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5 Strategies for Ecommerce Pay Per Click (PPC) Advertisers

eCommerce Pay Per Click PPC StrategiesThere's a lot of effort that goes into ecommerce pay per click (PPC) advertising. Ecommerce PPC campaigns a challenge to keep organized, and sometimes it seems like there's no time to develop strategies. Don't get discouraged.

There is indeed time to implement some strategies, and they're not all that hard to execute. You simply need some understanding of the Google AdWords platform and how to create a basic campaign. Below we offer five strategies for ecommerce PPC advertisers.

Ad Copywriting

To produce solid ad copy that maximizes your click-through potential, your ads must include three essential elements. These are:

* Offer - what the product is you're offering

* Value - why buying this product from you is beneficial

* Proposition - what the user should do to take action

The Offer element to your ad copy is almost always given and is naturally included in the copy. It's the Value and the Proposition that are the most overlooked. The proposition is purely a call-to-action, or a verb of some sort. A couple of the most obvious for ecommerce PPC is "buy" or "save." Get creative and try more appealing verbs like "explore," "learn," or "pursue."

Stating value in your ad is one of the greatest challenges of copywriting. Pay Per Click ads have limited space for text, making it difficult to describe the benefits or unique attributes. Some of the most common are "free shipping" or using a coupon code in the ad. In some cases, taking a more emotional approach is effective. Getting to know your product and your target market is a good way to get great ideas.

Peel n' Stick

Ad groups often perform the best when they're very focused to only select grouping of very related keywords. One of the biggest mistakes Pay Per Click advertisers make is having too many keywords in one ad group. As a result, they are trying to cover all of these keywords with just one ad. When this is the case, ad groups can be further segmented, or the Peel n' Stick strategy can be employed.

The process of peeling n' sticking is taking a poor performing keyword and putting it in another more relevant ad group or creating a new one. For ecommerce PPC campaign management services, good peel n' stick opportunities are often found in product variations, such as colors and models. Often times when a weak keyword placed in a new, more relevant ad group, the quality score will rise. In addition, the ad copy can be written to be more targeted.

AdWords Ad Extensions

Another awesome strategy that can significantly help improve the click-through rate (CTR) of your ads is using ad extensions in Google AdWords. Ad extensions are tools and enhancements that improve the presentation of your PPC ads. It's important to keep in mind that ad extensions are set on a campaign basis, not per ad group. So any ad extension you employ will influence all ad groups within that campaign.

Product Extensions

One of the most effective ad extensions for ecommerce PPC are product extensions. Product extensions can display an image for the specific product being advertised, which can really make your ads stand out from the clutter. For model-specific ads, testing the product extensions feature in Google AdWords is an effective ecommerce PPC strategy.

Site Links

Another solid ad extensions is using Site Links. Here you can include links in your ad that direct users to specified inside pages of your website. Not only does this help facilitate conversions and overall usability, but using the Site Links ad extension can help make your ads more prominent and outstanding in the search results. This can be very effective for competitive keywords in an ecommerce context.

Re-Marketing via GDN

Have you ever visited a product page (but did not purchase) and later noticed banner ads of the same product on other websites? That's an ecommerce store executing it's re-marketing strategy. However, instead of using Google Search, they're using the Google Display Network or GDN.

Re-marketing is a little bit tricky, but can be highly effective when done right. It's the process of serving a follow-up ad to someone who as already visited your website. Re-marketing can sometimes appear intrusive, so it's important to re-market in moderation.

Keep in mind that those being served your ads are not actively shopping like they are using search. For this reason, your ad copy and presentation should tweaked accordingly. Re-marketing is like reminding, so you want to make your presence known, but in a respectable manner.

Well we hope that the latter five strategies will help enhance your ecommerce PPC services and capabilities. If you have any comments or questions, let us know in the comments section below.

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Tips to Enhance Your Ecommerce Pay Per Click (PPC) Advertising

Pay Per Click advertising is powerful form of online marketing for ecommerce sites. Ecommerce PPC enables online retailers to advertise their products in very targeted and precise manner. And although some keyword categories are highly competitive in the paid search playing field, employing the right ecommerce PPC strategy can be a highly profitable endeavor.

Ecommerce Pay Per Click (PPC) Advertising Before starting an ecommerce PPC campaign, it is critical to have specific metrics defined for which you'll measure the success of the campaign. Your initial efforts should focus on goal creation and how you intend to measure the success of those advertising goals. So whether your goals are to capture new website visitors or generate more sales conversions, know exactly how you'll measure success is an important consideration.

Determine the Break-Even Point

The greatest factor in deterring the success of your ecommerce PPC efforts is pinpointing the break-even point of your investment. Two important metrics that you'll want to focus on for break-even are cost-per-click and cost-per-conversion. These metrics define how much you spend versus how much you're making.

Market Research & Immersion

Another great way to improve your ecommerce Pay Per Click advertising strategy is research and learn all that you can about your target market. PPC advertising enables marketers to reach a very precise market since the marketer is control of which keywords trigger the ad.

If you are well aware of the search behaviors of your target audience, you better minimize your PPC expenditure and save on advertising costs. To learn more about specific market segments, thorough market research is essential. One way in which you can conduct research is assess the demographic data of you ecommerce sales. This will enable you to employ more targeted advertising strategies which are very powerful of Google display advertising.

It's also very important to consistently split test ads and track how different creatives and concepts are working. Once you have learned which ad variations are performing the best you can constantly refine and build upon the techniques that are working the best.

Managing & Improving Your Ecommerce PPC Advertising

By improving the quality and effectiveness of your ecommerce PPC ads, not only can you improve your CTR (click-through rate) but the quality scores of your ad groups can also potential rise. Take the time needed to perform good content experiments and build the best presentation you can for you market.

To best manage an ecommerce PPC campaign, create a solid plan and establish the PPC ad groups you will use to run your ads. When doing keyword research, segment keyword groupings in very tight and highly relevant categories. Once you have broken apart your keyword list into related groupings, you'll be able to write a targeted ad (or multiple ads to split-test) for each ad groups.

Lastly, don't become too overwhelmed by the fierce competition of big budget advertisers. Focus on carving your very unique ecommerce niche and improving your efforts. There are a number of online resources that can offer great advice on how to reap the greatest profits from your ecommerce PPC services. Additionally, allocate a budget for ongoing education and learning. Pay Per Click advertising has a very steep learning curve (using Google AdWords) so you should be well versed on how to execute essential functionality.

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How to Leverage Ad Extensions for Better Paid Search Performance

AdWords Ad Extensions Ad Extensions are powerful tools in Google AdWords that allow paid search (PPC) advertisers to improve the overall appearance and click-through rates of their ads.

In short, AdWords Ad Extensions are simple enhancements that promote the visibility of an ad, and in some cases, the campaign's conversion funnel.

There are four primary Ad Extensions that you can learn to leverage for your paid search advertising efforts. These are:

* Location Extensions

* Call Extensions

* Sitelinks Extensions

* Social Extensions Before we depict each type of Ad Extension, let us first show you how to activate them in the Google AdWords interface.

Activating Ad Extensions

First and foremost, it's important to keep in mind that Ad Extensions are set on a campaign basis. This is crucial to take into consideration, because often times campaigns are set-up to have a number of ad groups that are vastly different from one another. Just be sure that any Ad Extensions you activate will be relevant and logical for the entire campaign as a whole.

To activate Ad Extensions in the AdWords interface, open up the desired campaign in the account you're working on. Next, click the tab that says "Ad extensions," just to the left of "Dimensions."

In the "view:" drop-down option, you can activate one of the four Ad Extensions mentioned above for the given campaign. Below we define and describe the best applications for each extension.

Location Extensions

Location extensions are ideal for geo-targeted AdWords campaigns that have local relevancy. This type of ad extension will include an address (and sometimes a phone number) directly below the ad copy. If the ad appears in the upper-most premium listings in Google search, users can click to expand the address information. This will then show a corresponding map of the specific address of the business that's being advertised.

Call Extensions

For mobile-specific AdWords campaigns, call extensions are a highly powerful way to facilitate conversions. Call extensions allow a search engine user to directly place a call to the company by clicking the phone number in the ad listing.

Similarly, advertisers can set-up "Click to Call" mobile campaigns that are specifically designed for this functionality. With "Click to Call", businesses can run AdWords ads without a landing page, or website. All they need is working phone number to capture the traffic.

Sitelinks Extensions

Sitelinks extensions offer many creative possibilities for paid search advertisers to improve their web presence. Under this extension, custom links can be included in the ad. This not only makes an ad stand-out more, but sitelinks can take users to a more specific landing page, which can aid conversions.

What's nice about sitelinks is that they are applicable for virtually any type of AdWords campaign. It is important, however, to ensure you're bidding enough to have premium ad exposure. Only ads in the top three premium listings will show sitelinks.

Social Extensions

Social extensions are tied to the business's Google Plus page. The ad simply shows how many people have +1'd their Google Plus page. Like the other extensions, it helps make the ad stand-out more. In addition, implementing social extensions can help make your company appear more credible in the search results.

The Takeaway

Utilizing Ad Extensions is a powerful way to maximize your search exposure and enhance the effectiveness of your AdWords campaigns. These features are free and fairly easy to set-up. The challenge is determining which Ad Extensions are most effective given the context of you campaigns and overall business model.

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Using "Search Terms" to Improve PPC Campaign Management

PPC campaign management is often times are tricky undertaking for many advertisers. The Google AdWords PPC advertising platform is requires some degree of familiarity to know how to make proper executions. As a result, many marketers fail to manage profitable PPC campaigns.

Trying to manage a PPC advertising campaign on Google AdWords demands the right knowledge on how to use the right tools to properly set-up and manage a PPC campaign. In this blog post, I am going to share with a powerful tool to help you with you PPC campaign management efforts.

Search Terms in AdWords for PPC Campaign Optimization

There's a highly powerful tool in AdWords that can reveal a wealth of insights. It is called "Search Terms" and it is found under the Dimensions tab in the AdWords interface.

PPC Campaign Management 1

Under Search Terms, PPC campaign managers can view the exact keywords that are being used to trigger their ads. This information can offer a lot of great information and data. For some individuals offering PPC campaign management services, Search Terms is their go-to source to optimize their PPC campaigns.

For example, observe the image below of a troublesome PPC campaign. In this ad group, the PPC campaign manager is only selling Ghel parts and components, not actual Ghel skid steers.

PPC Campaign Management 2

Based on the information given by Search Terms, we can conclude that keyword bidding techniques that are being used are resulting in unwanted impressions and clicks throughs. As a result, these bidding tactics are wasting budget.

To optimize this PPC campaign for better performance, we will use more exact match bidding strategies to avoid these problems.

Other Insights for PPC Campaign Management

Taking advantage of Search Terms is one of the best resources for PPC campaign management. Another way you can leverage the information offered by Search Terms is for negative keyword research.

For instance, if pinpoint keywords that we clearly do not want triggering our ads (e.g. "free," "tutorials," "cheap") we can include these unwanted keyword variations in the negative keyword list (which is located just below the targeted keyword list in the AdWords interface.

Learn more about how to use AdWords and maximize you company's web presence with PPC campaign management by staying in-tune with the Web Ecommerce Solutions blog.

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Pinpoint the Ideal Ecommerce SEO Keyword Targets by Using PPC First

Keyword optimization is one of the most important factors in any ecommerce SEO context. Also known as on-page SEO, the keyword optimization process involves making a website's pages relevant on certain semantics in order to establish on-site relevancy for those keywords. This is done through the content of website's title, meta data, page copy, and linking.

Coming up with the right keywords and keyword phrases to target is a very important decision. If you do not make the effort to do research, chances are that you will end up with keywords that are of no benefit to your SEO campaign.

One of the best options is to use ecommerce PPC (pay-per-click) to test prospective keywords for SEO. The use of PPC for ecommerce SEO testing is not only reliable, but it is also one of the most cost effective methods of testing keywords (this because ecommerce SEO is often a long-term effort, as opposed to PPC which is almost immediate.)

Using Google AdWords for Ecommerce SEO Keyword Testing

Google is the most popular search engine in the world. You could use it for your PPC campaign through Google AdWords whereby you pay whenever somebody clicks on one of your links. To test keywords, simply use different keywords in your Google AdWords campaign. For the PPC testing of keywords to be effective, you must track the campaigns. Determining how much money you are spending vis-a-vis what you are getting in terms of sales/leads is the only way you will be able to rank the keywords in terms of their effectiveness.

You could do the tracking using Google’s conversion tracking software. You could implement the code where customers compete and submit inquiries, where customers sign up for a particular service, where a sale is made, and in other similar places using the software. Through the software, Google records transactions against keywords that generate the sales/leads.

Using Google’s conversion tracking software together with your Google AdWords campaign allows you to find the keyword phrases that lead to high traffic volumes. It also helps your ecommerce SEO team to determine the keyword phrases that result in conversion.

Using PPC campaigns to select your ecommerce SEO keywords is advantageous in that you will always be in control. You get to determine the amount you will use for the PPC campaign and how long the campaign will run. You will achieve results faster than you would with other methods of selecting SEO keywords. You also get unparalleled convenience since you do not have to man the PPC campaign once it gets started.

Come up with a short list of effective keyword phrases. Next, determine their competitiveness. This will help you understand how long it will take for you to get a high ranking in search engine results pages (SERPs). Competitive keyword phrases are great, but note that it will take a lot longer for you to start seeing results in SERPs. The choice depends on your particular needs.

Consider running your ecommerce PPC campaign alongside your SEO targeted keyword phrases as the experimenting allows you to find a winning formula that is ideal for your particular business. Avoid the temptation of doing what other businesses are doing because all businesses are different.

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7 Powerful PPC Campaign Management Tips

AdWords PPC Campaign ManagementPay per click ads are some of the most effective tools that help in bringing visitors to websites. In these marketing campaigns, marketers agree to pay a certain amount of money for every ad clicked.

These ads usually lead visitors to specific sites from where they can learn about the products or services on offer. Some will immediately close a sale while others may take some time. The point is, the person who clicked on the ad is now aware of the new product.

As simple as this may sound, some marketers end up not obtaining the desired volumes. This article will address that in detail. Below are seven tips to help you have an effective campaign:

1. Content ads should be separated from search ads - Content ads are those that are displayed as a block within a page. They display links to content that will interest your web visitors. Search ads on the other hand appear in a search result. Most people are used to the unpaid for results.

They are also known as organic results. You can now place search ads in the same places where organic results appear. Newbies use both when running the first campaign. These will usually have similar keywords, content as well as the amount for every click. If you do it this way, you will end up with placements that are irrelevant. Separate your ads for each type of network.

2. Negative keywords - No one really wants to state anything negative while managing a PPC campaign. You can easily understand why. When you do, potential buyers will avoid you. However, when managing with PPC ads in a campaign, the scenario is different. These help in specifying places where you don’t want your ads to appear. For example, assuming you are selling mobile phone accessories and you don’t intend to have free offers.

You could add this tag “-free” to the list of negative keywords. This way, when a person searches using words like “free accessories” your PPC ads will not appear on his/her search results. Negative keywords also help to filter visitors whose likelihood of buying from you is almost nil.

3. Match the landing page to an ad - If you happen to lead a visitor from a pay per click at to the wrong landing page, you will end up not getting a sale. The whole process will be disrupted. On the other hand, your ads will score poorly. The same case applies where a visitor lands to a page that has no relevance to the ad. You can put a check on this by reducing your keywords. When running advertising campaigns, your aim is to maximize your cost. For this reason, you will try to avoid anything that appears to misdirect prospects.

4. Target specific niches - Most advertisers generalize the posting of their ads. With this they believe will attract anyone from any part of their geographical location. Set up your ads such that they will run within your locality, across different states as well as in multiple countries. This will depend on the dynamics of the target markets. First go through the search results in those areas. Get to understand the common words and phrases used by web users. When undergoing any form of PPC campaign management create ads that address each market segment separately.

5. Numbers and spelling - People get put off whenever they notice an ad whose words are misspelled, especially in AdWords which is highly popular. It creates the impression that the person who wrote or translated it was not a native speaker. On the other hand, it can affect the way the results appear following a search. Take heed of such minute things like separating numbers with periods or commas and spelling errors. You are at liberty to use numbers, letters of the alphabet or Roman numerals. Stick to one set of numbers for uniformity.

6. Keywords - Use keywords that the local people can identify with. Each region you choose to take your marketing campaigns is unique in its own ways. When it comes to your choice of keywords, the same distinction applies in your choice of keywords. This practice is essential for PPC campaign management.

For instance words like “top wines in London” are ideal for prospects living in Britain. The same cannot have a big impact on clients living in New York. Use keywords that are relevant to the region or country you have targeted. In order to succeed in this area, you can consult SEO experts. They are able to carry out an analysis on demographics and the culture of Internet usage in the areas you intend to market.

7. ROI - You have to find a way of checking whether the returns are worth what you put into the campaign. ROI stands for returns on investment. In as much as the term has a wide use in financial circles, it will also apply in your marketing campaign. Let’s assume you have spent $2,000 in placing pay per click ads online. That is your advertising investment.

You should then start monitoring the value of the ads that users have clicked. At this point you are hopeful that maybe one out of every three people who have clicked on these ads will buy from you. In order for you to establish whether your investment did bear fruits you will add up all the revenue generated during the period of the campaign. This is calculated by subtracting the revenue from cost of PPC ads then dividing your answer by the cost of PPC ads again. To learn more about PPC campaign management, or to invest in services for PPC campaign management, visit the Web Presence Group.

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6 Tips to Optimize Your PPC Campaign

Optimize PPC CampaignToday, numerous businesses are seeking to reach out to their target audiences online through paid mediums like PPC. Successfully managing a PPC campaign can be very effective for a business that is launching a new product, a small company trying to reach a specific market, or an enterprise level ecommerce store.

The one thing that these businesses are focusing on is connecting to a large number of their target customers online within the shortest possible time. This can be fulfilled by launching and optimizing a PPC campaign. In order to yield meaningful results in your PPC campaign within a short duration, make use of the PPC optimization tips mentioned below.

1. Incorporate changes to improve your ad copy text: In order to successfully optimize your PPC campaign, you should twist the AD copy text to improve its effect on target customers. You can do this by creating a list of the main services or products, which are unique to your business. You should also make sure the right keywords are used in the ad title or text. Create a distinction from other ads by capitalizing your URLs. You may decide to come up with a number of ad variations (2 or 3) so that you can identify the one that works best. Make sure your ad copy communicates the best offers directly to your target customers. You can use phrases like free shipping. Finally, pay attention to your call to action. Phrases like shop now or buy now, yield the best result.

2. Keyword selection: Avoid generic terms and target those keywords that are very specific to the product or service you offer. You should also avoid using broad keywords. Always get the search term reports to understand which keywords lead to higher conversions so that you can add them to your list. From this PPC keyword report, you can get information on the wrong keywords, which were not yielding any results so that you can eliminate them from your list.

3. Keyword insertion: Use the dynamic keyword insertion. For instance, {KEYWORD="WOMEN BOOTS"} will show each letter of your keyword in upper case. You can insert your keywords dynamically which helps in boosting your quality score. Remember that, with a high quality score, your listing can rank higher in the PPC results for less cost per click.

4. Focusing on the quality of your landing page: Select the right landing page by ensuring that it matches to your ad copy. You can target your homepage or any other page within the site but make sure the information in that landing page is what has been described on the ad copy. High quality landing pages should load faster (in around 10 seconds); have minimal links to avoid confusing visitors and provide brief sign up or registration requirements.

5. Make use of ad extensions: In case you are using Google ad words, consider using ad extensions to maximize PPC results. The extension provides additional information in your PPC ad. They are basically 5 types of ad extensions. These include location extensions, sitelink extensions, call extensions, product extensions and social extensions.

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AdWords PPC Advertising Projections for 2013

PPC advertising had its highs and lows in 2012. Entrepreneurs watched as the increase in their budgets corresponded with a high return on investment (ROI). During this year you may have noticed that the rates for placing pay per click ads went down.

This was the case in ads for product listings and mobile phones. As we move forward in 2013, we have yet to see substantial movement in this area. Nonetheless, below we share with you some predictions as to what you can expect with AdWords PPC advertising:

• Increased competition on product listing ads: Few retailers dwelt on product listing ads (PLA's). This has in turn translated to low fees for placing ads. In 2013, more merchants are likely to join the bandwagon. As this happens, there is likelihood that Amazon will allow more people to access its advertising program. Google is the other player that will enjoy more patronage as a result of low cost per click fees.

• The end of "Scroogle": During the Christmas holidays, you might have noticed this campaign from Microsoft. It was meant to compete with Google’s model of selling results to highest bidders. Though it is a worthy concept, PLA are going to increase in popularity. In the end, Microsoft will have no choice but to abandon Scroogle in favor of PLAs.

• Aggressive push for re-marketing from Google: Re-marketing was popularized by Google. This was achieved through adoption into the Ad Words network. The same has now been absorbed into Google Analytics. This year, Google is expected to add Dynamic display ads. As a result, advertisers will utilize this to take their potential clients through the process of buying their goods and services. It will be no wonder that Bing will duplicate this.

• More YouTube ads: In the past we never used to have clickable ads on You Tube. Judging by the number of hits this platform has generated, Google decided to launch the feature. The way it works is that you will only pay where users have watched the videos you have posted. It is also referred to as skippable ads. In a nutshell, for any videos that get skipped, you will be safe. This exciting feature is set to get big in 2013.

• Google’s Paid Shopping: The use of Ad Words has been a success. To ride on this model, Google is expected to move Google Shopping to run on the same model. As a result, there will be more space to place advertisements. It will also minimize the possibility of duplication of results from Ad Words and those from the normal shopping activities. Since the service is no longer offered for free, you can use this chance to post products that give high return margins.

• Google Trusted Stores: Google uses this to improve the way a user shops online. Only those stores that have shown reliability in terms of shipping and support to customers get awarded this recognition. It is already in operation in the United States and 2013 is sure going to raise the bar higher.

• Overall growth in PPC: Whenever you do an online search, you will realize that there are a lot of ads appearing on the screen. These translate into huge revenues for Google. As a result, the search engine giant will stick to the PPC advertising model and increase the prominence of ads in all search result pages. Especially for ecommerce PPC advertisers, through the use of PLA's, Google will not only increase visibility through organic searches but from the ads as well.

This is just the tip of the iceberg for PPC advertisers. It's hard to tell exactly what the future holds, so stay abreast some trusted such as Google's API forum and the official AdWords community, to name a few.

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3 Essential Ecommerce PPC Strategies Using AdWords Ad Extensions

Adwords Ecommerce PPCIf you've created a Google AdWords PPC campaign to advertise your ecommerce site, you should definitely be using the ever-powerful Ad Extensions.

Ad Extensions are simple and free enhancements that can make your PPC ads appear more prominent and alluring to search engine users. And because ecommerce PPC advertising is often times very competitive, it's almost essential that you use Ad Extensions to improve the quality and interaction of your ads.

Although there are a number of different Ad Extensions you can use, in this short post I will share with you a few strategies that are specific to ecommerce PPC. These tips will help you get the most out of your PPC expenditure.

3 Ecommerce PPC Tips Using Ad Extensions

  • Use the SiteLinks Ad Extension to include product-specific links within ads targeting more broad-based keyword searches. For example, you can have SiteLinks to the top selling models of Saucony running shoes (e.g. "Saucony Progrid Guide 6") in an ad that's bidding on brand keyword searches like "Saucony Running Shoes for Men".
     
  • If you run an ecommerce site that also has a tangible, retail store that people can visit, leverage Location Extensions for address information to be shown in your ads. This is a powerful way to compete with big-brand ecommerce sites.
     
  • Take advantage of Social Extensions to show ecommerce brand credibility and social authority. In the ad, this extension will display how many Google +1's your Google Plus page has earned. This promotes great trust in shoppers who find your ad socially endorsed by other people.

Want more ecommerce PPC tips and strategies? Stay tuned to Web Ecommerce Solutions for more insights to come.

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Effective PPC Management Tips for Local Business Marketers

PPC Campaign Management AdWordsLocal business marketers who seek to increase the traffic of their business site should try PPC or Pay per click Advertising. There are a lot of PPC platforms to choose from and among the most effective is Adwords program of Google. This program could aid everyone to increase their traffic and at the same time earn good amount of money with it.

The different features in Adwords could help drive the needed traffic for the increase in popularity of products or services. Below are effective PPC tips to follow when using Adwords program.

Target at the Right Local Market

It is always best for any campaign to target the right market. For example, if you have a carpet cleaning business, it would be best that you set up your campaigns for the local market. Do not try to target different countries all over the globe in your marketing campaign. Most beginners overlook this one and cater the needs of a broader market.

It is true that if you setup a general campaign, the target of it is many but conversion would be low. A targeted, well-managed AdWords PPC campaign is more effective, and most likely would provide high rate of conversion. A campaign aimed locally encounters low competition so it would not be that hard for you to penetrate in the market unlike going for an international campaign. Aside from it is expensive; it is also not that effective.

Effective Keyword Selection

Never choose to build a PPC campaign around keywords out of pure instinct. It would not lead to PPC campaign success. Even though you offer the best carpet cleaning service if marketing is not effective and it does not reach the right buyer, there is still less profit. Keywords are most likely what people would use to find what they are looking for online.

Make sure that people use the keyword you choose when they search under your niche. Keyword selection is very vital when undergoing PPC campaign management, for it could influence the success of a marketing campaign. It is a good thing that Adwords could help find the right keywords for any marketing campaigns. The program could generate the right keyword to use and at the same time the other keywords that could properly support your main keyword.

Monitor and Analyze the Results

For an effective PPC campaign in Adwords, monitor and analyze results often. When doing PPC campaign management, this is necessary to assess the performance of your campaign. It would also help identify which keyword is doing well and which are not getting targeted traffic. The good thing with the Adword tool is it comes with a tracking tool for analysis and could generate useful reports.

Create the best landing page

When the landing page is unprofessional, customers would never trust it. This would mean that any marketing efforts would be useless. A lot of internet marketers focus too much on their marketing campaigns that they fail to make their site truly look awesome. People would hesitate to buy a product on a website which looks unprofessional. Be sure that the site could offer the product that people are looking for when they click the Google advertisement.

Following the simple PPC campaign management tips mentioned above could help anymore be more successful in doing their PPC campaigns with Adwords. There are still a lot of PPC tips online for further study. Make sure to invest a lot of time in learning how to do PPC the best way possible since it is also for your own benefit.

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Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.