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7 Tools to Help Make Content Marketing SEO-Friendly

Content Marketing ToolsTrying to make your voice heard in a world of competing blogs, websites and news magazines is a challenging task. Search Engine Optimization (SEO) can help you drive traffic to your site, and get noticed by a wider audience of consumers.

It used to be a time-consuming, laborious job to optimize your posts, but in recent years a number of SEO tools have been created that help to simplify your job as a webmaster or writer for a particular website.

Familiarizing yourself thoroughly with SEO techniques may take some time, but with the following seven tools, freely available for public use, you can make SEO content marketing work for you and achieve the results you're striving for.

1. Google AdWords Keyword Planner

The Google AdWords Keyword Tool is kind of a no-brainer. Being the largest and most widely used search engine in the world, Google has gone out of its way to make it as easy as possible for your site to reach the search results top of the list.

With the Google AdWords Keyword Planner, you can simply type in any topic, and Google will provide you with a list of nearly 1,000 SEO friendly keywords, ranked by search frequency. You can also export the keywords to a spreadsheet file and refer to them at a later date, if necessary.

2. HubSpot's Blog Topic Generator

Once you've found a few trending keywords related to your topic, turn to HubSpot's Blog Topic Generator to get some ideas for content titles. Just grab a few words from the Google AdWords Keyword tool, and type them in! You'll receive a number of article title suggestions that might help get the creative juices flowing.

3. Buzzsumo

Buzzsumo is a great program that allows you to enter a topic and see the most popular related content that's being shared on social media websites. With Buzzsumo, you can track the sharers and the specific social media site that the stories have been shared on.

4. Impactana

Impactana goes a little deeper than Buzzsumo, and it allows you to see how much interaction each shared link pertaining to a specific topic has received. You can see the number of comments, the actual views recorded, the backlinks, and so forth. Impactana is particularly effective in determining whether or not a shared piece of content actually generated any traffic for the host website.

5. Grammarly

Grammarly goes far beyond what Microsoft Word or Google Docs offers in terms of editing and proofreading. You can even configure Grammarly to check for issues specific to the style of content that you're creating (clickbait articles, standard reference, etc.)

6. Sendible

Once you've published your piece, you can use Sendible to quickly and easily post your content on multiple social media websites, saving you the hassle of visiting each site one-by-one. This really cuts down on time and energy.

7. BuzzBundle

If you're looking to promote your content further, use BuzzBundle to search keywords related to your topic. BuzzBundle will return with related questions that have been posted on website forums, social media networks and blogs. Then jump right in and respond to the queries with a link to your content. It's an easy way to increase traffic to your site.

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5 Pillars of Successful Ecommerce SEO Programs

Ecommerce SEO PillarsTo ensure your business succeeds when investing in an ecommerce SEO campaign, it is important to desist from the temptation of going for 'black box' or quick fix methods to gain fast traction in the online market space.

In the SEO space (especially ecommerce SEO) it is important to employ a long-term and sustainable approach to the campaign within a well thought out and integrated marketing strategy. Here are the 5 pillars of successful ecommerce SEO programs, which include but are not limited to the following:

Brand Building and Niche Carving

Just like in the outside world, a brand name in the online market space is invaluable. First and foremost, it is important to cut a niche or specialized market for your business before even embarking on an SEO campaign.

Know your market, know what they want and come up with effective and efficient ways of getting them what they want. Once this has been done, build a brand that’s anchored on high quality, good content, reliability and timeliness. Always keep in mind that building a brand is usually the easiest part, maintaining the brand name is by far the most difficult aspect of any SEO strategy.

Website (Technical) SEO

Search engines such as Google need highly accessible sites which it can index and crawl. Technical SEO broadly does involve dealing with a wide array of issues such as pagination and indexation, page load and site speed times, keyword research, structured data rich snippets such as mark-up and micro data, meta tags, URL structure as well as site management are some of the technical aspects that require constant attention.

Using Google Webmaster Tools or dashboard management for technical SEO comes in quite handy in this regard. Use Google PageSpeed to measure both inner and home page speed or Yahoo’s YSlow Plug-in. It is also advisable to use Schema to structure your content.

Content Marketing and Outreach

One of the most powerful pillars of SEO is content. Creating and promoting high quality content that aligns with your service or product offering is bound to help you increase overall sales figures. It is important to think of ways of offering complementary content both on and off site.

For an ecommerce store's SEO program, it is advisable to consider running various forms of content; it should not only be in form of text. Good content can be consumed as podcast (audio), webinars, guest blog posts, info graphics, competitions, white papers, email newsletters, mobile apps etc. it is important to get a good content marketing strategy that supports your brand. Promoting your high quality content does encourage bloggers, users and publishers to link to your site and discuss your content.

Provide Unmatched User Experience

For any SEO campaign to succeed, it is important to create and develop an intuitive and accessible website with your target market and other users in mind. Make a site that’s easy on the eye, easy to navigate and access or retrieve content. For an ecommerce site, make sure there is a secure and easy mode of payment as well.

Come up with ways to make the average user spend more time on your site and reduce the bounce rates. These are important engagement indicators which you need to take into consideration. Always keep in mind that user experience is an on-going, never ending process. Come up with a responsive web design and have image and video driven content for a good start.

Social Media

As one commentator aptly put it, "Content is fire, social media is the gasoline" people are currently spending lots of hours on social media, the platform chosen notwithstanding. Facebook, Pinterest, Vine and Twitter are some of the leading platforms where people are constantly discovering and engaging with brands.

Any SEO campaign that doesn’t include a strong social media pillar is bound to fail in meeting its target. Any company that’s not already using Google Authorship is losing a great deal. Authorship does assist Google in assigning credibility to a site’s content, resulting in higher search engine results. Make sure you give users great content which they would want to share and while at that, ensure you give them tools such as social media buttons which make it easier for them to share this content.

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5 Powerful Web Design Platforms for Small Businesses

Web Design PlatformsWhen running a small business, it can be difficult competing with large corporations with consumers worldwide. To combat this, small businesses everywhere have started creating their own websites. But how do businesses choose which web design platforms are right for them?

In this article we've compiled a list of five web design platforms for small businesses to help make the decision easier.

Wordpress

First on the list of five web design platforms for small businesses is Wordpress. Wordpress is perhaps the most popular web design platform used today. Its easy to use interface requires no coding or HTML background. Wordpress is a great choice for beginners because it is so user-friendly.

Wordpress also offers a great menu management system to make websites easier to navigate. In addition to this, Wordpress also has thousands of graphics templates to choose from to make your website stand out to consumers. Wordpress is a very popular choice of web design platforms for small businesses.

Exponent CMS

Next on our list of web design platforms for small businesses is Exponent CMS. The most prominent feature about this open source program is that it requires no coding knowledge to use. Everything about this platform has been simplified to make building a professional website as easy as possible. Exponent CMS was designed by a specialized firm that offers SEO, web marketing and design in Peoria, so it's highly SEO-friendly for businesses interested in optimizing their website.

Exponent CMS offers not only selection of templates, but also a selection of specialized templates. This means that they can be used for different pages like ecommerce or blogs. Because the Exponent CMS system handles the structure of the website, installation is easy and hassle-free. Exponent CMS is one of the most user-friendly choices for web design platforms for small businesses.

Squarespace

Next on the list is Squarespace. Squarespace takes its pride in its visual appeal. The designs of the templates to choose from are very modern and state-of-the-art. However, this does not mean that the interface is difficult to use.

On the contrary, Squarespace is one of the most user-friendly platforms on the web. Plugins and widgets allow your website to become more interactive. Squarespace also offers an ecommerce space with the option to integrate a shopping cart. Squarespace is a great option for those looking for a more modern website.

Weebly

Weebly is the next web design platform on the list. Its simple interface is easy to comprehend and will have your website up and running in no time. Weebly offers a variety of simple templates that can be integrated into a mobile-friendly website.

In addition to this, widgets and plugins can be added to a Weebly website including photo galleries and polls. Weebly also offers another way to make money by supporting Google AdSense, a popular choice of ads for small businesses. Weebly is another good choice of web design platforms for small businesses.

Wix

The final web design platform on the list is Wix. Wix is one of the easiest platforms to understand when it comes to editing. Not only is the interface easy to understand, but there are also tutorial videos and a FAQ section should you get stuck on something.

Wix offers only the most professional templates for its websites. It also supports multilingual websites, which is a plus for businesses with consumers around the world. Like the previous platforms, basic widgets and plugins can be added to websites. Wix is ultimately the best choice for businesses with international customers.

Due to the world of web design platforms, small businesses can now compete with large scale corporations. Using these five web design platforms for small businesses, you can now choose which one is right for you and your small business.

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