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5 Common Mistakes of PPC Campaign Management & How to Avoid Them

PPC Management MistakesEveryone make mistakes. Luckily enough, in life it is easy to identify the mistakes. However, identifying mistakes is more challenging in search marketing, specifically PPC campaign management.

When you make mistakes using Google AdWords (and don't have the proper education behind the platform,) you may not realize your mistakes immediately. This can be difficult to avoid making the same PPC campaign management mistake in the future.

You can learn how to avoid common PPC advertising mistakes if you're aware. Below we enlighten you on five of the most common mistakes.

1. Infrequent Logins

One major PPC campaign management mistake is not signing in enough to check-up on performance. If you need your AdWords to work in your favor, you need to commit to frequent log-in's and truly work on your account. You need to know that an account cannot manage itself. Logging in and working on your account for at least ten minutes every day during the first week will make a very big difference. Soon after, you can get your campaigns on "autopilot."

2. Poor Choice of Keywords & Bidding Techniques

Keyword and phrases draws a lot of traffic and clicks, but some are very poor choices. You need to know how to use the keywords that can bring buyers and customers to your page. Avoid broad match keyword. Even though broad match placements can assist increase your spotlight, they can also attract irrelevant traffic that can cost you a lot of money.

3. Neglecting Mobile Users

Many experts in PPC campaign management services have actually ignored the mobile space for a very long time. Some years back it was complicated for you to run Adwords ads on a mobile since Google recommended that you create a separate mobile campaign. PPC campaign management think mobile traffic is not valuable like the desktop traffic. You need to know that mobile users are quicker to convert and many businesses are getting higher conversions from mobile clicks at a lower cost per click.

4. You need to track your Return on Investment

To successfully manage your PPC campaigns, you must know the clicks that generate sales. To be able to generate this data for free of charge, you need to tie your PPC account to Google analytics. This is to help you track ads that led visitors to your page and the ones that resulted into sales. Without the information, it is impossible to alter keywords bids or even to remove less helpful ads and keywords.

5. Forgetting About the Importance of Landing Pages

Another mistake PPC campaign management make is blowing off the landing page experience. You can get everything right in Adwords ads. However, if you are not building best landing pages, it will not be possible to turn your clicks into conversions.

Many PPC campaign advertisers have not yet realized how important the landing pages are. Do you know that in every four Adwords accounts, one send it PPC traffic to the same landing page. It is a terrible idea to send all traffic to one landing page. You need to find a dedicated and a targeted landing page. A Landing page that goal is to serve one purpose only.

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4 Landing Page Mistakes That Ecommerce Marketers Need to Avoid

Ecommerce Landing PagesFor any ecommerce business to get a competitive edge, it needs smart strategies that work. When unveiling an email marketing campaign or PPC campaign tat demands the use of landing pages, thoughtful consideration must be applied to ensure quality results.

The common problems that arise when using landing pages is making dumb mistakes that doom the entire strategy. So in this article, we share four common landing page mistakes that many ecommerce marketers make.

Unnecessary Information That Deters Prospects

No one doubts that potential customers love to hate junk content. That is, content that takes them through several cycles before they actually get what they want. Thus it is a must to take into account what the consumer is specifically seeking and meet their needs immediately.

The best way optimize your ecommerce landing pages is to avoid offering too many options for visitor to click away from your specific conversion path. Eleminate useless content, ditch navigation links that might send them off the conversion path, and be concise and actionable with text, images, and graphics.

Make the Conversion Path Appealing

Even though this may not work for every product, there must be a solution way forward. If you refer a customer to another page, if he/she finds crap, there will be no more proceedings. The best trick is to maintain shorter steps and one will get the psyche to read further and there comes the lead.

Giving Irrelevant Information in the Landing Pages

Unlike mentioned above, avoiding crucial information may not get the visitors converting to your request. You need to entice them with compelling insights that will call for their choice to read more. No matter what you are selling, there must be a clear way of expressing the idea that will make them want more and more.

Not Testing and Revamping Landing Pages

If no testing is done, there is no doubt that improvement will also halt. The idea here is simple; if an ecomerce marketer or advertiser goes by this mistake, then ongoing disasters are destined to happen.

PPC landing pages for ecommerce need to be tested consistently otherwise they will be jeopardizing the overall success of the campaign. For instance if your ecommerce PPC landing pages are converting well, it is not time that you should bask in glory, but instead you should consider doing more improvements for better results.

All in all, the trick and tip is to avoid these landing page mistakes by continuously working on concepts and its conversion elements over and over. Doing this will enhance each and every landing page for the purpose of better ecommerce sales potential and conversion rates.

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5 Pinterest Tips for Ecommerce Marketing Strategy

Pinterest EcommercePinterest is a social media site that consists of images organized in a bullet board layout. It is one of largest and most popular social media sites, and now, over 60% of major brands today have a Pinterest account. This is because these businesses understand how much Pinterest can increase their sales potential.

Unlike Twitter and Facebook which rely on followers and friends, Pinterest makes use of people interested in a given topic. This approach offers a better ecommerce marketing strategy than relying on the concept of relationships (like twitter and Facebook). There are many reports indicating that Pinterest drives more traffic to websites than LinkedIn, Google+ and YouTube. The reports further indicate that one in five users of Pinterest buy an item when they visit a website. After setting up a business account on Pinterest, here is how you too can utilize Pinterest in your ecommerce marketing strategy.

1. Make use of the rich pins (product pins)

The rich pins give you the ability to highlight the details of your products such as pricing and where to buy. The rich pins will make your product get a higher click through rate than when you simply use the regular pins. If you don't know how you can use the product pins, you can seek the help of a web developer.

2. Include your url when creating your pin description

Most people usually don't click on the pin. In addition, it takes two clicks to visit the source of the image. Therefore adding your url t the description is more likely to drive more traffic to your site than relying on people to click on the pin twice. This because it only takes one click on the url to have someone visit your site. You can add something like 'click here to buy' or get more information here, in order to make your links more click centric for ecommerce marketing.

3. Add a "Pin It" button to all your product pages

Make sure that every product page on your ecommerce site has a Pin It button. The pins automatically link back to the source. The more the number of pins, the more you increase the chance of people pining the products you are selling. With more pins, more sales will definitely roll in.

4. Make use of keywords

Pinterest is usually indexed by the search engines. Therefore it is necessary to use relevant keywords to make your pin come up on when people search for things using keywords that are related to your products. Use keywords in the image file name, when naming your boards and when creating descriptions for your products. You can also make use of hashtags to help people find your pins.

5. Use Pinterest analytics

This will not only help you with Pinterest but will as well help you when formulating other ecommerce marketing strategies. Pinterest analytics will help you determine the pins which are getting the most repins, who is seeing your pins, who is pinning your pins, the boards which your pins are featured, the number of people pinning from your website and how people describe your pins.

Pinterest is a very important ecommerce marketing strategy. Make use of it to increase the number of people visiting your ecommerce site tremendously.

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Tips to Create Videos for Your Ecommerce Marketing Efforts

Video marketing has become an effective marketing tool for online businesses, particularly ecommerce. No matter what product you intend to promote, video marketing can work to your advantage in many ways.

Ecommerce Video Marketing

There are many platforms for video marketing that can give you the audience you seek (e.g. YouTube, Vimeo, etc.) You therefore need to employ the right strategies that will help you create video content of great viral potential. The following tips are useful for creation of effective marketing videos which will certainly help you realize maximum benefits.

Choose a good video title

A good, keyword-relevant video title will help the video to show up in search engine results, thus pulling powerful traffic to your website. Additionally, a great title grabs a viewer's attention making him/her interested in watching the video and eventually buying the product or service. When you post your videos to YouTube or other social sites, the title of the videos will determine a person's decision on whether to watch it or browse on. The title should therefore be catchy yet relevant to the video content and SEO keyword targets.

Feature only compelling and relevant content

When creating a marketing video, you should think about your ideal viewer and what he/she considers valuable. A video which teaches the viewer "how to" do or get something are very powerful because they give the viewer great value while showcasing your knowledge and skills hence presenting you as an expert in the field. Quality content is key for a continuous growth of your ecommerce brand. You should also make sure that you keep your videos short because your viewers will lose attention if your videos are too long no matter how good the content is.

Include URL to your website in the video description

When editing your video (whether the video itself or the YouTube description, ensure that you insert a text box which displays your ecommerce website address. This is important especially if you intend to market your business in other online platforms. This is a great way of increasing exposure for your business especially to viewers who have no idea of your business. Your URL's should be clickable so as to transform views into clicks and sales.

Be creative while developing your videos

Find a creative way of telling your viewers the ecommerce products and services you offer. This can be done by including some creative graphics which help you communicate your message in the best way. Ensure that your videos answer the most important questions your viewers may have concerning your product or service. You can also tell a compelling story to your viewers and bring out a lesson at the end.

Use the videos for branding

For ecommerce branding purposes, include your company logo strategically in your marketing video. You can have the logo displayed throughout the video, or during some key times in the video.

Give reviews, recommendations, and testimonials

Customers usually value the recommendations of their peers concerning a certain product or service. You should therefore include endorsements of your product or service especially from individuals who your customers look up to. You can also look for credible executives who are bold enough to sell your product in the best way possible.

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3 Essential Factors to Magnify Your Brand's Web Presence

Magnify Your Brand's Web PresenceWhen you have an ecommerce brand, one of the major things that determine your level of success is your brand's overall web presence. If your ecommerce brand doesn't have a recognized and credible web presence, your site could be missing out on a significant number of potential customers.

There are essentially three main factors that you must focus on to optimize and magnify your brand's web presence. These three factors will promote greater overall success in your online sales efforts.

1. Search Engine visibility

This is crucial if you want a good amount of traffic to your brands website as search engines are one of the biggest and easiest source of regular traffic online. Also it's always good to have your brands name as your website's domain name as this also helps for web presence and brand recognition. You must also remember to focus on getting your brands name in the first position on the search engine as this will also add to your brands web presence.

2. Compelling and Engaging Content

You can rank high on search engines all you want but if you don't have good content on your website, that you are missing the mark for sustainability. Even if you aren't a strong writer yourself there are always other people who are skilled writers out there who will be more than happy to write for you, and often at a low cost.

You should also consider integrating a blog, as this will help enage your users who access your site, and it will look good if your providing useful information to your customers. A blog can also help with your search engine visibility as blog posts are full of rich, engaging, and sometimes keyword optimized content (which is what search engines love.)

3. Social Clout & Credibility

Social media and networking is another huge thing to increase your brands web presence as it opens up a whole new world of quick and easy new custom as the buyers you have share your brand with others through the usage of a social media site. This will also allow you to easily keep in touch and be active with your social following.

Social media also adds a degree of credibility to a site, because a site that people are sharing regularly and suggesting to others is obviously worth checking out. But if a site doesn't have people sharing its content/brand or product then this takes away that degree of credibility that can often come in handy, especially if you want your brand to be easily recognized online.

The Takeaway

Focus on these three factors when working on the foundation of your company's web presence and you will be well on your way to having a potentially massive web presence as long as you make sure you keep at it and make sure you stay active once you have a relatively large following on these social media websites otherwise it makes you look lazy and reflects bad on your brands image.

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6 Usability Tips to Better Optimize Your Ecommerce Site

 Ecommerce Website UsabilityEcommerce websites are increasing at a fast rate and this has necessitated the development of more appealing websites in order to maintain high sales. Ecommerce has no boundaries and allows enthusiastic shoppers to purchase products at their convenience.

Any online store which wants to get more customers has to make a very user friendly website which is appealing to customers. However, most of the ecommerce websites fail to meet the primary reason for their website i.e. ensuring easy shopping for customers. This article provides guidelines aimed at helping you make a more usable website.

Developing an Intuitive Navigation

An ecommerce website should be kept simple to avoid confusing the customer. A complex navigation structure makes potential customers look for other simpler ecommerce websites to purchase the desired product. Keeping the navigation structure neat ensures a smooth and effortless browsing which encourages customers to continue exploring the website and end up becoming regular customers. A good navigation structure enables customers easily locate information, do comparison between products, and make payment with minimum clicks.

Optimizing the Ever-Powerful Homepage

The homepage of an ecommerce website creates a first and lasting impression for shoppers who visit a website. The homepage should help visitors find what they are looking for immediately they get there. If an ecommerce website has offers, they should show up in the homepage. It is also important to display numerous products in the homepage so that you do not narrow down customer’s choices from the start.

Populating Product Pages

Product page should use a clearly visible font type, font color, and have the right combination of colors to ensure that visitors do not have any problem in finding details of products. Each item on product pages should have a purpose so as to make it easy for the customer to find relevant information in the shortest time possible.

Creating a Seamless Shopping Cart

For visitors to trust a ecommerce website, security of the personal details should be guaranteed. A website with a trust certificate is more trusted by customers because it assures them of security. A shopping cart button is usually the final action button of an ecommerce website. It should therefore be designed with a good shape, font and color so that it triggers final action from a shopper.

Optimizing Search Functionality

This functionality helps customers easily find what they are looking for hence making their shopping experience more enjoyable and fulfilling. The search functionality saves a buyer the labor of going from one page to the other while reading the every product before locating the desired product.

Buying Without the Need to Register

Long tedious sign up processes before purchase usually turns most shoppers off. Customers should only be asked to fit crucial details only, like email address and password. It is also good to allow customers to check out the products first without having to register, and then registering later when making purchase. This improves customer retention and reduces cat abandonment.

For success of any ecommerce website, customer experience improvement is very important. The website should be kept simple while meeting the client’s expectations. This helps to transform potential clicks to final payments and also increases likelihood of the customer revisiting the website in future.

For more usability tips and resources to better optimize your ecommerce site for conversions, SEO, and other aspects of your ecommerce site, visit www.ClickCentricSEO.com. Here they offer free audits for ecommerce SEO and usability.

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Website Optimization: Going Beyond Traditional SEO Practices

The search landscape for most keywords is getting competitive with every passing day. Thousands of companies and people are trying to optimize their website to get high ranking in search engines.

However, the process of "website optimization" is not all about keyword optimization and building backlinks. It's also about creating a cohesive web presence that offers exceptional user value and brand credibility.

You need to be really innovative and have to think outside the box to get maximum potental for your website. If you are looking for profession and dependable way to optimize your website, you should be aware of the four indicators that define solid website optimization.

Social Integration: The Latest Trend in Website Optimization

The search engine algorithm of Google is ever changing. The most important element that has profound impact on keyword ranking is social media like Facebook Likes, Google Plus One, Twitter Tweets, LinkedIn Shares etc. So it is very important that you go for social media marketing for your website.

It would be wiser to incorporate social sharing icons on the content that you are sharing with users. Social media optimization has a very deep impact on SEO and it will definitely help you get the top rankings provided you use this service in the correct manner.

Content Creation: Write High Quality & Innovative Content

One of the best ways for website optimization is developing high quality content on various topics and issues for the users concerned. Content creation is still the king in SEO and you cannot deny it. The only thing that is changing is the context and application of content and nothing else.

Creating rich keyword rich pages for the website will not help you now. For better optimization of the website, the content should be engaging and insightful. There are many ways for natural optimization of your site and generate traffic like infographics, content curation, posting videos etc. The content should be relevant to the topic and instead of using one keyword, use multiple keywords in the webpage.

Conversion Orientation: CRO is the Key

What separates a good website from the rest sites is realizing great conversions. You need to use a strategy that should have a focussed approach in overall conversion rate optimization or CRO. The primary objective behind CRO is to create Call to Action (CTA) in the website itself.

If you have an e-commerce website, then make an “Add to Cart” button that is easily visible to users. You should have a good understanding of your target market and it will help in making sales not just generating traffic for your site. CRO is an imperative part of this equation and you should take it seriously for better website optimization.

Use Wordpress to Improve Website Visibility in Search Engine

There are hundreds of thousands of blogs on internet and Wordpress is the main host. It is a very important platform that offers sophisticated functions to a website and it is fairly simple at the same time. Wordpress offers a lot of inbuilt SEO friendly plug-ins that you can easily add to the blog platform.

There are many templates available and you need to pick the one that has the right appearance for your site. The urls are short and you can change the permalinks of any post or page. You can engage readers with comments. There is comment box available where users can leave comments. The best thing about Wordpress is that the content is indexed very quickly and you can get instant ranking in Google or other search engine.

Website optimization has undoubtedly become an important tool in pushing the website to the top positions in search engine ranking. To gain better visibility and drive traffic for your site, you need to follow the guidelines mentioned above. For more insights and resources, visit the website optimization company, WebPresenceGroup.net/

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3 Attributes that Define Proficient Website Optimization Companies

Website Optimization CompaniesRecent changes in Google have resulted in the penalization of several over-optimized websites. These sites have lost their previous high ranking due to excessively optimized backlinks. In fact, several web optimization companies have now come under Google's hammer and this has resulted in the removal of their clients' websites from search results.

Consequently, it has become quite difficult to identify and choose a reliable website optimization company. So to help you select a high quality website optimization company to work with, we have written this post containing some of the most important qualities to look for.

An Updated and Effective Link Building Strategy

Excessive keyword optimization no longer works as a good link building strategy. Several SEO campaigns have failed because of this. Now, what works is a balanced backlink strategy. This will ultimately lead to consistent high ranking in Google's search results. The question is: what makes up a balanced backlink strategy?

Reliable SEO and website optimization companies have modified their backlink strategies to adapt to the latest change in Google's algorithm (code named Penguin). So, rather than create only backlinks containing the same phrase in the link and anchor text, it is more effective to adopt a diversified backlink strategy. This will usually consist of the following:

  • A combination of backlinks to be followed, like those in authority sites with very high page ranks, and other less important links, like those in blog comments.
  • Varied anchor text that consists of partially included keywords. This is known as partial linking.
  • Adding the URL or domain name to the anchor text. This is a natural but effective way to create links.
  • The use of contextual relevancy. This involves the building of links from sources that are relevant to the anchor text and URL destination.

When looking for a top notch SEO provider or web optimization company, request for information on their link building system. The companies that make use of blog networks targeted at the right niche usually give their clients excellent results. The articles on these blogs are relevant to the client's niche and the backlinks are built with a combination of varied anchor text.

In addition, a reliable SEO company will use the time tested techniques like article directory submissions, guest blogging, blog commenting and active social media networking. In other words, a well diversified and naturally built backlink system is what you must look out for.

Technical Knowledge of Optimized Web Design

Apart from building quality backlinks, keyword optimized pages and well written meta tags, a professional website optimization company will have the technical know-how to discover and correct any weaknesses in your website design.

For instance, the HTML coding of your website needs to properly be optimized for search engines. Some SEO companies and web design firms don't take the impact of poorly optimized code produced by several content management systems (CMS) into consideration. In addition, web pages containing a lot of slow-loading Flash content can lead to poor rankings on search engines. This is because such websites will result in inefficient crawling and slow indexing by the search engines' spiders.

Therefore, you should get adequate information about the level of technical expertise the SEO company has. If they use a content management system, find out how SEO friendly it is. A reliable web optimization company will be able to give you details about their CMS capabilities as soon as you ask.

Effective Communication Skills

Every reliable SEO company should have effective communication skills. Here are a few questions to use to rate a company's communication skills:

  • Do they have a frequently updated blog that provides current information on the trends in the industry?
  • Are high quality keyword optimized articles placed on their clients' websites?
  • Do they make comprehensive monthly reports available to clients? The reports should have website statistics and recommendations for continuous improvement.
  • Are they actively using social media network marketing and other web marketing strategies?

Since effective communication is so vital, you should strive to know as much as possible about your website optimization company before you sign any contract agreements. If you are not convinced about the capabilities of any company, it is better to strike the company off your list of potential SEO providers.

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5 Website Optimization Tips for Ecommerce Companies

A strategic and comprehensive website optimization strategy for any ecommerce company is the foundation for better search engine optimization (SEO). The key is to focus on your site first and standing by your responsibility to internet users. Search engines will eventually appreciate it leading to better SEO performance. For ecommerce companies, the end product of website optimization is CRO (or "conversion rate optimization.")

Your time, effort and money spent on your company's website optimization efforts would all be useless without converting traffic into sales.

Website optimization, for many ecommerce companies is more than just keyword optimization and SEO. You must understand that there's more to optimizing your company's website than keywords and SEO, but rather your complete web presence. This involves optimizing almost every aspect of your company's website.

Beyond keywords, below are some of other uncommon website optimization techniques for ecommerce companies:

1. Improving Website Load Speed

Many websites fail because of too forceful HTML codes. Basically, the more complicated your HTML structure is, the slower your website loads and we all know that internet users hate it. Nobody would wait for a minute or two just to see your site because there are other competitors out there. It's probably time for you to get an expert, keep your HTML simpler and get rid of non-crawler friendly codes.

2. Optimizing Media Files

Though spiders are designed to index HTML codes, these have improved a lot over the years. Today, it's easier for robots to read non-text files but content in rich media files including photos, videos, flash files and images are still harder to analyze. It would be best top just use the best medial files if you really need them on your ecommerce site.

3. Fixing Improper Redirects

How many times your site did lost possible traffic because of mishandled redirects? You will be surprised if you'll hire an SEO expert to analyze your site statistics. Redirections and inbound linking can be improved using HTML and other technicalities utilized by SEO companies.

4. Optimizing URLs

If you're going to look online, you'll see long and short URLs. Try to compare URLs of the top ten sites on Google for a particular inch to those placed down under. You'll see that the URLs of what Google considers as the best sites are simpler and more search engine friendly.

5. Enhancing Site Structure & Crawlability

There are various aspects on how to make website more crawlable and this has been the objective of website optimization over the years. One of the simplest but forgotten techniques is the use of canonical tags. Tags like these give direction to search spiders and ultimately signify which page is of the primary importance (for SEO.)

Website optimization for ecommerce companies is surely not a walk in the park but if you will educate yourself and take the necessary actions, it's also possible for you to get to the top of search engine rankings. Your company's website optimization efforts and determination will surely pay off in the future.

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Product Page Development Tips for Ecommerce Optimization

Ecommerce Conversion OptimizationWhether you own a land based business or an ecommerce store, you still want to make sure that every customer that walks in or visits your website is a converted sale. With ecommerce, the best way to do this is to carry our CRO (conversion rate optimization) on when developing product page.

Every business website can be optimized such that it appeals more to the impulse shopper in whomever visits the landing page. This often involves a great deal of CRO testing and could include trying out various versions of the same site just to see which one works best. The intricacies of CRO are quite abundant but as a rule of thumb, the following should be adhered to at the most basic of levels if CRO success if to be achieved.

Clear Call-to-Actions

This is perhaps the most important area as far as product page optimization is concerned. Unfortunately, most business owners are unclear on what to do here. A call to action button is basically an instructions manual as to what you want the client to do once they have landed on the product page. This should be made very clear, prominent and preferably above the fold of your product page.

The text/copy is also very important. If you want the client to buy something, write something like 'Buy Now' or 'Click To Buy' and if your intention is to get the client to sign up for a newsletter feed or for further information use 'Sign Up Here' or 'Get More Information'. The point is, it should be very clear to the client what action the button leads to.

Quality Product Images

These images are the first visual interaction your potential client is going to have when undergoing product page development. They need to be of the highest possible quality for the client will associate that with the actual product. If the image is blurry, has poor lighting or composition, the client will subconsciously relate that to the quality of value they will get from using the product. Bright colors attract and excite ecommerce shoppers. Make sure these product images portray a clear picture and are designed in such a way as to prompt someone to want to own one.

Unique and Compelling Copy/Text

In ecommerce, content is king. This is your sales pitch to the client. Besides the other integral bits like your search engine rank depending on the quality and relevance of your text/copy, this is the one thing that your client uses to decide whether or not to buy from you. The copy should clearly highlight to the potential buyer the product features and various benefits that they stand to receive by using your product. Statistics show that a landing page has only 8 seconds to grab the visitors attention. Make the text simple, striking and outstanding. Something that prompts the client to stay and read on, not mundane everyday information.

Product Highlight Videos

People more often than not will opt to watch a short video on about the product rather than read a long 'pros and cons' text about it. The most compelling videos are those of the product being used in real life. This leads the client to identify with the product as part of their home as well as learn more about it. Besides, chances are that if someone else is using it, then it must be good. That is the normal human thinking.

In essence, CRO is an absolute necessity for ecommerce websites, that is not in contention. It is how you go about it that determines your sales conversion rate.

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Recent Posts

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  • 4 Landing Page Mistakes That Ecommerce Marketers Need to Avoid
    For any ecommerce business to get a competiti... read more
  • 5 Pinterest Tips for Ecommerce Marketing Strategy
    Pinterest is a social media site that consist... read more
  • Tips to Create Videos for Your Ecommerce Marketing Efforts
    Video marketing has become an effective market... read more
  • 3 Essential Factors to Magnify Your Brand's Web Presence
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