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Ecommerce SEO Link Building via Product Reviews

When it comes to link building for ecommerce SEO, product reviews are a great way of doing so.

Ecommerce SEO Link Building via Product ReviewsWe often think of product reviews to be on an ecommerce site. However, off-site product reviews provide greater advantages for ecommerce SEO and ethical link building. The trick is find the external or off-site web properties that are willing to accept reviews and provide links back to your ecommerce site.

There are numerous bloggers who would be willing to do product reviews for a fee. Another good approach is to offer content, such as that of guest blogging. You'll want to reach out and strike a deal that benefits your ecommerce SEO efforts and the individual who owns the blog or web property.

Link building through these product reviews is not only a quick way of generating traffic, but it's also a cost effective approach to SEO for ecommerce. So what are some of the things that one should keep in mind when choosing bloggers who can write these reviews?

Determine the types of writers you would like

Before you recruit any bloggers to write up product reviews for you, one will need to determine what it is they are looking for in a blog. You should only pick out blogs that are relevant to the products that you are offering on your ecommerce site.

One thing to keep in mind when selecting bloggers would be the value of the items that you want reviewed. For example, if your products are cheap, you will be able to send them out to numerous bloggers to review them. However, if they are expensive, you will only be able to send them out to a few, so you should ensure you are making the right choice when deciding who they will go to.

So where are some of the places that you can get these bloggers from?

1. Blog communities: You will find that bloggers that tend to write about the same niche topic will have formed their own community for them to interact. Getting in on these communities will give you a selection of bloggers to choose from.

2. Blog rolls: Most bloggers will have a list of their favorite blogs right on their website. These blog rolls could include bloggers who have the same interests as them or just blogs that the writer likes but do not relate to their blog. Having a look at blog rolls will widen your sphere of available bloggers to choose from.

3. Forums: There are numerous forums each with their own niche topics. Finding a forum that offers content relates to your product can help you find bloggers to review your products.

4. Networking: Most bloggers will be in contact with other bloggers. Ask the different bloggers that you know if they would know any other bloggers or blog services that would interested in reviewing your products.

Contacting the Bloggers

Once you have an idea of who you would like to review your products for you, you then have to contact the bloggers. This initial contact should be brief and cordial. Send the different bloggers emails introducing yourself and your company. Explain to them the products that you are selling and enquire on whether they would be interested in reviewing the products for you.

You can then have a list of products that the blogger can choose from. Also state clearly whether or not they will be able to keep the products once they are done reviewing them or if you would need them back. You also might want include your details in-terms of SEO link building for ecommerce SEO value.

Request for Links

Do not assume that the bloggers will review the product in the format that you have in mind. The only way they can do this is through instructions. Let the blogger know that you would like links in their review, a positive write-up, and optimized tagging.

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3 Ecommerce PPC Tips to Maximize Ad Spend

Ecommerce PPC TipsWhether you Pay Per Click (PPC) expert or beginner, there's a few powerful ways to help maximize your ad spend. When it comes to ecommerce PPC advertising, this can be a momentous game-changer in revamping your campaign.

Below we offer three tips to help your ecommerce PPC campaign thrive.

Develop More Specific Landing Pages per Ad Group

One of the biggest mistakes that PPC advertisers make is directing user-clicks to the home page. In short, specificity is extremely important for success in ecommerce PPC advertising.

Fortunately for ecommerce PPC, product pages are a common landing page - which happen to be ideal so long as they are designed with conversion optimization in mind. However, when you're bidding on more broad based keywords (such as 2 and 3 word phrases) choosing a landing page might be challenging.

Landing pages for ecommerce PPC advertising should have a direct connection to the corresponding keyword and ad copy. Be sure to evaluate where you are taking your visitors after they click your ad's. In some cases, you might find opportunities to develop more specific landing pages with better calls-to-action and conversion funnels.

Pinpoint "Negative Keywords"

Negative keyword research is just as important in ecommerce PPC advertising as traditional keyword research. Adding a "negative keyword" in AdWords tells Google not to trigger your ads when an unwanted keyword variation is searched, such as "free men's socks" or "men's socks reviews."

If you are using broad, modified-broad, or phrase match bidding strategies, you'll need to find out which keyword variations are resulting in unwanted impressions and clicks (and thus wasted ad spend.)

To find good negative keywords, click the "Dimensions" tab in the AdWords interface. In the filter option, select "Search Terms." Here you'll see precisely the keyword phrases that people are using that trigger your ads. This information can be extremely revealing, and sometimes shocking.

Once you've pinpointed the negative keyword variations found under the "Dimensions" tab, you can add these keywords under the "Keywords" tab. The negative keywords option is down below, under the keywords that you're currently bidding for.

You may also realize that broad match bidding is just too costly for you ecommerce PPC campaign (because broad match semantics are often extremely broad according to Google.) You may want to employ more precise bidding strategies like modified-broad or exact phrase match bidding.

Keep on Your A/B & Split-Testing

Ecommerce PPC ad testing typically begins with good intentions. However, it's not uncommon for A/B and split-tests to become neglected and forgotten about. In essence, ecommerce PPC advertisers have a lot on their plate.

Although you do want to run your tests for a fair amount of time (a few weeks or months, depending on when enough statistical relevancy is reached,) you don't want to neglect them. Revisiting your split-tests, and analyzing what copy is working and what is not, is key to attaining better CTR's and conversions.

Create a testing schedule or little reminders to help you come back to your A/B and split-tests. This will significantly improve your ecommerce PPC performance.

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4 Handy Tools for Ecommerce SEO

Search engine optimization (SEO) for your ecommerce website is crucial. However, ecommerce SEO doesn't require an expert or an SEO company to do all of the work.

Handy Tools for Ecommerce SEOThere's several SEO tools available for basic users that can help educate you on how to optimize your ecommerce store. These tools enable just about anyone with some general knowledge about web marketing on how to do your own ecommerce search engine optimization.

Take a look at some of these handy tools for ecommerce SEO below.

SEO Powersuite

The SEO Powersuite is a paid-for software platform that offers an abundance of tools for ecommerce SEO. The suite is composed of four primary programs that each address a specific aspect of search engine optimization. Included in the SEO Powersuite is Rank Tracker (scans and reports keyword search rankings for Google, Yahoo, and Bing,) Website Auditor (performs an on-site SEO scan and evaluates the overall content of a website,) Link Assistant (seeks link building opportunities and partnerships,) and SEO SpyGlass (scans the backlinks of a domain, offering a wealth of information on link authority, source, and more.)

SEOBook.com

In addition to offering a deep site filled with enlightening blog posts and a community forum, SEOBook.com offers SEO tools and training programs for varying skill levels. Once you become a member at SEOBook.com, you can get access to a wide spectrum of useful tools. The founder of this website, Aaron Wall, is one of the experts in search engine optimization and has valuable insights from his expertise.

SEOmoz.org

SEOmoz.org is one of the giants when it comes to web-based SEO software. SEOmoz also boasts one of the largest communities of SEO-enthusiasts, as well as a great forum to learn and explore. As part of the SEOmoz software programs, users can take advantage of a wide range of tools to better their search engine optimization. In addition to on-site SEO audits for content optimization, SEOmoz also supports Open Site Explorer, which allows users to see which domains are linking to their websites. Because ecommerce sites are so deep, the tools provided by SEOmoz.org are very powerful for online stores.

SEMRush.com

This web-based SEO and PPC software benefits a wide range for ecommerce stores pursuing search engine optimization. SEMRush.com is ideal for keyword research and analysis. This hand platform enables users to see the different keywords that your competitors are website optimizing and ranking for. Ecommerce SEO providers use this tool for quick keyword insights and SERP analysis to see who is ranking for which keywords. SEOQuake is another product from SEMrush that enables you to see various SEO parameters once you perform a search on any of the leading search engines. Both of these tools are free and very insightful.

Do you use any specific tools for ecommerce SEO? Let us know in the comments section below!

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7 Essential Elements of Ecommerce Conversion Optimization

If you are looking to maximize the amount conversions or sales on your ecommerce website, you should consider the benefits of conversion optimization, in addition to ecommerce SEO and PPC advertising.

Ecommerce SEO Conversion Optimization Once you attract web traffic, you can help facilitate desirable action on your website by implementing the proper conversion optimization strategies. Whether you want visitors to take action in placing orders, downloading content, or even signing up for a RSS feed or newsletter, the advantages of conversion optimization, beyond ecommerce SEO, are immense.

Below we outline the essential elements of ecommerce conversion optimization. These components help build trust and credibility, all the while advancing your ecommerce SEO efforts.

1. Blogging

Weblogs are areas of your website dedicated to enlightening your web traffic on key information about your goods or services. Through a blog, you can post any relevant information about the business that you run, what services you offer, the features of your website and so on. In addition to this, you can write about new products you would be introducing to the market, discount deals that you may be running, special offers on selected items, voucher code giveaways and anything else that you can think of. Within most blogging software, there is an option where you can let your site visitors’ comment on the posts that you put up. This is to encourage interactivity and you can switch this off whenever you want to. If you keep it on though, be prepared to face some negative comments as well as spam as not all comments will be on the bright side. Once you have published a blog post, make use of the ping option. This will alert search engines as well as directories of the new post and will improve your ecommerce SEO link building efforts.

2. Email Newsletters

Software such as Aweber.com can be quite useful to web owners who would like to build a responsive email list. This list will typically be split into 2. The first email list will have been generated from what is known as an opt-in subscribe box. This gives your site visitors the option to choose whether or not they would like to receive the email newsletters from your website. The second email list is generated from customer information that is already in your database once they purchase your goods and services and give their consent to let you contact them through email newsletters. The best scenario would be to synchronize these two lists through automation. So how often should you contact your current and potential customers? It is ideal to contact them on a regular basis but ensure that you are providing the customers with relevant information rather than spamming them. The more you keep emailing them with irrelevant information, the higher the chances of you losing your customers. Lastly, personalize the emails that you send. Make your customers feel special by addressing them by their names.

3. Discount Voucher Codes

These go by a number of names such as coupon codes, discount vouchers, retail codes, and promotional codes or simply voucher codes. They are letter based codes that have been generated by your website’s Discount Code Module. To take advantage of these codes, the customer should input the code in a box that appears when they are checking out goods from your website. Once they update the purchase, the discount is applied. There are numerous ways of distributing discount codes to your web traffic. These include through blogs, through social media, through RSS feeds, in email newsletters or you could simply display the promotional code on your website to entice visitors into purchasing goods or services. A tip to using these codes though would be to have your web designer have a switch for the discount code box. This way, you can enable or disable its appearance on the website. This avoids scenarios of shoppers getting to the checkout phase and finding the discount coupon box so they will be required to go back and try to find the discount code. If they do not find one, they may end up not buying the goods they chose and possibly not come back to the website.

4. Podcasts

This refers to a series of digital files either in audio or in video released as episodes online. Podcasts are a good way of communicating with current as well as potential customers as you enlighten them on the products you have and what you may be introducing to the market. Podcasts are very beneficial to people who deal with information services or products of that nature. Although podcasts do not directly impact ecommerce SEO, they certainly help with conversion optimization and compelling visitors to buy from you. This can really help the conversion impact of PPC advertising.

5. Real Simple Syndication

This is commonly referred to as RSS. It is a method of delivering information to your web traffic straight from your website to their personal devices such as personal computers, MAC, tablets, PDAs and so on. The RSS feed can be applied in a number of things such as podcasts, blog posts, new arrivals page and so on. The main aim of the RSS feed is to ensure that whenever new content has been uploaded to your website, your readership will find out immediately. This will help to establish a trusted, long-term relationships that can lead to organic conversions down the road.

6. Social Bookmarking

Over the years, social bookmarking has become one of the most convenient ways for people to stay up to date with their favorite online content. People do not use social networks simply to stay in touch with their friends, but also use them to follow their favorite businesses, keep up with news and more. As such, it would be pertinent to get a bookmark from the different social networking sites that you are subscribed to and display it on your page if you would like your web traffic to stay connected to your information.

7. On Site Articles

These articles differ from SEO articles. The latter are posted in article directories whereas the former are found right on your website. On site articles should be of much higher quality as these are intended to attract customers as well as retain the ones that you already have. The content should include topics such as buyer’s guides, how-to’s and so on. This will offer the maximum benefit for both conversion optimization and ecommerce SEO.

Whether you're doing your optimization in-house or investing in ecommerce SEO services, take great consideration in these strategies to better the conversion rate of your ecommerce site.

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