With Google's new mobile search algorithms, and continual changes in the world of SEO, businesses have to create a great mobile website optimization plan in order to stay ahead of the curve. A mobile website is pivotal to online success today; without a mobile site, you might as well give up on online marketing and SEO altogether.
Since most people visiting your site today are on some kind of mobile device, you have to develop a site that is user friendly, scalable, navigable, and one which will work on nearly any mobile platform which site visitors are visiting your site from. These are some factors to consider in developing the mobile website optimization strategy.
One of the biggest changes made to Google's mobile search algorithm is giving higher ranking preference to sites with mobile sites. Not only user friendly mobile sites, but navigable, good looking mobile sites, on all mobile platforms. Understanding this change, along with all other factors Google looks at (which include: blogs, back links, SEO keyword terms, references, dynamic HTML, responsive site, etc), will help you outrank competitors in your field.
It is imperative to know what Google looks for, in order to make the right changes. At the present time, it is catering to a mobile audience, developing a navigable site, and creating mobile content users can easily access from anywhere.
Given Google's latest affinity with mobile design, responsive site design is critical in your mobile website optimization strategy. Using separate CSS files triggered at mobile devices is key to this responsive design.
A website design theme with responsive option built ins should be purchased and coordinating with a web developer, to create a smooth transition from your desktop site to your mobile site, will also help in creating a more responsive site. The faster the pages load, the higher your site will rank.
Part of creating a responsive design is understanding the limits in mobile design. Some of these include:
This, and other limits which you have with mobile site development should be considered. Not only will it help make your mobile site faster, but it will also look better, and is easier for site visitors to navigate through.
On this front, mobile SEO needs don't greatly differ from desktop needs. So, remember, you need proper page titles, spacing, meta descriptions, and headline tags, to help rank your site. One big thing to keep in mind is mobile keywords will vary, so it is important to keep this in mind as you are developing a mobile SEO strategy for your pages rank.
Using Google's mobile-friendly testing tool, online optimization matrices, and other online optimization strategies and tools is imperative in testing your site and mobile speeds. You have to test the site speed, load speeds, site layout, and navigability. Where issues are found, the right mobile optimization tools will allow you to fix site inconsistencies, make changes, and address issues visitors are having on different mobile devices. The more navigable and easy to use on all mobile platforms, the better your mobile visibility. Using the troubleshooting tools will allow you to fix, edit, modify, and otherwise make changes to the site as necessary.
Google just updated their algorithm, which will affect your rank via Google search on mobile devices. However, this, and other search engines are continually updating their algorithms. As a business owner, you have to continually improve your site, improve mobile navigability, and find ways to make your site more user friendly on mobile devices. Doing so not only guarantees a higher rank, but also more site visits by your consumer and target audience.
There is no right or wrong way to develop a mobile site. However, having a mobile website optimization plan, with viable goals, and matrices in place will help you develop a site which will outrank competitors in Google. Keeping these factors and tips in mind, and using the right tools, will not only help you develop a navigable responsive site, but also one visitors truly love. Further, it will help you move up in ranks, for your business to truly shine in Google mobile search rankings today.continue...
With the influx of competition, basic ecommerce SEO marketing strategies no longer cut it. You’ll need to be ahead of the competition and introduce new ecommerce SEO and digital marketing techniques that will help your business stand out.
If you’re currently looking for ways to make your mark and progress the visibility of your ecommerce site, check out these advanced ecommerce SEO strategies for 2015.
Schema Markup is essentially a microdata that makes it easier for search engines to understand what your content means. For example, the word “Sarah Collins” appears in the article – but for the search engine, this is just a random set of words with absolutely no meaning.
Schema Markup makes it possible for the search engine to identify Sarah Collins as the author of the article by placing the right microdata in the code. Now, whenever a search is made from the words “Sarah Collins”, it becomes easier for the search engine to crawl through your site and identify the important words.
Simply put, using Schema Markup helps increase your visibility online. It's far from being a "magical" fix on your ecommerce SEO strategy, but be aware that when combined with proper optimization techniques, schema can help you stand out from the crowd.
More on Schema can be found on Schema.org – and you’ll be glad to know that this project is actually collaboration between Yahoo, Google, and Bing.
Content marketing is the use of articles, videos, images, and even audio to reach out to your market. In the old day, the basic concept for content marketing is simply: to create something the market finds useful/entertaining.
Today though, content marketing strategy is the buzzword in the SEO community. This is simply a documented, step-by-step plan, on what you plan to say and how you plan to say it. Your strategy should contribute towards a common whole and should include the following components: (1) business plan for innovation, (2) content mapping, (3) persona development of the target market, (4) brand story, and (5) business plan for content marketing.
More great SEO-driven content marketing strategies can be found at the ContentMarketingInstitute.com.
When it comes to content, the typical flow is that the creative team works on the job first and when they’re done, the technical team swoops in and optimizes the system. This is a fairly good process – but you have to understand that the two teams sometimes do not meet eye to eye.
So how do you solve this problem? It’s a good idea to find an overlap between the two – don’t divide the team but rather, help each one find a common ground in the process of their work. This makes it easier for each one to create and optimize content for SEO with a common goal kept top of mind.
If you outsource your technical ecommerce SEO services then you'll want to ensure that there is good communication between this party and the creative team.
This seems pretty basic, but the fact is that businesses aren’t paying as much attention to mobile as they need to. Remember: there’s wireless internet now, and the number of mobile phones in use are marginally larger than computers.
If you haven't heard already, Google has plans to roll-out a mobile search ranking factor that will diminish the rankings of non-mobile-friendly websites. In short, this new mobile friendly ranking signal can have a tremendous impact on your ecommerce site's rankings in Google mobile search. As a result, one of your advanced SEO strategies for 2015 therefore should involve mobile site optimization – specifically, mobile SEO.
Lastly, give your internet marketing teams the chance to bond, swap information, and learn from each other. Remember: they’re aiming for the same goal so it makes sense that they’d share information and use each other’s data to achieve results. For example, there’s SEO and PPC. The two might approach marketing in a completely different way, but you’ll find that SEO can supply PPC with invaluable information and vice versa. Ultimately, good synergy between your team will results in successful ecommerce SEO marketing strategies that win in 2015.continue...
If an individual buys clothing from Amazon.com then they can receive it as fast as the next day with overnight shipping. You might be surprised to learn though, that even in this age of smart phones and online shopping, in store transactions account for over 93% of all the retail sales in America. Shopping in the store will be around for quite some time.
Because of this Google has launched a new metric as part of exploring marketing solutions linking AdWords back to in-store traffic. The way this works is through the sharing of smart phone location history combined with clicking of ads on the phone.
A simple example would be you clicking on an ad for Macy’s on your smart phone. Then later you actually visited the store and allowed your phone to share its location with google. Of course there is so much more that goes in to these calculations and collection of data, but that is essentially how it works.
Of course, since Google has indeed been in trouble for privacy violations in the past, this brings up similar questions. Is this violating user privacy? The short answer to that is no. Not only is this feature carefully designed to maintain security of private data, but the smart phones submission of data will be sent in anonymously. This should be a sigh of relief for many who are insecure about their privacy being violated online, and we will see as time tells if Google is able to maintain this high security if controlled data.
A problem with this marketing relationship is that it only measures in store visits, not actual purchases. So if a company wants to see the correlation between their AdWords clicks and actual revenue from product, they’ll have to wait a while longer. Google is actually working on a separate test to see if they can measure the relationship between purchases and the retailer’s data. However, as of the moment no such thing is available on the market.
Currently Google is looking for additional data to sample so if you are running a big retail business; it might be worth it to check it out. Google is very open about letting companies in to their trials so contacting a local rep to get more information is definitely an option. The future of this program is unsure but if enough companies show interest, then it could expand beyond retail and become quite large.
Again, this program is a new metric testing the relationship between clicks on AdWords and actual in store visits as recorded by smartphones location tracker. If this program is successful then it could have a quite a large impact on modern marketing strategies and be a great asset for the retail industry to increase store visits.
We live in the digital age of instant gratification. If you are sitting at home and get the sudden desire to see that one movie you loved as a child, all you have to do is pop open the online streaming service of your choice and watch it. This works for video games and TV-shows as well. Almost anything can be received extremely fast now days.continue...
The Schema markup is one of the latest and new forms of optimizing a website for better placement and unique identifications on search engine results. Some corporate and ecommerce SEO sites have utilized the SEO values of this new optimizing technology and they have achieved a great boost in their rankings. However, a majority of webmaster are missing out on the benefits of this advanced ecommerce SEO optimization due to lack of a clear understanding on how the Schema markup works.
Once you understand or grasp a concept on how to use Schema with your ecommerce website, you will discover that Schema markup is a very innovative and great ecommerce SEO optimizing technology to use on your site. The term Schema markup means "a semantic vocabulary that is placed on a website to help search engines determine the information displayed on a site in order to present informative results to users." Schema markup is very essential to Google’s rich snippets and generating enhanced Google listings.
Normally when you write an article of a product description and publish it to your ecommerce site, Google and other search engines crawl your site and rank the post or page according to it’s Keywords and SEO score. If you post a new article with Schema markups, your website will be crawled in another different way than a normal crawl.
The search engines will interpret the code of the Schema markup and they will use it to better understand, rank, and display your site in the search engine results.
For example, if your ecommerce website specializes in selling "microwaves" and you happen to write a product description article about "microwaves". The search engines will note the keyword and place your site on search engine result page (SERP) for microwaves.
However, if you add aggregate rating Schema markup for 5 Star ratings after 245 reviews around the name "microwave". Search engines will be able to recognize that your site also includes rating reviews and a category ranking of the top 10 microwaves. With these details, the three main search engines will be able to provide results that will display better information of users searching for the term "microwave"
Schema markup helps to rank your website much better for all types of keywords and you can use it's designed data markup to improve your site visibility on local business, restaurants, Book reviews, Movies, TV episodes, and products. If your website deals with a specific product or many brands of products, you can add different Schema markup to improve it’s visibility on search engines, and improve your ecommerce SEO strategy
If you search for a particular popular product on Google, yahoo or Bing, you will notice that the first top five websites of the page results have Schema markup rich snippets related to the keywords you are searching on. Ecommerce site can take advantage of this SEO technology and utilize it for higher ranking and better placement on all search engines. Writing product descriptions and integrating them with rich schema markup can help to boost a low ranking ecommerce website and get it featured on the first page results of every search response of it's related keywords.continue...
The Google AdWords team is introducing dynamic structured snippets which can give your PPC ads a new facelift. These automated extensions will display information that reflects the content found on the landing page of an ad.
In essence, AdWords is further delving into structured snippets which were introduced in September 2014 by lacing ads with an additional line of text. This is designed to show more specifics about the content carried on your site. Ultimately, your customers can see more specific information to make a decision on whether your site contains the information they are looking for. Not only can this help your ads' click-through rates, but also bring more qualified traffic to your landing pages.
As of now, dynamic structured snippets have been designed to work with retail, hotel as well as flight searches. A typical ad may look like this:
According to Google, this move will be good for your business by helping potential customers learn and discover more about your products or services without you having to change anything. This is because the additional information that goes with your ad will be pulled automatically after an analysis of your site’s content. You will also earn more PPC revenue as a result of your ads becoming more industry-specific and structured,
If you don’t have a problem with dynamic structured snippets, your Adwords will automatically start carrying the additional line of text/information. However, if you are not a fan, fill this form to notify Google of the same. You will still fill the same form in case you have a change of heart along the way.
Data on the performance of the dynamic structured snippets can be accessed from the Ad Extensions tab: simply click on Automated extensions report found under the “View” menu. All your other eligible ads will display performance data as before through the existing performance reports.
Like other Ad Extensions, Google will not charge you for the dynamic structure snippets, but the only for the cost per click of an ad.continue...
You've probably heard that "content is king" thousands of times. The truth is, content is significant aspect as far as SEO is concerned. Valuable content forms the foundation of increasing visibility to both the targeted audience and search engines. Its potential for increasing engagement, sharing and conversions is unlimited.
This guide documents the most important things to consider when creating content that will generate the intended results. It's designed for ecommerce marketers wishing to launch a content marketing campaign that's focused on increasing traffic, user engagement and conversions as well as visibility by search engines.
Content marketing should always revolve around the target market. To increase conversion rates, the marketer should always focus on their target market's online behavior during the whole marketing process.
A good ecommerce marketer should make efforts to understand the target market's expectations and intent when they are surfing the web. This understanding puts the marketer in the perfect position to launch a successful content marketing campaign. Some of the common strategies to use at this stage include the following.
The goal of content marketing in SEO should be to provide an avenue for interaction between your brand and the targeted audience. Although content can be focused to revolve around specific search terms, the most effective type of content is that which the audience can easily digest and find value from. Some of the strategies to use at this stage are as follows.
Your ecommerce site SEO strategy should also involve optimizing content for better visibility by search engines. Besides creating content that focuses on your target audience, it should also be optimized to allow search engines easily find it and present it as information that your audience is searching for on the web. Optimization however shouldn't involve blackhat techniques such as keyword stuffing to avoid being penalized. Common strategies to use include the following.
Always keep track of your content marketing strategy to improve on your SEO efforts. Data collected from all aforementioned stages will help in measuring the campaign's success rate. Techniques used to keep track of results include the following.
Use this guide as a blueprint to ensuring that every content marketing campaign is successful. Content is king in SEO. However, always ensure that you create a balance between creating content for search engines and your target audience for the best results.continue...
There's no doubt that SEO is a significant avenue to attain higher search engine rankings and bring greater traffic to a webpage. There are various factors that make the better-positioned websites different from those that are placed at lower rankings. So to help you optimize your webpage (beyond using keywords,) here are 5 simple yet very efficient ways to increase the SEO value of a webpage.
A good quality and relevant content is most significant factor of getting favourable search engine rankings. Elements such as good word count, addition of images or videos as well as well structured and nicely written content gain preference. The higher the number of people you connect with including consumers, viewers, forums and organizations, higher are the chances of them visiting your website.
Schema markup is a very effective approaches to on-site SEO. It communicates what the content of webpage is all about in a better way that's more definitively interpreted by Yahoo, Google and Bing. Schema helps to makesthe SEO thrive better as search engines can understand the semantics of your site in a easier fashion. Try integrating Schema markup on a few specific pages and you will surely be surprised with the search engine results.
To get people to link to your website and to make the search engines rank your pages high, it is important to have unique and quality content that serves the right purpose. The correct use of keywords is very significant. Multi-word keywords are much favorable than single subject keywords.
Also, ensure that the keywords are not overused. The search engine results are not solely based on the keywords that appear in the URL or the domain name. Meta descriptions are important to target the right audience and keywords should be included in the page descriptions and the headings. Every page and post should own a unique title including the main keywords.
A URLs with a large number of social sharing signals have greater credibility, and this more SEO value to atop the search engines. Also, it has been widely observed that well positioned URLs have more tweets, likes, plus ones, shares and other social indictors.
Participating in the major social media platforms such as Twitter, Facebook and Google+ and regularly making updates to them helps to gain better visibility for a brand as it stems by ensuring that a page has meaning, merit and purpose that resonates with a particular audience. Google considers social signals a major element in its ranking algorithm as well as it adds a factor of trust to one's site.
One of the most significant factors that influences a webpages SEO power is backlinks. Sites that have more backlinks always have an upper leg in the organic search rankings. Along with the quantity of backlinks, their quality also matters considerably.
Deciding the type of content that benefits the audience and makes them to link to it is a major element of SEO. It is essential to use resourceful and informative content to earn popularity from the web to earn a good amount of backlinks.continue...
Content marketing is the basis of almost every successful ecommerce web marketing strategy today. It’s important to place yourself in the running by fine tuning your strategy to produce the greatest influence.
Content is king these days, so getting to know what your target audience is looking for is extremely important. If you master your content marketing strategy you’ll notice a huge increase in your ecommerce business’ ROI, website traffic, and social media presence.
Here are four steps to creating an effective content marketing strategy for your ecommerce business:
1. Figure Out Your Objectives What is it that you hope to gain through content marketing? It’s important to set clear cut goals. This makes it easier to implement strategies to help you reach them, as well as making it easier to track your progress. In order to know what’s working and what isn’t, you have to have objectives to relate to.
This also keeps you on track in terms of producing content in ways that will best help you meet these goals. Staying on track is incredibly important if you hope to reach any kind of success through your strategy. Write out a list of specific objectives you hope to accomplish, and time frames for them.
2. Pull Together an Effective Team Once you know what your objectives are, you can look for people that can help you reach these goals. Look at what you need, and find people that are suited to help you make plans and implement them in order to get to where you are looking to go. These are the people that will help you develop and implement a content strategy that fits your business’ needs, and those of your target audience.
3. Research Your Target Audience Take time to do in depth research on the kind of person that will help you meet your objectives. When you take a wild guess at who you think will be into what you are providing, often times you are wrong. This is why so many content marketing campaigns fail.
You can’t create ideal content for an audience that does not want it, because they will not be there. Know who you are looking for. Collect evidence from the vast libraries of research, articles, and tests you can find online. Create a persona based on the research that you’ve done - target them and no one else. The more specific you get, the better your odds.
4. Create Appealing Content This is where a lot of ecommerce businesses mess up. They create content that they think will pull attention, but it doesn’t. The sure fire way to get this part of the process down is to think about the content you are putting out there. Do not shoot blindly into the dark. You should know specifically what your buyers like and don’t like at this point. Use this to create content that they would find interesting and helpful.
Test your content out and watch the analytics. The analytics will not lie to you. Trust what your audience is telling you by interacting their engagement with your content. Then, tweak your strategy accordingly.
Remember that your ecommerce brand is creating a relationship here. To do this, you need to understand who your relationship is with. You need to engage with them, make them feel heard and a part of. You also need to listen to the feedback that they are giving you, and react accordingly. Keep testing and trying different things until you get it right. If you do this, you are sure to reap the benefits of a solid content marketing strategy.continue...
Retailers with an ecommerce store often know first hand how complicated SEO can be. The constant algorithm changes are making ranking an ecommerce site more difficult for many website owners, and for those who have an ecommerce store it is even more difficult.
Ecommerce SEO, because of its difficulty and complexity, requires a lot of knowledge and expertise to be done in the right way. A sound solution for many ecommerce businesses is to hire an ecommerce SEO company, preferably one that's most aligned with the business' goals and budget. Below we review the top five SEO companies for ecommerce SEO services.
Click Centric SEO is a full-service ecommerce SEO company. Click Centric SEO creates custom ecommerce SEO campaigns specifically designed for ecommerce websites all of sizes. Their individual approach is different from many other ecommerce SEO companies who offer campaigns that are template based.
In addition to professional ecommerce SEO services, Click Centric SEO offers professional help in PPC advertising, content marketing, social media marketing, email marketing, web development and web design. If you want to know more, you can request a free SEO audit after which Click Centric SEO will review your website's content, backlink profile, keyword usage, authority of the site and more.
Blue Acorn runs SEO campaigns for both small and large Ecommerce businesses. If you decide to cooperate with Blue Acorn an entire team of SEO experts will stand behind you and work on your campaign.
There are three types of ecommerce SEO services offered, divided into Tier 1, Tier 2 and Tier 3 which includes the following: SEO audit, keyword analysis, competition analysis, on-page analysis, analytics analysis, strategy execution, monitoring and tracking, ongoing SEO adjustments, monthly analysis and reports, content creation and online PR campaigns. Blue Acorn is also offering help with PPC campaigns, email marketing, affiliate marketing, social media campaigns and more.
GU Marketing is a specialized ecommerce marketing and SEO company. Their ecommerce SEO service package involves a 4-step process:
For more information about this ecommerce SEO company, click here
Volusion's ecommerce SEO services include on-page and off-page SEO optimization. They are claiming that the customers using their service for at least 12 months have a 202% increase in revenue on average from organic traffic.
There are three SEO packages: Starter SEO, Advanced SEO and Custom SEO. There are also two SEO Audit packages, Starter SEO Audit and Advanced SEO Audit. Volusion also offers a 14-day free trial. You can learn more by visiting Volusion.com
Higher Visibility's ecommerce SEO services are based on on-page optimization, researching competition and link building. There are three steps in their SEO campaigns:
1. Store optimization, including: website structure optimization, in-market keyword targeting and optimization of various different platforms
2. Off page optimization, including: link building, content marketing and social media marketing
3. Reports, including: link building reports, keyword reports and integrated analytics
To find out more about what makes Higher Visibility a top-rated ecommerce SEO firm, click here.continue...
There are many ways to ensure that your website is positioned well in Google's search engine rankings. If you follow some simple on-site SEO rules of thumb, it can mean the difference between ranking near the top, or not being found in the top 100. Below we share five easy yet highly effective SEO tips to help increase your website's Google search ranking.
Site Maps must be present on the site, as these pages act has primary navigators for search engine spiders. When SEO and website optimization initially came into being, HTML language was the only option to utilize. Today, there is another known as Extensive Mark-up Language or XML.
While HTML is still recommended by Google to be utilized for the site map on your site, they also recommend that XML be used. The site administration has the ability to determine and feed information to search engines with these two languages. The difference is that with XML, pages are crawled as priority and higher up the ladder of site content alongside of the most recent updates, making it the most preferred language of the two.
Several factors make up good page copy. Among them are unique quality content that is keyword relevant, Schema markup, optimizing images, media, and the like to reach success with SEO and website optimization. Pages need to precisely define the page matter. Title tags should be original and thoughtful so that web browsers will be inclined to stop web surfing long enough to see what the site is about, what it has to offer, and if it is something that can interest or help them.
Creativity should thrive here to maintain interest and captivate the reader. Titles should be brief but descript. Human beings have a short attention span, so in order to maintain appeal, keep with easy reading and short phrases. All tags including meta tag should be usable for the purposes of maintaining reader attention. A description of what the site is about should be included, followed by concise text, short and descriptive.
Links should pop enough to catch the reader’s attention, but not so much that they distract from the article. It is a good idea to use alternate text when images are utilized as links. This makes it easier for Google to differentiate what is happening on the website and act accordingly. Include a summary of the page. This will allow the web surfer to determine if he or she wants to continue surfing the site or move on to another site.
If the web page is put together well with interesting content, chances are more likely than not that they will keep reading. It is important to remember to utilize text primarily for navigating a website. When utilizing images for navigation purposes, it makes this process more complex than it needs to be and that can send potential customers running to another site. Simplicity is key with any website.
The more crisp and neat a website is, statistically, it is likely to get more hits. Compare major brands, it is easy to see why they work. Content should be based on the perspective of the customer not the SEO. Too many individuals building websites get wrapped up at looking through the wrong lens and the site does not do well. Look at the site through the customers eyes.
Media is a huge outlet to attract new customers and remind old ones where a specific website is so take advantage of these places. Facebook, LinkedIn, and others are constantly being utilized around the world 24 hours a day. Use these resources to increase business.
Remember, successful websites do not run themselves without a bit of help. SEO is a somewhat of a science. Successful website owners know how to utilize the tools to gain the most success. Be one of them by following some basics that can make the difference in becoming successful at increasing Google rankings.continue...
Ecommerce news and information about E-marketing, social media, and more.
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Yes, also applicable to ecommerce stores, see local SEO strategies and news to help businesses craft successful Google Maps marketing campaigns.
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More than just SEO, this website optimization company takes into consideration the critical elements that help to convert users after they land on your webpages.
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This is a great article that provides tips for small business ecommerce sites trying to compete with big-budget goliaths.
Awesome blog that shares tips, strategies, and resources on SEO and website optimization
A great blog dedicated to sharing SEO tips and strategy insights specifically for ecommerce sites.
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Personal SEO Blog with Tips, Strategies and Insights on All things related to SEO.