If you have an ecommerce business, you're probably well aware of the benefits that search engine optimization (SEO) services have to offer.
However in today's ever-changing digital age, it's extremely important to choose the right provider of ecommerce SEO services. In short, some ecommerce SEO's employ unethical tactics that are risky to a website's search engine rankings.
In this blog post, we'll underscore some of the qualities that you should be aware of when seeking professional SEO services for your ecommerce site.
There's a number of SEO companies out there that guarantee their clients will attain top search engine rankings. You should be very cautious of these services because rankings, although sometimes predictable, are in full control of the search engine. With that said, it's almost impossible to guarantee long-term results.
In addition, ecommerce SEO is often times a highly competitive subset to search engine optimization. There's no telling what competitors might arise or which competitors might take action to outrank your site. Regardless of how good a company claims there SEO services to be, promoting guaranteed rankings should raise a red flag.
Whether via Google or Bing, one thing that's for certain is that search engine change constantly, and keeping up with those changes is a diligent job. Google's policies as well as its search engine algorithm changes frequently to best ensure quality results to its users. As a result, quality ecommerce SEO services will account for the ongoing updates to ensure clients sustain top search exposure.
If a company is offering a hit-and-run ecommerce SEO package, they're probably only going to perform on-site SEO work. On-site SEO is only a fraction of the pie. Now more than ever, ecommerce stores need to reach out, get social, and promote quality content. In short, the rules of SEO have changed. Off-site SEO contributes to a majority of the ranking algorithm. This includes link popularity, social signals, and other off-site factors.
If you're on the hunt for ecommerce SEO services, we strongly suggest reading this great article that offers insights on what to ask your prospective SEO provider. Asking the right questions can reveal a wealth of information in regards to how effective a company is at getting your ecommerce site ranked in the search engine results.continue...
Bing will be following in Google’s footsteps and updating their search ranking algorithm to benefit mobile friendly websites and persuade others to optimize their content to be viewed by mobile users. Unlike Google, however, Bing is making a conscious effort towards helping webmasters understand what is going to happen and improve their content, thus not announcing a definite date for the launch of the algorithm.
What should happen with the new algorithm is that websites which are recognized as mobile friendly by Bing will show a specific label, which Bing has already been testing and getting great feedback from, and rank higher in search engine results because of that. Although the new algorithm by Bing sounds a lot like the one from Google, the team behind the search engine wants to give webmasters a chance to assimilate the news and improve their websites taking their guidelines into account, so they are probably not releasing the new update anytime in the nearest future.
As for the algorithm itself, Bing says websites will still be primarily ranked by how relevant to the search query they are, whether they are optimized for mobile devices or not, which means that a mobile friendly website might still be outranked by another whose content is more relevant to the query. The key to the success of the algorithm will thus be in balancing both aspects to create the best search results possible for mobile users.
So far, Bing is being incredibly cautious not to create a media frenzy like the one that resulted from Google’s algorithm, so they are revealing very few details about their own, including the impact they expect it to have on mobile search queries. They do say, however, that the date of the algorithm launch will be revealed ahead of time, so there will be no surprises, unless maybe a good one: Bing’s algorithm will operate in real time, so if a website becomes mobile friendly, it will benefit from the new label as soon as the new version is indexed into the search engine.
In addition to the new algorithm, Bing will also be launching a new tool for webmasters in the summer, which is supposed to tell them whether their websites are mobile friendly or not and how to change their situation. These tools will help webmasters go beyond just mobile optimization by looking at data and metrics that influence their web presence optimization strategy.
Meanwhile, it is a good idea to look at the criteria Bing uses to determine whether a website is mobile friendly or not, which are how easy buttons and navigation are to access with a finger, how easy it is to read the information on mobile devices without zooming in, need to scroll to the sides, which is not to be expected on mobile devices, ability to load fully on mobiles and finally not having files blocked from Bing, as that will prevent them from acquiring information to determine your website’s ranking.
Bing promises this will be no 'Mobilegeddon,' but whether that is true is still to be seen. To learn more, visit Bing Webaster Blog for the latest news.continue...
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