As more consumers are utilizing the convenience of smartphones for shopping and researching products, ecommerce stores are presented with a new opportunity. In a recent survey focusing on the quality of mobile phone services of amongst a multi-industry roster of ecommerce store, one international pharmaceutical company scored the highest. The results from the study display signs of the growing need for businesses to start taking on mobile-friendly website to better suit their markets shopping behaviors.
The implications derived from the study made by dotCommerce are clear. It is imperative for web marketers to develop web pages that are easily accessible from mobile devices. According to the study, only one third of businesses involved provided a dedicated mobile website for potential customers.
Ben Stavely, top honcho for dotCommerce sums it up quite nicely. He said, "growing consumer expectations and a fiercely competitive market make this an area where getting left behind is a big risk and yet, a very real possibility".
The mobile ecommerce study further revealed that navigation is critical factor in determining mobile rendering quality. The worst performing aspects were payment confirmations and checkout processes. With predictions for mobile shopping coming up positive, it is reasonable to assume that the holiday season will usher in tremendous opportunities for those who have prepared for this challenge ahead of time.
Many of the businesses involved in the study gave survey participants the impression that they lack understanding of what mobile shoppers demand. Confirming the arrival of mobile shopping as a way to boost sales, the challenge is on for ecommerce websites to provide solutions for this need. Referring to the results of the study, Stavely added that, "these findings paint a clear picture of the mobile challenge retailers must tackle today".
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