Backlinks are still the most important aspect in an ecommerce SEO campaign. By generating backlinks to a website, you are able to gain higher authority, trust and thus rankings for your ecommerce.
With ecommerce SEO, you can choose from several linking building practices available out there that will help you rank your ecommerce websites. Take note that one of the easiest ways in acquiring high - quality links is using those general or specific niches. Then, this is where ecommerce directories come in because these directories would be responsible not only for higher ranking, but also in generating potential traffic and potential sales leads.
What can you do?
You know that a major part of your ecommerce SEO success will always depends or relies from the organic rankings in any search engines, so your main priority is to use the best ecommerce directories. Although, some of these directories are not working or dead, but you must take time researching them in the first place and looking for alternative links that are working.
Bear in mind that these directory will hold and help your link to build its weight on any search engines. Therefore, you must not stop until the end. Literary, thousands of these links are available online, but there are not 100% working, so do not dwell on these and look for others. However, there are some good directories online that help for ecommerce SEO, and these are as follows:
1) Elib.org - is an international ecommerce directory that has a page ranking of 5. This directory has a friendly - user interface that allows your potential or current customers to pick and get all kinds of products, goods, and services online. This directory has a safe window, so online shoppers worldwide are safe and secure when they are shopping in your website. This also provides shopping services related to computers and games, clothing and accessories, and pets.
2) Ecommercedirectory.net - is another web directory that has a page ranking of 3, aims to increase your websites or online businesses, boost and increase your earnings by providing you the platform for e - ecommerce related resources, links, and businesses. They have easy features of the indexes of e - commerce related links including technology vendors, internet marketing, customer relationship management, strategy and many more. They also help e - commerce businesses to lessen their advertising cost while increasing their sales at the same time.
3) Dmoz.org - is the newest innovation of the Open Directory Project that is one of the most comprehensive and largest human - edited online ecommerce directories. The contrition and maintenance of this directory depend solely on the immeasurable and international community of volunteer editors. All important features in this directory are simple and easy to use, so you don't need deeper knowledge in using this directory. This directory also has the Open Source Movement, so submitting your major directory is 100% free.
There, you have it! Ecommerce directories can attract business participants, potential consumers, as well as earn backlinks for SEO. You don't have to worry about your audiences because these directories will take care of it. This is also the place where you can develop your resources and help establish a better SEO campaign. As a result, using ecommerce directories always make a big influence in generating traffic, leads, and customers!continue...
If you've entered the world of ecommerce, but aren't generating the sales you had hoped for, you may be able to benefit from these website optimization tips. In order to succeed in the online global marketplace, you will need to do all that you can to ensure that your website optimization efforts are effective.
If you aren't familiar with the terms in website optimization, it is important for you to know that this cohesive approach refers to SEO (search engine optimization), which is accomplished by using appropriate keywords to bump your sites ranking in search engines, and CRO (conversion rate optimization), which refers to the rate of customers who actually become customers after landing on your page.
The most successful ecommerce websites strike a delicate balance between SEO and CRO. The key is to include keywords often enough that they make a difference in your search ranking while still writing content that sounds natural and offers real information.
A vital component of this process is website load speed optimization. This is important for two reasons, getting people to your site and keeping them there. Thus, it addresses both SEO and CRO. When your site loads quickly, search engine spiders that crawl your site to find keywords work more efficiently.
When visitors come to your site, they are much more likely to stay if your pages load quickly. In fact, if your website doesn't fully load within ten seconds, you are going to lose roughly 50% of your potential business before they even see what you have to offer. There are many load speed optimization tools you can use, and reducing image size and avoiding or minimizing the use of flash media will also improve your speed. If you don't have a strong technical background, this can be daunting, and it might be best to hire a professional.
When focusing on keywords for SEO, where you place the keywords is just as important as using the right ones. The most impactful placements to include keywords on the pages of you ecommerce site are in the page title tag, meta description tag, page copy, and anchor text of internal links.
Generally speaking, your ecommerce SEO target keywords should compose of roughly 3-5% density of your overall page text. Any less than that many not be sufficient in boosting your rankings, and any more may put you at risk for having your penalized due to "over-optimization."
One of the main focuses of ecommerce CRO is developing your calls to action. In essence, you must ask yourself, what do you want your website visitors to do when they visit your ecommerce store?
In most cases, you want them to buy whatever it is you're selling. So make your purpose clear and compelling and make it easy for them to do just that. Ecommerce CRO also means that your site should be clean and visually pleasing without a lot of distractions. Buttons leading to your purchase page should be well placed and easy to find.
Website optimization is not an easy task, but it is worthy of your time. It isn't enough to simply exist online. You have to be easy to find and your site must offer something worthwhile. Utilizing these website optimization tips will your company accomplish both.continue...
Facebook advertising is a powerful marketing platform for ecommerce brands. Facebook advertisements can be created to increase the number of Likes on an ecommerce store's page, as well as generate quality traffic to product pages. In short, Facebook offers a number of highly-effective marketing opportunities for ecommerce brands. In this article, we share several Facebook advertising tips designed for ecommerce web marketers.
Many ecommerce brands that fail at effectively using Facebook ads do so because they do not define Key Performance Indicators (KPI's) to measure success for their campaign first. KPI's are essentially the overall objectives of ad campaigns, and they can vary per campaign and business model. Once defined, KPI's will serve as the foundation to measure your Facebook advertising efforts, and will ultimately dictate the success of each ad.
Facebook allows ecommerce marketers to target specific audiences with remarkable precision. This is because Facebook gains a significant amount of data and information based on users' demographics and interests. This facet alone is what constitutes Facebook as an incredible ecommerce marketing tool. Segment your Facebook ad campaigns on very focal and targeted audiences. Although your impression share might be limited by spreading your ads across many market segments, creating such highly targeted ads will typically generate higher click-through rates as well as higher conversion rates.
Once your KPI's are established and your Facebook ad campaigns are segmented and defined, it is time to dial-in ads so they'll be as effective as possible. This where Facebook's Power Editor comes into play. The Power Editor tool is on the left side of the Facebook Ads main interface. After clicking into the Power Editor, click the 'download' option to get all of your campaigns onto the tool. This will enable you to easily manage all aspects of your ads, from targeting specifics to bid management.
Although side-column ads are marginally effective for ecommerce brands and product promotion, advertising via user Facebook feeds offers the highest degree of impression share and overall click-through-rates. Here you'll want to avoid the hard sell, and promote posts that offer meaning and value toward your target audience. When done correctly, these Facebook ads can offer the greatest returns for ecommerce marketing teams To better understand Facebook for advertising, whether via training or service programs, connect with the social media specialists at OICGroup.net. They offer custom tailor Facebook advertising and marketing programs for ecommerce brands and other business models.continue...
Google Shopping is a Google service, which was introduced by Craig Nevill-Manning in December 2002, was designed to enable users to look for relevant products on shopping websites and compare prices offered by various ecommerce sites and product vendors.
It was initially known as Google Product Search, Google products as well as Froogle. Froogle differed from other companies which were facilitating price comparison since it used Google's web crawler in indexing product data from the merchants' websites in place of paid submissions.
In the beginning, this service listed various prices which were submitted by ecommerce vendors that were in turn just like the other Google services monetized via AdWords. Google brought it to public notice in May 2012 that the service would later in the year be changed to a paid model and vendors would be required to pay in order to have their products listed on the service. It was immediately renamed Google Shopping.
When it rebranded as Google Product Search, some modification was done to highlight incorporation with Google Search, making it possible for listings from the service to appear beside web search results.
Google warranted the move when it announced that it would provide the service in order to deliver the best solutions for internet users who were searching for particular products and facilitate the linking of vendors with the relevant clients. However, this change became quite controversial with a number of small companies being worried that they would not manage to compete with bigger ecommerce sites with larger advertising budgets.
Microsoft Bing mounted a negative advertisement campaign called 'Scroogled' which alleged that Google was employing fraudulent advertising means and encouraged users to instead make use of its Bing Shopping Service. Google unveiled its plans to incorporate Google Catalogues with Google shopping so as to provide users with additional ways of finding various concepts and motivation as they shopped and be able to engage with their preferred brand.
Google Shopping is ideal for ecommerce stores as it offers vast marketing opportunities. This is because most results on Google Shopping are known to appear on every keyword oriented search products. In this case, incorporating your products is likely to result into an effective exposure in the market as well as probable sales. However, the "pay-to-play model" focuses on ensuring that merchants or businessmen pay Google for listing their services and products.
In this case the results are likely to be influenced by the bid amounts and relevance of the system. However all in all, Google Shopping proves to be an effective form of marketing for ecommerce stores and e-retailers alike.continue...
Have your ever wondered how the world of search has evolved to where it is today?
You know, before Google reigned king, and other more dominant search engines at the would rank websites based on how many keywords were on the page?
Danny Sullivan tells a wonderful story in a recent Whiteboard Friday presentation at Moz. The title of this Whiteboard Friday is "The Evolution of Search" - but with respect to the search marketing interests here at Web Ecommerce Solutions - we can also consider this topic to be about the evolution of SEO and how search marketers have adapted to each era.
Check out this entertaining and enlightening video by clicking here.continue...
Below we underscore the importance of quality score for PPC campaign management and optimization.
Keyword quality score is a range between 1 to 10. One to five is low, whereas seven to ten is high. As PPC campaign manageer, you'll want to strive for an average of seven to ten across your PPC keyword targets in order to minimize cost per click (CPC) and run an efficient PPC campaign.
Position in the Search Engines - The position of the advert in the search engines is decided by your quality score. Adverts that are of poor quality will have trouble featuring on page one.
Bid Prices - The price of one click upon your adverts additionally depends upon your quality score. Badly scored ads might be priced less, yet ultimately are inefficient. However, highly scored adverts might be priced more yet possess a higher conversion rate.
Display Network Rank - Within the AdWords settings, there's the choice to opt in Google's display network. If you choose to do this, it's vital that the adverts are highly scored as they'll be faced with tough competition from additional advertisers and those higher scoring ads are going to get the top positions upon the display network sites.
1. Advert and Keyword Relevance: The copy of an advert, keywords and landing page utilized to trigger an advert ought to be relevant to one another.
2. High Quality on Landing Page: The search engines expect the consistency and quality of a landing page to compliment that of the copy and keywords of the advert. If the adverts are triggered by keywords that surround 'blog themes,' as well as that the landing page has data concerning 'blog hosting', and the quality score of the adverts will reduce as a consequence.
3. Keyword Relevancy within Search Engines: Keywords will be tagged as 'low,' 'medium,' and 'high' density and you will discover that a few keywords contain no search value whatsoever. AdWords will advise on keyword value and if you fill the campaign with keywords that are of low value, your quality score is going to suffer. Therefore, carefully choose your keywords. Be certain they're really being searched for.
4. Pick the Proper Device: If you're promoting a mobile application with the AdWord campaign, it's reasonable to wish for most of your adverts to be displayed upon a smart phone. If your site isn't optimized for hand-held devices, clicks from those sources are going to be a waste of money. Utilize the setting in order to target the proper device.
5. Geography: Even though the details are vague, search engines claim the geographical location of adverts and your targeted audience will impact the quality score.
6. CTR (Click Through Rate): This measures how many times the adverts are clicked upon as compared with how many times there're shown. If the advert is displayed 100 times and gets only a single click its click through rate is 1%. It indicates poor performance; the quality score is going to be affected accordingly.
7. Effective Keyword Grouping: Every keyword group ought to have a collection of about10 - 30 linked phrases or words. It'll boost your quality scores and help with disciplined campaign management. By utilizing multiple keyword groups you will have the ability to target various landing pages, as well as optimize the advert copy. These all will impact the quality rating.
Want to learn more about quality score for better PPC campaign management? Visit the WebPresenceGroup.net for tips and insights to better optimize and manage your PPC campaigns.continue...
Are you thinking of launching a new ecommerce store? Looking to compare various CMS platforms to operate your online store? If your answer is yes to both the questions, you will need to consider a lot of different elements before selecting the right one for your store.
However, you should give a high priority to the built-in SEO features available with the platform. The reason for focusing on SEO? Because that's how a user searching the Internet for the product is going to land into your online store. This added SEO functionality will help your store get ranked well in the search rankings and be crawled easily by the search engines like Google, Yahoo and Bing.
So, how do the various platforms compare with each other in terms of SEO features? The following list helps demystify the critical differences of ecommerce software solutions that offer SEO-friendly platforms:
BigCommerce is growing in popularity, given its large range of templates, an intuitive dashboard along with plenty of excellent SEO features. The key differentiators associated with this platform are:
1. H1 tags are incorporated on the page level
2. Built-in no-follow support
If you want a self hosted option, you may opt for Interspire Shopping Cart, which is a product of the same company behind BigCommerce. Both of these solutions have a great track record of getting good rankings in the search engines.
If you aren't looking to go for a hosted solution, Magento is a free to download, open source solution for creating an online store. The platform is known for its robustness and high returns on SEO efforts because of the HTML simplicity and site structure it follows.
A large variety of add-ons are offered by the community members, and many free and premium templates are available to download. Not just that, it can be hosted anywhere and accessed even via mobile devices. The only downside, however, is that it would need an experienced developer to handle the whole process, since it could be a bit tricky to setup by yourself.
Volusion is considered by many as one of the most widely used ecommerce software platforms out there. It offers a number of different pricing levels in order to accommodate the online retailers during all the stages of business growth. Along with that, the program includes a huge list of features, including: dynamically-generated SEO-friendly URLs and specific SEO settings for pages based on store/product/category/article themes.
Although these kind of features might be easier to implement, the Volusion membership additionally includes 24x7 professional support along with the access to a support community. This can be really helpful for the newcomers to the online retailing scene, who don't want to learn about using the complex open-source ecommerce platforms.
The final spot in this list goes to the paid solution that is rapidly building a following, given its easy-to-use user interface and design features along with a large theme store. However, Shopify isn't comparable to the other platforms in terms of strong ecommerce SEO functionality (like creating public sitemaps or editing robot.txt file); it does provide an integrated blogging service which proves as an advantage over its competitors. A business blog will not only help in creating a good user experience and building relationships with the customers, but is also helpful in providing an extra keyword exposure for ecommerce SEO.continue...
Ecommerce SEO is the new green field for greater yields, but greater rewards can only result from proper and methodical application of the right ecommerce SEO tools. With informed usage of SEO resources and tools, ecommerce can be a smooth ride characterized by impressive insights, unprecedented efficiency and fundamental gains.
These SEO tools also help to inspire prioritization of SEO tasks and pinpointing weaknesses in SEO efforts. So, just what are the most critical ecommerce SEO tools that can boost returns from online stores? Below we share the top three SEO tools for ecommerce SEO service providers.
The advanced SEO PowerSuite from Link Assistant comes with 4 critical software programs for optimizing ecommerce SEO by targeting specific SEO sub-sets. The software programs included in this tool are invaluable in on-page and off-page applications and in reporting and analysis of keywords.
The first software program component of the PowerSuite is the SEO SpyGlass. The SpyGlass conducts comprehensive scans through all the backlinks directed at specific domains and generates reports that include Google PageRanks for all the sources, backlinks source data metrics and anchor texts for backlinks, among others.
The second program is the Rank Tracker that enhances keyword reporting process through seamless checks of the keyword rankings of the domain. After running checks, the program compiles clean reports of the results that are invaluable deliverables which can be shared with other people.
The third program is called the Link Assistant. The program reduces the strains involved in SEO link building by indicating relevant links and sites and making linking to partners even easier.
The fourth software program is the Website Auditor, which runs scans in order to evaluate website content and the entire SEO quality of the specific domain. Such audits are invaluable in the detection and removal of broken lines, duplicate content and other content problems that hamper proper ecommerce SEO performance.
This SEO tool developed by the reputable Moz.org team is web-based emphasis on link data and information related to backlinks of specific domains. The program covers metric-based backlinks sources like the domain authority and link. The program also introduces social networking benefits through social signals gathered from Twitter, Google+ and Facebook.
Open Site Explorer is quite easy to use and has become a highly popular and free tool. With continuous growth of off-page SEO elements, the social signals and data surrounding backlinks become more valuable and in turn accord Open Site Explorer a prominent place.
This is a premier ecommerce SEO services tool for paid search advertising and impressive SEO returns. It simplifies the process of keyword research, analysis and planning and empowers the users to develop effectively sound ecommerce SEO strategies after scrupulous competitive analysis. Users are required to submit the domains of their websites to SEMRush.com in order to view a variety of metrics regarding the keyword and to view the keyword's presence in SERPs.
The metrics include the average search volume per month, overall keyword search trends and the competition rating of the keyword, among other metrics. With the data, ecommerce actions can be planned more accurately. The tool helps paid search advertisers to know the SERP ranking of competitor ads and the keywords that competitors prefer in AdWords. There are paid and free versions of the SEMRush and individuals can choose their preferred option. The tool is valuable for quick ecommerce SEO analysis and should be bookmarked for quick and easy reference.continue...
Search marketing is the process employed by many companies in order to acquire lots of potential customers or website traffic with the help of various search engines, such as Google, Yahoo or Bing. This involves two primary methods, such as SEO (or "Search Engine Optimization") and other forms of SEM (or "Search Engine Marketing") like PPC advertising and using Google shopping.
SEO aims at bringing the best customers by making your brand more visible to them through potential search results. On the other hand, SEM focuses on acquiring customers through paid advertisements on few search engine pages.
Below are five search marketing tips to help you promote the products on your ecommerce sites.
Organic SEO is an important tip for all the companies that wish to market their products. These help you rank your website at the top position in the market and ensure that the much needed brand awareness is created among the customers. You can seek specialty SEO services from the online marketing companies, such as link building, SEO audits, and consulting services.
This will offer your team a detailed analysis report of how well your brand is performing. You will also get to know the changes in the brand awareness and sales figures after using the SEO techniques.
A PPC (Pay Per Click) campaign is a popular idea that helps you gain targeted customers for your products but this would require a good amount of planning and marketing. This will help your business get better ROI, lesser advertisement costs and get new PPC ideas each month to attract new and existing customers.
So if you're products center on Samsung TV's, you can bid on broad keywords (like "Samsung HD TVs") or more specific models (like "Samsung un65f8000".) This provide instant search engine exposure for the product-focused keywords that your online store as to offer.
Marketing your products through the Amazon is also a good idea as it has its own marketing unit called A9.com that helps build shop search technology for the companies and their websites. Being a pioneer in online shopping, Amazon shares a good rapport with a number of retailers and enables the user to identify your products with targeted keywords.
When you have a business that vigorously deals in selling products or services online, the great way to promote the same is Google shopping results. When you get listed on the search results of Google shopping, it means lots of business opportunities, increase in the number of customers and high traffic to your website.
This will, in turn, help you earn the much needed reputation in comparison to your competitors. Just sign up in the Google merchant center and upload all the details of the products that you intend to sell.
Keyword targeting strategy is also popular among the top brands as it helps the customers across the globe to find a product by typing the keywords in the search engines.
For example, an online retailer of Samsung Hi Def TV's, www.TheHighDefinitionStore.com, may want to pursue a combination of SEO and PPC to earn search traffic on a number of Samsung TV models it carries (because searchers will often times use keywords that reflect specific model numbers, like Samsung un65f8000 or Samsung un75f8000.
TheHighDefinitionStore.com could optimize it's website for keywords around Samsung un65f8000 and Samsung un75f8000 by ensuring that these phrases were in the product pages' title, Meta data, URL, and page copy. As a result, these product pages would be more keyword relevant and hold greater SEO-potential.
Parallel to SEO, TheHighDefinitionStore.com can also choose to bid on keywords around "Samsung un65f8000" or "Samsung un75f8000" for PPC advertising. Not only could this magnify the search engine exposure for these terms, but TheHighDefinitionStore.com could use the data and insights from PPC analytics to better it's user experience and on-page engagement.
To learn more product-focused search marketing tips for ecommerce sites, visit Click Centric SEO's articles for frequently published insights on how to perform SEO, PPC, and other Internet marketing initiatives.continue...
Local business marketers who seek to increase the traffic of their business site should try PPC or Pay per click Advertising. There are a lot of PPC platforms to choose from and among the most effective is Adwords program of Google. This program could aid everyone to increase their traffic and at the same time earn good amount of money with it.
The different features in Adwords could help drive the needed traffic for the increase in popularity of products or services. Below are effective PPC tips to follow when using Adwords program.
It is always best for any campaign to target the right market. For example, if you have a carpet cleaning business, it would be best that you set up your campaigns for the local market. Do not try to target different countries all over the globe in your marketing campaign. Most beginners overlook this one and cater the needs of a broader market.
It is true that if you setup a general campaign, the target of it is many but conversion would be low. A targeted, well-managed AdWords PPC campaign is more effective, and most likely would provide high rate of conversion. A campaign aimed locally encounters low competition so it would not be that hard for you to penetrate in the market unlike going for an international campaign. Aside from it is expensive; it is also not that effective.
Never choose to build a PPC campaign around keywords out of pure instinct. It would not lead to PPC campaign success. Even though you offer the best carpet cleaning service if marketing is not effective and it does not reach the right buyer, there is still less profit. Keywords are most likely what people would use to find what they are looking for online.
Make sure that people use the keyword you choose when they search under your niche. Keyword selection is very vital when undergoing PPC campaign management, for it could influence the success of a marketing campaign. It is a good thing that Adwords could help find the right keywords for any marketing campaigns. The program could generate the right keyword to use and at the same time the other keywords that could properly support your main keyword.
For an effective PPC campaign in Adwords, monitor and analyze results often. When doing PPC campaign management, this is necessary to assess the performance of your campaign. It would also help identify which keyword is doing well and which are not getting targeted traffic. The good thing with the Adword tool is it comes with a tracking tool for analysis and could generate useful reports.
When the landing page is unprofessional, customers would never trust it. This would mean that any marketing efforts would be useless. A lot of internet marketers focus too much on their marketing campaigns that they fail to make their site truly look awesome. People would hesitate to buy a product on a website which looks unprofessional. Be sure that the site could offer the product that people are looking for when they click the Google advertisement.
Following the simple PPC campaign management tips mentioned above could help anymore be more successful in doing their PPC campaigns with Adwords. There are still a lot of PPC tips online for further study. Make sure to invest a lot of time in learning how to do PPC the best way possible since it is also for your own benefit.continue...
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