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5 Tips to Optimize Your Landing Pages for Greater Conversions

As an online marketer, it is important to seek ways to improve your landing page so as to have a higher conversion rate. It will be a waste of time and effort working hard to get visitors to your websites only for them to leave resulting in poor conversion.

Landing Page

The best way to constantly improve your landing page is by testing different conversion methods, strategies and techniques so as to have an effective and optimized landing page for greater conversion. This article takes a look at 5 tips that you could use to optimize your landing page for higher conversions.

Try Out Different Colors

Unlike standard web page optimization for SEO, the color of your landing page plays an important role in improving conversions of landing pages as it sets out the tone of your website. Even though we would all like the colors of our landing pages to match our logo, site design or business brand color, conversion rate is paramount and should override any color design.

The best way to determine the best color for your site which improves the conversion rate is by testing different colors on your sites and analyzing the results in terms of bounce rate, session time and conversion rate.

Time Sensitive Call to Action

It is important that every landing page to have a call to action that converts site visitors. The call to action must be one which gets the visitor to do the said actions. The best call to action must;

  • Incorporate a sense of urgency-even though this may look like a child's tactic, having a sense of urgency works e.g. 'only a few products remaining'
  • It should give visitors confidence to take action while reducing any risks on their part e.g. 'you'll definitely like it' 'try out our free sample'
  • Tells visitors exactly what to do for simple usability e.g. 'click here' 'sign up today'
  • Encourages visitors to respond right away and not giving them the option of waiting and thinking about it 'sign up now' 'subscribe immediately to'

These landing page optimization tips for call to action buttons can be complete game-changers for ecommerce PPC and other related online store applications.

Identify Where People Are Clicking and Why

The best way to optimize your landing page for greater conversion is by first identifying where people are clicking and why. As an online marketer, it is important not to put too much focus on the look and feel of your landing page but rather finding best ways of converting your visitors and finding leads.

The best way to identify where people are clicking is to set up heat map tracking. Use the information from the heat map to identify visitor behavior and see where they are clicking and why. You can prioritize that area by removing any distractions and having a call to action in that area.

Additionally, you can remove distractions and complications like link navigation bar, outbound links and clickable logos from the landing page to increase conversion.

Provide Motivation in the Call to Action

With many spam emails today, no one would want to give their email address only for their inboxes to be filled with spam mail. To get more visitors to sign up, it is important to motivate them. When done well pop ups are the best motivation tool to get more leads.

Pop ups are an effective lead generation tool but when misused or not properly placed, can lead to visitor frustration and even make some of them leave the site. It is important to identify the best way to employ use of pop ups.

Split Test Every Idea You Have

The best way to optimize your landing pages and get better conversion is by split testing every idea you have so as to only implement strategies that will improve conversion rates. Split testing involves present two sets of ideas to users and identifying one which users are identifying with. Many online marketers simply create a landing page and design the page without having any input from users. Split testing will ensure your landing page is fully optimized and thus have a great conversion

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The Adaptive Art Of Ecommerce SEO

Ecommerce SEO ArtA number of SEO strategies used by some ecommerce sites have, with time, become less effective and ultimately obsolete. This is especially in ecommerce SEO markets of competing with big retail websites which are already established. Consequently, ecommerce sites need to adjust the traditional ecommerce SEO strategies to make them more relevant and competitive.

Adopting Social Media, Aggressively

One of the most effective ways of ecommerce sites achieving SEO success is adopting strategies that are more socially oriented. This means that while formulating their strategies, the sites should ensure that they provide content driven strategies. The importance of this is that mare traditional SEO strategies are not enough to make the sites remain competitive.

Almost every ecommerce site uses these traditional strategies which do not provide new ways of achieving success. These traditional SEO strategies are also mastered by many ecommerce sites and therefore the audience does not get captivating content. A site that that wishes to standout and be more successful in ecommerce SEO should get creative with search marketing strategies through integrated social media and content marketing.

Creating Reader-Focused Content, Regularly

The modern SEO require the ecommerce sites to provide content that can both engage and inform the audience. some of the ways of ensuring the content provided is audience targeted is using things such as case studies, product showcase videos and in depth review articles amongst others. This result to the content being socially favored which ultimately influences an ecommerce site’s SEO efficiency and overall success.

Such content provides the audience with more information which is easier to understand. As a result, the people getting this content get to make informed decisions through knowing exactly what they are paying for. Furthermore, the audiences enjoy getting the captivating content especially while it is presented in the right way.

Providing Timely Customer Support, Impeccably

Through using valuable and audience targeted content, ecommerce sites also makes the audience get more confidence on the various products and services from the particular site. This is because the audience sees that the site has the relevant know how.

As a result, the people who get this content feel the need to purchase from a site that clearly understands about the different products and services. The customers also feel that they can get satisfactory answers regarding the products being marketed. This results to the SEO efforts of any ecommerce site being better.

Battling Big Box Retailers, Fearlessly

Another important reason why ecommerce sites should adjust their SEO strategies to be more socially oriented is that the big box retailer websites are mostly already established. This means that using the traditional strategies will not make the ecommerce site noticed before the already established sites. Through deviating from the traditional strategies, the ecommerce sites are able to attract more attention and create improved trust. Eventually, the ecommerce sites are able to penetrate and eventually catch up with the bigger websites.

An adjustment to SEO strategies for an ecommerce site from the traditional strategies to crafting valuable and audience targeted content also provides any ecommerce site with the opportunity to be consistent. This is because a site that always provides such content is able to capture the audience attention and therefore always come back to look for the content.

This means that the audience is less likely to go else where to look for this content and therefore become loyal customers. The customers are also likely to tell others about the ecommerce site providing reliable content. Therefore, improved ecommerce SEO success can be achieved through using audience targeted content and other SEO strategies.

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Website Optimization: The Technical Side of SEO

SEO is divided into off-site SEO (i.e. link building, social media, etc.) as well as on-site SEO (content development, technical SEO, etc.). On-site refers to SEO techniques that are visible without looking at the source code of the website. Technical SEO refers to the techniques that are only recognizable after seeing the source code of the website. 

Website Optimization SEO

Examples of technical SEO strategies are focal to site load speed, crawler access, JavaScript and IP detection or redirection, and fluid crawling and indexing. These technical SEO components center on a practice known as website optimization, which improves technical site performance, SEO, and usability. Read on for more technical website optimization SEO techniques and their expected effects.

Faster load speeds

There are a number of technical SEO techniques that can be conducted to make the website load faster. A website with a high site speed is able to rank higher in the search engine results. Moreover, it is easier to use and allows for more customer conversions.

To increase site speed, the following activities are conducted in the website. One of them is to have a high performance server hosting your website. A super fast server allows the search engine spiders to crawl through your pages faster. As such, it ranks higher in the search results.

The pages in your website should also be designed so that they load quickly. There are design formats that allow websites to load very fast. These can be incorporated in the technical SEO initiative for your website.

Enhanced usability

Technical SEO activities can be used to ensure that the Flash content in a website promotes easy usability of the website. People who visit the website should know all about your website and your products and services in the landing page.

As such, you can implement some Flash elements in this page. The attractive elements are bound to keep visitors interested and promote the chances of converting them. When optimizing Flash elements in your website, be careful not to make them too many. This is because too much Flash in a website will lead to some search engines struggling to find content in your website.

Conversion rate optimization (CRO)

You can implement some technical SEO strategies for conversion rate optimization (CRO) in your website. One of the ways to do this is to appeal to the emotions in the people who visit your websites.

You can set your website code such that it recognizes the exact location of the visitor and shows them advertisements with products that solve problems they can relate to. By communicating to the visitor that you are concerned about them, you are likely to convert them into a customer.

Better search engine rankings

To improve the search engine rankings for your website, you can ensure that the Universal Resource Locators (URLs) for your internal pages are also search engine friendly. Ensure that the URLs of your internal pages follow a logical pattern that is very closely related to the URL of your main page. This will help search engines to find these internal pages and improve site rankings.

SEO is series of strategies and techniques that are conducted on (and off) a website to increase Google search engine rankings. If a website increases its ranking such that is is visible in the first page of results, then more people will visit it, it will become more popular and the company that owns the website can experience an increase in brand awareness and revenue.

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