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Top 4 Social Media Sites That Can Impact Your eCcommerce SEO Strategy

Ecommerce SEO Social MediaThe bottom line of having an eCommerce website is making sales. You can do this only if you have enough traffic to your site. The higher the number of people who visit your site the higher the probability they will buy what you are offering.

It is a known fact that most internet users reach websites through search results pages. This means your eCommerce website has to rank well in these results. There are lots of SEO techniques that will get your website up the ranks however, the most debated are social media signals. Social signals include Facebook likes, comments and shares, Google+ +1s, tweets/retweets and favorites, and Pinterest pins.

How Do Social Signals Affect SEO

Search engines claim not to give social media sites any special preference. In fact they are not crawled as normal website due to the ton of personal information. While this might be true, valuable and likeable content on social media has the potential of reaching millions through shares or retweets.

In essence, your ecommerce SEO strategy should include using social media to engage users in your content and your brand. This interaction brings about trust and positions the brand as an authority. Awesome content shared on social media will eventually make it to search engine result as many people share it.

Which Social Media Sites Should You Join?

There are a myriad of social media sites but the most popular include: Facebook, Google+, Twitter and Pinterest. Between these four social media sites there are millions of users, and if you ecommerce SEO strategy plan does not encompass them you are missing out.

Facebook

Among all Social Media sites Facebook boast of the highest number of users. This high number of user, in their millions, has to have a say in what is popular on the internet. Fortunately getting your brand on Facebook is simple - all you need is a Facebook Page for your brand.

However, it does not stop there. First of you have to ensure that you get details right - the brand name and fill the about section. Utilize the share function to push content from your website and improve its overall SEO value.

Google+

The rise of Google+ has been steady. In addition Google+ is affiliated with one of the biggest search engines. It is no wonder that Google+ pages appear in search result. This 'bias' may not be replicated in other search engine, but it does not lessen its importance.

Twitter

Twitter is a unique social media site that brands can use to reach millions of people around through 140 character bursts. Twitter provides user with the ability to follow their favorite brands and personalities. An authoritative twitter brand account will have lots of followers. With a high number of followers content you share with them will find its way to every corner of the world. Awesome content will get retweets which somehow will get the attention of the search engines.

Pinterest

Pinterest is optimized for sharing pictures. This is a good platform for an eCommerce website to showcase its products. Users will be attracted to valuable pins and this attention will boil over to the search engines sites. A popular picture will make its way into the search results.

Are you actively engaged on social media for your ecommerce brand? Have you noticed any impact on you SEO efforts? Let us know in the comments section below.

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Website Optimization: 5 Tips To Improve Your Company’s Web Presence

Web Presence ManagementWebsite optimization is undoubtedly one of the most important parts of web developing for any online business. There have been many speculations on how to achieve a better listing on search engines as developers continue exploring how the selection algorithm works.

Keywords may have been the best way to get better ranking but that has now changed as the ranking system adapts to such usage. The listing is chiefly structured to display sites that exhibit superior relevance in providing the information sought. Keyword stuffing and optimization still has some influence, but newer methods exist and a combined use will create the much needed competitive edge.

Here are five powerful tips that will help you optimize your company's web presence in the search engines.

5 Powerful Website Optimization Tips

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Web Presence Optimization: The Evolution of SEO & Internet Marketing

Holistic web presenceToday, search engine optimization (SEO) is slowly being replaced by a more holistic approach called web presence optimization. Web presence optimization looks at an online brand through many perspectives, as countless businesses are realizing that trying to “game” popular search engines will not sustainably improve their bottom line.

Web presence optimization involves using several pillars of online marketing to increase the overall presence of their business and website. Some of the pillars of online marketing that can help in improving your web presence are organic SEO, social media marketing, PPC advertising, and content marketing.

Organic SEO

When you create a website, you want the search engines to know about the products and services you want to sell. Organic SEO requires you to accurately inform the search engine about the contents of your website. You can do this by creating pages that give accurate details of products and services marketed by the company.

Some back-end optimization strategies that you can include when creating a web page are meta tags, page title, and meta description. If you already have a website, here are a few things you should keep in mind:

Create simple text

When creating a web page use simple text and avoid excessive use of graphic files. This will reduce the load time which can improve the search engine ranking of your site. If you're planning to create a flash site, try to divide the file into smaller files which will reduce the load time and make it easy for search engines to index the pages.

Don't use hidden text

Do not try to hide a text by using the text and background of the same color. Most search engines can discover this trick and will harshly penalize your site when they find what you have done.

SEO-friendly coding and Sitemap

Every page of your website must have a title, meta tags and meta description. You must also create a site map and submit the map to all search engines. Your site map must be accurate and updated regularly.

Social Media Marketing

This is an important pillar of web presence optimization that is used by most webmasters to improve their web presence. Social media marketing is one of the least expensive tools used by businesses to increase their interactions with their customers.

Social media can also be used by businesses to improve the online presence of their brand. For example, companies can send out a tweet or update their Facebook page to inform the audience about an event or a product launch. Using Facebook or Twitter is inexpensive when compared to advertising in a newspaper or on television.

Social media marketing can also help in improving the search engine ranking of your site. When you use social media to market your content, you can reach a wider audience with minimal effort. If your content is original and interesting, your audience will share the content with their family and friends. This will increase the popularity of your content and will have a positive effect on the search engine ranking of your website.

If you're planning to hire a freelancer or a professional web optimization company to optimize your web presence, make sure they have all required information on the social media presence of your company. They must not only learn about the strengths and weaknesses of your brand but must also understand the personality of the brand and its image.

PPC Advertising

One of the reasons why most marketers prefer Pay Per Click (PPC) advertising over SEO is because it is predictable. When you use PPC advertising, you can generate any number of visitors to your website, provided you have the finances to pay for it.

Most online marketing strategies require a little waiting time to be effective. However, when you use PPC optimization and advertising, you can get instant results. When you start a PPC campaign, you can get targeted audience to your website in a few minutes. When target audience visit your website, the chances of them turning into customers are high. Some of the PPC Advertising platforms you can use are Facebook, Google Adwords, and Microsoft Adcentre.

Content Marketing

You can also use content marketing to optimize your web presence. Some of the content marketing tools you can use are articles, podcasts, blog post, videos, presentation slides, and infographics. When you produce quality content that helps your target audience, you will attract more visitors to your website.

Creating interesting content is important for improving the web presence of your business and website. Today, search engines want to deliver the best search results for its users. This means that websites that deliver original and informative content will get better search engine rankings. Creating high quality content will also improve your reputation and help you gain the trust of your prospective customers.

When building your company's website optimization strategy, you must understand the factors that can affect your business and must take a holistic approach to the method you use to improve the presence of your online business. Diversifying your marketing strategy will help in building a strong foundation that will help your business for several years to come.

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10 rules for Ecommerce SEO

There are no general strategies to ecommerce SEO. For this reason, each ecommerce site needs specific and unique SEO strategies in order to improve its online visibility. Below are 10 of the most important tips (rules, if you will) for ecommerce SEO.

1) Organize your website for ecommerce SEO

The structuring of your ecommerce website has a direct impact on its visibility and overall SEO performance. Having a few pages specific to the product type or brand makes it possible for you to optimize each page individually, which can help to boost your site's keyword rankings.

2) Employ a mindful content strategy

This is one ecommerce SEO strategy that never goes wrong. Add value to your website by constantly updating it with unique and informative content that users are after. With this, you are sure to not only maintain traffic to your site but also increase its rankings in search engines. The content must always be related to your product niche.

3) Never duplicate content

A lot of ecommerce sites have a tendency of duplicating their content brought about by several product descriptions as well as lists. The resultant effect is that search engines usually penalize these sites. You should therefore find ways of reducing or completely eliminating redundancy in your ecommerce site if you want to rank high in search engines.

4) Avoid product descriptions from manufacturers

Using manufacturers’ product descriptions may seem like the most convenient and time-saving way of adding content to your ecommerce site. This is heavily discouraged if you want to improve your ecommerce SEO efforts. Always make sure you rewrite these descriptions using keywords that are most likely to be used by users.

5) Optimize product images

Most users are increasingly shifting from text search to image search. Adding related keywords to images (image optimization) could go a long way in improving its rankings in search engines. While at it, ensure that the keywords used are relevant and not just stuffed in there.

6) Write unique meta descriptions

Most ecommerce websites make the mistake of using the same Meta description for multiple pages. The purpose of Meta description is to get users to click your page when it appears in search engines. Always ensure that ach page has a unique Meta description.

7) Use product reviews

To rank highly in search engines, it is important to always have unique content. You can achieve this by having a comment box where users can put their product reviews. This is important because each user will have a different review of the same product and that is how you create uniqueness.

8) Create a link to the products from the home page

The worst mistake you can make as an ecommerce website owner is to put your product pages at the tail end of the link chain. This makes it cumbersome for users to get to the products and may directly affect the page’s ranking in search engines. Ensure your product page is only one link away from the homepage. This will significantly improve your search engine rankings and also make it easier for your customers to find the products.

9) Optimize the anchor text

Your search engine visibility will improve greatly if you add keywords to internal links on the website. Try and create links in the keyword texts rather than using the traditional ?click here’ links. You can also increase your site’s visibility by creating links to similar products in the product descriptions.

10) Pay Per Click (PPC): don’t depend on it and don’t ignore it

For a long time now, the use of an ecommerce PPC strategy has been on the rise. While this strategy may work for some websites, it is no secret that the costs are increasingly becoming more and more unaffordable. The downside of ecommerce PPC advertising is that once you are not able to afford it anymore, your online visibility will disappear drastically. In addition to that, most customers do not trust some of those links and banners that keep popping up on their browsers.

However, do not entirely ignore PPC. You can blend ecommerce SEO practices with PPC for the best results.

In order for you to sell anything, your customers must be able to find you. This can be better achieved by employing these 10 ecommerce SEO tips during the initial phases of constructing your ecommerce website.

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Best Comparison Shopping Sites for Ecommerce Web Marketing

Ecommerce Comparison Shopping SitesAlmost every product niche, ecommerce web marketing is competitive battle. In addition to getting recognition and site traffic, realizing sales makes for a two-fold mission.

One of the most powerful avenues for ecommerce web marketing is getting your products listed in comparison shopping sites. This makes your inventory more accessible to a wider audience or new potential customers.

If your ecommerce website offers a solid value proposition (such as competitively low pricing, free shipping, or bundle/builk deals), you can thrive in using popular comparison shopping sites.

Below we share five comparison shopping sites that give online merchants high-volume online exposure.

1. Google Product Search/Google Shopping

No one can fault Google for deprecating Google Product Search in favor of its replacement Google Shopping. The Google Product Search was a free service, where ecommerce sites can submit their products for listing. It has since been replaced by Google Shopping which is a paid service. Google Shopping looks like a different service, and it is.

 This paid service is worth the investment if volume is your objective. Google offers the largest audience of shoppers. Besides that, the service itself is growing faster than almost every other big comparison shopping site. As a result, it's become quite the web ecommerce solution for premium marketing.

2. Amazon Product Ads

Amazon Product Ads is a very popular click-through model. The listing sends the shopper to the internet marketer's website. This is separate from the Amazon Marketplace model, however, you can be registered with Marketplace and get the benefits of both an external site, and being listed inside the Amazon website.

3. eBay Commerce Network (Shopping.com)

Among online shopping sites, eBay has one of the largest following of independent internet marketers. Listing with Shopping.com uses the CPC model, and transactions are consummated at the marketer's external website. In addition, listing with Shopping.com also gets listed to Google Shopping.

4. Nextag

There are a lot of items which are for sale on the internet. Almost everything from mansions, cars, to small collectibles. Nextag is a paid service which allows for everything from household appliances to real estater. The wide range of products on the Nextag makes this worth it to get listed.

5. Bing Shopping

In search, Bing is a far third in terms of traffic. That does not mean that it should be left out of an internet marketer's list. On the contrary, as a free listing Bing Shopping gives a great ROI. It delivers traffic for free.

Since the mid-1990's, comparison shopping sites have evolved from simple “Yellow Pages” type directories, to massive auctions and online clearing houses. These days, there are still comparison shopping sites which look like simple inventory listings or search engine results lists, and there are those with more sophistication with features lists and reviews.

Some comparison sites are paid submission sites, while others are for free. It is up to the website owner to decide for themselves where and when to submit their lists to these comparison sites. Empower your ecommerce web marketing efforts and capitalize on the profit potentials some of these shopping sites offer.

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Thrive in Ecommerce SEO by Targeting Profitable Long-Tail Keywords

SEO Keyword ResearchShort-tail keywords (like "Nike shoes") are very competitive to the extent that in most cases, they aren’t even worth your energy and time. What you need to do in your ecommerce SEO strategy is to make a list of low-to-medium competitive long tail keywords that are attainable and have the capacity to drive profitable traffic to your clients.

However, the task of finding these long-tails is not always easy. It requires you to drill as deep as possible. This article is going to help you with some insights and tips on how you as a marketer can find the best long-tail keywords that can lead to successful ecommerce SEO campaigns.

Have a Focused Direction

First know the category of the long-tail keyword you are trying to use before starting your research. You can do this by analyzing the authority and relevancy of the site, as well as its present rankings regarding the preferred keyword category.

This analysis will help you determine the attainable keyword categories. In addition to that, the feedback you get from your client will help you in keeping them happy. By using the areas of interest of your client, you can be able to establish a focus for your research.

Take Advantage of Google Suggested Search & Auto-Complete

This is one of the best resources for long-tail keyword research. Try typing in your core keyword and see what Google will offer you. Depending on your client’s products and offers, Google will draw you to a suggested searches around a particular long-tail keywords.

Try adding on another suitable word and check the results from Google’s auto-complete feature. For instance, if you are researching "Nike shoes," try typing in specifics like "nike running shoes for men..." For specific tips on doing long-tail keyword research for ecommerce SEO, check out this great blog post that offers specific insights.

Checkout the "Searches Related To…" Feature

Google shows the searches that are related to whatsoever keyword that is searched at the bottom of each search engine research page. Play with different kinds of keyword variations and look at new ideas. Click on some of the links to show the given keyword’s SERP. You may do anything that is aligned with your SEO goals.

Research on the Keyword Planner Tool

Even though many ecommerce SEOs use the Google Keyword Planner Tool at the beginning of their keyword research, using it at the end of your long-tail research may be of some advantage. This tool can in most cases display a great quantity of highly competitive keywords that you may simply not be interested in. You should use it to simply determine or discover the popularity of your potential keywords.

Even though the keyword planner tool has the capacity to give you some great ideas regarding SEO, it is thought to hold greater value for pay per click (PPC) advertising. Nevertheless, explore it and see how it can help you in your research.

Gather Your Result and Evaluate Your Competitors

Keyword researching for SEO goes far beyond finding relevant keywords with legitimate search volumes. To be able to yield successful outcomes, it is important that you assess your competition. After obtaining your list of possible long-tail keywords, take some time and do a search on each phrase so as to understand the competing sites.

In case you are dealing with big time retailers such as Walmart, Best Buy, or Amazon, it may be a good idea to scratch the keyword. On the other hand, if only one or two big-time retailers show up at the top of the search results followed by a few other random sites which don’t seem to be optimized for long-tail, then you might have a good shot. You may also do some backlink scanning, analyze domain-level metrics and also assess that ranking-URL’s level of keyword use and the site's overall level of website optimization.

Conclusion

Ecommerce SEO isn’t an easy endeavor. Some campaigns usually involve big budgets and challenging keyword categories. If you do not want to spend many months trying to make it to the top 5; then be diligent and pinpoint the ideal long-tail keywords that will make your ecommerce SEO compaigns a success.

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Responsive Web Design: What it Means & How to Leverage it?

Mobile Web DesignResponsive Web Design (RWD) refers to an approach used by a web designer to create a web page that resizes itself depending on the device type the web page is being viewed on. This can be anything from a 4-inch smartphone screen to a 7-inch tablet, or a 10-inch tablet to a 17-inch laptop, or even an oversized desktop computer monitor.

Responsive web design became one of the hottest trends in 2013 – attributed (partly) to the rapid growth of smartphones and intelligent mobile devices. However, most people use smaller screen devices to browse through web pages.

The Importance of Responsive Web Design

The main objective of having responsive web design is to have a single website, but with varying elements that respond differently on different devices of varying sizes. For illustration, let us consider a traditional “fixed” site. When viewed on a PC, the site will show three columns.

However, when the same layout is viewed on a smaller tablet, you might be forced to scroll horizontally in order to view the whole page, which most users don’t like. Some elements may even be hidden from view, or look distorted. To make it worse, the impact is even made more complicated by the fact that most tablets can be viewed in both landscape and portrait orientation.

Only some professional web design companies are adapting to this trend. Yet, more than just a trend, it's a demand (and virtually a requirement in today's digital age.) For instance, Peoria web design company, OIC Group, Inc. has taken mobile-friendly responsive web design to the next level. Not only does this web design company in Peoria, IL provide responsive web design for its local clients in Peoria, but the website design company also offers custom mobile app development.

Keep it Mobile-friendly

A tiny smartphone screen poses even greater challenge when it comes to viewing web pages. Large images often “break” the layout. Heavy-graphics websites can be slow to load on smaller gadgets such as smartphones. However, with responsive web design, a site can auto-adjust on a tablet to display two columns only, making the content more readable and easy to navigate.

Note that on a smartphone, the same content might appear on a single column, most probably stacked vertically. It may also enable the user to swipe over in order to view other columns. Instead of distorting the original layout or being cut off all together, the images will resize. Ideally, responsive design is leveraged to automatically adjust the site based on the type or nature of device viewed on.

How to Leverage Responsive Web Design

Responsive websites use fluid grids, whereby all elements of a page are sized by proportion and not the traditional pixels. Therefore, with three columns, you won’t be able to tell exactly how wide each one of them should be, but would instead be able to tell how wide they need to be in relation to the remaining/other columns.

For instance, you may decide that column 1 should take up 30% of the page, column 2 to take up 50%, and column 3 to take up the remaining 20%. The major advantage of this is that media, including images, is resized relatively. So an image can remain within its relative design element or intended column.

Since many people are currently using mobile devices, small businesses should switch to responsive web design. If you check your traffic, you will be shocked at how many people – among the visitors to your site –use mobile devices. Use your Google Analytics to see the proportion of traffic that comprises mobile device users/ visitors. You may even drill down to view the devices that are sending the traffic.

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Amazon SEO for Ecommerce: Tips for Top Product Lising Rankings

Amazon SEOSEO for ecommerce is essential for any online store looking to sell products. If you're in online sales (or doing marketing for ecommerce sites,) then you know how important it is to get ranked in popular search engines such as Google, Yahoo, and even YouTube. Given the sheer number of competitors that never stops growing, getting your website ranked in the top results of these search engines can be very hard.

Fortunately, there are other alternative search engines that offer equal potential for SEO and sales. That is Amazon, and it's considered to be the biggest online retailer which makes it one of the most visited sites on the Internet. Therefore, getting ranked in Amazon could benefit you and your business.

In this article, we share strategies for Amazon SEO and getting your ecommerce store's product listings ranked near the top. So, my friend, lets drive right in.

Optimizing Your Product Pages

First, you have to get yourself listed on Amazon. You can do this by publishing one or more products that you sell. You will then be given one webpage per product. To get a high chance of getting one of your product pages ranked high in Amazon, one thing you can do is to work on your product pages one section at a time. Remember, every section of a product page is important. Working on each section one by one ensures that you don’t miss any one of them.

Keyword Rich Title

Most Amazon sellers have the habit of using the name of their products in the title section of their product pages. Well, the name of your product may sound cool and catchy but if product page title doesn’t contain the words that people use to search for items in the search box then your product page will not realize its fullest ecommerce SEO potential.

First, you have to know the keywords that people use when searching for products that are similar to yours. You can do this by typing a few phrases in the search box of Amazon and letting the auto complete feature show you the keywords that correspond to your product industry.

Take note of the keywords that best describe your products. With a little creativity, include one or two of those keywords together with your product name for a catchy and SEO-friendly title.

Have an Optimized Product Description

A description is a must-have for every product page and is a factor for ecommerce SEO success. It lets potential customers know about your product and your company as well as gives you an opportunity to persuade readers to actually make a purchase.

Product descriptions are also used by Amazon’s search engine in finding products. Therefore, it is important to write descriptions that are not only well-detailed but also keyword rich. Including keywords in your descriptions can further increase your rankings in your chosen product keyword.

Another benefit to using keyword rich descriptions in your products is that it contributes to increasing your visibility on sites outside Amazon since your product pages are crawled like regular web pages by other search engines.

Don’t Forget About Customer Product Reviews

Customer reviews are a great way to not only attract more buying customers; they are also a great way to effortlessly add more keywords to your product page to rank for. Just make sure that majority of the reviews that you get from your customers are positive or no one will buy any of your products.

Having great customer reviews on your product page will require you to actually have a great product and service that the customers will love. To start getting reviews, simply ask customers who are happy with your product to leave a review on your Amazon page.

You can also add a review button on your site that automatically posts reviews on your Amazon product to make it easy for customers to publish their reviews. Keep in mind, that fake reviews are prohibited. Posting fake reviews are against Amazon policies and doing so will get you banned. And don't think that an ecommerce SEO company is the solution to generate false reviews. It's organic process that must be done naturally.

Polishing Your Page

Just like when publishing web pages, make sure that all information about your product is in the page. After filling up the form, do one or two rounds of proof reading to make sure that everything is written perfectly. To get the most out of optimizing your Amazon, you should consider doing some off-page SEO. This will help bring in more customers and more profit.

For online businesses who either want to increase their profit or simply turn their declining earnings the other way around, getting ranked high in big search engines such as Google, YouTube, and others. However, the number of competitors getting ranked makes it impossible to do this.

Fortunately, Amazon provides an alternative way to get traffic for your business. Use the Amazon SEO tips for ecommerce sites above along with your creativity to get your product pages ranked high and ultimately make profit in Amazon.

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5 Web Design Tips for Ecommerce Product Pages

Product page web designThe product pages of your ecommerce site need to be designed in such a way to get visitors engaged, interested, and motivated to take action. The web design should be effective in terms of both SEO and customers.

In essence, the web design of your product pages truly matters to turn visitors into buyers. It is quite a simple task if the right web design elements are put in place. Here are some of the most effective product page web design tips to take you through successful and notable changes in your business. These tips were provided by professional web design OIC Group of Peoria, IL.

Use Quality Product Images and Videos

According to studies regarding product page engagement and web design, large better quality images can improve sales to around 10%. Once you have high quality images, spice it up with views from various angles preferably 360 degrees views. Set up multiple images of the same product showcasing the various features. The images help the potential customer in deciding the next step to take. Adding keyword alt text to each image is necessary as it helps the search engines understand what that picture entails.

Now that the customer cannot touch your product consider providing a demonstration of the product in video form. Videos with properly laid out instructions offer great appeal especially when trying to sell complicated items. Sales will absolutely rise since the customer has a better view and perception of the product. Hence, your web design should take both images and videos into consideration.

Integrate Social Media Icons

Set up share plugins to enable customers to share the page on platforms like Twitter, Facebook, Pinterest and Google+. Encourage the customers by providing incentives for their willingness. In the same spirit of boosting publicity, you can consider enabling live chat feature on your product page. Sharing the product page drives more visits to the page hence improving the product page's SEO.

Make Room for Adequate Product Description

The product description is provided in short text, usually under 100 words. This makes it vital make each word count in laying out the important features in a persuasive way. This is done using unique SEO keywords to make the product page rank higher in search engine results. The description should differentiate your product and explain why the customer should choose it and not others. It serves well to set the description for real people in the sense that it is in a manner they understand. The description and images should give the visitor the same desire and information as they would derive from the actual stores.

Include a Reviews Section

The reviews section can make it easy to convince potential customers. Many online shoppers will go through other customer reviews before deciding to purchase any product. Display the reviews even though not all are positive. During the web design planning process, consider making use of the lower part of the page so that the customers scroll down through the images first before landing on the warm appreciations. Keep in mind that the user-generated information provides most content about the product through shared text, photo and video.

Design Buttons for Call-To-Action and Scarcity

Design your product pages so that these buttons are clear to the shopper so as to hinder any hesitation in making a purchase. The call-to-action button could say "buy now" or "add to cart". In addition, the scarcity notion acts as a good tool in prompting customers to act by creating a sense of urgency. These sections should be easily recognizable and compelling. Various variations can be implemented from time to time and the best one adopted eventually.

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Top Ecommerce SEO Resources for More Traffic & Sales

Ecommerce SEO ResourcesWith ecommerce SEO getting more demanding and competitiv, it is imperative for online retailers and business owners to stay on top of their game. Ensuring that the investment put in ecommerce SEO not only provides traffic, but sales conversions, is what it's all about.

If your ecommerce SEO efforts are lagging behind, here are several powerful resources to help you learn and improve your ecommerce SEO craft.

Bring Some Oomph to Your Product Pages

There are valuable tips, strategies, and foundational practice that many ecommerce SEO and CRO professionals have used over the years to turn boring product pages into new, conversion worthy product selling machines.

The Resource: Moz

This usually involves better use of text and description, the use of multiple images, having comparisons between competing products and using lots of user generated content such as ratings and comments. For more information on the same, visit this resource and get to learn the success tricks involved by true experts of the SEO craft.

Post-Ecommerce Site Launch

After launching an ecommerce site, what next? Learn the top 15 free things all ecommerce sites should undertake after launching an ecommerce site.

The Resource: Search Engine Journal

These checklist items can either act as a good reminder if you missed out on doing these things after launching, or can act as a good guide for those businesses just starting out.

It generally involves doing things such as creating a sitemap.xml and robots.txt files, setting up well organized and optimized feeds, submitting to the open directory project (DMOZ) and other free niche directories, signing up for Google Analytics, webmaster tools and webmaster central and starting a free blog or using press releases amongst many other things. This is a real hit list.

Appreciate the Importance of Link Building

Learning and appreciating the importance of link building to an ecommerce site is critical. This is among the best ecommerce resources available on the web.

The Resource: Gel Elastic

Even though there is some consensus on the impact of social link building, it is important to get some back links to help your ecommerce websites search rankings. This can be achieved through various methods such as Blog Baiting, going for the low hanging link fruits, and scoping the back links of competitors the old fashioned way. This link building guide for ecommerce SEO is a real treasure trove.

Handle Duplicate Content Concerns Regarding Mobile SEO

Understanding the inherent problems associated with duplicate content has been quite problematic to say the least. To fully understand all the underlying issues that make the presence of duplicate content issues in mobile SEO different from content issues in traditional ecommerce SEO, it is important to go through the resource material available at this site.

The Resource: Search Engine Land

It discusses issues such as the issue of Carrier pages, indexed legacy transcoder duplicates and App Interstitials amongst a variety of items in great detail.

Build Relationships (Not Just Links)

Many ecommerce SEO campaigns have faltered because either the marketers or the business owners did not appreciate that the need to build a relationship with clients, rather than links was very important or appreciated the need but were unable to implement it accordingly.

The Resource: Practical Ecommerce

This great resource goes ahead to state that even though implementing the process of relationship building in ecommerce is quite difficult; it is important to seek out others with similar problems, issues or passions and answer their questions, compliment their views and ask for their opinions and even re-tweet or like their updates. It is bound to be an eye opener.

Learn How Multi-Nationals Succeed with Global Ecommerce SEO

With the internet having leveled the playing field to a global extent, it should be noted that competition is getting stiffer as both multinationals and new start-ups have to fight for the same customers. It is thus important to fully understand the strategies that multinationals employ so as to succeed in such varying and different markets as ecommerce SEO has been known to either flourish or die on the conversion rate.

The Resource: Search Engine Watch

The need to design and build ecommerce sites that succeed in foreign territories, tips on how to avoid Google penalties on translation and ensuring that your site or business gets paid for services rendered or goods delivered are discussed in detail at this fine resource. It gives keen business owners an enviable toolkit which if used properly can propel their ecommerce sites to greater heights.

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Ecommerce Times

Ecommerce news and information about E-marketing, social media, and more.

Ecommerce Site Audits by Click Centric SEO

Company offering SEO and Internet Marketing services for Ecommerce Websites.

SEO-friendly Website Design

Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.

Google Maps Optimization & Marketing

Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Web Presence Optimization Strategy Guide

Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.

Best Practices of Backlink Building

A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.

Righteous Business Blog

Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.

Website Optimization Company

More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.

SEO Copywriting Blog

Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.

Pay Per Click Optimization Strategies

Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.

Choosing an Optimization Company

This is a great article on what to consider when shopping for a SEO specialist or website optimization company.

Local Traverse City SEO Guide

The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business

Ecommerce SEO Services

Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.

Small Business Ecommerce Tips

This is a  great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths. 

Sweet Tumblr on Website Optimization

Awesome blog that shares tips, strategies, and resources on SEO and website optimization

SEO Tips for Ecommerce Sites Blog

A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

All Things SEO Blog

Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.