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Website Optimization: 5 Tips To Improve Your Company’s Web Presence

Web Presence ManagementWebsite optimization is undoubtedly one of the most important parts of web developing for any online business. There have been many speculations on how to achieve a better listing on search engines as developers continue exploring how the selection algorithm works.

Keywords may have been the best way to get better ranking but that has now changed as the ranking system adapts to such usage. The listing is chiefly structured to display sites that exhibit superior relevance in providing the information sought. Keyword stuffing and optimization still has some influence, but newer methods exist and a combined use will create the much needed competitive edge.

Here are five powerful tips that will help you optimize your company's web presence in the search engines.

5 Powerful Website Optimization Tips

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Web Presence Optimization: The Evolution of SEO & Internet Marketing

Holistic web presenceToday, search engine optimization (SEO) is slowly being replaced by a more holistic approach called web presence optimization. Web presence optimization looks at an online brand through many perspectives, as countless businesses are realizing that trying to “game” popular search engines will not sustainably improve their bottom line.

Web presence optimization involves using several pillars of online marketing to increase the overall presence of their business and website. Some of the pillars of online marketing that can help in improving your web presence are organic SEO, social media marketing, PPC advertising, and content marketing.

Organic SEO

When you create a website, you want the search engines to know about the products and services you want to sell. Organic SEO requires you to accurately inform the search engine about the contents of your website. You can do this by creating pages that give accurate details of products and services marketed by the company.

Some back-end optimization strategies that you can include when creating a web page are meta tags, page title, and meta description. If you already have a website, here are a few things you should keep in mind:

Create simple text

When creating a web page use simple text and avoid excessive use of graphic files. This will reduce the load time which can improve the search engine ranking of your site. If you're planning to create a flash site, try to divide the file into smaller files which will reduce the load time and make it easy for search engines to index the pages.

Don't use hidden text

Do not try to hide a text by using the text and background of the same color. Most search engines can discover this trick and will harshly penalize your site when they find what you have done.

SEO-friendly coding and Sitemap

Every page of your website must have a title, meta tags and meta description. You must also create a site map and submit the map to all search engines. Your site map must be accurate and updated regularly.

Social Media Marketing

This is an important pillar of web presence optimization that is used by most webmasters to improve their web presence. Social media marketing is one of the least expensive tools used by businesses to increase their interactions with their customers.

Social media can also be used by businesses to improve the online presence of their brand. For example, companies can send out a tweet or update their Facebook page to inform the audience about an event or a product launch. Using Facebook or Twitter is inexpensive when compared to advertising in a newspaper or on television.

Social media marketing can also help in improving the search engine ranking of your site. When you use social media to market your content, you can reach a wider audience with minimal effort. If your content is original and interesting, your audience will share the content with their family and friends. This will increase the popularity of your content and will have a positive effect on the search engine ranking of your website.

If you're planning to hire a freelancer or a professional web optimization company to optimize your web presence, make sure they have all required information on the social media presence of your company. They must not only learn about the strengths and weaknesses of your brand but must also understand the personality of the brand and its image.

PPC Advertising

One of the reasons why most marketers prefer Pay Per Click (PPC) advertising over SEO is because it is predictable. When you use PPC advertising, you can generate any number of visitors to your website, provided you have the finances to pay for it.

Most online marketing strategies require a little waiting time to be effective. However, when you use PPC optimization and advertising, you can get instant results. When you start a PPC campaign, you can get targeted audience to your website in a few minutes. When target audience visit your website, the chances of them turning into customers are high. Some of the PPC Advertising platforms you can use are Facebook, Google Adwords, and Microsoft Adcentre.

Content Marketing

You can also use content marketing to optimize your web presence. Some of the content marketing tools you can use are articles, podcasts, blog post, videos, presentation slides, and infographics. When you produce quality content that helps your target audience, you will attract more visitors to your website.

Creating interesting content is important for improving the web presence of your business and website. Today, search engines want to deliver the best search results for its users. This means that websites that deliver original and informative content will get better search engine rankings. Creating high quality content will also improve your reputation and help you gain the trust of your prospective customers.

When building your company's website optimization strategy, you must understand the factors that can affect your business and must take a holistic approach to the method you use to improve the presence of your online business. Diversifying your marketing strategy will help in building a strong foundation that will help your business for several years to come.


10 rules for Ecommerce SEO

There are no general strategies to ecommerce SEO. For this reason, each ecommerce site needs specific and unique SEO strategies in order to improve its online visibility. Below are 10 of the most important tips (rules, if you will) for ecommerce SEO.

1) Organize your website for ecommerce SEO

The structuring of your ecommerce website has a direct impact on its visibility and overall SEO performance. Having a few pages specific to the product type or brand makes it possible for you to optimize each page individually, which can help to boost your site's keyword rankings.

2) Employ a mindful content strategy

This is one ecommerce SEO strategy that never goes wrong. Add value to your website by constantly updating it with unique and informative content that users are after. With this, you are sure to not only maintain traffic to your site but also increase its rankings in search engines. The content must always be related to your product niche.

3) Never duplicate content

A lot of ecommerce sites have a tendency of duplicating their content brought about by several product descriptions as well as lists. The resultant effect is that search engines usually penalize these sites. You should therefore find ways of reducing or completely eliminating redundancy in your ecommerce site if you want to rank high in search engines.

4) Avoid product descriptions from manufacturers

Using manufacturers’ product descriptions may seem like the most convenient and time-saving way of adding content to your ecommerce site. This is heavily discouraged if you want to improve your ecommerce SEO efforts. Always make sure you rewrite these descriptions using keywords that are most likely to be used by users.

5) Optimize product images

Most users are increasingly shifting from text search to image search. Adding related keywords to images (image optimization) could go a long way in improving its rankings in search engines. While at it, ensure that the keywords used are relevant and not just stuffed in there.

6) Write unique meta descriptions

Most ecommerce websites make the mistake of using the same Meta description for multiple pages. The purpose of Meta description is to get users to click your page when it appears in search engines. Always ensure that ach page has a unique Meta description.

7) Use product reviews

To rank highly in search engines, it is important to always have unique content. You can achieve this by having a comment box where users can put their product reviews. This is important because each user will have a different review of the same product and that is how you create uniqueness.

8) Create a link to the products from the home page

The worst mistake you can make as an ecommerce website owner is to put your product pages at the tail end of the link chain. This makes it cumbersome for users to get to the products and may directly affect the page’s ranking in search engines. Ensure your product page is only one link away from the homepage. This will significantly improve your search engine rankings and also make it easier for your customers to find the products.

9) Optimize the anchor text

Your search engine visibility will improve greatly if you add keywords to internal links on the website. Try and create links in the keyword texts rather than using the traditional ?click here’ links. You can also increase your site’s visibility by creating links to similar products in the product descriptions.

10) Pay Per Click (PPC): don’t depend on it and don’t ignore it

For a long time now, the use of an ecommerce PPC strategy has been on the rise. While this strategy may work for some websites, it is no secret that the costs are increasingly becoming more and more unaffordable. The downside of ecommerce PPC advertising is that once you are not able to afford it anymore, your online visibility will disappear drastically. In addition to that, most customers do not trust some of those links and banners that keep popping up on their browsers.

However, do not entirely ignore PPC. You can blend ecommerce SEO practices with PPC for the best results.

In order for you to sell anything, your customers must be able to find you. This can be better achieved by employing these 10 ecommerce SEO tips during the initial phases of constructing your ecommerce website.


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