Web Ecommerce Solutions


Natural Link Building for Ecommerce SEO

The practice of link building is essential for any search engine optimization (SEO) campaign. Due to the immense SEO potential of building backlinks, many ecommerce SEO practitioners have employed some rather sketchy and unethical tactics to establish link popularity (or off-page website authority.)

Penguin & Over Optimized Backlinks

As a result of these black hat link building practices, Google has counteracted these issues by releasing an update to its search engine algorithm called "Penguin." The Penguin update is designed to target websites that have too many over optimized backlinks. In other words, Google may penalize (and knock the rankings) for websites that have a backlink portfolio that's clearly the result of SEO link building.

Optimized backlinks are links pointing a website with a keyword target used as the link's anchor text (or link text.) Where a natural backlink would have the anchor text of a URL (.com or .org) or a call to action phrase (e.g. "click here" or "learn more,") an optimized backlink would have an obvious keyword phrase (e.g. "men's New Balance shoes for sale".) There are also semi optimized backlinks which have a portion of the keyword target used in the anchor text, however not in the form of exact phrase match.

The websites that are being penalized by Google are those with an overwhelming majority of optimized backlinks. As a result, Google's Penguin update has shaken the SEO profession and many well-ranking websites have plummeted.

It is now more important than ever to build links in a natural manner when optimizing an ecommerce website. In essence, the perspective to have while doing this is to ensure that your backlink portfolio has a blend of natural and optimized anchor text, and that your links come from various sources.

Diversify Your Anchor Text Profile

Natural Link Building for Ecommerce SEOTo build a more natural backlink portfolio, there should be a high degree of link diversity. This includes both the sources of the backlinks as well as the links' anchor text profile.

Before the Penguin update, most ecommerce SEO experts would heavily utilize exact phrase match anchor text to build highly keyword targeted rankings in minimal time. Yet now, the link building approach diversified with various other forms of anchor text.

Some ways in which you can diversify the anchor text profile of your backlinks includes using:

* a portion of the product or brand name (semi-optimized)

* images as links (natural)

* synonyms or related phrasing (semi-optimized)

* action words like "click here" (natural)

* simply the URL of link's destination (natural)

Spread Your SEO Backlink Sources

Website's involved in ecommerce SEO can further diversify and naturalize their backlink portfolio by utilizing a blend of link types. This may include a blend of contextual links (backlinks found in the body copy of an article or blog post), image links, blogroll links, and so on.

In addition to the type of link, the source of links is also a major consideration when building links for ecommerce SEO. This may include a mixture of high and low authority blogs (based on Google PageRank), articles, press releases, affiliate sites, forum posts, tweets, and other natural sources.

The key to creating a natural looking link portfolio is keep in mind the keyword relevancy. If you have an ecommerce website that sells shoes, but most of your links come from blog posts about hair loss, the nature of those links is far from natural. Google is smart and can recognize the contextual relevancy of your backlinks. For this reason, ensuring you build links from quality, relevant sources is important.

Natural Link Building Tips for Ecommerce SEO

By now you should be aware of the nature of backlinks and how they influence the practices of SEO. Below we provide some ecommerce link building tips for SEO. These ideas are designed to help you sharpen your perspective on the new best practices of SEO link building.

* Social Signals - Although social signals, like Facebook likes, Re-Tweets, and Google +1's, may not directly impact rankings, they give your content natural credit. In the eyes of Google, when your link-infused content is socially shared and appreciated by real people, the link quality is greater. Be sure to share your blog posts, articles, and other forms of link-oriented content. This will also force you to keep quality control in mind.

* NoFollow Links - Even though NoFollow links are not quite as powerful as DoFollow links for ecommerce SEO, they help to diversify your backlink portfolio for a more natural look.

* Blogrolls - Use the blogroll section strategically for ecommerce SEO link building. Instead of linking directly to your product pages, try linking to other web properties (that contain links) to spread PageRank. For instance, if you a blog with a PageRank of 6 and another blog with a PageRank of 1, you could try linking from the PR6 to the PR1 to help the PR1 grow higher.

* Directory Listings - The web is filled with various online directories. Some have a very niche focus for ecommerce, which is ideal for ecommerce optimization. Seek out quality directories and build your profile as thoroughly as possible. The backlink provided in profile listing will not have tons of authority, but will still help make your backlink roster look more natural.

* Guest Blogging - If you don't have many link building sources, or would like to further diversify your backlink portfolio, guest blogging offers a great solution. In this context, you can inquire to other blog owners about writing a post for their blog. By doing this, you can set terms with the blog owner to allow you include a couple backlinks to your website.

Although these forms of link building for ecommerce SEO are not the most powerful, they will certainly help to make your backlink portfolio all the more natural. Also be sure to include various forms of link types as well as anchor text. If you have any ideas or tips you'd like to share, please let us know in the comments section below.


Why Content Owns Organic SEO for Ecommerce

Valuable, reader-focused content is paramount when it comes to SEO for ecommerce sites. Long gone are the days of writing keyword stuffed content to obtain better rankings. Now, content must be good. And I mean really good.

Google's Panda Attack

In 2011, when Google released its algorithm update called Panda, many sites were penalized for having overly keyword-stuffed content. In other words, they had too rich a keyword density on targeted phrases. This release has underscored the immense importance of creating quality content.

But what's more than just creating good content, is producing exceptional content that people will value and share. This, my friends, is the true way to improve your ecommerce SEO efforts.

In a nutshell, great content can become very popular on the web in minimal time. And when online content gets popular, it often is linked to (or earns backlinks.) This is called "link bait."

So if we write a stellar article that gets a ton of popularity (and backlinks,) that article becomes more authoritative, and thus the outbound links in the article (some of which may point to our money sites) will offer more power, or "link juice."

Ecommerce SEO Content MarketingIn addition to publishing phenomenal content, we must also share the content through a more social approach. With Google+ being a social platform that's integrated with search, the content marketing approach to better SEO is even more essential.

Google +1's Feed Authority

Although the 'backlink' currently holds the greatest authority in producing high rankings in Google, the socially oriented "+1" is beginning to make an impact. In fact, there have been numerous studies that show webpages with more Google +1's often rank higher than those with less or no +1's.

With respect to Panda (as well as Google's Peguin which targets over-optimized backlinks) this little +1 is momentous game-changer for SEO's.

My theory is that Google's +1 is quality control measure for its search engine rankings. Think about it. What better way for Google to overcome poor quality (yet highly optimized) pages holding top keyword rankings?

The answer: by slowly diminishing the authority of backlinks and increasing the power of +1's in determining the search engine results. The pages that have more +1's are more socially accepted and righteously approved by real people.

Backlinks will still have an influence, but over the next couple years as Google+ begins to grow, integrating socially-focused content marketing into your ecommerce SEO will be a must.

Moving Forward

So the major focus for ecommerce SEO agencies is to start producing quality, relevant content that speaks directly to your target market. Some ideas include:

* Start a blog and write posts that inform readers of the features and benefits of products that you sell

* Create videos of product reviews or highlights and optimized those videos for SEO

* Build a sub-domain for your ecommerce site that emphasizes education about your industry or the products that you offer

Just remember, content creation is a big piece of the pie, but so is social promotion of your content. Be sure to establish accounts on primary social media platforms like Google+, Facebook, StumbleUpon, YouTube, and Twitter, to name a few. These platforms will help the spread and sharing of your content.


Ecommerce SEO Link Building via Product Reviews

When it comes to link building for ecommerce SEO, product reviews are a great way of doing so.

Ecommerce SEO Link Building via Product ReviewsWe often think of product reviews to be on an ecommerce site. However, off-site product reviews provide greater advantages for ecommerce SEO and ethical link building. The trick is find the external or off-site web properties that are willing to accept reviews and provide links back to your ecommerce site.

There are numerous bloggers who would be willing to do product reviews for a fee. Another good approach is to offer content, such as that of guest blogging. You'll want to reach out and strike a deal that benefits your ecommerce SEO efforts and the individual who owns the blog or web property.

Link building through these product reviews is not only a quick way of generating traffic, but it's also a cost effective approach to SEO for ecommerce. So what are some of the things that one should keep in mind when choosing bloggers who can write these reviews?

Determine the types of writers you would like

Before you recruit any bloggers to write up product reviews for you, one will need to determine what it is they are looking for in a blog. You should only pick out blogs that are relevant to the products that you are offering on your ecommerce site.

One thing to keep in mind when selecting bloggers would be the value of the items that you want reviewed. For example, if your products are cheap, you will be able to send them out to numerous bloggers to review them. However, if they are expensive, you will only be able to send them out to a few, so you should ensure you are making the right choice when deciding who they will go to.

So where are some of the places that you can get these bloggers from?

1. Blog communities: You will find that bloggers that tend to write about the same niche topic will have formed their own community for them to interact. Getting in on these communities will give you a selection of bloggers to choose from.

2. Blog rolls: Most bloggers will have a list of their favorite blogs right on their website. These blog rolls could include bloggers who have the same interests as them or just blogs that the writer likes but do not relate to their blog. Having a look at blog rolls will widen your sphere of available bloggers to choose from.

3. Forums: There are numerous forums each with their own niche topics. Finding a forum that offers content relates to your product can help you find bloggers to review your products.

4. Networking: Most bloggers will be in contact with other bloggers. Ask the different bloggers that you know if they would know any other bloggers or blog services that would interested in reviewing your products.

Contacting the Bloggers

Once you have an idea of who you would like to review your products for you, you then have to contact the bloggers. This initial contact should be brief and cordial. Send the different bloggers emails introducing yourself and your company. Explain to them the products that you are selling and enquire on whether they would be interested in reviewing the products for you.

You can then have a list of products that the blogger can choose from. Also state clearly whether or not they will be able to keep the products once they are done reviewing them or if you would need them back. You also might want include your details in-terms of SEO link building for ecommerce SEO value.

Request for Links

Do not assume that the bloggers will review the product in the format that you have in mind. The only way they can do this is through instructions. Let the blogger know that you would like links in their review, a positive write-up, and optimized tagging.


How to Use Pinterest to Build Link Popularity to Your Ecommerce Site

PinterestBacklinks have always been an effective method to improving a website’s visibility. However, the way in which they are implemented has changed. This is mainly because the references generated have to bring about organic growth of the website’s popularity. Any unnatural growth as a result of backlinks may result in search engines shying away from the site.

New methods of creating backlinks have therefore been introduced to satisfy search engine criteria. Thus, PR6 backlinks are catching on while techniques such as comment spam are losing grace. It is easy for a layman to consider the backlinks as a method of sharing. Users of sharing platforms like pinterest may therefore look forward to using them as a method of spreading the word.

Pinterest images are tagged and indexed and this is immediately visible to the world. The tags must carry weight which means the more panda updates are done the more visible the content becomes. It is good to form a habit of double-checking that your pinterest images are tagged correctly and that they represent the correct topic. Then the tagging begins and a positive outlook for natural ranking. Connecting Twitter and Facebook accounts to Pinterest will help to ensure automatic updates in all the accounts, which increase the number of people viewing the posts at a time. Interest eases the process and helps to edit by displaying all images ready to be tagged. The site management and creation of backlinks does not require profound knowledge of web page coding.

Pinterest has come into popularity at a time when Internet users and businesses have come to expect more images and videos and fewer words. Thus, the website has to be visually stimulating in order to score high points on the web. Pinterest helps the webmasters to do just that. As long as the images are relevant to the topic, then they will boost the website’s popularity in a relatively short amount of time.

Once viewers discover your site and affirm it to be credible, they will keep coming back thus contributing to the cumulative growth of traffic. They will share or comment thus helping to advertise the website to their circles. Using images as links brings attention to your website content that normal links could not have done. The web page is automatically appended to lead interested users to more content.

A short description should accompany each image once pinned. The description involves a keyword or keywords. This will make it easier for others to find the images that have topics of their interest. The audience enticed in this way is the right target for your blog since they have vested interest in the subject. This kind of traffic is more likely to participate in the blog then others drawn in by random references.

The keyword database is still new in Pinterest so it might not have keywords that are as diverse as one would like. However, this is the right time to use the facility because using it early on will capture the most common keywords.


Solid Ecommerce Directories for Quality, SEO-friendly Backlinks

Ecommerce SEO LinksBacklinks are still the most important aspect in an ecommerce SEO campaign. By generating backlinks to a website, you are able to gain higher authority, trust and thus rankings for your ecommerce.

With ecommerce SEO, you can choose from several linking building practices available out there that will help you rank your ecommerce websites. Take note that one of the easiest ways in acquiring high - quality links is using those general or specific niches. Then, this is where ecommerce directories come in because these directories would be responsible not only for higher ranking, but also in generating potential traffic and potential sales leads.

What can you do?

You know that a major part of your ecommerce SEO success will always depends or relies from the organic rankings in any search engines, so your main priority is to use the best ecommerce directories. Although, some of these directories are not working or dead, but you must take time researching them in the first place and looking for alternative links that are working.

Bear in mind that these directory will hold and help your link to build its weight on any search engines. Therefore, you must not stop until the end. Literary, thousands of these links are available online, but there are not 100% working, so do not dwell on these and look for others. However, there are some good directories online that help for ecommerce SEO, and these are as follows:

1) Elib.org - is an international ecommerce directory that has a page ranking of 5. This directory has a friendly - user interface that allows your potential or current customers to pick and get all kinds of products, goods, and services online. This directory has a safe window, so online shoppers worldwide are safe and secure when they are shopping in your website. This also provides shopping services related to computers and games, clothing and accessories, and pets.

2) Ecommercedirectory.net - is another web directory that has a page ranking of 3, aims to increase your websites or online businesses, boost and increase your earnings by providing you the platform for e - ecommerce related resources, links, and businesses. They have easy features of the indexes of e - commerce related links including technology vendors, internet marketing, customer relationship management, strategy and many more. They also help e - commerce businesses to lessen their advertising cost while increasing their sales at the same time.

3) Dmoz.org - is the newest innovation of the Open Directory Project that is one of the most comprehensive and largest human - edited online ecommerce directories. The contrition and maintenance of this directory depend solely on the immeasurable and international community of volunteer editors. All important features in this directory are simple and easy to use, so you don't need deeper knowledge in using this directory. This directory also has the Open Source Movement, so submitting your major directory is 100% free.

There, you have it! Ecommerce directories can attract business participants, potential consumers, as well as earn backlinks for SEO. You don't have to worry about your audiences because these directories will take care of it. This is also the place where you can develop your resources and help establish a better SEO campaign. As a result, using ecommerce directories always make a big influence in generating traffic, leads, and customers!


Ecommerce SEO Site Audit: 5 Primary Elements of Powerful Audits

SEO AuditThe primary goal of an ecommerce SEO audit is to determine whether the ecommerce SEO program currently in effective is actually generating results. An SEO audit can also shed light on the performance of an online store, how conversion oriented the site is, and how well it's set-up for sustainable keyword rankings and flawless usability.

In this article, we share five primary elements that make up legit SEO audits for ecommerce sites. So lets dive right in.

1. Front-end SEO

An through ecommerce SEO audit on an online store will shed light on the effectiveness of the front-end SEO and how well keywords are used throughout the site. Proper use of keywords throughout the pages and internal linking are necessary if the site is to rank highly over the competition.

The part of the SEO audit will examine whether the URL follow the correct format. Are they user-friendly and short? Do they have the relevant keyword? A good strategy is to use hyphens rather than underscore. Also, subfolders should be used rather than sub domains.

2. Technical SEO

A website will achieve high rankings if it is properly optimized. This entails creating the right design, making it search-engine friendly, ensuring the content is unique and of top quality and much more. However, overtime, the content may lose its appeal. It will become part of the recycled material or common knowledge. Auditing helps to discovery such shortcomings.

3. Backlink Portfolio

Perhaps one of the most sensitive aspects of running an SEO audit for an ecommerce site is evaluating its backlink portfolio. In short order, you will need to leverage the power of backlinks to boost your website keyword rankings.

Links can come from all sectors which include videos, guest blogging, online group, articles and more. However, some of the links will be of low quality. Instead of improving traffic they will be hindering it. Local SEO audit will identify the effective and non-effective back links.

4. Competitive Review

When it comes to ecommerce SEO, the competition can be quite intense and challenging. In addition to the thousands of online stores trying to attain top keyword rankings on product focused keywords, getting into the top 5 and outranking the Amazon's and eBay's is no simple feat.

A thorough ecommerce SEO audit will take deep consideration into the competition and how achievable rankings are. A trusted SEO will advise not to target highly competitive keywords that are purely a pipe dream, but rather offer more attainable keyword ideas that can be actualized within a few months.

5. Social Media Marketing

The social media has become an essential component to ecommerce brand building, and even SEO. In addition to managing an active social media presence, good ecommerce site should incorporate social media into its web design to help build its followers. Social media should, at the very least, be acknowledged during an ecommerce SEO audit.

Social media serves as a powerful means to generate inbound traffic naturally. Aside from ecommerce SEO, leveraging evergreen content produced in-house can inspire potential customers to have your ecommerce brand top of mind. Some SEO research has shown that powerful social media presence translates to higher authority in Google search. Consider building a presence on Pinterest, Twitter, Facebook, Google+, and LinkedIn to maximize the SEO value of your ecommerce web presence.

Are there other elements that you find critical to ecommerce SEO audits, or SEO audits in general? Let us know in the comments below. Or to learn more about how to get a professional ecommerce SEO audit, visit ClickCentricSEO.com, a leading ecommerce SEO company that offers free, no obligation SEO audits.


Best Practices of Link Building for 2015

Link Building Best PracticesLink building is an essential part of SEO. It can turn your site into a high traffic and authoritative website when done properly or it can push you out of business when done incorrectly. You should avoid any tactic or strategy that puts your website in risk of being penalized. This will especially critical when conducting SEO in 2015 as Google continues to refine the standards and quality of its search results.

Understanding Over-Optimization When Building Links

You should note that although spammy links or using other inappropriate techniques might work in short term, Google and other search engines can easily pinpoint over-optimized and spammy link profiles, and the outcome is devastating. Your website will be penalized if it is deemed to have used inappropriate mechanisms.

Inappropriate mechanism can be described as unethical ways of creating links with sole purpose of improving search engine placements and page rank. Over the last few years, Google has increased its surveillance on unethical link building making it difficult to operate unnoticed. Some of the inappropriate examples that can make your website penalized include using excessive link exchanges, Building links to your site on low quality (of "SEO" focused) directories, and repetitively using the exact keyword in your links' anchor text.

It is important to understand that in any solid SEO strategy that includes link building, quality over quantity rules. It is more beneficial to get few links from quality and relevant sites than hundreds from low quality sites.

The Best Form of Link Building is in Link Earning

Although, it may not feel easy as it reads, the best way is to get links is by creating unique, compelling content that others will want to link to naturally. You should also avoid the attempt to link your website with another website that has no relation with your business niche.

You should also not forget to incorporate social media. Today, the easiest and effective way reach thousands is through social media platforms such as Twitter, Google+ and Facebook. Once you create good content and share it on social media, there is higher chance that people will share it and thus, increase visibility.

Tips for Transparent Manual Link Building

The other important aspect that greatly affects how your website ranks is the way you create links. The anchor text for inbound links should never be the same. Google views identical anchor text as mechanical link building, which is not good for rank-worthy ecommerce SEO.

When creating content you should always come up with several phrases that better describes your target pages that you would like to appear on search engine. If you decide to use keywords, make sure to use a blend of variations. In fact, you can add to your website backlink profile using optimized image links.

The most important things in building successful links include relevancy, popularity and creativity. You must be creative with your content and use of anchor text. For example, you can mix branded anchors and generic anchors in your guest blogging. Never use the same anchor text twice, is a good rule of thumb for sustainable SEO and rankings.

You should also make sure that your website external links are balanced. One of the common SEO companies make is pointing all their links to homepage, which looks unnatural especially for websites with a lot of content.

As a organic SEO in Traverse City, we have links pointing to site through many internal pages. It is also important to keep monitoring your links for broken links and also for good neighbor. Broken links do not add value to your website while a site that was once a good neighbor can change and thus, the need for regular vigilance.


Do's & Don'ts of SEO [Insights Leaked by Google]

Google Leaks SEO InsightsSEO is a unique marketing channel that's ultimately all about keeping up with the times. The truth is that things change in the SEO community every single year, and usually just a few weeks is all that it takes before Google makes a new update.

The Panda and Penguin updates have evolved over the years and many SEO's have dropped off the face of the earth as a result. Survivors who take these tips (which have been gathered from Google itself,) can see what Google wants site owners to focus on and what you as an SEO can do to get ranked successfully.

These ideas have been extracted and summarized via Josh Bachynski of the TheMoralConcept.net.

The Do's for Good SEO

Keep up with Great Content Make it a goal to create quality content. In other words, remember that content is king. Google is working extra hard to make sure that quality written sites are the ones ranking.

Code Should Be Clean Keep your overall coding clean and SEO-friendly. You don't want too much going on that Google spiders gets confused when they land on a code-heavy, slow-loading site. If that describes your sites, than invest in the services of a website optimization company.

Upload Videos On Multiple Pages With a video, Google sees your site with a ton more authority simply because they are synced with YouTube, in addition to videos offering greater value and user engagement. If your YouTube video has potential to rank and it happens to be on your new page or blog post, they'll both be ranking at the top for keywords.

Create Additional Pages To Rank A lot of people try to rank their first main URL, but that isn't the only part of your site that you can rank. You can instead create additional pages and then optimize that page to be ranked. The more pages ranking for individual keywords, the stronger your main URL will be to rank for some of the other keywords you want to be ranking for. A good example of this is Traverse City SEO company TCTopofMind.com and how they ranked an educational blog post for their primary keyword target "Traverse City SEO" as a unique lead acquisition strategy.

The Dreaded Don'ts of SEO

Create Duplicate Content Stop pasting other peoples articles on your site. It only hurts you in the end. Google wants to give you more maximum exposure, but if you are using other peoples content that is already indexed, it only shows Google that you are spamming your site with used content.

Build Thousands of Sketchy Backlinks Oftentimes, people will try to get hundreds or even thousands of backlinks from backlink sites and social media softwares, but that isn't always the best thing to do. You might as well go slowly but try to keep it more consistent.

Forget About On-Page SEO Do not just focus in backlinks. Make sure that your site up to date with great content and that every tag is cared for. Make sure those tags have keywords, alt text for images, h1 tag on every page, and other on site SEO.

Write For Search Engines Trying to push keywords on every single part of the search engine is not going to benefit you in any way. It will only hurt you in the long run. Writing for the search engines meant to constantly put in keywords in every sentence, but this only hurts your chances with Google. It may have worked in the early 2000's, but it won't work anymore in this generation.

Google is always changing, but the above tips should definitely be up to date and still stay relevant for years to come. Google has some extremely careful algorithms to make sure only the right sites rank, but the tips above should help bring you to the top with ease.


5 SEO Tips to Help Increase Your Ecommerce Website Ranking in Google

Increase Website Ranking in GoogleIn order to make it easier for potential customers to find your ecommerce store, you need to employ the right SEO strategies to increase your website’s ranking on search engines like Google.

By increasing your ranking, your ecommerce site's organic search listing will rank higher in search engine results pages, making it more likely that people looking for your products and services will visit your site. Below are five effective SEO tips can help increase your ecommerce site rankings in Google.

1. Integrate Product Schema Markup

Schema is under used by most websites, even though it has existed for several years. Since it has been under used, you may not know what it is. Schema is microdata that can be added to a website to make it easier for Google analyze and interpret the information on web pages to help retrieve the most relevant information for users based on their searches.

Schema elements and attributes are added directly to the HTML code to provide additional information to search crawlers. There are many different forms of Schema, but Product Schema is one of the most powerful for ecommerce SEO, higher rankings, and greater click-through rates. For more information various Schema types, check out this post at EcommerceSEOMarketing.com.

2. Don’t Neglect SEO Copywriting

SEO copywriting is used to create compelling text based content for your website. Where in the past it involved focusing on keywords in your articles or blog posts in order to help searchers find your website, the value of the content is just as important.

If content can increase your search engine ranking if it is fresh and provides your web visitors with information they need, or didn’t know they needed. Good, fresh content is also shareable, which will also help to increase your website ranking in Google.

3. Build Segmented Sitemaps

Some SEO experts consider sitemaps as second most important web page on a site, with the landing page being number one. A sitemap helps users find web pages on a site with the information the user wants. It is basically a blueprint or index where information can be found on the website. A segmented sitemap separates the site’s content by category and it can be set up to tell search engines when fresh content has been posted, which will help increase your website ranking on Google.

4. Conduct a Backlink Analysis

Having backlinks to your site is also important to increasing your website’s ranking, especially on Google, so you should run a backlink analysis on your website. As a vital component to any ecommerce SEO marketing strategy, the analysis should tell you the number of links you have, the number of unique domains you’re linking to, the anchor text you’re using and the variety of the text, the number of fresh links on your site, the quality of links you have, etc.

There are a variety of tools that you can find online to help you do a good backlink analysis. Our favorite is Majestic, formally known as Majestic SEO.

5. Implement a Creative Content Marketing Strategy

Along with keeping fresh content on your site, creative content can compel visitors to perform an action, such as to buy something or sign up for your newsletter. If you can compel your web visitors to watch video content or sign up for email alerts, you increase your chances of turning them into buying customers.


5 Ways to Increase the SEO Value of a Webpage

SEO ValueThere's no doubt that SEO is a significant avenue to attain higher search engine rankings and bring greater traffic to a webpage. There are various factors that make the better-positioned websites different from those that are placed at lower rankings. So to help you optimize your webpage (beyond using keywords,) here are 5 simple yet very efficient ways to increase the SEO value of a webpage.

1. Include Videos & Images When Possible

A good quality and relevant content is most significant factor of getting favourable search engine rankings. Elements such as good word count, addition of images or videos as well as well structured and nicely written content gain preference. The higher the number of people you connect with including consumers, viewers, forums and organizations, higher are the chances of them visiting your website.

2. Integrate Proper Schema Markup

Schema markup is a very effective approaches to on-site SEO. It communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. Schema helps to makesthe SEO thrive better as search engines can understand the semantics of your site in a easier fashion. Try integrating Schema markup on a few specific pages and you will surely be surprised with the search engine results.

3. Ensure Copy is Unique, Purposeful, and Keyword-Relevant

To get people to link to your website and to make the search engines rank your pages high, it is important to have unique and quality content that serves the right purpose. The correct use of keywords is very significant. Multi-word keywords are much favorable than single subject keywords.

Also, ensure that the keywords are not overused. The search engine results are not solely based on the keywords that appear in the URL or the domain name. Meta descriptions are important to target the right audience and keywords should be included in the page descriptions and the headings. Every page and post should own a unique title including the main keywords.

4. Generate Social Signals

A URLs with a large number of social sharing signals have greater credibility, and this more SEO value to atop the search engines. Also, it has been widely observed that well positioned URLs have more tweets, likes, plus ones, shares and other social indictors.

Participating in the major social media platforms such as Twitter, Facebook and Google+ and regularly making updates to them helps to gain better visibility for a brand as it stems by ensuring that a page has meaning, merit and purpose that resonates with a particular audience. Google considers social signals a major element in its ranking algorithm as well as it adds a factor of trust to one's site.

5. Earn Backlinks

One of the most significant factors that influences a webpages SEO power is backlinks. Sites that have more backlinks always have an upper leg in the organic search rankings. Along with the quantity of backlinks, their quality also matters considerably.

Deciding the type of content that benefits the audience and makes them to link to it is a major element of SEO. It is essential to use resourceful and informative content to earn popularity from the web to earn a good amount of backlinks.


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Company offering SEO and Internet Marketing services for Ecommerce Websites.

SEO-friendly Website Design

Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.

Google Maps Optimization & Marketing

Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Web Presence Optimization Strategy Guide

Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.

Best Practices of Backlink Building

A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.

Righteous Business Blog

Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.

Website Optimization Company

More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.

SEO Copywriting Blog

Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.

Pay Per Click Optimization Strategies

Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.

Choosing an Optimization Company

This is a great article on what to consider when shopping for a SEO specialist or website optimization company.

Local Traverse City SEO Guide

The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business

Ecommerce SEO Services

Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.

Small Business Ecommerce Tips

This is a  great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths. 

Sweet Tumblr on Website Optimization

Awesome blog that shares tips, strategies, and resources on SEO and website optimization

SEO Tips for Ecommerce Sites Blog

A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

All Things SEO Blog

Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.