For the past few years, Google has been tight-tipped about the importance and the value of social signals in determining quality content. In the year 2014, they said that social signals are not an active component of their ranking algorithm. But this is the complete opposite of what they said in the year 2010.
Social signals are an important part of all kinds of digital marketing efforts. They have power to drive traffic naturally and through paid channels. But what are the effects of social signals on your SEO efforts? Below are some of the primary means in which social signals contribute to SEO.
The traffic originating from social signals is what Google likes seeing and you can easily turn the no-follow links in your social media profile into a real asset. Google will easily know that people are talking about your site through social media and there is a live person managing the social channels to maintain the engagement at higher levels.
After you have turned the social signals into social shares, real value will come to play. If your content is good, people will share it through their social networks and others will link to the content.
Links from your social channels have to go through a long way before carrying the weight of citation or editorial link. And link building should be a large part of serious SEO strategies. Natural links are important even though they are hard to earn and leverage.
But you should know that your social links have underlying authority and mostly if they originate from the trusted social networks. You can leverage them to increase the traffic in your website and to improve online visibility.
To benefit from the links, you have to be prepared. Ensure that you have optimized your pages to track and catch any traffic originating from your social networks. Check your social bios and profiles and ascertain that you have optimized them for optimal results with back links to your primary website.
Social signals can increase the overall authority of a website. Generally, the social signals have impact on the authority of a site’s domain which makes sense. While you will be directing more traffic to your website which you get from the trusted networks, it will increase the value and authority of your website. Google recognize social signals as brand signals which they like.
The heightened importance of social signals in SEO marketing should prompt you to stepping up your web presence in the social media. Major social players continue making strides into SERPs. Social networks have millions of regular users and this is a resource that you should tap.
You should focus in making share-worthy content whether it’s an article, info graphic, survey or video and use it in attracting more attention in your social outlets. By making socially targeted and share-worthy content, you will be able to drive more traffic into your website and you will pass on the much needed social authority.
In addition, you should remain focused with social contacts. By commenting on industry forums and socials media posts, you will be able to drive even more traffic into your website. Social signals have a vital role in the launch and maintenance of successful SEO strategies and you should work to make the best out of your social links.
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