Web Ecommerce Solutions

    

Capitalize On Key Dates for Australian Holidays

With the holidays fast approaching, Google has marked the critical Australian Ecommerce dates leading to gift-giving season. December 4, 11, and 16 are the dates that would make the most impact for Australian retailers hoping to cash in on the holiday shopping frenzy.

December 4 marks the closing of the international shopping window and people will start looking at local stores to fill up their gift lists. By December 11, worrying over whether gifts can be delivered on time will occupy a lot of people's minds. If you can guarantee delivery by the 24th, you'll have lots of sales opportunities.

The 16th is expected to be frantic, since this is the last day that most shops can ensure timely delivery. Google recommends effective advertising to ensure that your company makes the most of the season.

The period leading to these important holiday dates require better advertising campaigns. Ross McDonald, Google Australia's head of retail says that "major retail advertisers miss 80% of their potential search traffic because their daily ad budgets were the same as the middle of the year".

Most consumers begin their holiday shopping the day after Thanksgiving, often referred to as Black Friday. So start building your arsenal now prep-up for these big dates.

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Growing Need For Mobile-Friendly ECommerce Websites

As more consumers are utilizing the convenience of smartphones for shopping and researching products, ecommerce stores are presented with a new opportunity. In a recent survey focusing on the quality of mobile phone services of amongst a multi-industry roster of ecommerce store, one international pharmaceutical company scored the highest. The results from the study display signs of the growing need for businesses to start taking on mobile-friendly website to better suit their markets shopping behaviors.

The Need for Mobile-Friendliness

The implications derived from the study made by dotCommerce are clear. It is imperative for web marketers to develop web pages that are easily accessible from mobile devices. According to the study, only one third of businesses involved provided a dedicated mobile website for potential customers.

Ben Stavely, top honcho for dotCommerce sums it up quite nicely. He said, "growing consumer expectations and a fiercely competitive market make this an area where getting left behind is a big risk and yet, a very real possibility".

Areas of Concern

The mobile ecommerce study further revealed that navigation is critical factor in determining mobile rendering quality. The worst performing aspects were payment confirmations and checkout processes. With predictions for mobile shopping coming up positive, it is reasonable to assume that the holiday season will usher in tremendous opportunities for those who have prepared for this challenge ahead of time.

Many of the businesses involved in the study gave survey participants the impression that they lack understanding of what mobile shoppers demand. Confirming the arrival of mobile shopping as a way to boost sales, the challenge is on for ecommerce websites to provide solutions for this need. Referring to the results of the study, Stavely added that, "these findings paint a clear picture of the mobile challenge retailers must tackle today".

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ECommerce Benefits Of Exponent CMS

Exponent CMS LogoAs an innovative content management system (CMS), Exponent CMS offers features and benefits that any web entrepreneur can surely appreciate. Self-contained, easy to use, and offered as a free download, Exponent is a great CMS that offers excellent advantages for eCommerce ventures.

Exponent CMS as a Stand-Alone CMS

Exponent CMS offers exceptional efficiency in many ways. Unlike other content management systems, Exponent needs no additional applications for user management, site configuration and content editing. All that's needed to create web pages and manage content is included when you download Exponent.

Exponent CMS is Easy to Use

By offering an intuitive and flexible editing system, Exponent CMS eliminates the hassle of back-end administration and brings content management to an entirely new level. Regardless of skill level, users can easily change and edit web content similar to how it looks on the page. You can simply navigate to the web page you wish to edit, and everything is laid out with exceptional convenience.

SEO's Love Exponent

SEO professionals appreciate the search-friendly features that Exponent allows. Unlike other CMS’s that require specific downloads or “plug-ins” for such features, Exponent offers the ability to write and implement search engine-friendly URLs, page titles, Meta descriptions and keywords.

In addition, Exponent CMS has reputation for easy search engine crawling. That is, Google spiders are able to crawl and index a page with greater efficacy. This results in faster and more sustainable search engine rankings.

Exponent CMS is Free for Everyone

Exponent CMS is cutting edge and many developers support it because it is simple and sensible. Created for the community by the community, exponent's developers have an acute knowledge about the inner workings of quality CMS. Best of all, Exponent CMS is open source and is available as a free download for anyone who wishes to use it.

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Strategies For Ecommerce Success

If you have an idea for an ecommerce venture or are thinking about taking your retail business online, now is the time to seize the moment and start taking action. Below we have compiled a few general strategies for those interested in pursuing ecommerce as a new road to success.

Analyze Your Target Market

Just like a brick and mortar business, ecommerce requires that you understand the market for your products. The first thing to do is see if consumers are looking online for the products or services you are planning to offer. Google's Keyword Tool should provide you with the traffic volume data you need. Enter a list of 20 or so keywords which best describe your products and see if the results offer viability in terms of demand. Low traffic keywords doesn't necessarily equate to low viability. Certain products, by their nature, will manifest low numbers, but may in fact be ideal for your ecommerce efforts. Also try searching your desired keywords in Google just as you would from a consumer’s standpoint. This can help you gauge just how competitive these keywords are, in accordance with traffic data. Are companies bidding on your keywords in the paid or sponsored listings? How many sites are competing in results (found just below the keyword entry box)? If competition is low, you might be able to carve your niche on many desirable keywords.

Research Ecommerce Software

Software for ecommerce is expensive but it can provide a strong foundation for online retailers with a lot of products. A good system carries a number of features that includes seamless integration with merchandizing, product tracking and reporting, as well as sales and conversion data. When researching ecommerce software, look for integrative features like SEO and CMS functions, content editing, and if the program includes “back office” functionality for warehouse management and stock control. Last but not least, a solid software platform for ecommerce should have an effective payment system that enables seamless authorizations and product settlements.

Effective Ecommerce Marketing

There are several excellent ways to market your website and its products. And because many of the techniques for ecommerce marketing are highly specialized, many experts will agree that consulting with an experience ecommerce Internet marketer is the best approach. This way, you can rest assure knowing that the right tools and strategies are in place to maximize your website and product’s visibility. Ecommerce marketers commonly use a combination of organic SEO, Pay Per Click advertising, affiliate marketing, and social media. Typically, search engine optimization ideal for low-competition markets, such as those products that Amazon and other powerful websites are not optimizing for. When SEO deems too competitive, many Internet marketers utilize paid search advertising and other forms content marketing and direct online marketing. Consultancy services are also a good route to take for ecommerce marketing, especially if your inventory is small or if you have a very niche product line that you know best. Here professional Internet marketers can offer insights and training on how to establish your own SEO or PPC program.

Web Ecommerce Solutions Moving Forward

Ecommerce is becoming more and more prevalent, particularly through mobile devices. And because consumers are shopping on there smartphones, having a mobile-friendly shopping cart is going to be the new “must have” for online retailers. Keep reading the Web Ecommerce Solutions blog to stay fresh on the best practices of ecommerce and online marketing.

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Basic SEO Tips For Ecommerce Stores

Ecommerce SEO efforts are focused mainly on concepts of organization.

This simple idea opens up a world of optimization complexity. Ecommerce stores are typically deep. That is, they contain tons of pages, many of which may be related to one another. This raises concerns about duplicated content and overlapping pages. Thus, Ecommerce SEO can be a mind-boggling endeavor.

Below we touch on the major aspects of optimizing an Ecommerce store and what areas you should be focusing your attention to better your SEO performance.

Product Details

The heart of an Ecommerce website is the pages that include specific product details. Product detail pages are considered the most important since these pages are where sales conversions are realized. And as many optimizers know, web content is king.

Potential customers go to these pages to find product specs, read reviews, compare prices and view actual products before making purchase decisions. Regarded as the Ecommerce “bread and butter” pages, product specific pages play an important role in on-site and external search engine queries. Branded goods thrive on granular searches, and sites that put importance on even the smallest product details, gain more opportunities for conversions.

Classification

To maximize ranking potential, correct classification of pages is a critical factor. It enhances browsing experience and optimizes performance in generic and short-tail search queries. SEO experts are faced with two tasks pertaining to classification.

One is page assignation depending on top-categories, or those that contain product detail pages. The other is the organization of these categories into hierarchies which is referred to as ontology. Proper execution of these two tasks results in a cohesive structure of low-level pages being supporting top-level pages. This in turn can promote wonders in overall rankings – especially when URLs are named in perfect accordance.

Meticulous planning of page classification is essential because even semi-correct classifications can turn out harmful, particularly if product details are used as a methodology of creating URLs. Here, experience and expertise on the SEO provider’s part is highly crucial.

On-Site Search Engines

Another important feature of Ecommerce websites are on-site search engines. Many internal search engines perform poorly, rendering undesirable results even when the specific item queried is present on the site. SEO providers can only do their job well if they have access to the marketing metrics and relevancy data in which the in-house IT department may have exclusive rights on.

A search engine that performs excellently is desirable to begin with. Although well-performing internal search engines can be costly, the end results make it worth the splurge. Internal search engines hold the key to extremely important data that are used for analyzing queries, result observations, and manipulation of search engine settings to optimize results. It allows for errors to be addressed appropriately, like poor classification, which allows you to change settings and eventually, maximize performance in external search engines as well.

There so many factors that going into a well performing Ecommerce store. Many e-retailers are complex and filled with bugs, but addressing some of the primary components mentioned above can yield much better search engine results. In essences, a better optimized Ecommerce store begins with organization – through various levels of pages, site content, and overall architecture of the website.

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Social Media’s Growing Impact On Ecommerce

Ecommerce is fast becoming the go-to portal for consumer shopping. And what better way to promote an ecommerce store then through the consumer-centric mediums of social media.

The Spanish postal service in coordination with Territoria Creativo, a social media communications specialist, conducted a study linking the purchase decisions of Spanish consumers to social media. The study suggests that social marketing is becoming an increasingly important in swaying consumer preference. Additionally, the study indicates that peer recommendations have an extremely heavy influence on consumer purchasing decisions.

So what just is social marketing? At its roots, social marketing is an effort to promote behavioral action of “social good.” However in today’s standard, the application of social marketing is directed to a more commercial aim. That is, social marketing seeks to influence consumer orientation, and thus, buying behaviors.

The Spanish study shows that online commercial trade is becoming a social activity. People all over the world are utilizing the Internet to meet their needs, and the Internet has become a powerful tool in facilitating consumer behavior. The Web’s influence is largely in part by product and store reviews, loyalty-promoters such as Foursquare, likes on Facebook as well as recommendations on other social media platforms such as LinkedIn and Google+.

The study also stresses the importance of tailoring marketing efforts towards the use of smart phones and mobile devices. With respect to social media’s impact on ecommerce, branded applications allow consumers to engage, learn about, and share products and services through social networking platforms.  And what further promotes this point, is the speed at which the social sharing can happen.

This trend in Spanish consumer behavior is parallel in the United States and other parts of the world. One satisfied consumer has the ability to influence the purchasing decisions of many others - and in a matter of minutes.

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Fast Funding for Online Business via Kabbage

Opening up an online store offers a number of unique challenges that web entrepreneurs face. One of the most common hurdles that Internet businesses encounter is receiving financial help from lenders and banking institutions. Small online stores, as well as many large, struggle to acquire financing from lenders. Now there is a viable solution for online companies to obtain the funds they need to grow and succeed.

Kabbage LogoProviding funding exclusively for online retailers, Kabbage is company that offers financial solutions that would otherwise be unattainable through traditional means. Kabbage's core concept is to provide capital for small and medium online businesses. Starting in the latter part of 2008, Kabbage rapidly grew to the point when in April 2010, the company started giving out advances to online sellers. Since that time, they have expanded their services, providing capitalization to many online businesses throughout the United States.

Kabbage determines risk by analyzing each applicant's listed products and/or services, and by leveraging the applicant’s unique information against data commonly available about related online sellers. Specifically, they assess the applicant’s online activity over a period of time. This assessment includes previous sales and credit history, as well how the applicant’s prices compared with those of his or her competitors. Basing on this, the company informs the client of how much credit he or she is eligible for.

What is amazing about Kabbage's system is that they can make the funds available in as short as ten minutes, provided all requirements are met. This provides clients with faster and better opportunities to market and grow their business. This is particularly helpful for new start-up endeavors as well as online sellers who are looking to expand.

Application for online business loans at Kabbage is fast and easy. Start by entering your marketplace seller ID and proceed per their instructions. The most important information Kabbage will need to approve your application is your marketplace seller ID and your PayPal account. This allows them to initiate authentication procedures which include information about you personally, your business, and credit information. All of this can take as little as ten minutes.

Kabbage offers a tremendous advantage for online sellers, particularly to those looking for immediate financial support. Getting the assistance you need is within reach in a convenient and easy way. The help of Kabbage can provide more opportunities to buy inventory, update your accounting system, hire new employees, and most importantly, allow your online business to flourish to its maximum potential. Visit the Kabbage website at https://www.kabbage.com for more information.

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Deep Linking Pays Dividends

Deep linking is an effective SEO strategy that contributes to highly specific search engine rankings. For very large websites, such as those for ecommerce stores, hospitals and universities, the SEO value in deep linking is even more significant. Not only can deep linking efforts improve organic SEO performance, but users will appreciate more specified link paths while navigating a complex website.

Optimizing for long-tail keywords is a common SEO practice for larger websites. With respect to ecommerce, Internet users are becoming more specific and detailed with their search queries. Instead of "winter coats," savvy searchers are looking for "blue north face snowboarding coats for men." Many shoppers will go as far as searching for specific product models and SKU numbers. These behaviors are making the benefits of deep linking so powerful.

What is deep linking?

In essence, the practice of deep linking is directing a hyperlink to a specific sub-page, image, anchor tag, or any other destination other than a website's primary homepage. As a result, users are navigated to highly relevant web content. In addition, deep linking contributes to deeper content on a website being crawled and recognized - which helps facilitate desirable search engine placement.

Deep linking efforts are appreciated by both search engine users and spiders. Users are able find content that meets their needs in a more efficient manner, and search engine spiders have more link paths to crawl to interpret the overall website. Here we discuss two approaches to deep linking: external deep linking and internal deep linking (or deep cross-linking)

External deep linking

Although external deep linking for SEO is far from complicated, the practice does demand some logic and creativity. The first step is knowing the precise keyword target that reflects the link destination or webpage on the site. In short, deep linking requires an understanding of what anchor text (or link name) will best suit the content being linked to.

For example, mayoclinic.org is a complex website with tons of webpages filled with medical and health-related information. If the SEO team behind mayoclinic.org had goals to increase their organic SEO rankings on searches pertaining to "cardiovascular disease services" via link building, a deep linking technique could have a tremendous impact.

The SEO team could build a link with the anchor text "cardiovascular disease services" to the website's main Cardiovascular Disease page: http://www.mayoclinic.org/cardiovascular-disease/. Although this is would certain help the SEO efforts of mayoclinic.org, the SEO could take deep linking a bit further.

On that page is a tab that reads "Services," extending the URL to http://www.mayoclinic.org/cardiovascular-disease/diseases.html. Deep linking the latter anchor text to this specific sub-set of content would be even better. This will take the user to the exact page he or she is looking for - a list of cardiovascular diseases in which mayoclinic.org offers its services and expertise.

Internal deep linking

Deep linking for ecommerce is an extremely powerful tool for SEO. This practice involves linking to specific product pages with search-relevant anchor text. It is a very simple concept that can contribute to more search visibility and skyrocketing sales.

From within an ecommerce website, internal deep linking, otherwise known as deep cross-linking, can influence double stacks. These are a SEO dream, for double stacks display two website listings of the same domain in the organic search results. Double stack search engine results usually occur when to closely related webpages are internally linked. In ecommerce, this typically occurs when product categories are strategically linked with sub-product categories or individual product pages.

For example, MilitaryUniformSupply.com is popular ecommerce store for "kids military uniforms." The SEO team was able to achieve a double stack on that exact phrase with precise linking from a primary product category page to sub-category page.

Take a look at the link and anchor text used on the primary product category page heading to the sub-page titled "Kids Military Uniforms."

This link contributes to the following #3 & #4 rankings as seen in the screen shot.

The takeaway

Internal deep cross-linking and external deep linking can do wonders for both organic SEO and user experience. Creative SEO experts are now deep linking beyond product pages and primary category pages. Now images and videos are being linked to, and many are seeing top exposure in the search results. To better your deep linking efforts, practice some of the internal and external deep linking techniques we described here.

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Recent Posts

  • Capitalize On Key Dates for Australian Holidays
    With the holidays fast approaching, Google has... read more
  • Growing Need For Mobile-Friendly ECommerce Websites
    As more consumers are utilizing the convenienc... read more
  • ECommerce Benefits Of Exponent CMS
    As an innovative content management system (C... read more
  • Strategies For Ecommerce Success
    If you have an idea for an ecommerce venture o... read more
  • Basic SEO Tips For Ecommerce Stores
    Ecommerce SEO efforts are focused mainly on co... read more

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