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5 Social Media Marketing Tips to Support Your Ecommerce SEO Strategy
When it comes to the effectiveness of internet marketing, the majority of ecommerce marketers would still concur that SEO doesn't just provide the best way to drive targeted traffic to a website, but SEO is also the best and most efficient.
In other words, when you consider things like money and time spent, Google is still the most liked way to attract new customers on the internet, despite the social media explosion that has become such an important thing in the past few years.
So, will that mean you can afford to ignore your own social media profiles to focus on ecomerce SEO? Absolutely not. In fact, if your ecommerce marketing campaign doesn't have a social media component, then you're actually doing the work wrong.
It really comes down to this: although ecommerce SEO is vital, it doesn't mean you should disregard social media. Good social content has the power to help you in your SEO, and vice versa.
5 Social Medea Strategies That Aid Ecommerce SEO
1. Use a Vanity URL
A vanity Web address for each social media site enables you to easily optimize your websites for organic search. If possible, every URL should contain your company name. If you have a common company name, the URL you want might already be taken, so attempt to add your location to the URL, for example: facebook.com/mikeplumbingequipment.
Try to achieve maximum similarity between your various social media URLs. This not just helps consumers find your ecommerce store online, but it also creates uniformity between all your disparate webpages across the Web.
2. Complete the "About" Section
If you want to get SEO benefits from the social media profiles you have, it is important to provide more relevant information about your business. It's important to optimize the areas in your site where people expect you to discuss yourself, like in the "About" section of a social networking site.
The "About" section for every site should accurately explain what your business is. Be sure to include two or three company keywords you think your customers will use when looking for your ecommerce store's products. You can use Google's key word tool to look for keywords with a decent search volume, but relatively reduced competition. If your social media website allows it, include a hyperlink back to your business website, which will help create inbound links to your website as well as boost rank in search engines.
3. Add Geo-Targeted Key Phrases
Most of your target consumers are likely looking for a business like yours within a specific geographic region. That means it's important to include geographical markers in your descriptions, like your physical address as well as the cities or even neighborhoods you provide service to. You can include local SEO keywords in content material focusing on your ecommerce store, event listings, or special deals.
4. Create Content That Can be Shared
Social messages on your Google+ and Facebook pages have a big effect on the ranking of your social media pages. In addition to adding content on your static pages, create content material that has the ability to engage your target audience, such as images, videos, infographics, special offers and events that your fan base will likely share.
The more your followers and fans interact with you on the web, the more authority you get within each social networking website. Major search engines give high importance to this authority when figuring out the ecommerce SEO keyword rankings for your social media page.
5. Regularly Post Clean and fresh Content
Search engines favor websites that deliver fresh as well as updated content. Posting regularly and frequently to all your social networking sites will help them to rank on search engines like google. Actively responding and posting on your social media pages will not only help them in search, but it will even keep your audience engaged.
It's important to monitor your own social posts and evaluate their results. This will help you figure out the times that work best for your company on each platform. For instance, many businesses see success on Facebook when they post 5 to 10 times per week, however posting more than 7 times in a week created a 25 percent reduction in interaction rates, according to one study. On Twitter, you can test using hashtags, which provide a Twenty one percent increase in engagement if you use a maximum of two per post.
Search engines consider many elements when ranking your social networking sites organically. With these tips, you'll have the ability to increase the chances of customers discovering your pages when they search for your type of business online. For more insights about ecommerce SEO strategy, visit Click Centric SEO for a free ecommerce audit. They are one of the most honest and experienced ecommerce SEO service providers in the profession.
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