly whether or not they will be able to keep the products once they are done reviewing them or if you would need them back. You also might want include your details in-terms of SEO link building for ecommerce SEO value.

Request for Links

Do not assume that the bloggers will review the product in the format that you have in mind. The only way they can do this is through instructions. Let the blogger know that you would like links in their review, a positive write-up, and optimized tagging.

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How to Maximize the SEO Potential of Your Content

You've probably heard that "content is king" thousands of times. The truth is, content is significant aspect as far as SEO is concerned. Valuable content forms the foundation of increasing visibility to both the targeted audience and search engines. Its potential for increasing engagement, sharing and conversions is unlimited.

SEO Potential

This guide documents the most important things to consider when creating content that will generate the intended results. It's designed for ecommerce marketers wishing to launch a content marketing campaign that's focused on increasing traffic, user engagement and conversions as well as visibility by search engines.

Understand how your target market surfs the web

Content marketing should always revolve around the target market. To increase conversion rates, the marketer should always focus on their target market's online behavior during the whole marketing process.

A good ecommerce marketer should make efforts to understand the target market's expectations and intent when they are surfing the web. This understanding puts the marketer in the perfect position to launch a successful content marketing campaign. Some of the common strategies to use at this stage include the following.

  • Perform an analysis of how the target market is currently using the web by looking at their surfing trends in social media, blogs as well as analyzing the most active segment of your target market in terms of demographics.
  • Analyze your competitions' content marketing strategy as well as the type of content appearing first for specific search terms.
  • Use data collected to create different segments within your target market based on online behavior and what this audience is looking for that your brand can provide through content.

Optimize your content for the target market

The goal of content marketing in SEO should be to provide an avenue for interaction between your brand and the targeted audience. Although content can be focused to revolve around specific search terms, the most effective type of content is that which the audience can easily digest and find value from. Some of the strategies to use at this stage are as follows.

  • Always create content that seeks to address the target market's concerns through education and entertainment.
  • Create content that focuses on keyword phrases your target audience regularly uses to increase visibility in search engines.
  • Write for a human audience to increase engagement, sharing and conversions.
  • Remember to optimize for mobile since most web users are using mobile devices to access the web.

Optimize content for search engines

Your ecommerce site SEO strategy should also involve optimizing content for better visibility by search engines. Besides creating content that focuses on your target audience, it should also be optimized to allow search engines easily find it and present it as information that your audience is searching for on the web. Optimization however shouldn't involve blackhat techniques such as keyword stuffing to avoid being penalized. Common strategies to use include the following.

  • Perform on page optimization techniques to increase page visibility for search terms.
  • Create useful links to relevant sites.
  • Use online tools such as WordPress that make SEO easier to implement.
  • Make indexing of your site easy by creating an XML sitemap and submitting it to search engines.
  • Use paid search to get content rank high in search results to get more traffic.

Keep track of results

Always keep track of your content marketing strategy to improve on your SEO efforts. Data collected from all aforementioned stages will help in measuring the campaign's success rate. Techniques used to keep track of results include the following.

  • Make use of online analytics tools to have a clear picture of target market online behavior.
  • Use Google Analytics to monitor content success or failure based on pre-set goals.
  • Use tools like Crazyegg to identify how users navigate through your site.

Use this guide as a blueprint to ensuring that every content marketing campaign is successful. Content is king in SEO. However, always ensure that you create a balance between creating content for search engines and your target audience for the best results.

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