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5 Pinterest Tips for Ecommerce Marketing Strategy

Pinterest EcommercePinterest is a social media site that consists of images organized in a bullet board layout. It is one of largest and most popular social media sites, and now, over 60% of major brands today have a Pinterest account. This is because these businesses understand how much Pinterest can increase their sales potential.

Unlike Twitter and Facebook which rely on followers and friends, Pinterest makes use of people interested in a given topic. This approach offers a better ecommerce marketing strategy than relying on the concept of relationships (like twitter and Facebook). There are many reports indicating that Pinterest drives more traffic to websites than LinkedIn, Google+ and YouTube. The reports further indicate that one in five users of Pinterest buy an item when they visit a website. After setting up a business account on Pinterest, here is how you too can utilize Pinterest in your ecommerce marketing strategy.

1. Make use of the rich pins (product pins)

The rich pins give you the ability to highlight the details of your products such as pricing and where to buy. The rich pins will make your product get a higher click through rate than when you simply use the regular pins. If you don't know how you can use the product pins, you can seek the help of a web developer.

2. Include your url when creating your pin description

Most people usually don't click on the pin. In addition, it takes two clicks to visit the source of the image. Therefore adding your url t the description is more likely to drive more traffic to your site than relying on people to click on the pin twice. This because it only takes one click on the url to have someone visit your site. You can add something like 'click here to buy' or get more information here, in order to make your links more click centric for ecommerce marketing.

3. Add a "Pin It" button to all your product pages

Make sure that every product page on your ecommerce site has a Pin It button. The pins automatically link back to the source. The more the number of pins, the more you increase the chance of people pining the products you are selling. With more pins, more sales will definitely roll in.

4. Make use of keywords

Pinterest is usually indexed by the search engines. Therefore it is necessary to use relevant keywords to make your pin come up on when people search for things using keywords that are related to your products. Use keywords in the image file name, when naming your boards and when creating descriptions for your products. You can also make use of hashtags to help people find your pins.

5. Use Pinterest analytics

This will not only help you with Pinterest but will as well help you when formulating other ecommerce marketing strategies. Pinterest analytics will help you determine the pins which are getting the most repins, who is seeing your pins, who is pinning your pins, the boards which your pins are featured, the number of people pinning from your website and how people describe your pins.

Pinterest is a very important ecommerce marketing strategy. Make use of it to increase the number of people visiting your ecommerce site tremendously.

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Tips to Create Videos for Your Ecommerce Marketing Efforts

Video marketing has become an effective marketing tool for online businesses, particularly ecommerce. No matter what product you intend to promote, video marketing can work to your advantage in many ways.

Ecommerce Video Marketing

There are many platforms for video marketing that can give you the audience you seek (e.g. YouTube, Vimeo, etc.) You therefore need to employ the right strategies that will help you create video content of great viral potential. The following tips are useful for creation of effective marketing videos which will certainly help you realize maximum benefits.

Choose a good video title

A good, keyword-relevant video title will help the video to show up in search engine results, thus pulling powerful traffic to your website. Additionally, a great title grabs a viewer's attention making him/her interested in watching the video and eventually buying the product or service. When you post your videos to YouTube or other social sites, the title of the videos will determine a person's decision on whether to watch it or browse on. The title should therefore be catchy yet relevant to the video content and SEO keyword targets.

Feature only compelling and relevant content

When creating a marketing video, you should think about your ideal viewer and what he/she considers valuable. A video which teaches the viewer "how to" do or get something are very powerful because they give the viewer great value while showcasing your knowledge and skills hence presenting you as an expert in the field. Quality content is key for a continuous growth of your ecommerce brand. You should also make sure that you keep your videos short because your viewers will lose attention if your videos are too long no matter how good the content is.

Include URL to your website in the video description

When editing your video (whether the video itself or the YouTube description, ensure that you insert a text box which displays your ecommerce website address. This is important especially if you intend to market your business in other online platforms. This is a great way of increasing exposure for your business especially to viewers who have no idea of your business. Your URL's should be clickable so as to transform views into clicks and sales.

Be creative while developing your videos

Find a creative way of telling your viewers the ecommerce products and services you offer. This can be done by including some creative graphics which help you communicate your message in the best way. Ensure that your videos answer the most important questions your viewers may have concerning your product or service. You can also tell a compelling story to your viewers and bring out a lesson at the end.

Use the videos for branding

For ecommerce branding purposes, include your company logo strategically in your marketing video. You can have the logo displayed throughout the video, or during some key times in the video.

Give reviews, recommendations, and testimonials

Customers usually value the recommendations of their peers concerning a certain product or service. You should therefore include endorsements of your product or service especially from individuals who your customers look up to. You can also look for credible executives who are bold enough to sell your product in the best way possible.

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3 Essential Factors to Magnify Your Brand's Web Presence

Magnify Your Brand's Web PresenceWhen you have an ecommerce brand, one of the major things that determine your level of success is your brand's overall web presence. If your ecommerce brand doesn't have a recognized and credible web presence, your site could be missing out on a significant number of potential customers.

There are essentially three main factors that you must focus on to optimize and magnify your brand's web presence. These three factors will promote greater overall success in your online sales efforts.

1. Search Engine visibility

This is crucial if you want a good amount of traffic to your brands website as search engines are one of the biggest and easiest source of regular traffic online. Also it's always good to have your brands name as your website's domain name as this also helps for web presence and brand recognition. You must also remember to focus on getting your brands name in the first position on the search engine as this will also add to your brands web presence.

2. Compelling and Engaging Content

You can rank high on search engines all you want but if you don't have good content on your website, that you are missing the mark for sustainability. Even if you aren't a strong writer yourself there are always other people who are skilled writers out there who will be more than happy to write for you, and often at a low cost.

You should also consider integrating a blog, as this will help enage your users who access your site, and it will look good if your providing useful information to your customers. A blog can also help with your search engine visibility as blog posts are full of rich, engaging, and sometimes keyword optimized content (which is what search engines love.)

3. Social Clout & Credibility

Social media and networking is another huge thing to increase your brands web presence as it opens up a whole new world of quick and easy new custom as the buyers you have share your brand with others through the usage of a social media site. This will also allow you to easily keep in touch and be active with your social following.

Social media also adds a degree of credibility to a site, because a site that people are sharing regularly and suggesting to others is obviously worth checking out. But if a site doesn't have people sharing its content/brand or product then this takes away that degree of credibility that can often come in handy, especially if you want your brand to be easily recognized online.

The Takeaway

Focus on these three factors when working on the foundation of your company's web presence and you will be well on your way to having a potentially massive web presence as long as you make sure you keep at it and make sure you stay active once you have a relatively large following on these social media websites otherwise it makes you look lazy and reflects bad on your brands image.

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