Are you thinking of launching a new ecommerce store? Looking to compare various CMS platforms to operate your online store? If your answer is yes to both the questions, you will need to consider a lot of different elements before selecting the right one for your store.
However, you should give a high priority to the built-in SEO features available with the platform. The reason for focusing on SEO? Because that's how a user searching the Internet for the product is going to land into your online store. This added SEO functionality will help your store get ranked well in the search rankings and be crawled easily by the search engines like Google, Yahoo and Bing.
So, how do the various platforms compare with each other in terms of SEO features? The following list helps demystify the critical differences of ecommerce software solutions that offer SEO-friendly platforms:
BigCommerce is growing in popularity, given its large range of templates, an intuitive dashboard along with plenty of excellent SEO features. The key differentiators associated with this platform are:
1. H1 tags are incorporated on the page level
2. Built-in no-follow support
If you want a self hosted option, you may opt for Interspire Shopping Cart, which is a product of the same company behind BigCommerce. Both of these solutions have a great track record of getting good rankings in the search engines.
If you aren't looking to go for a hosted solution, Magento is a free to download, open source solution for creating an online store. The platform is known for its robustness and high returns on SEO efforts because of the HTML simplicity and site structure it follows.
A large variety of add-ons are offered by the community members, and many free and premium templates are available to download. Not just that, it can be hosted anywhere and accessed even via mobile devices. The only downside, however, is that it would need an experienced developer to handle the whole process, since it could be a bit tricky to setup by yourself.
Volusion is considered by many as one of the most widely used ecommerce software platforms out there. It offers a number of different pricing levels in order to accommodate the online retailers during all the stages of business growth. Along with that, the program includes a huge list of features, including: dynamically-generated SEO-friendly URLs and specific SEO settings for pages based on store/product/category/article themes.
Although these kind of features might be easier to implement, the Volusion membership additionally includes 24x7 professional support along with the access to a support community. This can be really helpful for the newcomers to the online retailing scene, who don't want to learn about using the complex open-source ecommerce platforms.
The final spot in this list goes to the paid solution that is rapidly building a following, given its easy-to-use user interface and design features along with a large theme store. However, Shopify isn't comparable to the other platforms in terms of strong ecommerce SEO functionality (like creating public sitemaps or editing robot.txt file); it does provide an integrated blogging service which proves as an advantage over its competitors. A business blog will not only help in creating a good user experience and building relationships with the customers, but is also helpful in providing an extra keyword exposure for ecommerce SEO.
Ecommerce news and information about E-marketing, social media, and more.YisooTraining.com
An online training course platform that features hands-on learning modules in Google Ads, SEO, and more.
The direct link to Yisoo Training's Google Ads online course, a great value for beginner and advanced advertisers.
Company offering SEO and Internet Marketing services for Ecommerce Websites.
Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.
Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.
Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.
A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.
Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.
More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.
Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.
Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.
This is a great article on what to consider when shopping for a SEO specialist or website optimization company.
The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business
Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.
This is a great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths.
Awesome blog that shares tips, strategies, and resources on SEO and website optimization
A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.
An insightful blog that offers creative ideas for entrepreneurs and business owners.
Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.