Bing will be following in Google’s footsteps and updating their search ranking algorithm to benefit mobile friendly websites and persuade others to optimize their content to be viewed by mobile users. Unlike Google, however, Bing is making a conscious effort towards helping webmasters understand what is going to happen and improve their content, thus not announcing a definite date for the launch of the algorithm.
What should happen with the new algorithm is that websites which are recognized as mobile friendly by Bing will show a specific label, which Bing has already been testing and getting great feedback from, and rank higher in search engine results because of that. Although the new algorithm by Bing sounds a lot like the one from Google, the team behind the search engine wants to give webmasters a chance to assimilate the news and improve their websites taking their guidelines into account, so they are probably not releasing the new update anytime in the nearest future.
As for the algorithm itself, Bing says websites will still be primarily ranked by how relevant to the search query they are, whether they are optimized for mobile devices or not, which means that a mobile friendly website might still be outranked by another whose content is more relevant to the query. The key to the success of the algorithm will thus be in balancing both aspects to create the best search results possible for mobile users.
So far, Bing is being incredibly cautious not to create a media frenzy like the one that resulted from Google’s algorithm, so they are revealing very few details about their own, including the impact they expect it to have on mobile search queries. They do say, however, that the date of the algorithm launch will be revealed ahead of time, so there will be no surprises, unless maybe a good one: Bing’s algorithm will operate in real time, so if a website becomes mobile friendly, it will benefit from the new label as soon as the new version is indexed into the search engine.
In addition to the new algorithm, Bing will also be launching a new tool for webmasters in the summer, which is supposed to tell them whether their websites are mobile friendly or not and how to change their situation. These tools will help webmasters go beyond just mobile optimization by looking at data and metrics that influence their web presence optimization strategy.
Meanwhile, it is a good idea to look at the criteria Bing uses to determine whether a website is mobile friendly or not, which are how easy buttons and navigation are to access with a finger, how easy it is to read the information on mobile devices without zooming in, need to scroll to the sides, which is not to be expected on mobile devices, ability to load fully on mobiles and finally not having files blocked from Bing, as that will prevent them from acquiring information to determine your website’s ranking.
Bing promises this will be no 'Mobilegeddon,' but whether that is true is still to be seen. To learn more, visit Bing Webaster Blog for the latest news.continue...
For the past few years, Google has been tight-tipped about the importance and the value of social signals in determining quality content. In the year 2014, they said that social signals are not an active component of their ranking algorithm. But this is the complete opposite of what they said in the year 2010.
Social signals are an important part of all kinds of digital marketing efforts. They have power to drive traffic naturally and through paid channels. But what are the effects of social signals on your SEO efforts? Below are some of the primary means in which social signals contribute to SEO.
The traffic originating from social signals is what Google likes seeing and you can easily turn the no-follow links in your social media profile into a real asset. Google will easily know that people are talking about your site through social media and there is a live person managing the social channels to maintain the engagement at higher levels.
After you have turned the social signals into social shares, real value will come to play. If your content is good, people will share it through their social networks and others will link to the content.
Links from your social channels have to go through a long way before carrying the weight of citation or editorial link. And link building should be a large part of serious SEO strategies. Natural links are important even though they are hard to earn and leverage.
But you should know that your social links have underlying authority and mostly if they originate from the trusted social networks. You can leverage them to increase the traffic in your website and to improve online visibility.
To benefit from the links, you have to be prepared. Ensure that you have optimized your pages to track and catch any traffic originating from your social networks. Check your social bios and profiles and ascertain that you have optimized them for optimal results with back links to your primary website.
Social signals can increase the overall authority of a website. Generally, the social signals have impact on the authority of a site’s domain which makes sense. While you will be directing more traffic to your website which you get from the trusted networks, it will increase the value and authority of your website. Google recognize social signals as brand signals which they like.
The heightened importance of social signals in SEO marketing should prompt you to stepping up your web presence in the social media. Major social players continue making strides into SERPs. Social networks have millions of regular users and this is a resource that you should tap.
You should focus in making share-worthy content whether it’s an article, info graphic, survey or video and use it in attracting more attention in your social outlets. By making socially targeted and share-worthy content, you will be able to drive more traffic into your website and you will pass on the much needed social authority.
In addition, you should remain focused with social contacts. By commenting on industry forums and socials media posts, you will be able to drive even more traffic into your website. Social signals have a vital role in the launch and maintenance of successful SEO strategies and you should work to make the best out of your social links.continue...
SEO is very important when it comes to getting your ecommerce website found. It's so important, in fact, that you want to make sure you aren't putting much thought into it.
You read that right. When you're doing SEO, the first rule to remember is that the rules that worked last year likely won't work the same as they did today. This primarily because Google is always making tweaks to its algorithms, and it often targets effective SEO practices (that manipulate search results in SEO's favor) to make them either less effective, or potential penalty prone.
Some rules may always be valid. For instance, when you make a comment on somebody else's blog that actually sounds like you're adding something to the discussion, add a link to your own website if you can do it without looking like you're spamming.
Another example is updating your ecommerce site's content regularly with new ideas and fresh pages. This can help your SEO efforts, but should be apart of your overall online marketing strategy.
In essence, don't fall for “black hat” tactics (like artificially going for the keywords whenever possible) that might work, but take some sketchy practice to achieve. Instead, push aside former SEO practices and embrace more holistic online marketing strategies that bring value to your website, business, and target market.
To help you understand what aspects of SEO to avoid, below are five common strategies that new ecommerce startups in particluar should push aside.
Push aside link building. There is software that can automatically build the links for you, but you want to avoid even that much because Google can tell if you're not doing it yourself. Make link building something you do by hand when you do it at all so that Google can see what you're not blindly going for as many links as you can get. Instead, focus on making your content so good that it won't really matter if Google suddenly decides to say, “Nevermind,” when it comes to counting backlinks.
Push aside the need/quest for #1 rankings. Basically, you shouldn't obsess about it. Everybody's going for the top spot, but you'll be doing good if you can get on the front page. Instead, design your content and your marketing strategy around what you would have done if Google never existed. The algorithms are getting better at reading your content like a human would, so if a visitor who is seeing your site for the first time can tell right away what it's about, so can Google.
Don't let yourself get talked into a strategy that doesn't feel right. Sometimes people will pretend to be SEO marketing experts and try to sell you services you don't need. Ignore them and that rulebook that was written a few years ago, before the Panda Update shakeup ever happened. Your business is about people, not Google, so you want to make sure you're not selling to a company that may not know or care that you exist.
Try localized SEO if you run a local business. You'll usually have better luck if you optimize for the people who search for women's clothing boutiques in Toronto or bookshops in Cleveland. You still want to make your website looks like you proofread, but in most cases, you'll get a better return on investment by applying local SEO strategies along with your online marketing efforts.
Don't freak out if you don't see results right away. Think of this as being like a good diet and exercise regiment for your website. You feed it quality content with wise use of keywords and bulk it up with frequent updates. It can take a couple of months to start noticing an increase in search engine traffic if you're using good tactics.
So good SEO is still doable, but you want to make sure you're basically not being obsessive about it and using outdated tactics. Instead, focus on greater ways to build and manage a web presence as a whole from a branding perspective, and worry less about keyword rankings and search engine performance.continue...
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