Organic search engine optimization (SEO) for your ecommerce website is essential to be found in Google and other search engines. However, you do not need a professional SEO expert or website optimization company to do this work for you.
There are a number of organic SEO tools that can help do your own keyword optimization and website promotion. For small to medium sized companies with limited website budgets, these tools can help your website thrive without having to spend top dollar for organic SEO services.
Below we share with you seven SEO resources for ecommerce websites.
Content is and will continue to be the king of organic SEO. Scribe is simple SEO software program from Brian Clark who is the originator of Copyblogger. The program offers three step plan to help you build and optimized a successful website for SEO.
Scribe will enlighten you on the language and semantics that Internet users use, which is helpful knowledge to consider before creating and optimizing your ecommerce website's content. Once you have content for your website, Scribe can proceed to analyze the content of your website trying to ensure that it is reader focused. You will then learn ways in which you should tweak your content to ensure that it gets high page rankings in search engines. Lastly, Scribe will teach you how to build backlinks to your website (for off-page SEO authority) as well as teach you how to cross-link content and pages of your website (on-page SEO authority.) To start using Scribe, you'll need to pay a $17 monthly fee (which comes with a 30-day money back guarantee.)
SEOmoz is one of the biggest players in the organic SEO profession when it comes to ecommerce SEO software. SEOmoz supports a huge community of Internet users as well as a blog. SEOmoz provides the SEO-interested with an array of free SEO tools which they can use to for website optimization and link building.
In addition to this, there are also paid plans that users could opt for if they would like to take advantage of more tools. The Open Site explorer allows website owners to see which domains have been linking to their websites. If you use Google Chrome or Firefox you can get the MOZbar for free which is an add-on that will enable you to view page level details.
When it comes to link indices, Majestic SEO is the largest one available. Users can test it out whenever they want by simply keying in a web address into their home page. However, if you would like to take advantage of the tools and services that it offers, you should subscribe to it at $49.99 monthly fee.
SEMRush is not only ideal for ecommerce SEO, but also Pay Per Click (PPC) advertisers. This free, web-based software tool enables you to see the different keywords that your competitors are making use of on their site (SEO), as well as what keywords competitors are bidding on (via PPC advertising.) With this software, you are better placed at establishing what would be the most ideal content for your website that would attract web traffic. SEOQuake is another product from SEMrush that enables you to see different SEO parameters once you perform a search on any of the leading search engines.
In essence, the knowledge provided by SEO Book is based on a training program which helps to make ecommerce search engine optimization easy for basic end-users. Once you become a member, you get a host of useful tools. The founder of this website, Aaron Wall, is one of the experts in search engine optimization and has valuable insights from his expertise. In addition to this, Aaron Wall has written a host of eBooks which have sold over a million in volume. By becoming a member of SEO Book.com, you get a chance to interact with Aaron and his team of experts.
Raven offers Internet marketing tools to SEO's and website optimization specialists looking to improve on their organic SEO as well as social media marketing. The optimization company is not only good at what it does, but it does so in a fun and light manner. Using this service is convenient for beginners as they are not bombarded with SEO jargon rather it helps them figure out what keywords would be best suited for their website as well as greatly reduce their research time. You can earn some really good SEO tips for ecommerce sites based on the free thirty day trial. If you would like to still get access to the services you can then pay $99 a month.
As the name suggests, DIY SEO" is do-it-yourself SEO program that's education-based. The monthly plan for doing this on your own is $33.25. However, if you would like the software provider to handle some tasks on your behalf, you are required to pay a monthly rate of $149. One thing to note with this software though is that your personal contact information will be needed before you can get access to it.continue...
Pay-per-click (PPC) is one of the most effective Internet marketing channels. It enables you to reach targeted Web traffic. So, how do you ensure you have a solid PPC strategy?
Once you embark on a PPC campaign, measure the campaign’s success by setting up metrics. You first should establish baselines and goals if you are to measure the success of the PPC strategy. It is important that you do comprehensive research to establish what the break-even point is. The greatest merit of knowing the break-even point is that you will be able to determine the cost-per-click (cost-per-conversion) that is acceptable.
If each sale brings you $50 and your conversion rate is 2%, this means for every 100 visitors, there will be 2 sales. With these statistics, you can afford an expenditure of $100 (which translates into $1 per click) for every 100 clicks if you want to break even. If you are able to accurately estimate the conversion rate, you will be able to determine what you can afford for each click.
Another way to enhance your PPC strategy is having deep knowledge of your target market. Pay Per Click advertising allows you to reach a targeted market since you get to decide where your ads will be placed. If you understand your target market, you will save on your PPC marketing costs. To understand your target market, do thorough market research. An example of what you can do during research is trying to determine the time most people in your demographic and in a particular region shop. This way, you will be able to turn off your PPC campaign when you are unlikely to reach your target market. There are several tools for making this determination.
Do ad testing and tracking to know how your ads are doing. Do a spit test on your ads. Once you have determined what the well performing ads are, remove the old ones, and write new ads to try to beat the ones that are working. By incrementally improving the quality of your ads, you will also be incrementally improving your CTR (click-through ratio). Take time to research keywords that are related to your niche and keep in touch with the latest trends.
For proper PPC campaign management, make a good plan and set up the ad groups you will use properly. When doing keyword research, group keywords that are related into different ad groups. After this, have a separate ad for each of the ad groups. Note that targeted ads will lead to a good quality score and a good quality score means lower bids.
Fight the temptation to compare yourself with the competition. Focus on improving your actions since you will get progressively better results and there is nothing much you can do about your competitors’ PPC campaigns. There are many online resources that will give you valuable tips on how to get the best from your PPC campaign. Create a budget for continual education. Ecommerce PPC advertising in particular has a steep learning curve and you should, therefore, not expect instant results. Once you master proven PPC techniques, driving targeted Web traffic to your website will be a walk in the park.continue...
The practice of ecommerce search engine optimization (SEO) is paramount for online stores because it helps to bring in much need traffic to stay afloat. However, what's more important than just traffic is making sales conversions. With so many buying options for consumers and tons of competitors in ecommerce SEO and PPC, conversion optimization is key for ecommerce sites in today's digital age.
Ecommerce conversion optimization refers to the processes of testing, analyzing, and implementing the many aspects of a website that contribute to a sales funnel, or how a visitor interacts with the website. In essence, conversion optimization is the icing on the SEO cake, and is perhaps one the best investments for ecommerce sites. Below are 7 powerful tips to optimize your ecommerce site for more conversions.
Optimizing acquisition channels is very critical if you want to better understand the value of your conversions and where most sales are deriving. Here you'll want to look into Google Analytics to see where your customers are coming from. You should then delve deeper into top-content pages and see where this traffic is going after it lands on your website. This will enable you to become more aware of the acquisition channels that offer the greatest profits.
Quality, value-driven content is king when it comes to ecommerce SEO and conversion optimization. Your content should be highly relevant to your target market, as well as what you offer on your ecommerce site. The best utilization of content stems from content marketing (sharing your good content to build your brand and inbound traffic to your website) and link building (using the content you publish as a means to build quality links back to your ecommerce website.)
Empathy is simply understanding or feeling the emotions and mind-set of another person or group. Sense the perspective of your target market by putting yourself in your customers’ shoes. This will help you appreciate the true nature of what they are looking for. It will also help you pinpoint the weaknesses and opportunities of your site to address their needs. Start on one of you landing pages or high traffic inside pages, and imagine you are a potential buyer. How can you optimize the conversion funnel to make sales most efficient?
Generate social hype through social media, professional affiliations, testimonials, reviews, contests, and giveaways. Not only will this generate popularity and magnify your ecommerce seo efforts, but these social strategies help create trust in customers and often leads to more sales conversions.
Focusing your ecommerce marketing efforts on search (SEO and PPC) is key, for this is the greatest form of web traffic, aside from social media and affiliate marketing programs. There is no better form of search engine marketing, so use both organic SEO for ecommerce sites, along with Pay Per Click advertising, to create synergy and maximize your search exposure. For SEO, focus on the keywords that are driving the most conversions via PPC. For PPC, test the waters relentlessly, but keep in mind the competitive nature of some keywords.
Try using the ecommerce SEO and PPC strategies that your competitors are using, especially those ecommerce sites that have a strong web presence. If you have a truly successful competitor, try adopting there ecommerce SEO strategies. Similarly, try using ecommerce PPC strategies that seem to be working for your competitors. This may include the use of Ad Extensions in Google AdWords or setting up a Google Merchant account for product listings.
Conversion optimization can further make an impact when you know who it is you are targeting. You can pinpoint individuals through CRM data, if available. This enables ecommerce marketers to exploit very powerful PPC strategies like remarketing via the Google Display Network.
Conversion optimization for ecommerce sites must also take into consideration the website's design, product pages, and shopping cart functionality. Take your time and address only one component at a time. The process can get overwhelming, but each piece of the puzzle will contribute to greater results in the end.continue...
Pay Per Click advertising is powerful form of online marketing for ecommerce sites. Ecommerce PPC enables online retailers to advertise their products in very targeted and precise manner. And although some keyword categories are highly competitive in the paid search playing field, employing the right ecommerce PPC strategy can be a highly profitable endeavor.
Before starting an ecommerce PPC campaign, it is critical to have specific metrics defined for which you'll measure the success of the campaign. Your initial efforts should focus on goal creation and how you intend to measure the success of those advertising goals. So whether your goals are to capture new website visitors or generate more sales conversions, know exactly how you'll measure success is an important consideration.
The greatest factor in deterring the success of your ecommerce PPC efforts is pinpointing the break-even point of your investment. Two important metrics that you'll want to focus on for break-even are cost-per-click and cost-per-conversion. These metrics define how much you spend versus how much you're making.
Another great way to improve your ecommerce Pay Per Click advertising strategy is research and learn all that you can about your target market. PPC advertising enables marketers to reach a very precise market since the marketer is control of which keywords trigger the ad.
If you are well aware of the search behaviors of your target audience, you better minimize your PPC expenditure and save on advertising costs. To learn more about specific market segments, thorough market research is essential. One way in which you can conduct research is assess the demographic data of you ecommerce sales. This will enable you to employ more targeted advertising strategies which are very powerful of Google display advertising.
It's also very important to consistently split test ads and track how different creatives and concepts are working. Once you have learned which ad variations are performing the best you can constantly refine and build upon the techniques that are working the best.
By improving the quality and effectiveness of your ecommerce PPC ads, not only can you improve your CTR (click-through rate) but the quality scores of your ad groups can also potential rise. Take the time needed to perform good content experiments and build the best presentation you can for you market.
To best manage an ecommerce PPC campaign, create a solid plan and establish the PPC ad groups you will use to run your ads. When doing keyword research, segment keyword groupings in very tight and highly relevant categories. Once you have broken apart your keyword list into related groupings, you'll be able to write a targeted ad (or multiple ads to split-test) for each ad groups.
Lastly, don't become too overwhelmed by the fierce competition of big budget advertisers. Focus on carving your very unique ecommerce niche and improving your efforts. There are a number of online resources that can offer great advice on how to reap the greatest profits from your ecommerce PPC services. Additionally, allocate a budget for ongoing education and learning. Pay Per Click advertising has a very steep learning curve (using Google AdWords) so you should be well versed on how to execute essential functionality.continue...
Keyword optimization is one of the most effective ecommerce SEO (search engine optimization) techniques, especially at the product page level. A product-focused keyword phrase is specific in how people find the exact items they're are looking for. However, it is sometimes difficult to determine the exact keywords that you should be using for your ecommerce SEO efforts.
In short, keyword optimization means using the right keyword, having the right keyword density, and using the keyword in appropriate places on the website. Before you do such SEO for ecommerce, you need to pinpoint the right terms.
If you want to have a good keyword, you need to do keyword research. This is basically the process of trying to figure out the most appropriate keyword for your specific requirements. There are several tools that will help you with keyword research. Note that these tools do not eliminate the requirement for keyword research. They simply help you determine what is working for your competitors so that you can make informed decisions.
The ecommerce SEO tools herein are free of charge. Some of them have paid options, but only the free features are detailed. Take advantage of what these tools have to offer to maximize your ecommerce SEO efforts.
You can get this tool through keywordeye.co.uk. It is default to UK’s Google since its developers are based in the UK. This means it will be necessary to change the default to Google U.S. if you are in the U.S. There are also options for other countries.
• With the free version of KeywordEye, you will be limited to only 100 keywords. This means the tool is not a substitute to keyword research, even if it will give you helpful ideas.
• The tool can “order” cloud visualization in returns. This is by search volume or by AdWords competition.
You could get this tool through www.keywordspy.com. Keyword Spy, as the term suggests, allows you to “spy” on your competitors’ keywords.
• The Domain spy feature stands out in the free version of this tool. All you should do is type in the domain you want into its search box, ensure that the radio button reads “domains”, and do the search. This gives you information on how much the domain spends in paid searches, the keywords your competitors are spending money on, and who these competitors are, among other information.
• The tabs at the top of the website work. You are restricted to between 10 and 20 results per tab with the free trial.
• You can export any list into Google Spreadsheets, CSV, or Excel. The Bonus! Export feature is restricted in the free version.
• You can see both paid competitors and organic competitors side by side in the competitors tab.
• You will get the keywords with the greatest cost-per-click change using the “Top Lists” page.
• The Keyword Spy’s add on is arguably the best feature of the free version.
This keyword research tool is available through www.semrush.com. The tool’s free option is unlike the free options of the other tools in that the data is almost as useful as what you would get in the paid option. The only differences are more in-depth analysis on keywords, which can be beneficial for your on-page SEO efforts.
• There is a metric for the results numbers in Google’s SERPs (search engine results pages). This is simply the number of searches done for a particular keyword on Google.
• The “related keywords” is also effective.
It goes without saying that you will get the best data with paid tools. Some of the best in the industry that you could subscribe to are:
Start using these excellent tools for SEO and website optimization. They can help to ensure that you choose and optimize for the right keywords for ecommerce search engine optimization (SEO).continue...
One way to build a successful ecommerce website is to embark on a Pay Per Click (PPC) advertising campaign. PPC or paid search advertising is fast way to reel-in highly targeted web traffic.
In short, PPC is creating ads to display on Google search (or on other related websites) and you only pay each time an ad gets clicked. Once a user clicks your ad, they will be taken to the landing page that you specify. It's therefore very important that your landing page well-designed and written so that it promotes conversions, or sales.
Many ecommerce PPC advertisers fail to ensure that their landing pages are optimized for the best results. Instead, they use generic, pre-existing pages of a website that has no true conversion funnel or plan of action for users after they land on the site.
In this post, we underscore the significance of optimizing landing pages for ecommerce PPC as well as tips to be mindful of when designing and writing these unique pages.
Personalizing your landing pages for ad copy consistency is a powerful concept that can help you optimize your landing pages for greater PPC success. When a user clicks on a sponsored ad or paid listing, they will anticipate what the ad mentions on the landing page. It's absolutely critical that the landing page meet users' expectations. Furthermore, it's ideal when you can match elements of your ad copy with that of your landing pages.
There are many ways that can help you make consistent your ad-to-landing page content. These are:
* Know the nature of your target market and the ad copy that best appeals to their interests. If you're using an emotional approach in the ad copy, try to follow-up with that approach in the landing page design and copy.
* Design new landing pages for each ad group or ecommerce PPC campaign. Having dedicated ecommerce PPC landing pages for each individual ad group well improve the control and performance of your ads.
During the designing and copywriting of your website's landing page, you should always keep the design and layout consistent with that of the rest of the website. The meaning behind your landing pages is to facilitate sales with predetermined conversion funnel. Whether the funnel is as short as a button that says "buy now" on the landing page, or takes users on a path of learning more through more pages (typically for more costly, high consideration purchases,) having a conversion strategy with your landing pages is key.
Landing pages should contain all the information that visitors demand to move forward with a purchase. This primarily focuses on sufficient and well-written copy, relevant and compelling images, intuitive web design, and minimal navigation (to ensure that the only options are those you want users to take.)
For ecommerce PPC advertising, one of the simplest ways to optimize your conversion funnel is to include a very prominent "buy now" or “add to cart” button on the landing page. These types of calls-to-action should be large and apparent, as well as bright so that they stand out on the page. Additional considerations include having product reviews, video highlights, or small image galleries.continue...
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