There several techniques that a SEO company can use to increase the visibility of its webpages within search results. There are methods that search engines recommend as part of good design and others that are not approved.
Basically search engines try to minimize the effects of the disapproved methods while encouraging the use of the conventional techniques. These methods are categorized as:
A technique is considered as white hat if it follows the search engine's guidelines without engaging in deception .Although search engine rules are not written down there are certain regulations that should be followed. White hat SEO methods seeks to follow guidelines that conform to guidelines set down by search engines but also ensures that the content searched and indexed is the same as what the user sees.
Basically this technique attempts to create content for users and not for search engines. They also make the content easily accessible to spiders unlike trying to trick the algorithm from its main purpose. In many ways white hat is the same to web development that improves accessibility however both are not identical. Results produced by this technique tend to last longer unlike using other methods that may get you banned when search engines discover such illegal techniques.
These are techniques that attempt to boost rankings using methods that are frowned upon by search engines including deception. Black hat methods uses hidden text, this can be text that is colored differently to the background or position off the screen. Black hat also uses a different method by giving a different page depending on whether the page is requested by a search engine or a human visitor, this technique is commonly referred to as cloaking. Black hats are known to hack into people's websites and using spam content.
A SEO company can be penalized when it is discovered to be using these techniques. This is done by eliminating or reducing its listings from databases. Penalties can be applied automatically by the search engine algorithms or manually by reviewing the site.
These are strategies that are riskier compared to white hats. Grey hat uses a set of SEO techniques that closely resemble white hat. They abide by the rules set by Google, this enables them to escape being scrutinized which gives them the leeway to manipulate rankings. They achieve this by exchanging or buying links to improve site rank at a medium speed.
SEO is not always the most appropriate strategy for every site as there are other marketing methods that are also effective although it depends on the goals of the operator. Successful internet marketing may also be hinged upon establishing high web pages to engage and persuade. Analytics programs can also be set up to enable site owners to evaluate results and improve the rate of a site's conversion. This is particularly important for ecommerce SEO campaigns.
Google performs regular updates every year, this is why it is important for every SEO company to play by the rules and practice SEO strategies that benefit your website in the long term. If you abide by the rules and regulations laid down your website will grow naturally and make great connections in the process.
This article was written by the advocates of ClickCentric SEO, a professional ecommerce SEO services provider. Learn more and receive a free ecommerce SEO audit by visiting ClickCentricSEO.com.continue...
Every time Google releases news about an update to its search algorithm, SEO's and webmasters (especially those who rely on ecommerce and other search marketing ventures) panic.
There is good reason to panic considering what these updates have done to good-ranking websites in the past; those who get affected loathe the updates but as we all know, Google is only trying to promote healthy competition by doing justice to black hat practitioners and subsequently, providing web surfers with quality info.
Maybe it is a conditional response that SEO's and webmasters should hold on to their hearts when an update starts rolling out but there is good reason why they should hail Penguin 3.0 which was launched on October 17 this year.
If you are probably wondering how a Google update can possibly be of benefit to website owners, lets first review some facts about it. With regards to dates, it was launched on October 17th and since it is worldwide, spokesmen from Google said that it would continue rolling out for weeks. Pertinent to technicalities, it has been made clear that new signals were not added which makes Penguin 3.0 'just a refresh’ as they are putting it. This implies that it will not have new effects and is very much like the last roll out of penguin.
As is expected of it, the update will denote sites which have a bad link profile. However, its main intent was to help those which were denoted by previous penguin updates recover if the owners have fixed their link profiles. It is also important to note that a site will be denoted if it presently has a bad link profile irrespective of whether it was okay when the previous Penguin update was rolled out.
If you have been busy cleaning up webspam signals and over-SEO-optimization (which were pinpointed and penalized by rollouts which came before Penguin 3.0,) your site is more apt to recover. This is why people should not panic because they are very few if any who dared run their link building enterprise artificially by buying the links after Penguin showed up.
Although some sites will still be caught out, this time is not about penalizing but helping those who have been affected before to a full recovery. As said before, it is worldwide and will carry on slowly which means that people who have webspam signals can take care of the problem by flight if their sites have not yet been denoted.
If your site has already been hit due to overly-aggressive SEO, you can recover very fast if only take the right steps. First, start by carrying out an analysis which lets you know the source of your toxic links. For analysis, you can use a free tool like Google Webmaster’s tool.
After a comprehensive SEO site audit, you will move on to the removal stage. The best way to remove negative link is embarking on a manual method where you contact website owners who have linked back to you by writing them emails. Alternatively, you can use the Disavow Tool and then contact Google with a reconsideration request.continue...
SEO is very important when it comes to getting your ecommerce website found. It's so important, in fact, that you want to make sure you aren't putting much thought into it.
You read that right. When you're doing SEO, the first rule to remember is that the rules that worked last year likely won't work the same as they did today. This primarily because Google is always making tweaks to its algorithms, and it often targets effective SEO practices (that manipulate search results in SEO's favor) to make them either less effective, or potential penalty prone.
Some rules may always be valid. For instance, when you make a comment on somebody else's blog that actually sounds like you're adding something to the discussion, add a link to your own website if you can do it without looking like you're spamming.
Another example is updating your ecommerce site's content regularly with new ideas and fresh pages. This can help your SEO efforts, but should be apart of your overall online marketing strategy.
In essence, don't fall for “black hat” tactics (like artificially going for the keywords whenever possible) that might work, but take some sketchy practice to achieve. Instead, push aside former SEO practices and embrace more holistic online marketing strategies that bring value to your website, business, and target market.
To help you understand what aspects of SEO to avoid, below are five common strategies that new ecommerce startups in particluar should push aside.
Push aside link building. There is software that can automatically build the links for you, but you want to avoid even that much because Google can tell if you're not doing it yourself. Make link building something you do by hand when you do it at all so that Google can see what you're not blindly going for as many links as you can get. Instead, focus on making your content so good that it won't really matter if Google suddenly decides to say, “Nevermind,” when it comes to counting backlinks.
Push aside the need/quest for #1 rankings. Basically, you shouldn't obsess about it. Everybody's going for the top spot, but you'll be doing good if you can get on the front page. Instead, design your content and your marketing strategy around what you would have done if Google never existed. The algorithms are getting better at reading your content like a human would, so if a visitor who is seeing your site for the first time can tell right away what it's about, so can Google.
Don't let yourself get talked into a strategy that doesn't feel right. Sometimes people will pretend to be SEO marketing experts and try to sell you services you don't need. Ignore them and that rulebook that was written a few years ago, before the Panda Update shakeup ever happened. Your business is about people, not Google, so you want to make sure you're not selling to a company that may not know or care that you exist.
Try localized SEO if you run a local business. You'll usually have better luck if you optimize for the people who search for women's clothing boutiques in Toronto or bookshops in Cleveland. You still want to make your website looks like you proofread, but in most cases, you'll get a better return on investment by applying local SEO strategies along with your online marketing efforts.
Don't freak out if you don't see results right away. Think of this as being like a good diet and exercise regiment for your website. You feed it quality content with wise use of keywords and bulk it up with frequent updates. It can take a couple of months to start noticing an increase in search engine traffic if you're using good tactics.
So good SEO is still doable, but you want to make sure you're basically not being obsessive about it and using outdated tactics. Instead, focus on greater ways to build and manage a web presence as a whole from a branding perspective, and worry less about keyword rankings and search engine performance.continue...
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