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Ecommerce SEO Site Audit: 5 Primary Elements of Powerful Audits

SEO AuditThe primary goal of an ecommerce SEO audit is to determine whether the ecommerce SEO program currently in effective is actually generating results. An SEO audit can also shed light on the performance of an online store, how conversion oriented the site is, and how well it's set-up for sustainable keyword rankings and flawless usability.

In this article, we share five primary elements that make up legit SEO audits for ecommerce sites. So lets dive right in.

1. Front-end SEO

An through ecommerce SEO audit on an online store will shed light on the effectiveness of the front-end SEO and how well keywords are used throughout the site. Proper use of keywords throughout the pages and internal linking are necessary if the site is to rank highly over the competition.

The part of the SEO audit will examine whether the URL follow the correct format. Are they user-friendly and short? Do they have the relevant keyword? A good strategy is to use hyphens rather than underscore. Also, subfolders should be used rather than sub domains.

2. Technical SEO

A website will achieve high rankings if it is properly optimized. This entails creating the right design, making it search-engine friendly, ensuring the content is unique and of top quality and much more. However, overtime, the content may lose its appeal. It will become part of the recycled material or common knowledge. Auditing helps to discovery such shortcomings.

3. Backlink Portfolio

Perhaps one of the most sensitive aspects of running an SEO audit for an ecommerce site is evaluating its backlink portfolio. In short order, you will need to leverage the power of backlinks to boost your website keyword rankings.

Links can come from all sectors which include videos, guest blogging, online group, articles and more. However, some of the links will be of low quality. Instead of improving traffic they will be hindering it. Local SEO audit will identify the effective and non-effective back links.

4. Competitive Review

When it comes to ecommerce SEO, the competition can be quite intense and challenging. In addition to the thousands of online stores trying to attain top keyword rankings on product focused keywords, getting into the top 5 and outranking the Amazon's and eBay's is no simple feat.

A thorough ecommerce SEO audit will take deep consideration into the competition and how achievable rankings are. A trusted SEO will advise not to target highly competitive keywords that are purely a pipe dream, but rather offer more attainable keyword ideas that can be actualized within a few months.

5. Social Media Marketing

The social media has become an essential component to ecommerce brand building, and even SEO. In addition to managing an active social media presence, good ecommerce site should incorporate social media into its web design to help build its followers. Social media should, at the very least, be acknowledged during an ecommerce SEO audit.

Social media serves as a powerful means to generate inbound traffic naturally. Aside from ecommerce SEO, leveraging evergreen content produced in-house can inspire potential customers to have your ecommerce brand top of mind. Some SEO research has shown that powerful social media presence translates to higher authority in Google search. Consider building a presence on Pinterest, Twitter, Facebook, Google+, and LinkedIn to maximize the SEO value of your ecommerce web presence.

Are there other elements that you find critical to ecommerce SEO audits, or SEO audits in general? Let us know in the comments below. Or to learn more about how to get a professional ecommerce SEO audit, visit ClickCentricSEO.com, a leading ecommerce SEO company that offers free, no obligation SEO audits.


Top 4 Social Media Sites That Can Impact Your eCcommerce SEO Strategy

Ecommerce SEO Social MediaThe bottom line of having an eCommerce website is making sales. You can do this only if you have enough traffic to your site. The higher the number of people who visit your site the higher the probability they will buy what you are offering.

It is a known fact that most internet users reach websites through search results pages. This means your eCommerce website has to rank well in these results. There are lots of SEO techniques that will get your website up the ranks however, the most debated are social media signals. Social signals include Facebook likes, comments and shares, Google+ +1s, tweets/retweets and favorites, and Pinterest pins.

How Do Social Signals Affect SEO

Search engines claim not to give social media sites any special preference. In fact they are not crawled as normal website due to the ton of personal information. While this might be true, valuable and likeable content on social media has the potential of reaching millions through shares or retweets.

In essence, your ecommerce SEO strategy should include using social media to engage users in your content and your brand. This interaction brings about trust and positions the brand as an authority. Awesome content shared on social media will eventually make it to search engine result as many people share it.

Which Social Media Sites Should You Join?

There are a myriad of social media sites but the most popular include: Facebook, Google+, Twitter and Pinterest. Between these four social media sites there are millions of users, and if you ecommerce SEO strategy plan does not encompass them you are missing out.


Among all Social Media sites Facebook boast of the highest number of users. This high number of user, in their millions, has to have a say in what is popular on the internet. Fortunately getting your brand on Facebook is simple - all you need is a Facebook Page for your brand.

However, it does not stop there. First of you have to ensure that you get details right - the brand name and fill the about section. Utilize the share function to push content from your website and improve its overall SEO value.


The rise of Google+ has been steady. In addition Google+ is affiliated with one of the biggest search engines. It is no wonder that Google+ pages appear in search result. This 'bias' may not be replicated in other search engine, but it does not lessen its importance.


Twitter is a unique social media site that brands can use to reach millions of people around through 140 character bursts. Twitter provides user with the ability to follow their favorite brands and personalities. An authoritative twitter brand account will have lots of followers. With a high number of followers content you share with them will find its way to every corner of the world. Awesome content will get retweets which somehow will get the attention of the search engines.


Pinterest is optimized for sharing pictures. This is a good platform for an eCommerce website to showcase its products. Users will be attracted to valuable pins and this attention will boil over to the search engines sites. A popular picture will make its way into the search results.

Are you actively engaged on social media for your ecommerce brand? Have you noticed any impact on you SEO efforts? Let us know in the comments section below.


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