Web Ecommerce Solutions


Website Optimization Tips for Ecommerce Sites

If you've entered the world of ecommerce, but aren't generating the sales you had hoped for, you may be able to benefit from these website optimization tips. In order to succeed in the online global marketplace, you will need to do all that you can to ensure that your website optimization efforts are effective.

If you aren't familiar with the terms in website optimization, it is important for you to know that this cohesive approach refers to SEO (search engine optimization), which is accomplished by using appropriate keywords to bump your sites ranking in search engines, and CRO (conversion rate optimization), which refers to the rate of customers who actually become customers after landing on your page.

The most successful ecommerce websites strike a delicate balance between SEO and CRO. The key is to include keywords often enough that they make a difference in your search ranking while still writing content that sounds natural and offers real information.

Website Optimization for Load Speed

A vital component of this process is website load speed optimization. This is important for two reasons, getting people to your site and keeping them there. Thus, it addresses both SEO and CRO. When your site loads quickly, search engine spiders that crawl your site to find keywords work more efficiently.

When visitors come to your site, they are much more likely to stay if your pages load quickly. In fact, if your website doesn't fully load within ten seconds, you are going to lose roughly 50% of your potential business before they even see what you have to offer. There are many load speed optimization tools you can use, and reducing image size and avoiding or minimizing the use of flash media will also improve your speed. If you don't have a strong technical background, this can be daunting, and it might be best to hire a professional.

Website Optimization for SEO & Keyword Relevancy

When focusing on keywords for SEO, where you place the keywords is just as important as using the right ones. The most impactful placements to include keywords on the pages of you ecommerce site are in the page title tag, meta description tag, page copy, and anchor text of internal links.

Generally speaking, your ecommerce SEO target keywords should compose of roughly 3-5% density of your overall page text. Any less than that many not be sufficient in boosting your rankings, and any more may put you at risk for having your penalized due to "over-optimization."

Website Optimization for CRO (Conversions)

One of the main focuses of ecommerce CRO is developing your calls to action. In essence, you must ask yourself, what do you want your website visitors to do when they visit your ecommerce store?

In most cases, you want them to buy whatever it is you're selling. So make your purpose clear and compelling and make it easy for them to do just that. Ecommerce CRO also means that your site should be clean and visually pleasing without a lot of distractions. Buttons leading to your purchase page should be well placed and easy to find.

Website optimization is not an easy task, but it is worthy of your time. It isn't enough to simply exist online. You have to be easy to find and your site must offer something worthwhile. Utilizing these website optimization tips will your company accomplish both.


Facebook Advertising Tips for Ecommerce Marketers

Facebook advertising is a powerful marketing platform for ecommerce brands. Facebook advertisements can be created to increase the number of Likes on an ecommerce store's page, as well as generate quality traffic to product pages. In short, Facebook offers a number of highly-effective marketing opportunities for ecommerce brands. In this article, we share several Facebook advertising tips designed for ecommerce web marketers.

Define Key Performance Indicators, First and Foremost

Many ecommerce brands that fail at effectively using Facebook ads do so because they do not define Key Performance Indicators (KPI's) to measure success for their campaign first. KPI's are essentially the overall objectives of ad campaigns, and they can vary per campaign and business model. Once defined, KPI's will serve as the foundation to measure your Facebook advertising efforts, and will ultimately dictate the success of each ad.

Use Only Highly Targeted Ads

Facebook allows ecommerce marketers to target specific audiences with remarkable precision. This is because Facebook gains a significant amount of data and information based on users' demographics and interests. This facet alone is what constitutes Facebook as an incredible ecommerce marketing tool. Segment your Facebook ad campaigns on very focal and targeted audiences. Although your impression share might be limited by spreading your ads across many market segments, creating such highly targeted ads will typically generate higher click-through rates as well as higher conversion rates.

Use Facebook's Power Editor Tool to Dial-In Ads

Once your KPI's are established and your Facebook ad campaigns are segmented and defined, it is time to dial-in ads so they'll be as effective as possible. This where Facebook's Power Editor comes into play. The Power Editor tool is on the left side of the Facebook Ads main interface. After clicking into the Power Editor, click the 'download' option to get all of your campaigns onto the tool. This will enable you to easily manage all aspects of your ads, from targeting specifics to bid management.

Use Facebook Feed for Advertising

Although side-column ads are marginally effective for ecommerce brands and product promotion, advertising via user Facebook feeds offers the highest degree of impression share and overall click-through-rates. Here you'll want to avoid the hard sell, and promote posts that offer meaning and value toward your target audience. When done correctly, these Facebook ads can offer the greatest returns for ecommerce marketing teams To better understand Facebook for advertising, whether via training or service programs, connect with the social media specialists at OICGroup.net. They offer custom tailor Facebook advertising and marketing programs for ecommerce brands and other business models.


The Marketing Potential of Google Shopping for Ecommerce

google shoppingGoogle Shopping is a Google service, which was introduced by Craig Nevill-Manning in December 2002, was designed to enable users to look for relevant products on shopping websites and compare prices offered by various ecommerce sites and product vendors.

It was initially known as Google Product Search, Google products as well as Froogle. Froogle differed from other companies which were facilitating price comparison since it used Google's web crawler in indexing product data from the merchants' websites in place of paid submissions.

In the beginning, this service listed various prices which were submitted by ecommerce vendors that were in turn just like the other Google services monetized via AdWords. Google brought it to public notice in May 2012 that the service would later in the year be changed to a paid model and vendors would be required to pay in order to have their products listed on the service. It was immediately renamed Google Shopping.

When it rebranded as Google Product Search, some modification was done to highlight incorporation with Google Search, making it possible for listings from the service to appear beside web search results.

Google warranted the move when it announced that it would provide the service in order to deliver the best solutions for internet users who were searching for particular products and facilitate the linking of vendors with the relevant clients. However, this change became quite controversial with a number of small companies being worried that they would not manage to compete with bigger ecommerce sites with larger advertising budgets.

Microsoft Bing mounted a negative advertisement campaign called 'Scroogled' which alleged that Google was employing fraudulent advertising means and encouraged users to instead make use of its Bing Shopping Service. Google unveiled its plans to incorporate Google Catalogues with Google shopping so as to provide users with additional ways of finding various concepts and motivation as they shopped and be able to engage with their preferred brand.

Google Shopping is ideal for ecommerce stores as it offers vast marketing opportunities. This is because most results on Google Shopping are known to appear on every keyword oriented search products. In this case, incorporating your products is likely to result into an effective exposure in the market as well as probable sales. However, the "pay-to-play model" focuses on ensuring that merchants or businessmen pay Google for listing their services and products.

In this case the results are likely to be influenced by the bid amounts and relevance of the system. However all in all, Google Shopping proves to be an effective form of marketing for ecommerce stores and e-retailers alike.


"The Evolution of Search" - a Whiteboard Friday Recap

Have your ever wondered how the world of search has evolved to where it is today?

Evolution of Search

You know, before Google reigned king, and other more dominant search engines at the would rank websites based on how many keywords were on the page?

Danny Sullivan tells a wonderful story in a recent Whiteboard Friday presentation at Moz. The title of this Whiteboard Friday is "The Evolution of Search" - but with respect to the search marketing interests here at Web Ecommerce Solutions - we can also consider this topic to be about the evolution of SEO and how search marketers have adapted to each era.

Check out this entertaining and enlightening video by clicking here.


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