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Common Hurdles With Ecommerce SEO Link Building

Ecommerce SEO Click CentricOne of the most important things in a website is the ability to have many visitors. There are various strategies that are used by the web specialists with an aim of increasing the traffic of a given site. Nevertheless, there are a number of challenges that face most ecommerce sites, who aim at building links. Here are some of the common hurdles faced by the ecommerce SEO building.

1. Depending on Blogs

Theoretically, it is possible to build links to your ecommerce website via blogs. Nevertheless, there are several challenges accompanied with it. This is probably because most of the visitors of ecommerce sites are interested in buying the goods and leaving the site.

They are not much interested in too much content. Eric Ward cites that a blog will only reach out to many if you publicize it with the right strategies. The blogs on ecommerce will also feature a whole lot of customer reviews, which is not that helpful to link building.

2. Pushing People to Like Your New Facebook Page

When building a link, it is all about being friendly to the visitor. If you have created a business page, you will need to let people like the page themselves, rather than pushing them to like it.

In most situations, people will only like a business page if they are willing to, if they are pushed to, they might ignore. For that, depending on Facebook like for building links might not be that successful.

3. Basing On The Quantity Rather Than The Quality

With an ecommerce website, the quality of the content is what matters a lot. Customers need to see content that will be easy to read and interpret. For instance, uploading a video about how to use a product might help, rather than uploading lots of videos on promoting the product or testimonials. People should aim at content that is helpful to the visitor.

4. Backlink Seeking Based on Algorithm

Typically, a number of patterns will stop if you apply some backlink auditing for your ecommerce website. In almost every ecommerce, they use a number of links and extensions, here are some of the common one used:

  • Sponsorship Links: They are practical and they can be applied tactically, using the white hat strategy. Nevertheless, these links might in a way or another miss some information since they are being sponsored by another business. The other business might not present all the required details of the sponsored site.
  • .edu Access: You can access an .edu domain for your ecommerce in many ways. For instance, if you have discounts meant for the students, then you might be linked to a student page. Basically the more opportunity you exploit on the students, stuff or faculty page, is the more you will be building the link to your ecommerce page.

Generally, you must know and understand the limitations of your website. You should avoid forcing your site to be what it’s not. Technically, you must avoid forcing people to like your page, or forcing to amuse the visitors with an aim of attracting their attention. Once one knows how to strategize on reaching out to many people, they will be able to increase your ecommerce SEO easily.

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The Neon South Capitalizes on Custom Neon Tank Top Niche

It's the dream of most ecommerce businesses - finding, developing and cornering a niche market. Dallas based company, The Neon South, has managed to do just that, using its ability to keep a finger on the pulse of contemporary youth culture to carve out a thriving online business.

Custom Neon Tank TopsFounded by two former fraternity brothers who had a brain wave on the way back from Mardi Gras one year, the company sells custom neon tank tops, as well as colorful and creative hats, sunglasses and t-shirts to a primarily young and creative demographic. College students, festival groups and vacation groups are amongst The Neon South's biggest buyers. To understand the company it is important to realize that what makes them unique is not just that they sell a product people want. It is also because of how they sell it. They don't just sell style, they serve it up stylishly.

If you want to inspiration for your ecommerce business, learn more below how neon tank top company, www.TheNeonSouth.com, carved a niche and capitalized on the niche of custom neon tank tops.

Carving a Niche in Neon Tanks

Neon South's success in carving a niche in custom clothing for a young and creative demographic is due to supplying and marketing a desirable product, well. Realizing that groups of young people wanted customised clothing to remember their shared experiences with, something more than you could buy in a gift shop, they set about creating the infrastructure to supply and market custom clothing to this niche.

Using the latest screen printing equipment and technology they ensured that they could deliver up to 5,000 shirts a day if needed. That ensured that the supply chain was good. Then they needed to ensure that they could engage with demand for their custom neon tank tops and other awesome products.

The Neon South have capitalised on their knowledge of the youth market to reach them through the communication avenues that young people use. They have a stylishly designed website which invites the users to get a quick quote or browse their range easily. They use Facebook, Twitter, Pinterest, YouTube, Googleplus and Linkedin to keep in touch with their customers and raise their profile.

Immersed in Their Target Market

Custom Tank TopsThe Neon South recruit campus reps, specifically those in the Greek system, to ensure that their products are marketed directly to their market. They make sure that their products are made with American products, ensuring that their customers money keeps US citizens employed and in work. Most importantly, they then deliver a quality product, quickly and professionally. Custom tank tops and custom neon tank tops are thus made easily accessible and desirable to the companies target market.

The company has developed further revenue streams by using their increased profile to market other products. As well as customised neon tank tops and t-shirts, the company also sells customised hats, fanny packs and other accessories. They have also developed their own range of t-shirts and tank tops, as well as a huge range of brightly designed sunglasses, ranging from simple neon wayfarers to an intricate aztec inspired range of patterned neon wayfarers. As the youth demographic continues to grow in importance, all signs indicate that The Neon South will continue to grow as well. So long as they maintain their unique range of products and unique way of marketing and delivering them, this company should go from strength to strength.

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Carving a Niche in Embroidery Designs for Sewing Machines

There is no denying the fact that there are plenty of people around the world that love sewing and embroidery work. That being said, it’s also not necessarily something that many people would jump up and down saying that it was an incredibly exciting industry. T

herefore, it may seem to be incredibly difficult when it comes to marketing an embroidery website, as it could be a challenge to gain the type of traction that it needs to survive. However, a website like Windstar Embroidery has been able to gain a large following of dedicated users who rely on their embroidery designs for all of their sewing machine needs. Here’s a look at how they were able to turn their generic idea into an ecommerce success story that shows how any website can capitalize in their given market.

Easy To Use Materials

One of the highlights of Windstar Embroidery is that it provides materials for their customers that are incredibly easy to use. There are tons of different options to choose from for embroidery patterns, at which point a user then just has to click on the design and download it to their computer. From there, the user can easily then begin sewing their own design at home.

A Clear And Concise Embroidery Design Website

There is nothing more frustrating from a users point of view than coming across a website that is confusing or hard to navigate. Luckily, this isn’t the case with the Windstar Embroidery website. Instead, the entire left side of this embroidery designs website includes design options to choose from, and each page has it’s own featured designs that are commonly used.

There are plenty of ecommerce sites out there that make it difficult for their users to navigate through the site, but this is a perfect example of how easier is certainly better. For an ecommerce site to be successful, they need to ensure that customers will stay interested with their site. And as proven here on this embroidery designs website, even if it’s something as simple as embroidery designs, a clear and concise website can make that happen. Scope out the Windstar Embroidery design website to see for yourself.

Many Options To Choose From

There are a ton of different embroidery designs to choose from with the Windstar Embroidery website. Other ecommerce websites can take note, as they must have a wide range of options to choose from if they want to continually draw in new customers that will stay interested. It doesn’t matter if a company is selling shoes, t-shirts, artwork, or, as in this case, embroidery designs, having plenty to choose from will increase the potential market that the company can target.

An embroidery design website may not be as attractive or interesting as other website options out there, but that doesn’t mean that it still can’t be successful. As demonstrated through the efforts Windstar Embroidery, it’s all about how the website is developed and what is offered to the clients. If it’s something that interests them and its designed in an easy-to-use way, then the ecommerce website can rest assured knowing that they’ll begin gaining the traction they need to be successful.

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Ecommerce Schema Markup for Product Reviews

Content that's submitted on your ecommerce site is of incredible value for both marketing and SEO. As an ecommerce store owner or marketer, you must always try to provide a space for testimonials and reviews of the products you offer.

In short, it is helpful to have reviews that are written and submitted by customers, and fore many reasons. Not only can good reviews motivate future sales, but when reviews are marked-up with Schema Product Review markup, you can improve search engine value of your reviews and enhance your ecommerce site's search engine listing.

How It Works

To enhance the way the reviews will be displayed, you will need to include a simple code within the review that has been submitted. In turn, this will be increasing the possibilities of showing your website on the top ranking of the search results. Also, it could be included in the top list of the Blue Widget Reviews.

Schema Produc Review

The reviews and ratings from Schema Product markup are not always displayed Google, nevertheless, when high ratings and reviews are displayed in the search engines they can make your site listing standout from the crowd. The rating and mark up of these ratings and reviews is on the basis of Schema protocol.

Using Schema

You will only be allowed to include the ratings for service or product reviews that have been submitted on your site and those that contain the ratings on the particular page. You should therefore include the highest customer rating from the customers on your site. To successfully achieve that, you can insert this code:

<div itemscope itemtype="http://schema.org/Review">
<a itemprop="url" href="http://www.yoursite.com"><div itemprop="name"><strong>Your Product Review</strong></div>

Although this is a shortened version of Product Review Schema, it's the basis that can help with your ecommerce SEO and marketing efforts.

Schema Markup is a communication language that helps you better communicate your site's content to search engines like Google, Yahoo, and Bing. Because search engine bots can't always interpret content like a human, using Schema can define precisely what the content is all about.

When you use the appropriate coding for marking up the reviews, your search results will entail data that comes from different customers and the average rating will also be included. As you mark up your customer ratings, always keep these tips in mind:

  • The only reviews to be marked up are those that are given by your genuine customers and submitted on your site. Never duplicate reviews from a different site.
  • You must have the collective rating markup when you are collecting ratings with your reviews, because you will not be able to collect rating markup if the reviews have not been rated.
  • Also, you will not be able to use a review markup if your web page has no multiple services and products.
  • You will not use this program and software for adult-related services or product.
  • You should try to be realistic in the offer you place on your products, and also, ensure that the name of the customer is genuine and it should be their real name.

With Schema, as you mark up more content, also in return, you will make them be readable to search engines and the search engines will easily determine what the niche of the page. This software will help you increase your ecommerce site's SEO potential in the search results rankings.

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