When it comes to ecommerce and serving your customers, getting them to your online store is only half the battle. Even after a shopper has put several products in their cart, that doesn't guarantee that you have sealed the deal.
Many ecommerce stores miss the mark during the final stages due to a poor shopping cart checkout process. But there are ways you can limit shopping cart abandonment by making the checkout process as simple and customer-friendly as possible.
First, ensure that your ecommerce website design and shopping cart are as simple and clear as possible. This includes convenient cart editing options and easy to operate navigation to enhance the usability of the shopping cart.
Although most people who will be going through the checkout process in your store have probably shopped online before, always design for the least Internet-savvy customer. Find the most technophobic person you know, and have them try your cart. If they can't complete the checkout process, pinpoint the issues, and resolve them.
A second tip to avoid shopping car abandonment is to minimize the number of pages of the checkout process.
Although a one or two page checkout process is best, multiple pages might be necessary if the product or services is very costly. This will instill greater confidence in the buyer who is spending a fair chunk of change.
Assess the nature of your businesses, and determine the appropriate amount of shopping cart pages to include. Try to avoid including unnecessary fields, pop-ups or special offers, or annoying referral programs. If you must include these things, use them after a customer has entered their order information or after the order has been completed.
Finally, try to give your customers as many ways as possible to pay. If a customer prefers method of payment is not available at checkout, it is likely that they will find another store that will accept their payment.
The vast majority of customers will want to pay you via credit or debit card, or by PayPal. It is absolutely essential to provide both of these options to stay competitive. Only occasionally will customers want to pay by check or other methods, but it is worthwhile to provide these options too.
By creating a simple, quick, and painless way to check out, you'll be able to avoid the most common causes of shopping cart abandonment, see your sales increase, and have satisfied customers who will continue to return to your ecommerce website!
Ecommerce news and information about E-marketing, social media, and more.YisooTraining.com
An online training course platform that features hands-on learning modules in Google Ads, SEO, and more.
The direct link to Yisoo Training's Google Ads online course, a great value for beginner and advanced advertisers.
Company offering SEO and Internet Marketing services for Ecommerce Websites.
Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.
Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.
Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.
A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.
Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.
More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.
Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.
Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.
This is a great article on what to consider when shopping for a SEO specialist or website optimization company.
The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business
Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.
This is a great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths.
Awesome blog that shares tips, strategies, and resources on SEO and website optimization
A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.
An insightful blog that offers creative ideas for entrepreneurs and business owners.
Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.