Web Ecommerce Solutions

    

PPC Optimization Tips for Using Negative Keywords

PPC OptimizationThere are times when your PPC advertising campaign might be suffering from a very low click through rate. It is also possible that you might be wasting a good amount of money on irrelevant or vague keywords. It’s important to regain control over the PPC campaign by using negative keywords to stop showing advertisements to the wrong target audience.

While traditional keyword targeting allows you to display ads for relevant keyword searches (i.e. "mens shoes"), negative keywords need to be used to prevent ads from being triggered to the wrong audience for unwanted keyword variations (i.e. "mens shoe shine"). Using negative keywords is vital for PPC optimization and refining the ad targeting of your campaigns.

Tips to Use Negative Keywords

It is important to understand that your Bing and Google reps need to have lists of negative keywords for similar accounts. Therefore, you will have to check them for relevance. In addition to this, you will have to make sure they do not take crucial terms out of play in the PPC campaigns. This can be a good starting point.

Just like planning a traditional keyword list, the next step is to explore Google (AdWords) Keyword Planner. It allows you to check related terms. This way, you get a clear idea about certain terms you can take out of your campaign for PPC campaign optimization.

Last but not the least, it is recommended to use Google’s search query report to classify new negative keywords. In fact, it’s considered to be the most effective way to check what kind of real searches are triggering advertisements. Moreover, you can also take out the ones that don’t make any sense.

How to Make the Most of Negative Keywords?

It’s worth mentioning that Bing Ads is the standard platform for purchasing search terms across Bing and Yahoo search engines. Since negative keyword practices for Bing are different from AdWords, it’s important to consider a few things. A major difference between AdWords and Bing is that advertisers can designate only exact match negative keywords and phrases for Yahoo and Bing searches.

In case you import Google advertisement campaigns to Bing, like most advertisers, you need to understand that the broad match negative keywords will automatically get converted to phrase match negative keywords by Bing. This is important if you're providing ecommerce PPC management services for large online store sites.

It’s important to understand that Bing doesn’t support basic keyword-level negatives. However, it’s possible to set up ad group and campaign level negatives, just like AdWords. In order to make everything easier, you should use Bing’s instructional guide about setting up negative keywords. For your convenience, Bing also provides shared negatives’ list.

Verdict

Considering to place your money on the most popular keywords isn’t the end of the battle. You also need to focus on the most sophisticated set of negatives. Building negative keyword lists should be refined and continuously expanding on the basis of real data.

In most cases, Google does a great job of browsing through millions of advertisements to serve the most relevant one to a searcher. However, there’s still scope for mistakes. The most effective way to make sure this doesn’t happen to your PPC campaign is to spend some money on negative keywords.

Comments

No comments yet

Leave a comment

Fill out the above security question to submit your form.

Recent Posts

  • Why Branding May Be The Best SEO Strategy
    In 2016, digital marketing has completely come... read more
  • SEO Intelligence: Top Google Search Engine Ranking Factors
    Smart businesses know that SEO and achieving h... read more
  • What You Should Know Before Investing in SEO Services
    For every business moving forward with SEO se... read more
  • PPC Optimization Tips for Using Negative Keywords
    There are times when your PPC advertising cam... read more
  • How to Pinpoint Industry Influencers on Social Media Sites
    Social media is now playing a major role in t... read more

Blog Tags

Ecommerce Resources

Ecommerce Times

Ecommerce news and information about E-marketing, social media, and more.

Ecommerce Site Audits by Click Centric SEO

Company offering SEO and Internet Marketing services for Ecommerce Websites.

SEO-friendly Website Design

Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.

Google Maps Optimization & Marketing

Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Web Presence Optimization Strategy Guide

Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.

Best Practices of Backlink Building

A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.

Righteous Business Blog

Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.

Website Optimization Company

More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.

SEO Copywriting Blog

Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.

Pay Per Click Optimization Strategies

Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.

Choosing an Optimization Company

This is a great article on what to consider when shopping for a SEO specialist or website optimization company.

Local Traverse City SEO Guide

The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business

Ecommerce SEO Services

Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.

Small Business Ecommerce Tips

This is a  great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths. 

Sweet Tumblr on Website Optimization

Awesome blog that shares tips, strategies, and resources on SEO and website optimization

SEO Tips for Ecommerce Sites Blog

A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

All Things SEO Blog

Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.