So you have an ecommerce site that sells clothing, apparel, and other accessories. But the market is so saturated that you're struggling to compete. The answer: differentiation and developing a sound USP (unique selling proposition.)
Whether for neon tank tops or organic cotton t-shirts, that ecommerce market for clothing is supersaturated. One new and exciting integration that only a select number of retailers are adopting is giving customers the option of customizing their apparel with whatever colors, designs, and material quality they prefer. Although only some ecommerce websites have integrated these capabilities, customized clothing and apparel is starting to gain a lot of popularity because it allows the customer to create something that they identify with and feel that is unique.
Many clothing companies, both casual and formal clothing companies have come up with ways that they can meet the demand of customized clothing for their customers. Selling custom clothing online directly to consumers changed the traditional way that clothing was viewed and sold.
The competitive pricing of custom tank tops and other clothing items such as t-shirts, hats, bags and others has opened up the world of custom clothing to consumers who would love something unique and for those customers who did not think that it was an option for them. Online custom clothing is a relatively new concept that began around 2007. This clothing business model is rapidly gaining ground and continues to grow. Ecommerce continues to grow with people appreciating the options and the convenience of shopping and creating things online as opposed to in person.
Well known for their custom tank tops, neon tank tops, and pocket tank tops, the TheNeonSouth.com is one of the clothing companies that has caught on to this ecommerce strategy. Customers can go online and select their preferred design or even design their own logo and the company will make custom tank tops and other apparel items for them.
This is especially convenient for organizations, fraternities, sororities, schools, corporate promotions, clubs, bachelorette parties and other small and large groups who would like apparel that identifies them. As a result, The Neon South's custom tank tops and other products have found sound groups of market segments that the company can go after via many forms of marketing and advertising. In essence, offering custom tank tops, especially neon tank tops and pocket tank tops, offers customers of The Neon South a fun and interesting to decide how they would like to represent themselves through the clothing that they wear.
Online custom clothing customers are mostly young professionals, teenagers and young adults who want custom tank tops and other clothing without having to pay exorbitant prices for unique clothing items. There are plenty of clothing options available which range from low prices to extremely high end apparel options.
Young people are looking for unique items that allow them to express their individuality without having to pay the high prices that alternative custom clothing companies have offered in the past. Many clothing companies are also coming up with models where people can have custom made and designed clothing at more friendly prices.
The way most custom clothing websites do this is by doing a common website integration with the right web-based software like Design Studio. The software allows customers to design their own custom tank tops online and the company prints them out and gets them to the customer.
The software enables a clothing company to carve out a niche in its field because of offering customization services which has a wide customer base. Custom tank tops, t shirts, hats, bags, track suits and so many other items can be offered to customers who are looking for unique and quality clothing items that allow them to express themselves.continue...
CRO (or "Conversion Rate Optimization") entails the website marketing strategies that seek to convince visitors on your website to take a specific action, such as signing up for an email newsletter, downloading your app, creating an account with password and login credentials, or making a purchase.
CRO relies heavily on data that emphasizes user interaction and engagment, and thus how to improve the conversion potential and overall performance of a website. To delve deeper into the ways in which you can improve your CRO efforts, we go into greater detail about how CRO applies to most web marketing strategies.
Website CRO methods use a primary link, button, or other user interface element that ask the user to take an actions leading to a conversion. These user interface elements that focus on effective calls-to-action can be for example a “Sign Up” button, a “Download Now” button, or a “Buy Now” button.
A primary pathway of the user experience in completing a website conversion is called conversion funnel. The CRO strategies use testing of one version of the webpage or interface element against another version and each element is measured by how effective is for generating conversions in comparison to the other.
In the conversion process users go from researcher to buyer when they are looking to buy online. They first research products then make a choice and turn into shoppers and finally turn into buyers when decided to purchase. A user’s decision to buy from a particular website is influenced by many factors, including the aspect of the website. For conversion optimization even small changes subjected to testing can make a big difference in sales.
The web design has as ultimate goal conversion and reducing bounce rates. Any detail should be carefully analyzed and tested in order to fine tune the conversion rate. Color, size, layout, shape, contrast, alignment, flow, and call-to-action, are all important web design details that can have an influence over the website’s conversion rate.
It is essential for a website’s design to be easy to navigate for users and properly optimized for SEO and CRO. The main purpose of a business website is to promote a brand, a product or a service. It is important that the website is SEO friendly to allow people to find it in search and to be CRO friendly to convince visitors to take the desired action.
A conversion oriented website should offer a clean and consistent website navigation, which is a critical element in ensuring a quality user experience. Visitors should be able to easily move through the website. That will also increase the conversion potential of the website, in an indirect way.
A conversion oriented web design is critical to include clear calls-to-action and that is recommended to be found on the primary pages of the website. By integrating clear points of contacts on the website in the form of a short form, button, or text-based link, visitors will be prompted to take desirable action while they browse the website. Creating compelling calls-to-actions should take in consideration what type of content can grab visitors’ attention.
For CRO is important that the website provides a good site speed and load time. In order to achieve that you need to develop optimized HTML coding structure. The web developer and the web designer should ensure that the site is properly optimized for fast rendering and load speeds. A slow website could be a huge pitfall for CRO.continue...
Each and every time Google updates it search engine algorithm, the content of your website comes into sharp focus. A site that values its clients and seeks to offer valuable content must strive to remain relevant and top quality at all times. The major changes by Google are bound to affect any SEO-focused content strategy and are all contained in the three major algorithm updates over the past couple years: Panda, Penguin and Hummingbird.
These mechanisms are all geared towards better ensuring the quality and relevancy of the content contained in a website. To help ensure you adopt an SEO-friendly content strategy for 2014, below are some key considerations to stand by.
This falls directly under the Panda domain. Because the internet is awash with sites that produce tons of useless, low quality content; Google through Panda checks on content that’s been duplicated. It is thus important to stay clear from such tactics and strive to develop your own uniquely written articles all the time. If you have to engage the services of an article writer, make sure you use legit writers.
It is also important to provide unique Meta descriptions and requisite page titles for all your webpages and articles. Because at times you may have to duplicate some pages, ensure you use resources such as the robots.txt file to hide such pages from Google.
This also concerns the mechanisms adopted by Panda. Previously, there were sites that would thrive in having short, keyword rich articles that did not make any sense to the user at all but would attract lots of traffic. With Panda around, one must keep articles relatively long and well detailed; in the process ensuring that the contents of an article add value to the reader. Having rich media content such as relevant images and videos is also recommended. Such non textual content should also be formatted appropriately so as to be seen easily by search engines.
In case you have pages that are meant for interaction purposes, avoid the temptation of leaving them without content. Ensure all your pages have some relevant content at all times for the best SEO results. It is also worth noting that content should be updated frequently so as to provide users with up-to date information.
Penguin was developed to detect and deter web spam. Previously, some sites would stuff their content with relevant keywords so as to manipulate Google rankings. To avoid having on-page SEO problems regarding keywords, one should always strive to use descriptive page titles rather than listing keywords in the page titles. If you are using Meta descriptions, use them appropriately for call to action activities rather than filling them with your associated keywords.
If you have to use alt tags of images, make sure you don’t use stand alone keywords; make a point of using only a descriptive alt tag when necessary. There is also a tendency to overuse the H1 tag, as much as it is ok to fit keywords into these tags, don’t get them into every subtitle or page; that will be considered keyword stuffing.
To make your site and content Hummingbird friendly is by thoroughly researching your chosen keywords and getting their associated synonyms and other co-occurring terminologies. This is because through Hummingbird, Google not only searches for content based on Keywords but also uses other theme related terms to get associated and relevant sites.
To get the search terms, Google will consider words that are synonymous with your chosen keyword. To help you get these terms, one should try and search for the keyword using Google; then take note of the acronyms and other different spellings that appear after the search. Tools such as Google Analytics and Webmaster Tools can help you get appropriate synonyms for your chosen SEO keyword targets.
Hummingbird assumes and defines all searches or queries made on the internet to be either informational (where a user seeks to get some general information), Navigational (where a user is looking for a certain site) or Transactional (where a user wants to run a particular transaction).
When creating content for your site, it is important to develop content that covers each of the above mentioned queries. You can achieve this by finding out the most common conversational phrases clients are bound to use when searching for your content or service and using most of them appropriately within your content.continue...
When ecommerce marketers think of PPC advertising, they immediately think of serving ads to targeted users who are actively searching Google. But what happens when traffic from PPC ads not convert into paying customers?
This is where the concept of remarketing comes in. Remarketing has proven to be highly effective and cost-efficient, especially for ecommerce PPC advertisers who can serve previous visitors friendly reminders (remarketing ads) to return to their site.
But what is remarketing and how does it work for ecommerce PPC advertising?
In the world of ecommerce PPC advertising, remarketing refers to a process of serving ads on other sites to former site visitors did not convert. A common scenario is when a visitor who is adding products to his or her shopping cart and suddenly bounces. Remarketing is a way to "re-target" those shopping cart abandoners, or any visitors for that matter.
Remarketing is designed to re-engage the potential customers who did take the actions set as desirable by the advertisers. These techniques range from tailored ads and offers that are commonly found on related websites. In some cases, remarketing entails promotions (or finish you purchase and save x amount of dollars) that provide the potential customers with incentives
So how does one integrate remarketing in a way that it adds value to PPC for ecommerce advertisers? Samantha Noble of State of Search writes that Google Analytics should be the marketer’s sole choice of partner when it comes to remarketing. Noble suggests that when marketers should run one piece of code only and it should be with Google Analytics.
“It is important to only to run with one type of code and as Google Analytics allows for the most flexibility,” Noble writes.
In an article published by Google, the success rate of remarketing is amplified when it is fused with dynamic advertisements. Dynamic remarketing includes ads that remind shoppers of items they have purchased in the past or have recently viewed. This also includes advertising materials that suggest items that potential buyers may like based on their recent visits as well as purchase history. This is incredibly potent for ecommerce PPC advertising.
Noble says that when one builds a remarketing profile in Google, it is important that one should look at the incoming traffic from sources outside the business’ organization. This is done by excluding employees who regularly visit the site as well visits originating from the internal IP.
Noble adds that one should grow the remarketing list to at least 100 people before commencing the remarketing campaign. This part of the building process will allow advertisers to focus first on getting the code from Google as building a list takes time. Kickstarting a remarketing campaign may prove to be futile if the list has not yet been made.
Noble tells marketers not to be discouraged with a low CTR rate as this is only natural. The figure that matters most is the conversion rate, she adds.
“When people are searching on Google, they are actively looking for answers to questions or are looking to buy so the CTR is often much higher.”
With remarketing, the case is different. People are urged to make the purchase, shell out the money and buy the product or service. So when one looks at the performance of a remarketing campaign, one should view the conversion figures. This will ultimately add value to PPC for ecommerce advertisers.continue...
For users looking at an opportunity to design their own custom tank tops, ecommerce business - TheNeonSouth.com - provides the required design tools for creating exciting designs on tank tops and t-shirts. TheNeonSouth.com has a huge collection of tank tops of attractive neon colors.
While on the ecommerce site, users can look in to the various custom tank tops listed and customize the selected tank top by using the design tool.
The Neon South includes an integrated design studio as part of their Ecommerce platform. Through this design studio, users can choose from a variety of designs, clip arts and even add their own art to the selected tank top for customization.
Design Studio, built into The Neon South website, comes with a number of features, including:
Design Studio provides an exhaustive listing of customizable design themes for the users to choose from. The different themes available for selection include:
When a user selects a particular design theme from the above mentioned design theme collection, the design images and arts collection available under the selected design theme gets displayed. Users can also choose from sub design themes available under major design themes. Holidays major design theme comes with sub design themes like Christmas, Easter, Mardi Gras, Mother's day, Valentine Day, Halloween among other sub themes. Similarly, the events and parties collection consists of a number of sub themes like Wedding, Bachelorette, graduation and Birthday parties among others.
Users can also choose from a wide range of clip art collection including Fishing images, Hunting clip art images, Music, Religion, Tattoos, Comic, western image collection among others. In addition to using the existing clip art collection, users can also create their own custom made art by using the "My Art" option provided in the design studio.
Add Text option available in the design studio helps the user to add their own piece of text to the selected custom tank tops. The created text can be given a unique style by making use of the Font category options provided by the design studio. The various font category options available for selection include 3D, Art Deco, Cartoon, Electric, Gothic, Greek, Metal and Novelty. Similarly there are options to shape the text in the form of an Arch, Pinch, Bulge and Archway.
The layer manager helps in re-arranging the different text and images added to the custom tank top. Within the design studio, there are also options for copying, cutting and pasting the created design to a different portion of the selected tank top. There are also options for saving a particular design so that it can be re used on other custom tank tops and related products.
Users can choose from a variety of vibrant neon tank tops including Neon Sky Blue, Neon Yellow, Neon Pink, Neon Green, Honey Dew and Mango among others.
In addition to tank tops, users can also customize their Tees and Hats using design studio features provided by TheNeonSouth.com. After designing custom tees and tank tops, users can then proceed to place the order by mentioning the custom design at the time of adding the products to the shopping cart. Once added to the shopping cart, users can then complete placing the online orders by specifying the exact number of pieces required and shipping information.continue...
Website optimization for ecommerce companies is more than just simple keyword optimization for SEO. Ecommerce companies need to look at the entire website's foundation, characteristics, and performance (rather than focusing entirely on SEO.)
For ecommerce companies, the end result of any website optimization strategy should naturally lead with conversion rate optimization (or "CRO".)
Conversion rate optimization provides an accurate measure of the effectiveness of converting leads in to actual paying customers through the ecommerce portal. Ecommerce website optimization services would be irrelevant if the website doesn’t have the ability to convert incoming leads in to confirmed sales.
Every aspect of the company’s website should be optimized in order to score highly on CRO. The various aspects that need to be considered are detailed below.
Website load speed is a direct indication of efficiently the website gets crawled and indexed by the different search engines. One of the principal reasons for the slow loading of a website is its complicated HTML structure. More complicated HTML structures would naturally decrease page load speeds.
HTML coding needs to be simplified and less complicated by limiting the number of attributes that are specified along the HTML codes. Certain content management tools would generate Nested tables for HTML rendering. Such tables are resource intensive and would slow down page load speeds. Resource intensive attributes such as images and graphics should be optimized along with the appropriate HTML coding structures. Using them in inappropriate fashions would further slow down the page load speed.
Optimized internal linking lies in linking one particular web page to another relevant web page using key word focused anchor text. This would greatly enhance the spider-ability of the website.
Another major benefit achieved is that the search engines would start providing matches to the internal link’s anchor text in addition to the SEO individual pages of the web site. But care should be taken not to over do the internal linking as search engines might start viewing such pages in a negative manner.
Segmented site maps are an excellent website optimization technique for breaking down a complex HTML site map in to smaller and relevant categories. After segmenting sitemaps in to smaller and more focused sitemaps, an XML version of each sitemap can be created and submitted to the Google Webmaster Tools account. This would help in facilitating the search engines to quickly crawl through the website. Segmented site maps also helps in faster indexing of the website.
The conversion potential of the ecommerce website gets greatly enhanced by giving proper attention to designing effective calls to action. Calls to action (CTA) should be in line with the business objective and also have a close relationship to the important keywords used across the website.
For ecommerce websites, popular calls to action include using “Add to cart” and “Buy Now” buttons. In order to find the effectiveness of a particular call to action, one can make use of the split testing technique by closely placing related calls to action next to each other. After a certain point in time, website owners can get data regarding the frequently used calls to action and implement that calls to action across the website.
For more website optimization tips and strategies for you ecommerce company, you can visit WebPresenceGroup.net, one the leading website optimization companies that offers a wealth of information for all types of websites and business looking to better optimize their overall web presence.continue...
Following unfortunate reports that brick and mortar sales registered low performance during the Thanksgiving weekend, ecommerce emerged as the torch in cyber sales, thanks mostly due to mobile search.
Mercent, which powers a number of of the online campaigns for some of the greatest names in the industry (such as Brookstore and Office Deport) reported an astonishing 40% increase in online sales on Thanksgiving Day as compared to the same period in 2012. On the other hand, Black Friday sales registered a 35% increase, which was a record high.
Huge increases in retailer paid search engine spend were recorded. According to a new report released by Kenshoo, this Thanksgiving recorded a 27% increase on paid search campaigns as compared to the same Period last year. Black Friday and Thanksgiving registered 21% and 33% paid search spend respectively.
Aaron Goldman, the Kenshoo CMO said the two days had a dramatic effect on Kenshoo which saw an increase in the paid search ad spend and consequently an increase in the revenues from online sales which was a clear indication that the peak season is off to a good start. He opined that the trend is expected to continue.
This season, tablets and Smartphone had the lion’s share in terms of expenditure. Expenditure on computers dropped to 60.3 percent, a 24.1% drop from last year. On the other hand, the Smartphone budget rose up to 79.1% which accounted for 21.2% of the total spending on paid search. Tablets’ total paid search spend accounted for 18.5 per cent of the total search spend.
Goldman added that with the total paid search ad spend for phones and tablets accounting for close to 40% of the total paid search ad spend, it was a sign of a total revolution. He opined that the trend shows marketers have devised a strategy to win over shoppers wherever and whenever they went to.
In 2013, it is estimated that about 44.2% of all paid search clicks were attributed to mobile devices. Of these devices, 27 percent went to phones while 17.2% were attached to tablets. These figures indicate a rise in paid search clicks from the previous years, with 2012 recording 27.7% in the whole of November and a 14.5% in the entire holiday season of 2011.
However, in terms of revenue, computers are still ahead of the pack though the gap is fast reducing. The revenue share from computers recorded a fall from 90.4% in 2012 to 73.2% in 2013. The revenue share from mobile devices recorded a 176% increase this year with tablets registering a 22.4% while phones registered 4.4%. The revenues attributed to phones are still on the lower side as compared to tablets since most people prefer to shop from the comfort of their couches with their tablets.
According to Mercent, Google shopping recorded a faster growth rate than Amazon.com during Thanksgiving and Black Friday. This growth is as a result of Google’s effort to provide its shoppers with more engaging tools for shopping. Amazon and Google registered 26% and 70% growth respectively on Thanksgiving. Similar outcomes were posted during Black Friday.
To learn more about this news regarding the Black Friday weekend of online sales, visit Search Engine Land where they have more insights and upcoming news regarding cyber Monday.continue...
There are many web developers, research experts and website optimization experts who rely on various Google Webmaster Tools to analyze numerous technical aspects of a website. Most of the web developers and experts focus on different forms of data like page errors, crawl stats and rich snippets.
Besides a thorough technical analysis, most of the developers also recommend Google Webmaster Tools for on-page SEO and website optimization. Google Webmaster Tools can prove to be quite effective and useful to improve your website optimization strategy. Here are 5 useful tips to use Google Webmaster Tools to better your company's website optimization efforts.
You can easily find HTML improvements under Search Appearance. With this report, you’re able to learn more about any minor or critical issues regarding your website’s title tags and meta descriptions. It also gives you a detailed record of any website content which is not indexable.
In the world of SEO, it is extremely important to have unique meta descriptions along with search engine optimized title tags. This report can allow you to identify meta descriptions and title tag issues to prioritize your efforts without any problems. This is paramount for a company's website optimization strategy.
Let us give an example. If you assume that exactly 4 pages have a duplicate tag, here’s what will happen. If you click on the 'Duplicate Title Tags’ link, you will be taken to a screen listing showing the 4 pages. It will give you an easy and quick way to identify all those page titles which need to be updated. In other words, it will help you to save time.
You can find Content Keywords under Google Index. With this tool, you can easily determine how Google sees your website. You don’t have to worry about any superficial features of your website or how good you think your website looks. But rather get down to SEO business.
This section shows all those keywords which are used on your website along with different keyword significance and variations. This data allows you to quickly determine if you want more content specifically created around particular keywords, topics and themes. In fact, it also shows information about all the pages on which these keywords appear. This can be very helpful for website optimization.
Structured data can be a very helpful way to properly explain the content of your site to popular search engines like Google, Yahoo and Bing. In some cases, this can be a very effective way to improve your traffic and rankings.
If structured data is available on your website, Google Webmaster Tools offers a feature which can show the specific type of structured data that Google was able to identify or detect on your website. It also shows specific URLs containing type of structured data. This report is available in Search Appearance - Structured Data.
Structured Data Markup Helper is visible under Other Resources. It allows you to tag various data fields for different products, events and other information on your website. If you have no idea about where to begin activity with Structured Markup, this can be a very easy and effective point-and-click too.
The best part about this tool is that you don’t require any HTML changes. Your mouse can easily highlight and tag every important piece of data on an appropriate page of your site.
This section of the Google Webmaster Tools allows users to view various sitemaps which you’ve added on the website or Google found on its own along with all the essential statistics like last date of processing, number of pages indexed, number of pages submitted and so on.
These statistics can be easily viewed according to content type like video, web, news and images. Sitemap Test Option is another effective and useful feature. It can provide you with the URL of a particular sitemap. Google can scan it to detect any issues or errors which need to be fixed.
For every top website optimization company or web developement firm, Google Webmaster Tools is one of the most effective ways to improve SEO efforts and significantly reduce analysis time. The features explained above are just a brief synopsis of what Google Webmaster Tools offers.
Every smart developer looking to improve website optimization needs to explore various ways in which Google Webmaster Tools can help effectively implement on-page optimization to increase traffic and improve rankings.continue...
Effective use of email marketing can boost the sales of an online business as well as its site's traffic. When email marketing is not used in the right manner, it can actually be detrimental to an ecommerce store.
An online business can choose many ways to improve its ecommerce email marketing efforts so as to make the most of its opted-in user base.
Take a keen look at the following profound ideas that can make email marketing for ecommerce sites a highly powerful tool.
It is not uncommon to find that the ecommerce marketers doing a mistake of sending same or rather redundant email to the same targeted audience over and over again. This scenario is evident during peak seasons such as during Christmas festive season or any other holiday. If you do a keen research, you will find that a reader who experiences this will never ever open any email associated with that recipient. The best thing to do is to send a mail with a specific point of focus like a deal on particular good but not several products.
Proven research has concluded that if customers get mails that clearly defines them; they will be interested on it. For example, a man may need to see mails about men’s wear but not those of ladies. Giving irrelevant information has shown that victims of such mails promptly unsubscribe or report abuse.
Of late, the new introduced Gmail tab for promotion has helped Internet marketers. The marketers have the task of convincing clients to click on them. This can only happen if you offer a compelling stuff to your targeted clients. The best thing to do is to have a topic that speaks for itself in a compelling manner. Putting fluffs is like fooling yourself.
Make use of graphics and image-based content that are easy to one’s eyesight. When an interesting and appealing picture is displayed with the mail, it gives the reader the guts and interest to get an insight on this “thing”.
Pictures and other graphics appear exquisite but don’t rely on them alone. In most cases, viewers are very easy to make their mail image view ability off. This means that most of the images are always not displayed. To counter attack this, have a killer title above the image to give them the psyche to view the image.
Today, most internet surfing is done using Smartphones or just a simple mobile device. If the mail has not been optimized to be viewed with a mobile handset or PC, the user may never get any info from it. You need to avoid layouts and other unnecessary styling when writing ecommerce email marketing.
The ecommerce email marketing is supposed to send readers to a particular landing page. This should be done carefully to ensure that the all idea is optimized similarly. A single mistake that shows different information on the mail and that of the landing page will raise a point of doubt. Do this with enough caution.
All in all ecommerce email marketing is one of the best ways to reach in-market consumers. Apply these seven email marketing tips to empower your ecommerce store's sales potential.continue...
With the ecommerce market at an all time high, capitalizing on smart and effective online business strategies is an absolute must. When building a properly structured ecommerce website, there are a few key elements that must be employed for optimal results. In this article we are going to break down 13 "must do" tips for building the ultimate ecommerce website.
1 - Use A Simple and Straight Forward Navigation - Using a simple and straight forward navigation on your website isn't just encouraged, it's a necessity. The internet average for page view duration is between 10 and 20 seconds. This means if the visitor doesn't get exactly what they want in that time, you can bet their going to be clicking the back button. Not only will this help you with conversions, Google rewards sites with simple navigation's via SEO presence.
2 - Use High Definition and Unique Images - Since you are building an online store, the visitor will not be able to touch or feel the product, this is why images are the lifeblood of your conversions. Using high definition images from many different angles will help visitors get a better feel of the object without actually getting a feel of it.
3 - Use Video - Video has been proven to increase conversions in almost every type of online business, and ecommerce is no different. By creating product review videos or product specification videos in the ecommerce site's design, you can change a visitors mind from "browsing" to "buying".
4 - Make Your Site Social - Having a social media presence is almost expected by online buyers these days, and without it your significantly hurting yourself. On top of making potential visitors feel more comfortable because of your social media presence, share buttons can drastically increase exposure and viralability. Most brands these days have an established presence on Facebook, Twitter, Instagram, and Google Plus just to name a few.
5 - Use Proper "On Page" SEO Practices - If you are not experienced with SEO, it might be more beneficial to outsource this task to a third party ecommerce SEO company. But the use of proper on page SEO can drive hundreds of thousands of free visitors to your website from the search engines. One of the key elements about effective SEO for ecommerce websites are the vast competitors and competing ecommerce websites They can have anywhere from 10,000 to 10,000,000,000 pages depending on how big the site is. Knowing how to use meta tags, descriptions, H1 tags, and other information can allow you to tap into a large variety of keywords.
6 - Use Proper "Off Page" SEO Practices - Once again, if you are not experienced, it might be more beneficial to outsource the SEO. However, link building can be extremely beneficial for getting your site ranked higher in the search engines for targeted keywords.
7 - Use an Email List - Even though you are building your ecommerce website, the bottom line is that you are building your business. Build an email list by giving out a free coupon or product. Then email your list with special deals and promotions to further increase profits. Repeat buyers are the lifeblood of any business as they already trust your brand and website.
8 - Offer Related Products - On every product page, offer related products to the one the visitor is shopping. If a visitor is on the fence of buying a certain product, similar products could be exactly what they are looking for.
9 - Use Product Reviews - Put product reviews on the product pages of each item. By allowing a user to freely browse what the community thinks of an item, it greatly increase conversion rates. It also allows the buyer to leave a review which makes them feel involved in your brand's community. The more interaction in the community = more sales.
10 - Don't use Ads - While Google Adsense and other advertising platforms can be a smart monetization strategy, your ecommerce website already has a strong monetization strategy. Ads will just divert the visitor's attention, and if they click through you will lose them forever.
11 - Use a "Featured Products" Section - On the homepage of your website, use a "featured product" section that diverts visitors to the best selling items in your store. If the items have been proven to be best selling, you know for a fact they convert well. This means increased conversions and more money.
12 - Offer Multiple Payment Options - By offering multiple payment options, you are allowing the visitor to buy with no problems. It would make very little sense to lose a buyer because you don't offer payment from a certain credit card. I highly suggest looking into an online payment processing company such as Authorize.net or 2Checkout; these companies have all major credit card processing abilities built into their framework.
13 - Create a Well Thought Out "About" Page - The biggest concern with online customers is the legitimacy of an online store. By creating a well designed "About" page, you show transparency which puts trust in the visitor. You should also put your contact information somewhere on the site that is easy to find, and easy to read.continue...
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