There are two types of shopping carts: the physical carts that are found in stores and supermarkets, and virtual shopping carts for ecommerce stores.
The latter shopping cart for online ecommerce stores is software that has been designed to retain data and details of customer activity, as well as the products and/or services available on the site. Let's go into further detail about the types of online shopping carts and what to look for when investing in one.
There are two main types of virtual online shopping carts. The first type are licensed shopping carts. These are typically a one-time, fixed payment, and are installed on web servers being downloaded. Licensed versions often come with many other applications and features, but probably the most powerful benefit to these types of online shopping carts is that a programmer can access its source code and do any custom modifications that a business desires.
The second type of online shopping cart for ecommerce is the hosted service type. These are commonly offered through many ecommerce content management systems and other related hosting services. Hosted online shopping carts are paid for on a monthly basis and/or each time a certain amount of transactions have been made. Unlike the licensed type, there are no modifications that can be done by the buyer, unless it is done by the hosting company.
There are many features that one can experience with different types of shopping carts. Consumers prefer working with the shopping carts that allow them to access as much information about products and services, as well as purchasing information and details. Choosing an online shopping cart often depends on the nature of the product of service being offered. Expensive, high consideration buys might demand a more thorough and secure shopping cart, as opposed low cost, low consideration goods which might need only the basics.
A second consideration of online shopping carts is search engine friendliness. This factor usually depends on how well the ecommerce shopping cart has been built from a coding standpoint. Some have been designed with minimal code, which allows for seamless and highly efficient search engine crawling and indexing. However, other online shopping carts are robust and a very code heavy, which inhibits fluent crawling and can be detrimental to SEO performance.
The last consideration for ecommerce online shopping carts is support and security, especially if a business plans to go with a hosted shopping cart. It is very important that the shopping cart is highly secure and protects sensitive information of customers. Not only that, but when things go wrong or when help is needed a reliable support system is also a major factor. We suggest reading all the reviews you can about different online shopping carts as well as checking out various ecommerce forums to see what experts have to say.
Do you have any considerations to add when looking for online shopping carts for ecommerce? Please comment about them below.
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