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7 Essential Elements of Ecommerce Conversion Optimization

If you are looking to maximize the amount conversions or sales on your ecommerce website, you should consider the benefits of conversion optimization, in addition to ecommerce SEO and PPC advertising.

Ecommerce SEO Conversion Optimization Once you attract web traffic, you can help facilitate desirable action on your website by implementing the proper conversion optimization strategies. Whether you want visitors to take action in placing orders, downloading content, or even signing up for a RSS feed or newsletter, the advantages of conversion optimization, beyond ecommerce SEO, are immense.

Below we outline the essential elements of ecommerce conversion optimization. These components help build trust and credibility, all the while advancing your ecommerce SEO efforts.

1. Blogging

Weblogs are areas of your website dedicated to enlightening your web traffic on key information about your goods or services. Through a blog, you can post any relevant information about the business that you run, what services you offer, the features of your website and so on. In addition to this, you can write about new products you would be introducing to the market, discount deals that you may be running, special offers on selected items, voucher code giveaways and anything else that you can think of. Within most blogging software, there is an option where you can let your site visitors’ comment on the posts that you put up. This is to encourage interactivity and you can switch this off whenever you want to. If you keep it on though, be prepared to face some negative comments as well as spam as not all comments will be on the bright side. Once you have published a blog post, make use of the ping option. This will alert search engines as well as directories of the new post and will improve your ecommerce SEO link building efforts.

2. Email Newsletters

Software such as Aweber.com can be quite useful to web owners who would like to build a responsive email list. This list will typically be split into 2. The first email list will have been generated from what is known as an opt-in subscribe box. This gives your site visitors the option to choose whether or not they would like to receive the email newsletters from your website. The second email list is generated from customer information that is already in your database once they purchase your goods and services and give their consent to let you contact them through email newsletters. The best scenario would be to synchronize these two lists through automation. So how often should you contact your current and potential customers? It is ideal to contact them on a regular basis but ensure that you are providing the customers with relevant information rather than spamming them. The more you keep emailing them with irrelevant information, the higher the chances of you losing your customers. Lastly, personalize the emails that you send. Make your customers feel special by addressing them by their names.

3. Discount Voucher Codes

These go by a number of names such as coupon codes, discount vouchers, retail codes, and promotional codes or simply voucher codes. They are letter based codes that have been generated by your website’s Discount Code Module. To take advantage of these codes, the customer should input the code in a box that appears when they are checking out goods from your website. Once they update the purchase, the discount is applied. There are numerous ways of distributing discount codes to your web traffic. These include through blogs, through social media, through RSS feeds, in email newsletters or you could simply display the promotional code on your website to entice visitors into purchasing goods or services. A tip to using these codes though would be to have your web designer have a switch for the discount code box. This way, you can enable or disable its appearance on the website. This avoids scenarios of shoppers getting to the checkout phase and finding the discount coupon box so they will be required to go back and try to find the discount code. If they do not find one, they may end up not buying the goods they chose and possibly not come back to the website.

4. Podcasts

This refers to a series of digital files either in audio or in video released as episodes online. Podcasts are a good way of communicating with current as well as potential customers as you enlighten them on the products you have and what you may be introducing to the market. Podcasts are very beneficial to people who deal with information services or products of that nature. Although podcasts do not directly impact ecommerce SEO, they certainly help with conversion optimization and compelling visitors to buy from you. This can really help the conversion impact of PPC advertising.

5. Real Simple Syndication

This is commonly referred to as RSS. It is a method of delivering information to your web traffic straight from your website to their personal devices such as personal computers, MAC, tablets, PDAs and so on. The RSS feed can be applied in a number of things such as podcasts, blog posts, new arrivals page and so on. The main aim of the RSS feed is to ensure that whenever new content has been uploaded to your website, your readership will find out immediately. This will help to establish a trusted, long-term relationships that can lead to organic conversions down the road.

6. Social Bookmarking

Over the years, social bookmarking has become one of the most convenient ways for people to stay up to date with their favorite online content. People do not use social networks simply to stay in touch with their friends, but also use them to follow their favorite businesses, keep up with news and more. As such, it would be pertinent to get a bookmark from the different social networking sites that you are subscribed to and display it on your page if you would like your web traffic to stay connected to your information.

7. On Site Articles

These articles differ from SEO articles. The latter are posted in article directories whereas the former are found right on your website. On site articles should be of much higher quality as these are intended to attract customers as well as retain the ones that you already have. The content should include topics such as buyer’s guides, how-to’s and so on. This will offer the maximum benefit for both conversion optimization and ecommerce SEO.

Whether you're doing your optimization in-house or investing in ecommerce SEO services, take great consideration in these strategies to better the conversion rate of your ecommerce site.

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Ecommerce SEO Link Building via Product Reviews

When it comes to link building for ecommerce SEO, product reviews are a great way of doing so.

Ecommerce SEO Link Building via Product ReviewsWe often think of product reviews to be on an ecommerce site. However, off-site product reviews provide greater advantages for ecommerce SEO and ethical link building. The trick is find the external or off-site web properties that are willing to accept reviews and provide links back to your ecommerce site.

There are numerous bloggers who would be willing to do product reviews for a fee. Another good approach is to offer content, such as that of guest blogging. You'll want to reach out and strike a deal that benefits your ecommerce SEO efforts and the individual who owns the blog or web property.

Link building through these product reviews is not only a quick way of generating traffic, but it's also a cost effective approach to SEO for ecommerce. So what are some of the things that one should keep in mind when choosing bloggers who can write these reviews?

Determine the types of writers you would like

Before you recruit any bloggers to write up product reviews for you, one will need to determine what it is they are looking for in a blog. You should only pick out blogs that are relevant to the products that you are offering on your ecommerce site.

One thing to keep in mind when selecting bloggers would be the value of the items that you want reviewed. For example, if your products are cheap, you will be able to send them out to numerous bloggers to review them. However, if they are expensive, you will only be able to send them out to a few, so you should ensure you are making the right choice when deciding who they will go to.

So where are some of the places that you can get these bloggers from?

1. Blog communities: You will find that bloggers that tend to write about the same niche topic will have formed their own community for them to interact. Getting in on these communities will give you a selection of bloggers to choose from.

2. Blog rolls: Most bloggers will have a list of their favorite blogs right on their website. These blog rolls could include bloggers who have the same interests as them or just blogs that the writer likes but do not relate to their blog. Having a look at blog rolls will widen your sphere of available bloggers to choose from.

3. Forums: There are numerous forums each with their own niche topics. Finding a forum that offers content relates to your product can help you find bloggers to review your products.

4. Networking: Most bloggers will be in contact with other bloggers. Ask the different bloggers that you know if they would know any other bloggers or blog services that would interested in reviewing your products.

Contacting the Bloggers

Once you have an idea of who you would like to review your products for you, you then have to contact the bloggers. This initial contact should be brief and cordial. Send the different bloggers emails introducing yourself and your company. Explain to them the products that you are selling and enquire on whether they would be interested in reviewing the products for you.

You can then have a list of products that the blogger can choose from. Also state clearly whether or not they will be able to keep the products once they are done reviewing them or if you would need them back. You also might want include your details in-terms of SEO link building for ecommerce SEO value.

Request for Links

Do not assume that the bloggers will review the product in the format that you have in mind. The only way they can do this is through instructions. Let the blogger know that you would like links in their review, a positive write-up, and optimized tagging.

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5 Social Media Marketing Tips to Empower Your Ecommerce Strategy

ecommerce social media marketing tipsIt is never easy to keep up with the newest features and practices social media marketing. Ecommerce brands are faced with a heightened challenge in that they often engage with large audiences (with the intentions of making their brand well-known and selling more products.

If you are looking for some ecommerce social media marketing tips to help you kick start your campaign on the right note, continue reading this informative article.

Make Use of Facebook Offers

A Facebook offer resembles a Facebook Ad. However, it functions a bit differently from what you are used to with the Ad. Start by setting up the Facebook offers directly on your page. You can create them for online and offline businesses as well. Unlike the Ads, the Offers are usually promoted within the news feeds of your ecommerce audience.

This ensures that they engage the readers more than the marketplace ads which are usually located in the right hand column on Facebook. You can use the hyper-target option to ensure that only users who are more interested in your brand actually see your offers. Once the user clicks on the offer which is posted in your newsfeed, Facebook will send a personal email to this user. The user can open the email and access a link to your website. This is how Facebook offers will help you generate more leads.

Engage With Your Followers With Questions

You should ask your followers anything because this will give them an opportunity to speak and get involved. You will also get a lot of information as an ecommerce business which can help you to improve on your customer service and products. You will also get to understand your target marketing better based on the questions they ask. Asking questions helps you to build better relationships with your audience and enhances your potential for greater sales conversions.

Like or Encircle Your Loyal Customers

You need to create strong relationships with the loyal people you serve. You can do this by liking their pages (on Facebook,) encircling them on Google+, or by following them back on Twitter or Pinterest. This is an effective ecommerce strategy that can work well for certain brands that are community driven or offer an emotional appeal to their products.

Establish Your Brand Voice via Blogging

Blogging is a great way to engage consumers and potential customers on social media, as well as establish the voice of your ecommerce brand. You can share blog content that is very informative and adds great value to your audience. This approach, known as ecommerce content marketing, can help establish greater credibility and trust in your online brand, in addition to promote sales based on the content you market.

Through your blog, you can attract an audience on social media and lead the same visitors to your ecommerce website. Remember that leading a user to your website greatly increases the chances of conversion. When creating your ecommerce content marketing strategy, come up with unique blog content that others will want to share on social media. Align your content with your ecommerce marketing strategy so that you can blog about important elements in your campaign.

Share Content That Evokes Passion

When you always share something that you are passionate about, and one which is relevant to your business, your audience is likely to feel strongly about this topic of discussion. It is important to always ensure that the topic shared will give massive responses. This will be easier to achieve if you post on topics which you are more passionate about. Your social media audience will increase since people like commenting or sharing topics which give strong messages which attract different opinions.

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3 Essential Factors to Magnify Your Brand's Web Presence

Magnify Your Brand's Web PresenceWhen you have an ecommerce brand, one of the major things that determine your level of success is your brand's overall web presence. If your ecommerce brand doesn't have a recognized and credible web presence, your site could be missing out on a significant number of potential customers.

There are essentially three main factors that you must focus on to optimize and magnify your brand's web presence. These three factors will promote greater overall success in your online sales efforts.

1. Search Engine visibility

This is crucial if you want a good amount of traffic to your brands website as search engines are one of the biggest and easiest source of regular traffic online. Also it's always good to have your brands name as your website's domain name as this also helps for web presence and brand recognition. You must also remember to focus on getting your brands name in the first position on the search engine as this will also add to your brands web presence.

2. Compelling and Engaging Content

You can rank high on search engines all you want but if you don't have good content on your website, that you are missing the mark for sustainability. Even if you aren't a strong writer yourself there are always other people who are skilled writers out there who will be more than happy to write for you, and often at a low cost.

You should also consider integrating a blog, as this will help enage your users who access your site, and it will look good if your providing useful information to your customers. A blog can also help with your search engine visibility as blog posts are full of rich, engaging, and sometimes keyword optimized content (which is what search engines love.)

3. Social Clout & Credibility

Social media and networking is another huge thing to increase your brands web presence as it opens up a whole new world of quick and easy new custom as the buyers you have share your brand with others through the usage of a social media site. This will also allow you to easily keep in touch and be active with your social following.

Social media also adds a degree of credibility to a site, because a site that people are sharing regularly and suggesting to others is obviously worth checking out. But if a site doesn't have people sharing its content/brand or product then this takes away that degree of credibility that can often come in handy, especially if you want your brand to be easily recognized online.

The Takeaway

Focus on these three factors when working on the foundation of your company's web presence and you will be well on your way to having a potentially massive web presence as long as you make sure you keep at it and make sure you stay active once you have a relatively large following on these social media websites otherwise it makes you look lazy and reflects bad on your brands image.

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Common Hurdles With Ecommerce SEO Link Building

Ecommerce SEO Click CentricOne of the most important things in a website is the ability to have many visitors. There are various strategies that are used by the web specialists with an aim of increasing the traffic of a given site. Nevertheless, there are a number of challenges that face most ecommerce sites, who aim at building links. Here are some of the common hurdles faced by the ecommerce SEO building.

1. Depending on Blogs

Theoretically, it is possible to build links to your ecommerce website via blogs. Nevertheless, there are several challenges accompanied with it. This is probably because most of the visitors of ecommerce sites are interested in buying the goods and leaving the site.

They are not much interested in too much content. Eric Ward cites that a blog will only reach out to many if you publicize it with the right strategies. The blogs on ecommerce will also feature a whole lot of customer reviews, which is not that helpful to link building.

2. Pushing People to Like Your New Facebook Page

When building a link, it is all about being friendly to the visitor. If you have created a business page, you will need to let people like the page themselves, rather than pushing them to like it.

In most situations, people will only like a business page if they are willing to, if they are pushed to, they might ignore. For that, depending on Facebook like for building links might not be that successful.

3. Basing On The Quantity Rather Than The Quality

With an ecommerce website, the quality of the content is what matters a lot. Customers need to see content that will be easy to read and interpret. For instance, uploading a video about how to use a product might help, rather than uploading lots of videos on promoting the product or testimonials. People should aim at content that is helpful to the visitor.

4. Backlink Seeking Based on Algorithm

Typically, a number of patterns will stop if you apply some backlink auditing for your ecommerce website. In almost every ecommerce, they use a number of links and extensions, here are some of the common one used:

  • Sponsorship Links: They are practical and they can be applied tactically, using the white hat strategy. Nevertheless, these links might in a way or another miss some information since they are being sponsored by another business. The other business might not present all the required details of the sponsored site.
  • .edu Access: You can access an .edu domain for your ecommerce in many ways. For instance, if you have discounts meant for the students, then you might be linked to a student page. Basically the more opportunity you exploit on the students, stuff or faculty page, is the more you will be building the link to your ecommerce page.

Generally, you must know and understand the limitations of your website. You should avoid forcing your site to be what it’s not. Technically, you must avoid forcing people to like your page, or forcing to amuse the visitors with an aim of attracting their attention. Once one knows how to strategize on reaching out to many people, they will be able to increase your ecommerce SEO easily.

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Creative Ways to Build Links for Ecommerce SEO

Creative Link Building Ecommerce SitesThe internet is a fairly crowded place, so much so that standing out from the masses can present a number of difficulties. Admittedly, there are numerous tools and strategies that one could deploy to make their ecommerce SEO efforts so much more effective.

Yet, more often than not, with the majority of ecommerce sites on the internet utilizing the exact same tools and strategies to achieve results, one must rely upon their creativity and imagination to make an impact online.

Why Link Building is Vital for Ecommerce SEO Success

Sure, you have every reason to keep building links the old fashioned way. You just have to accept the fact that you are not likely to get anywhere, no matter how hard you try. After all, the competition is so stiff online that most ecommerce firms more often than not depend upon luck to get that big break that catapults them to the top of the pyramid. Of course, the fact that those old and trusted ways of link building have, over time, proven ineffective shouldn’t cause despair. While you could hire an ecommerce SEO company, the courage to deploy more creative strategies to achieve results in your ecommerce SEO efforts, some of those creative means of link building including the following:

Interviews

Try reaching out to and interviewing experts and influencers within the SEO and social media arena. The idea is to utilize the fame and clout of the individual in question to spread the fame of your own online resource, possibly even convincing the interviewee to share the interview on their website or social media platforms, in the process allowing you to tap into the considerable streams of traffic they probably enjoy.

Guest blogging

The purpose of guest blogging lies in enabling you to reach out to the audiences of more successful bloggers with the aim of eventually linking back to your own website. Few other ecommerce SEO techniques are as effective when it comes to increasing one’s visibility on the internet as guest blogging. The basic idea is to earn links back to your website.

Quizz

Crafting a quiz might not sound like a particularly effective use of your time; however, quizzes are a very effective tools for creating quality links to your website. They force people to engage and take an interest, eventually trickling back to the source of the quiz, if only to satiate their curiosity. Of course, you have to remember to relate the quiz to your site.

Events

If you want to rapidly build links for ecommerce SEO, consider sponsoring an event. Try to remember the fact that most conference websites list every single party sponsoring their event. The idea is to take advantage of the conference in question by drawing attention towards your online resource,

Giveaways

People love free things. Consider investing in promotions that provide users the opportunity to win free stuff. Creativity is important in this arena. From shirts to pens, this is an effective way of attracting and maintaining the interest of the online community.

When it comes to ecommerce SEO tactics, quality matters; which is why one of the easiest ways of building quality links is to create content that is compelling enough to attract interest, this along with posting quality reviews of products on other ecommerce sites with the aim of earning some decent links back. Inject effort into your ecommerce SEO activities and your hard work will manifest in the quality of your work.

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How to Pinpoint Industry Influencers on Social Media Sites

Social Media InfluencersSocial media is now playing a major role in the marketing strategy of most local and global businesses. New ideas romp the social media marketing industry each and every day and; therefore, each and every business ought to consider keeping updated with such new trends and ideas to win potential consumers.

One secret that social media marketers can use to drive their marketing strategies is the use of social media influencers. Social media influencers should not be confused with social media audience.

These are the people who inspire other social media users to act. Social media influencers have weight to sway other users act in a certain way in compelling other users buy products from a company. They use their experience, trust, credibility and experience to drive other users.

The Pivotal Role of Social Influencers

Below we discuss how social media influencers can play an important role in helping a brand or business reach new and seemingly far-fetched clients, as well as some actional strategies to find and connect with influencers.

Social media influencers can be any of the following people: Bloggers - these are the powerful people who are capable of convincing other people to interact and create quality content. They often come with posts that fly via the social media sites to reach a wider area as well as global audience. Blogging is a common thing that has taken over the social media and the internet at large.

Facebook Users - these are the individuals that are capable of sharing Facebook themes that they find interesting and arouse feelings of elated bliss in other Facebook users. As a result, they cause comments, likes and intense attention from other Facebook users. Such Facebookers are essential to any marketer seeking to have maximum exposure for their products.

Twitter Users - these are the people who generate content, share, respond, replies and retweet content over the Twitter social platform. By doing so, they influence others Twitter users, attract them to act.

Google Plus Users - they update and share all the trending topics and updates of one’s products. They aid elevate and increase the chances of success to a business.

Tips on How to Pinpoint Social Media Influencers

Understanding how to find social media influencers is the best step every marketer can take. There are various ways in which a marketer can pinpoint their influencers through sites such as Facebook, Twitter and Google Plus.

Finding Influencers on Facebook

The number of fans does matter a lot when it comes to Facebook. The quality and level of communication in Facebook greatly influences the success of any marketing strategy. To determine one’s influencer’s on Facebook, there are various factors to consider, such as:

  • Frequency of posting. The more frequent a person posts, the higher their chances of getting heard. They thus increase the chances of exposing your products and services to potential clients.
  • The people that get the highest number of likes, shares and comments.
  • The extent of engagement such people get from their fans. This aids you determine whether they are capable of attracting more people.

Finding Influencers on Twitter

There are some factors that one can assess when trying to find influencers on Twitter.

  • The magnitude of conversation; here, one can consider factors such as opinions, advice and much more. How other people talk with a person can show you the extent of trust people have in such individuals.
  • The number of tweets and retweets; the number of tweets of an individual and the retweets they get can clearly depict one’s power to influence.

Finding Influencers on Google+

Although Google+ is not that popular, it can work greatly in influencing search engine and potential clients. There are factors that can depict that one is an influencer. These include:

  • Their profile views; this will enable a marketer understand how visible one updates on Google+. The higher the number of viewers the higher their chances of spreading one’s product awareness.
  • The number of comments received; higher number of comments show that one is capable of engaging other users in the content posted.
  • Update viewers. one can be a great influencer if they have the ability to attract high numbers of viewers and audience through the content that is updated.

Social media provides a convenient platform where clients and marketers interact to establish lifelong relationships. The ability of a marketer to personify and establish solid relationships with social media users can work the magic out in increasing the exposure of their products and services.

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