Web Ecommerce Solutions

    

The Ever-Evolving Ecommerce SEO Strategy

Ecommerce SEO ServicesYou may have thought that you have defined your ecommerce SEO strategy for several years to come, but the internet and search engines are changing rapidly. And so is how people are using Google search to find what the need.

Take a glance around and you will see people glued to their cell phones or tablets. Laptops seem to have been relegated to the office. People are buying from your ecommerce site with a much smaller screen now.

Mobile-friendly Ecommerce SEO

Is your ecommerce SEO strategy set up so that your website can be viewed (and more importantly purchased from) using a mobile device? Your customers and, for SEO purposes, Google both prioritize a fast screen load. Mobile devices are slow to load so take this into account and ditch the large graphics.

Talking about Google, everyone knows that they never say exactly what they are searching for, but several criteria are very clear.

Google wants content, lots of it and good quality content that is regularly updated. The days of grabbing an article from an article site are long gone. Google wants well thought out content, that is not duplicated elsewhere. Now is the time, when defining your ecommerce SEO and marketing strategy, to find an experienced article writer and nurture them. You need a constant stream of good quality content.

Addressing the Common Culprits

If you have more than one ecommerce site, search through them for duplicate content. Google penalizes – hard! Many an otherwise good site has plummeted from the first few pages of Google because they did not refresh their sites or had the same information on more than one site.

In the last few updates Google has purportedly become less interested in the often abused links on or to a website. Instead they are more impressed with citations, without links, about your ecommerce site found on other sites. In other words they like the digital equivalent of word of mouth.

Get your customers to reference your good service and products. Pay attention to review sites and ensure that you correct any problems as soon as possible. Encourage people to post about their purchase by putting a Twitter and Facebook button on your site for just that purpose.

Google Authorship has disappeared as a failed experiment, but Google is still paying a great deal of attention to mentions of your brands and websites on Facebook and Twitter. Your current SEO strategy for your ecommerce site must include regular, appropriate postings to these sites.

Embracing a Socially-Integrated SEO Strategy

Do not forget your social media or clog it up with personal observations. Encourage others to post, follow and re-tweet your postings by making them eye catching, informative and interesting. Integrate all your SEO and social marketing within your SEO strategy for your ecommerce site.

Review your ecommerce websites for old-fashioned SEO like buried links, poor quality content and spammy links to your site. Google has a "disavow a link" option if your linker will not take down their links to you.

Lastly and perhaps more strangely, in your SEO strategy for your ecommerce site, think locally. Whilst shopping on the internet is far more popular this year, people are tiring of faceless retailers. Advertise locally, SEO locally, put a Google Maps on your site and add local towns to your AdWords and social media posts.

So in a nutshell: your SEO strategy for your ecommerce site should include a good quality site, integrated marketing, citations, local marketing and most important CONTENT.

continue...

5 SEO Tips to Help Increase Your Ecommerce Website Ranking in Google

Increase Website Ranking in GoogleIn order to make it easier for potential customers to find your ecommerce store, you need to employ the right SEO strategies to increase your website’s ranking on search engines like Google.

By increasing your ranking, your ecommerce site's organic search listing will rank higher in search engine results pages, making it more likely that people looking for your products and services will visit your site. Below are five effective SEO tips can help increase your ecommerce site rankings in Google.

1. Integrate Product Schema Markup

Schema is under used by most websites, even though it has existed for several years. Since it has been under used, you may not know what it is. Schema is microdata that can be added to a website to make it easier for Google analyze and interpret the information on web pages to help retrieve the most relevant information for users based on their searches.

Schema elements and attributes are added directly to the HTML code to provide additional information to search crawlers. There are many different forms of Schema, but Product Schema is one of the most powerful for ecommerce SEO, higher rankings, and greater click-through rates. For more information various Schema types, check out this post at EcommerceSEOMarketing.com.

2. Don’t Neglect SEO Copywriting

SEO copywriting is used to create compelling text based content for your website. Where in the past it involved focusing on keywords in your articles or blog posts in order to help searchers find your website, the value of the content is just as important.

If content can increase your search engine ranking if it is fresh and provides your web visitors with information they need, or didn’t know they needed. Good, fresh content is also shareable, which will also help to increase your website ranking in Google.

3. Build Segmented Sitemaps

Some SEO experts consider sitemaps as second most important web page on a site, with the landing page being number one. A sitemap helps users find web pages on a site with the information the user wants. It is basically a blueprint or index where information can be found on the website. A segmented sitemap separates the site’s content by category and it can be set up to tell search engines when fresh content has been posted, which will help increase your website ranking on Google.

4. Conduct a Backlink Analysis

Having backlinks to your site is also important to increasing your website’s ranking, especially on Google, so you should run a backlink analysis on your website. As a vital component to any ecommerce SEO marketing strategy, the analysis should tell you the number of links you have, the number of unique domains you’re linking to, the anchor text you’re using and the variety of the text, the number of fresh links on your site, the quality of links you have, etc.

There are a variety of tools that you can find online to help you do a good backlink analysis. Our favorite is Majestic, formally known as Majestic SEO.

5. Implement a Creative Content Marketing Strategy

Along with keeping fresh content on your site, creative content can compel visitors to perform an action, such as to buy something or sign up for your newsletter. If you can compel your web visitors to watch video content or sign up for email alerts, you increase your chances of turning them into buying customers.

continue...

SEO Companies That Integrate Customer Support Can Provide Greater Value

SEO and Customer SupportProfessional business analysts are starting to realize the importance and value of having customer support integrated with marketing and SEO. Outside the realm of traditional business infrastructure, early adopters of this integration are considering it as one of the best strategies to promote fluid production and overall value of the SEO services.

In a nutshell, these two departments can get together and reason-out the marketing initiatives that are the most recent, as well as solve any problems that they might be facing. The customer support team can greatly promote the entire marketing strategy and the SEO plan. If an open communication is kept between these two departments, then there would be a result of more clients, better links and content.

Here are the areas that creative SEO companies would benefit when integrating the customer support department and the marketing and SEO department.

1. Content Ideas And Needs

Suppose a client visits our site, and does not find the right content that they need, then they would end up not buying the product on sale. Nevertheless, if there is a customer support service integrated, the client would easily find whatever they are looking for.

For instance, the customer support team would ask the visitor about how they might be helped. Generally, they will help to ask any question that is posted. Some of the customer support content that can help include the following:

  • Blog posts
  • Frequently Asked Questions
  • Videos
  • Tool Tips
  • White Papers

Also, creating persuasive testimonies, product reviews or case studies can also help supplement the overall SEO strategy.

2. SEO Keyword Insights

The customer support can help you to know what is the view of the existing and potential customers towards your service or product. You will get to know what expressions they are using to describe a feature of your product. You will also understand if any wording on the website is not clear. And you can also know how they are describing your product.

For ecommerce SEO, this can be a vital guide to determining optimal keywords to traget. Because keyword selection is so important in a competitive playing field like ecommerce SEO, having the marketing department get insights from the custom services team is valuable. For instance, the customer support team of a creative ecommerce SEO firm can inquire to the client about long-tail keywords that are most applicable to their business.

3. Building Quality Links

This is one of the best results and outcome of customer service. Customers play a huge role when using the links. Generally, if a customer is happy with the services and satisfied with the content on your website, then they would recommend it to several friends about it. On the other hand, an unhappy customer would tell as many people as they can about their dissatisfaction.

The customer support will boost the SEO ranking of the website. This would be done via link building, whereby the customer would share the link on their social media account. When their friends see the link, they would click on it and this would follow the same as the friends share on their wall. The SEO company should come up with ways of increasing the customer experience. This will help to lift off the weight from the hands of the customer support. Inasmuch as the customer support is effective, it cannot fully drive the links.

The customer support team is supposedly the most valuable factor that needs to be highly considered. When customer support is integrated with the marketing team, it becomes easier to reach the customer. In addition, the two departments will help to improve the customer experience, and as a result, they will increase the search engine ranking of the site. This is one of the biggest desire of the companies.

continue...

5 Ecommerce Sites That Display Flawless Usability

Ecommerce Site UsabilityDue to the competitive nature of the ecommerce industry, it is vital that an ecommerce website is as user-friendly as possible. Research shows that 70% of users will leave and never return to a site that loads slowly. In order to delve more deeply into what gives a site outstanding usability, we are going to investigate 5 ecommerce websites and how they employ certain usability rules.

1. Backcountry.com

The first thing that strikes about backcountry.com. The first thing that strikes about is how smoothly it loads. It loads all images at once. This is probably due to using a content delivery network (CDN). Secondly, it has a nice open design due to using a white background. This makes sure that the eyes are directed at the most important thing, the products.

The designer has chosen to make products very easy to find. There are extensive categories and a large search bar. Finally, there is a customer service help box that follows you down the page when you have been on the site for 2 minutes. These elements contribute to the fantastic usability of this ecommerce website.

2. Hazelnutkids.com

The designer of Hazelnut kids has chosen to use very simple but highly effective layout. All their product categories are along the left hand side. The background design doesn't distract from the products. The homepage has a slider using images of children to make their target audience (parents) stay longer on the site. Moreover, each product category and product have high resolution images, making it very easy to inspect the natural toys at Hazelnut kids before purchasing.

3. Zappos.com

This ecommerce website is aimed at young, fashion conscious people and has factored this into their usability. There is a search bar as well as having all the product categories on the left hand side of Zappos.com. This makes it incredibly easy to find what you are looking for.

Zappos.com loads quickly and uses bright and professional pictures to draw their visitors in. Each product has a video which makes the shopping experience resemble visiting a physical shop. There is a live-help button which puts you in contact with a sales representative. Finally, each product comes with reviews. This informs the buying decisions of customers and increases the chances of a sale being made. These elements have been carefully chosen to make Zappos.com as user-friendly as possible.

4. Trisports.com

The speed of this ecommerce website is truly remarkable. The first thing Trisports.com does once you visit is to offer a 10% off coupon in exchange for your email address. This immediately invests the user with their brand and increases time spent on the site. Trisports.com use big, beautiful buttons which entice you to click on them. Due to the big range of products on offer they use drop-down menus with images on the right hand side to really draw the user in. It was really easy to find my way around and an incredibly enjoyable experience.

5. Sohofixed.com

This ecommerce website is truly very beautiful. Sohofixed.com uses approximately 70% images, giving it incredibly pleasing on the eyes and easy to navigate. Hovering your mouse over a product causes it to flip, revealing the price and some extra information.

The fewer clicks the user has to make in order to find out about a product, the higher the chances that they will buy. The creators of sohofixed.com/bikes have employed this rule magnificently. You can make a decision quickly about what you want to buy. The use of large images, excellent font choice and animation makes this website fun and easy to use.

continue...

Tips for Interviewing SEO Consultants for Your Ecommerce Marketing Plan

Ecommerce SEO ConsultantYour ecommerce business' overall web marketing strategy begins with an effective ecommerce SEO strategy deployed by the right talent and the right resources. In determining a reliable SEO consultant to lend his or her expertise, most ecommerce marketing teams and business owners find the search to be more than daunting.

There are thousands of SEO consultants out in the world today; but only a very minute portion are proficient and competent enough to offer effective results. The questions below will help to guide you through the process of weeding through in order to ensure that you hire the proper candidate as it pertains to your ecommerce site.

What Other Ecommerce SEO Projects Have You Worked On?

Ecommerce SEO consultants take great pride regarding their bodies of work as well as the client lists that they have comprised through time. When asked, an efficient consultant will not hesitate in providing a comprehensive and complete client listing. This information will allow for the proper gaging of their efficiency and productivity.

Can You Share Any Google Webmaster Guidelines?

There is a guide for how search engines control search quality and it is called the Google Webmaster Guidelines. Google’s guidelines prohibit, expressly, most commonly utilized SEO tricks such as hidden texts and links as well as automatically generated content that is spammy. Violating the guide can result in either low rankings or a website being completely banned.

What Ecommerce SEO Projects Have You Made Successful in the Past?

The client list only tells who they have worked for previously, not which of them received success within their projects. It is extremely imperative to know the consultants ratio of success. Additionally, ask what they did in order to achieve the original success as well as what they had/have in place to ensure continued success.

Can The SEO Consultant Point Out Any Obvious Opportunities for Ecommerce SEO?

You will need to ask for details regarding how your website will be reviewed and how will current issues that are currently causing low rankings and scores will be removed. The consultant will also need to explain thoroughly how they will be able to implement proper on-page optimization while also making the site increasingly more search engine friendly.

Does the SEO Consultant Have Any Specialties?

It is within the best industry of your company to find a consultant that specializes in the area of ecommerce. Just was with any other industry, there are general contractors within SEO as well as specialists.

The most successful and proficient SEO consultants will be equipped to provide your business with a free audit of your site. They will do this as a measure to supply you, the prospective client, with the most realistic and plausible expectations for your site. Should the consultant be able and willing to perform such an audit, the information provided will allow you to know the direction that your SEO marketing campaign needs to be directed.

With the information provided above, you will be able to find a viable SEO consultant for your ecommerce website while avoiding the bevy of scam artists lurking about.

continue...

Hiring a Website Optimization Company: What to Look For

Website Optimization SEO EcommerceRegardless of the size of your company, optimizing your website for greater search engine visibility is important for the success of your ecommerce business. Consumers search for products and services online; and thus, SEO is important to increase your websites visibility and ranking.

Hiring a website optimization company can help increase your website’s performance and overall success of your business. However with the many ecommerce SEO companies around, how do you choose the best? Listed below are six things to look for to ensure that you choose the best ecommerce-friendly website optimization company.

Years of experience

Anyone can come up with a website optimization company and claim to be an expert. However people who do not know what they are doing aren’t likely to stay in business for long. Choose a company with extensive years of experience in SEO.

Ideally the company should have been in business for more than three years. Experienced professionals know what works and what doesn’t in the SEO world unlike a newly formed company that may still be figuring things out. Hiring an experienced company will give you peace of mind and help you concentrate better on your core business

Multidimensional team

The ideal company should have a multidimensional team composed of content writers and strategists, social media marketers, graphic designers and web developers. A multidimensional team will help move your business towards its goals as the different staff has different skills and responsibilities to help meet your company’s SEO goals.

SEO Resources and strategies

To be successful, SEO campaigns need to encompass different strategies and tricks. The ideal company should have link building resources for SEO to market your website to different people on different platforms. The ideal website optimization company should have deep Thorough understanding of the various SEO levels SEO involves three important tiers. Technical SEO tier which is the overall structure of the website, On-page optimization tier which includes things like keywords to increase traffic to a website and off-page optimization which encompasses strategies such as link building and other SEO strategies done off page to increase traffic and site rakings. The ideal company should have a thorough understanding and how they all work.

Reputation of Success

The ideal SEO and website optimization company should have a successful track record. There should be a trail of happy and satisfied customers. You can look at online reviews and testimonials to choose a reputable ecommerce SEO service provider in your area.

Online marketing savvy

The perfect SEO and website optimization company needs to know online marketing tricks and strategies to follow to market your website. From writing valuable, keyword rich content, using attractive graphics, successful link building, the ideal company should know the tricks ideal to market your website to increase rankings and overall performance, after a thorough ecommerce SEO site audit, of course.

With the many website optimization companies today, you need to ensure that you choose a company that shares your SEO visions and goals. Research different companies in your area, compare their quotes and choose a company that is more likely to steer you towards your website SEO goals.

 

continue...

Hiring a Website Optimization Company: What to Look For

Website Optimization SEO EcommerceRegardless of the size of your company, optimizing your website for greater search engine visibility is important for the success of your ecommerce business. Consumers search for products and services online; and thus, SEO is important to increase your websites visibility and ranking.

Hiring a website optimization company can help increase your website’s performance and overall success of your business. However with the many ecommerce SEO companies around, how do you choose the best? Listed below are six things to look for to ensure that you choose the best ecommerce-friendly website optimization company.

Years of experience

Anyone can come up with a website optimization company and claim to be an expert. However people who do not know what they are doing aren’t likely to stay in business for long. Choose a company with extensive years of experience in SEO.

Ideally the company should have been in business for more than three years. Experienced professionals know what works and what doesn’t in the SEO world unlike a newly formed company that may still be figuring things out. Hiring an experienced company will give you peace of mind and help you concentrate better on your core business

Multidimensional team

The ideal company should have a multidimensional team composed of content writers and strategists, social media marketers, graphic designers and web developers. A multidimensional team will help move your business towards its goals as the different staff has different skills and responsibilities to help meet your company’s SEO goals.

SEO Resources and strategies

To be successful, SEO campaigns need to encompass different strategies and tricks. The ideal company should have link building resources for SEO to market your website to different people on different platforms. The ideal website optimization company should have deep Thorough understanding of the various SEO levels SEO involves three important tiers. Technical SEO tier which is the overall structure of the website, On-page optimization tier which includes things like keywords to increase traffic to a website and off-page optimization which encompasses strategies such as link building and other SEO strategies done off page to increase traffic and site rakings. The ideal company should have a thorough understanding and how they all work.

Reputation of Success

The ideal SEO and website optimization company should have a successful track record. There should be a trail of happy and satisfied customers. You can look at online reviews and testimonials to choose a reputable ecommerce SEO service provider in your area.

Online marketing savvy

The perfect SEO and website optimization company needs to know online marketing tricks and strategies to follow to market your website. From writing valuable, keyword rich content, using attractive graphics, successful link building, the ideal company should know the tricks ideal to market your website to increase rankings and overall performance, after a thorough ecommerce SEO site audit, of course.

With the many website optimization companies today, you need to ensure that you choose a company that shares your SEO visions and goals. Research different companies in your area, compare their quotes and choose a company that is more likely to steer you towards your website SEO goals.

 

continue...

Embrace Web Presence Optimization (WPO) Over SEO in 2015

Web Presence OptimizationOver the past couple of years, it has been a real evolution of SEO. Best practices have evolved in what many are starting to call WPO or Web Presence Optimization. This is about optimizing content and web properties across your ecommerce brand's entire web presence. This includes your ecommerce sites, blogs and blog posts, web 2.0's, press releases, and social media profiles to name a few.

By embracing Web Presence Optimization over SEO in 2015, you will be able to better maximize your organic ranking in the search engines. Web presence optimization is about optimizing all touch points that users can take to interact with your ecommerce brand. This way you can ensure that during all phases of their online research your potential customers willbe able to find your business.

The Hierarchy of Web Presence Optimization

These days is becomes important that businesses track, measure, and manage their entire web presence and have insight into their digital footprint in order to improve their organic search results. The SEO landscape has changed over the last years, since the introduction of the new Google algorithm updates, Search Plus and Google+. A new theory and practice has appeared, called the hierarchy of Web presence optimization.

The hierarchy of web presence optimization should include the following five tiers:

1. Technical SEO Fundamentals & Foundation
2. Keyword and Competitive Research
3. Optimized Content Marketing Plan
4. Publish, Socialize & Share Content
5. Measure & Improve

The idea that stays at the base of this theory comes from the belief that organic search success can be achieved only after implementing the basic fundamentals. Web presence optimization has the purpose of promoting your online brand for awareness, better visibility, and recognition. Crafting a web presence optimization strategy should focus on aspects of SEO, search engine marketing, social media marketing, website optimization, and content marketing.

Crafting a Web Presence Optimization Campaign

Unlike traditional forms of web marketing and SEO, WPO combines in a synergy all digital touch points and online marketing channels with impact on awareness and brand visibility. Optimizing brand presence means building meaningful connections that promote lasting exposure in the search engine results and sustainable social relationships. So web presence optimization is an evolved form of SEO that introduces Google Plus into the SEO picture of your website and have the search results more socially integrated.

Web presence optimization can help you to adapt your ecommerce brand to the significant changes that took place in SEO over the last years. Among the various elements that make up a web presence optimization strategy are included Search Marketing (SEO and PPC Advertising), Social Media Marketing, Content Marketing, and Off-site Marketing (non-Internet strategies that can lead to more web traffic, such as "Review Us on Yelp" postings on storefronts, etc.). In essence, these efforts center on web presence management marketing or the effort that goes into such strategies.

These powerful strategies can have a lasting impact on your brand image. Web presence optimization focuses on establishing a trustworthy, credible, and visible web presence. Such a strategy seeks totake advantage of the most relevant social media platforms in order to maximize your company’s exposure in the search engine results. Whether via PPC advertising, social media marketing, organic SEO, or mobile marketing, your successful brand campaign depends upon the optimization of your consumer touch points and your brand’s primary marketing platforms.

As SEO evolves, you have to adapt and start using new tactics, techniques, and tools. For the year 2015 it is recommended that you embrace Web presence optimization over the traditional search engine optimization. You can use the hierarchy of web presence optimization as a guide to your in-house SEO efforts, in your sales conversations and implementation processes.

continue...

Do's & Don'ts of SEO [Insights Leaked by Google]

Google Leaks SEO InsightsSEO is a unique marketing channel that's ultimately all about keeping up with the times. The truth is that things change in the SEO community every single year, and usually just a few weeks is all that it takes before Google makes a new update.

The Panda and Penguin updates have evolved over the years and many SEO's have dropped off the face of the earth as a result. Survivors who take these tips (which have been gathered from Google itself,) can see what Google wants site owners to focus on and what you as an SEO can do to get ranked successfully.

These ideas have been extracted and summarized via Josh Bachynski of the TheMoralConcept.net.

The Do's for Good SEO

Keep up with Great Content Make it a goal to create quality content. In other words, remember that content is king. Google is working extra hard to make sure that quality written sites are the ones ranking.

Code Should Be Clean Keep your overall coding clean and SEO-friendly. You don't want too much going on that Google spiders gets confused when they land on a code-heavy, slow-loading site. If that describes your sites, than invest in the services of a website optimization company.

Upload Videos On Multiple Pages With a video, Google sees your site with a ton more authority simply because they are synced with YouTube, in addition to videos offering greater value and user engagement. If your YouTube video has potential to rank and it happens to be on your new page or blog post, they'll both be ranking at the top for keywords.

Create Additional Pages To Rank A lot of people try to rank their first main URL, but that isn't the only part of your site that you can rank. You can instead create additional pages and then optimize that page to be ranked. The more pages ranking for individual keywords, the stronger your main URL will be to rank for some of the other keywords you want to be ranking for. A good example of this is Traverse City SEO company TCTopofMind.com and how they ranked an educational blog post for their primary keyword target "Traverse City SEO" as a unique lead acquisition strategy.

The Dreaded Don'ts of SEO

Create Duplicate Content Stop pasting other peoples articles on your site. It only hurts you in the end. Google wants to give you more maximum exposure, but if you are using other peoples content that is already indexed, it only shows Google that you are spamming your site with used content.

Build Thousands of Sketchy Backlinks Oftentimes, people will try to get hundreds or even thousands of backlinks from backlink sites and social media softwares, but that isn't always the best thing to do. You might as well go slowly but try to keep it more consistent.

Forget About On-Page SEO Do not just focus in backlinks. Make sure that your site up to date with great content and that every tag is cared for. Make sure those tags have keywords, alt text for images, h1 tag on every page, and other on site SEO.

Write For Search Engines Trying to push keywords on every single part of the search engine is not going to benefit you in any way. It will only hurt you in the long run. Writing for the search engines meant to constantly put in keywords in every sentence, but this only hurts your chances with Google. It may have worked in the early 2000's, but it won't work anymore in this generation.

Google is always changing, but the above tips should definitely be up to date and still stay relevant for years to come. Google has some extremely careful algorithms to make sure only the right sites rank, but the tips above should help bring you to the top with ease.

continue...

3 Ecommerce PPC Ad Copywriting Tips for Greater Conversions

Ecommerce PPC Ad CopyFor success in ecommerce PPC advertising, it’s important to write great ad copy that are up-to-date and interesting to stay ahead of the ever changing consumer needs, and seasons. What you do with your ad copy can determine the end results.

Well-written ads attract attention and helps answer your potential users' questions. Writing great ads (and keeping them up-to-date with evolving user needs) can significantly help improve conversation rates.

Many people go online to look for the best deals and offers on products. Studies show that 5-6 out of 10 people do most of their shopping online. Online shopping especially during the holidays is a big deal. For success marketing your products online, you have to use every optimization tool you know of to increase conversion rate. This includes writing better ad copy.

Characteristics of Great Ad Copy

In almost any context of ecommerce PPC advertising, good ad copy:

  • is unique and original to the user and the pitch being made
  • addresses evolving shopper needs
  • mentions product improvements and seasonality
  • adapts to the ever changing ad platforms (i.e. dynamic keyword insertion, etc.)

To create great ads that attract attention and increases conversion rate, you have to go beyond and above in your ad creation. Your ecommerce PPC ads need to convince potential consumes why they should choose your product over your competitor’s. With this in mind let’s look at how to write Ads that evokes positive consumer feelings and response and essentially improves conversion rates.

3 PPC Ad Copywriting Tips for Greater Conversions

1. Make your ad all about the consumer - The online space is crowded with different products, brands, suppliers and online marketers. A single search on products in your niche gives potential consumers hundreds of options to choose from, how then can you make your ad stand out from the rest? The answer is to focus your ads on your consumer.

Use you, you’re, your to maintain consumer focus. For instance instead of writing how to lose weight with ABC, optimize the ad to read how you can lose weight using ABC. Maintaining a user focus when writing your ecommerce PPC ad copy can help increase your conversion rate with up to 65%.

2. Highlighting Consumer Benefits vs. Product Features - Customers have thousands of products to choose from and want to choose a product that meets their needs the best. To attract attention, write an Ad that highlights how a potential customer will benefit from your product, your Ad should tell the consumer the problem it will solve if they choose to buy it. Your consumer will readily move on to your competitor if they have to figure out how your product features will help them in real life

3. Satisfy potential user’s needs – Consumers prefer investing in products that satisfy their needs, not just wants. A need signifies something necessary, while a want is something you can do without. Use need in your ad copy to show the consumer that your product isn’t just something they want, but something they need. Fulfilling your potential user needs in your ad copy can significantly increase the conversion rate. 

How you write great copy can either make or break your online marketing campaigns. Make the product about the consumer, highlight product advantages instead of features, and needs vs. wants to rouse consumer interest and to increase the conversion rate. You will reap immensely from writing great ad copy to promote your products online.

continue...

Recent Posts

  • The Ever-Evolving Ecommerce SEO Strategy
    You may have thought that you have defined ... read more
  • 5 SEO Tips to Help Increase Your Ecommerce Website Ranking in Google
    In order to make it easier for potential cust... read more
  • SEO Companies That Integrate Customer Support Can Provide Greater Value
    Professional business analysts are starting t... read more
  • 5 Ecommerce Sites That Display Flawless Usability
    Due to the competitive nature of the ecommerc... read more
  • Tips for Interviewing SEO Consultants for Your Ecommerce Marketing Plan
    Your ecommerce business' overall web marketin... read more

Blog Tags

Ecommerce Resources

Ecommerce Times

Ecommerce news and information about E-marketing, social media, and more.

Ecommerce Site Audits by Click Centric SEO

Company offering SEO and Internet Marketing services for Ecommerce Websites.

SEO-friendly Website Design

Whether for large ecommerce websites or small business sites, here you can find solutions for SEO-friendly web design services.

Google Maps Optimization & Marketing

Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.

Web Presence Optimization Strategy Guide

Take your SEO and web marketing efforts to the next level with web presence optimization, and this profoundly awesome strategy guide.

Best Practices of Backlink Building

A highly informative Squidoo lens that outlines 3 best practices techniques for "white hat" SEO link building for websites.

Righteous Business Blog

Explore a blog that is dedicated to righteous business practices. Find inspiring ideas, industry examples, and insights to improve your business.

Website Optimization Company

More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.

SEO Copywriting Blog

Learn SEO copywriting tips for ecommerce sites. Ensure your product pages are keyword relevant and compelling to customers.

Pay Per Click Optimization Strategies

Know these strategies for Pay Per Click advertising and PPC optimization. They are highly valuable for ecommerce marketers.

Choosing an Optimization Company

This is a great article on what to consider when shopping for a SEO specialist or website optimization company.

Local Traverse City SEO Guide

The ultimate how-to guide on doing local SEO, specifically if you operate a northern Michigan business

Ecommerce SEO Services

Find information, resources, and services for ecommerce search engine optimization, such as link building, content marketing, and more.

Small Business Ecommerce Tips

This is a  great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths. 

Sweet Tumblr on Website Optimization

Awesome blog that shares tips, strategies, and resources on SEO and website optimization

SEO Tips for Ecommerce Sites Blog

A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.

Epic Entrepreneur Blog

An insightful blog that offers creative ideas for entrepreneurs and business owners.

All Things SEO Blog

Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.