When building an ecommerce website, the process encompasses a wide range skills and contributions. There are the technical components of ecommerce, which include electronic data interchange (or EDI,) inventory management, automated data collection, supply chain management, electronic funds transfer, online transaction processing, and Internet marketing.
And then there are the more creative and aesthetic components such as ecommerce web design and website development. Every ecommerce website should be geared towards being user friendly and allowing visitors to make purchases as easily as possible.
There are several online selling principles that web designers should consider while designing and developing an ecommerce site. These include:
1) The ecommerce site should be attractive so that it attracts as many people as possible.
2) The site should be organized so that users have an easy time navigating through the site.
3) The colors should fit the spirit of the website.
4) Users should not have a difficult time determining the owner of the website.
5) The website must be trustworthy.
6) Users must enjoy the shopping experience.
7) The site should have an edge over competitors’ sites.
You do not need training to know that these training are important since the same principles are applicable even when shopping in a shopping center, a mall, or any other marketplace. Web designers however, usually have a challenge translating these principles to the virtual Internet world. Web designers need to front websites so that there is high conversion rate. This is comparable to supermarkets that have breads further inside the shop, but where you can smell the freshly baked bread right from the entrance.
Drawing an imaginary path in an ecommerce website, a path that ensures most visitors to the site make a purchase is not rocket science, but a professional is best suited to handle it since experience is valuable. The Web designer must design the ecommerce website in such a way that customers/clients are exposed to most if not all the products. Failure to do this means the customer/client will buy from your competitor’s site.
The layout is an important component of ecommerce web design. The Web design should focus on where the eyes of the user first focus on when they visit a Web page. There has been a lot of research on this, with most of the research indicating that the mid-left side of Web page is what attracts most attention, followed by the center. With this knowledge, Web designers can mimic what supermarkets do by drawing the ‘walking path’.
The Web designer should create a site that leads visitors to the right Web page in not more than 2 clicks. Web designers often use techniques that are never used for non-ecommerce sites. One way of doing this is having only one link, the link pointing towards the order form in a sales letter site. Sales letter sites are not conventional ecommerce sites since they usually sell a single product. Web designers are therefore able to exaggerate this one-click principle and to take full advantage from it. As is the case in sales letter sites, details about the products on sale must be presented in an intelligent way. The Web design should be such that the user is prompted to go to the order form page after every few lines of the description. Ensure there are further facts and customer testimonials about the product/s for customers/clients who are not convinced.
Online shops have more products. The more the products, the more complex the website will be. Different personalization technologies are used in more complex ecommerce sites to determine the best products to sell in the sites. All successful ecommerce sites today use these personalization technologies. Amazon.com was the pioneer in the use of personalization technology. The company used the technology to push books to visitors based on past orders and using statistics collected in the past. Today’s goal of personalization technology is to try to also predict what to first offer users on their first visit.
Keep the ecommerce site simple. There should be a clear hierarchy so that the navigation is consistent. Do not provide more information than is needed. Use images for your products. Human beings are visual creatures and as the old adage goes, a picture is worth 1,000 words. The images should pop out when highlighted. This ensures that you have as many products on each page as possible. You could have more than one picture for each product preferably from different angles. This helps in the building of trust since visitors will see you have nothing to hide.
Give as much details as possible in your content and in the website's design. Anticipate all questions that buyers are likely to ask. The customer should never be left in doubt since this might push him/her to your competitors’ sites. A lot of attention must be put on the shopping cart page. The page should have such features as the changing of item quantity while shopping, estimation of taxes, and removal of products without starting from scratch. In other words, the shopper should have full control.
Provide answers to all the questions the clients could ask if were in a physical store. Do not let your customers doubt or question certain web design functionality, otherwise they will go to another website. There should be a search tool that works perfectly. There should be pictures in the results generated by the tool. This can be most effective when consulting with a Peoria web design company.
Ensure there are no hidden charges since this will drive away return customers. Give your phone number and real address since some visitors prefer calling while others will only buy once they confirm that you are a genuine store. The URLs should be search-engine friendly and popular searches URLs should be included in the Google sitemap. Give as many payment options as possible.continue...
Search marketing is the process employed by many companies in order to acquire lots of potential customers or website traffic with the help of various search engines, such as Google, Yahoo or Bing. This involves two primary methods, such as SEO (or "Search Engine Optimization") and other forms of SEM (or "Search Engine Marketing") like PPC advertising and using Google shopping.
SEO aims at bringing the best customers by making your brand more visible to them through potential search results. On the other hand, SEM focuses on acquiring customers through paid advertisements on few search engine pages.
Below are five search marketing tips to help you promote the products on your ecommerce sites.
Organic SEO is an important tip for all the companies that wish to market their products. These help you rank your website at the top position in the market and ensure that the much needed brand awareness is created among the customers. You can seek specialty SEO services from the online marketing companies, such as link building, SEO audits, and consulting services.
This will offer your team a detailed analysis report of how well your brand is performing. You will also get to know the changes in the brand awareness and sales figures after using the SEO techniques.
A PPC (Pay Per Click) campaign is a popular idea that helps you gain targeted customers for your products but this would require a good amount of planning and marketing. This will help your business get better ROI, lesser advertisement costs and get new PPC ideas each month to attract new and existing customers.
So if you're products center on Samsung TV's, you can bid on broad keywords (like "Samsung HD TVs") or more specific models (like "Samsung un65f8000".) This provide instant search engine exposure for the product-focused keywords that your online store as to offer.
Marketing your products through the Amazon is also a good idea as it has its own marketing unit called A9.com that helps build shop search technology for the companies and their websites. Being a pioneer in online shopping, Amazon shares a good rapport with a number of retailers and enables the user to identify your products with targeted keywords.
When you have a business that vigorously deals in selling products or services online, the great way to promote the same is Google shopping results. When you get listed on the search results of Google shopping, it means lots of business opportunities, increase in the number of customers and high traffic to your website.
This will, in turn, help you earn the much needed reputation in comparison to your competitors. Just sign up in the Google merchant center and upload all the details of the products that you intend to sell.
Keyword targeting strategy is also popular among the top brands as it helps the customers across the globe to find a product by typing the keywords in the search engines.
For example, an online retailer of Samsung Hi Def TV's, www.TheHighDefinitionStore.com, may want to pursue a combination of SEO and PPC to earn search traffic on a number of Samsung TV models it carries (because searchers will often times use keywords that reflect specific model numbers, like Samsung un65f8000 or Samsung un75f8000.
TheHighDefinitionStore.com could optimize it's website for keywords around Samsung un65f8000 and Samsung un75f8000 by ensuring that these phrases were in the product pages' title, Meta data, URL, and page copy. As a result, these product pages would be more keyword relevant and hold greater SEO-potential.
Parallel to SEO, TheHighDefinitionStore.com can also choose to bid on keywords around "Samsung un65f8000" or "Samsung un75f8000" for PPC advertising. Not only could this magnify the search engine exposure for these terms, but TheHighDefinitionStore.com could use the data and insights from PPC analytics to better it's user experience and on-page engagement.
To learn more product-focused search marketing tips for ecommerce sites, visit Click Centric SEO's articles for frequently published insights on how to perform SEO, PPC, and other Internet marketing initiatives.continue...
SEO for ecommerce is essential for any online store looking to sell products. If you're in online sales (or doing marketing for ecommerce sites,) then you know how important it is to get ranked in popular search engines such as Google, Yahoo, and even YouTube. Given the sheer number of competitors that never stops growing, getting your website ranked in the top results of these search engines can be very hard.
Fortunately, there are other alternative search engines that offer equal potential for SEO and sales. That is Amazon, and it's considered to be the biggest online retailer which makes it one of the most visited sites on the Internet. Therefore, getting ranked in Amazon could benefit you and your business.
In this article, we share strategies for Amazon SEO and getting your ecommerce store's product listings ranked near the top. So, my friend, lets drive right in.
First, you have to get yourself listed on Amazon. You can do this by publishing one or more products that you sell. You will then be given one webpage per product. To get a high chance of getting one of your product pages ranked high in Amazon, one thing you can do is to work on your product pages one section at a time. Remember, every section of a product page is important. Working on each section one by one ensures that you don’t miss any one of them.
Most Amazon sellers have the habit of using the name of their products in the title section of their product pages. Well, the name of your product may sound cool and catchy but if product page title doesn’t contain the words that people use to search for items in the search box then your product page will not realize its fullest ecommerce SEO potential.
First, you have to know the keywords that people use when searching for products that are similar to yours. You can do this by typing a few phrases in the search box of Amazon and letting the auto complete feature show you the keywords that correspond to your product industry.
Take note of the keywords that best describe your products. With a little creativity, include one or two of those keywords together with your product name for a catchy and SEO-friendly title.
A description is a must-have for every product page and is a factor for ecommerce SEO success. It lets potential customers know about your product and your company as well as gives you an opportunity to persuade readers to actually make a purchase.
Product descriptions are also used by Amazon’s search engine in finding products. Therefore, it is important to write descriptions that are not only well-detailed but also keyword rich. Including keywords in your descriptions can further increase your rankings in your chosen product keyword.
Another benefit to using keyword rich descriptions in your products is that it contributes to increasing your visibility on sites outside Amazon since your product pages are crawled like regular web pages by other search engines.
Customer reviews are a great way to not only attract more buying customers; they are also a great way to effortlessly add more keywords to your product page to rank for. Just make sure that majority of the reviews that you get from your customers are positive or no one will buy any of your products.
Having great customer reviews on your product page will require you to actually have a great product and service that the customers will love. To start getting reviews, simply ask customers who are happy with your product to leave a review on your Amazon page.
You can also add a review button on your site that automatically posts reviews on your Amazon product to make it easy for customers to publish their reviews. Keep in mind, that fake reviews are prohibited. Posting fake reviews are against Amazon policies and doing so will get you banned. And don't think that an ecommerce SEO company is the solution to generate false reviews. It's organic process that must be done naturally.
Just like when publishing web pages, make sure that all information about your product is in the page. After filling up the form, do one or two rounds of proof reading to make sure that everything is written perfectly. To get the most out of optimizing your Amazon, you should consider doing some off-page SEO. This will help bring in more customers and more profit.
For online businesses who either want to increase their profit or simply turn their declining earnings the other way around, getting ranked high in big search engines such as Google, YouTube, and others. However, the number of competitors getting ranked makes it impossible to do this.
Fortunately, Amazon provides an alternative way to get traffic for your business. Use the Amazon SEO tips for ecommerce sites above along with your creativity to get your product pages ranked high and ultimately make profit in Amazon.continue...
Almost every product niche, ecommerce web marketing is competitive battle. In addition to getting recognition and site traffic, realizing sales makes for a two-fold mission.
One of the most powerful avenues for ecommerce web marketing is getting your products listed in comparison shopping sites. This makes your inventory more accessible to a wider audience or new potential customers.
If your ecommerce website offers a solid value proposition (such as competitively low pricing, free shipping, or bundle/builk deals), you can thrive in using popular comparison shopping sites.
Below we share five comparison shopping sites that give online merchants high-volume online exposure.
No one can fault Google for deprecating Google Product Search in favor of its replacement Google Shopping. The Google Product Search was a free service, where ecommerce sites can submit their products for listing. It has since been replaced by Google Shopping which is a paid service. Google Shopping looks like a different service, and it is.
This paid service is worth the investment if volume is your objective. Google offers the largest audience of shoppers. Besides that, the service itself is growing faster than almost every other big comparison shopping site. As a result, it's become quite the web ecommerce solution for premium marketing.
Amazon Product Ads is a very popular click-through model. The listing sends the shopper to the internet marketer's website. This is separate from the Amazon Marketplace model, however, you can be registered with Marketplace and get the benefits of both an external site, and being listed inside the Amazon website.
Among online shopping sites, eBay has one of the largest following of independent internet marketers. Listing with Shopping.com uses the CPC model, and transactions are consummated at the marketer's external website. In addition, listing with Shopping.com also gets listed to Google Shopping.
There are a lot of items which are for sale on the internet. Almost everything from mansions, cars, to small collectibles. Nextag is a paid service which allows for everything from household appliances to real estater. The wide range of products on the Nextag makes this worth it to get listed.
In search, Bing is a far third in terms of traffic. That does not mean that it should be left out of an internet marketer's list. On the contrary, as a free listing Bing Shopping gives a great ROI. It delivers traffic for free.
Since the mid-1990's, comparison shopping sites have evolved from simple “Yellow Pages” type directories, to massive auctions and online clearing houses. These days, there are still comparison shopping sites which look like simple inventory listings or search engine results lists, and there are those with more sophistication with features lists and reviews.
Some comparison sites are paid submission sites, while others are for free. It is up to the website owner to decide for themselves where and when to submit their lists to these comparison sites. Empower your ecommerce web marketing efforts and capitalize on the profit potentials some of these shopping sites offer.continue...
If an individual buys clothing from Amazon.com then they can receive it as fast as the next day with overnight shipping. You might be surprised to learn though, that even in this age of smart phones and online shopping, in store transactions account for over 93% of all the retail sales in America. Shopping in the store will be around for quite some time.
Because of this Google has launched a new metric as part of exploring marketing solutions linking AdWords back to in-store traffic. The way this works is through the sharing of smart phone location history combined with clicking of ads on the phone.
A simple example would be you clicking on an ad for Macy’s on your smart phone. Then later you actually visited the store and allowed your phone to share its location with google. Of course there is so much more that goes in to these calculations and collection of data, but that is essentially how it works.
Of course, since Google has indeed been in trouble for privacy violations in the past, this brings up similar questions. Is this violating user privacy? The short answer to that is no. Not only is this feature carefully designed to maintain security of private data, but the smart phones submission of data will be sent in anonymously. This should be a sigh of relief for many who are insecure about their privacy being violated online, and we will see as time tells if Google is able to maintain this high security if controlled data.
A problem with this marketing relationship is that it only measures in store visits, not actual purchases. So if a company wants to see the correlation between their AdWords clicks and actual revenue from product, they’ll have to wait a while longer. Google is actually working on a separate test to see if they can measure the relationship between purchases and the retailer’s data. However, as of the moment no such thing is available on the market.
Currently Google is looking for additional data to sample so if you are running a big retail business; it might be worth it to check it out. Google is very open about letting companies in to their trials so contacting a local rep to get more information is definitely an option. The future of this program is unsure but if enough companies show interest, then it could expand beyond retail and become quite large.
Again, this program is a new metric testing the relationship between clicks on AdWords and actual in store visits as recorded by smartphones location tracker. If this program is successful then it could have a quite a large impact on modern marketing strategies and be a great asset for the retail industry to increase store visits.
We live in the digital age of instant gratification. If you are sitting at home and get the sudden desire to see that one movie you loved as a child, all you have to do is pop open the online streaming service of your choice and watch it. This works for video games and TV-shows as well. Almost anything can be received extremely fast now days.continue...
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