With the influx of competition, basic ecommerce SEO marketing strategies no longer cut it. You’ll need to be ahead of the competition and introduce new ecommerce SEO and digital marketing techniques that will help your business stand out.
If you’re currently looking for ways to make your mark and progress the visibility of your ecommerce site, check out these advanced ecommerce SEO strategies for 2015.
Schema Markup is essentially a microdata that makes it easier for search engines to understand what your content means. For example, the word “Sarah Collins” appears in the article – but for the search engine, this is just a random set of words with absolutely no meaning.
Schema Markup makes it possible for the search engine to identify Sarah Collins as the author of the article by placing the right microdata in the code. Now, whenever a search is made from the words “Sarah Collins”, it becomes easier for the search engine to crawl through your site and identify the important words.
Simply put, using Schema Markup helps increase your visibility online. It's far from being a "magical" fix on your ecommerce SEO strategy, but be aware that when combined with proper optimization techniques, schema can help you stand out from the crowd.
More on Schema can be found on Schema.org – and you’ll be glad to know that this project is actually collaboration between Yahoo, Google, and Bing.
Content marketing is the use of articles, videos, images, and even audio to reach out to your market. In the old day, the basic concept for content marketing is simply: to create something the market finds useful/entertaining.
Today though, content marketing strategy is the buzzword in the SEO community. This is simply a documented, step-by-step plan, on what you plan to say and how you plan to say it. Your strategy should contribute towards a common whole and should include the following components: (1) business plan for innovation, (2) content mapping, (3) persona development of the target market, (4) brand story, and (5) business plan for content marketing.
More great SEO-driven content marketing strategies can be found at the ContentMarketingInstitute.com.
When it comes to content, the typical flow is that the creative team works on the job first and when they’re done, the technical team swoops in and optimizes the system. This is a fairly good process – but you have to understand that the two teams sometimes do not meet eye to eye.
So how do you solve this problem? It’s a good idea to find an overlap between the two – don’t divide the team but rather, help each one find a common ground in the process of their work. This makes it easier for each one to create and optimize content for SEO with a common goal kept top of mind.
If you outsource your technical ecommerce SEO services then you'll want to ensure that there is good communication between this party and the creative team.
This seems pretty basic, but the fact is that businesses aren’t paying as much attention to mobile as they need to. Remember: there’s wireless internet now, and the number of mobile phones in use are marginally larger than computers.
If you haven't heard already, Google has plans to roll-out a mobile search ranking factor that will diminish the rankings of non-mobile-friendly websites. In short, this new mobile friendly ranking signal can have a tremendous impact on your ecommerce site's rankings in Google mobile search. As a result, one of your advanced SEO strategies for 2015 therefore should involve mobile site optimization – specifically, mobile SEO.
Lastly, give your internet marketing teams the chance to bond, swap information, and learn from each other. Remember: they’re aiming for the same goal so it makes sense that they’d share information and use each other’s data to achieve results. For example, there’s SEO and PPC. The two might approach marketing in a completely different way, but you’ll find that SEO can supply PPC with invaluable information and vice versa. Ultimately, good synergy between your team will results in successful ecommerce SEO marketing strategies that win in 2015.continue...
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