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The Dueling Benefits of Website Optimization

The concept of website optimization carries a number of different meanings and approaches in the online world. There are two popular practices the constitute the true definition of website optimization.

Website Optimization The first is enhancing a website's load speed. This form of website optimization is highly technical and emphasizes the optimization a website' back-end or HTML code.

The second is keyword optimizing a website for greater SEO performance, otherwise known as search engine optimization. In fact, SEO and website optimization are often used interchangeably, however website optimization primarily focuses on the on-page or on-site processes of keyword optimization.

Both approaches to website optimization, from a SEO perspective, are interrelated. That is, website load speed can also contribute to SEO, for slow loading sites are typically ranked much lower than fast loading sites. As a result, the complete picture of optimizing a website must address all of these components.

Website Optimization: Improved Load Speed

Optimizing a website for improved load speed provides two primary benefits. The first benefit derives from the standpoint of users. Individuals who land on a slow loading website are more apt to leave the website. This makes the concept of website optimization for improved load speed important to ensure visitors can navigate around your website without having to wait for webpages to load.

The second benefit of having a quick loading site is centered on search engine optimization. A web design or page that has been developed for faster loading will often result in more efficient crawling and indexing. In other words, when a search engine spider comes to crawl and index your site, it will be able to do so more efficiently. As a result, you site can rank better and quicker in the search engine results.

Optimizing a website for faster load speed requires the expertise of a web designer or website developer. The web design professional must enhance the website's back-end code structure or mark-up language. In doing so, the web design or developer will strip the code of unnecessary tags and scripts that might inhibit search engine crawling and indexing. This practice is otherwise known as search engine friendly web design. These services are often very niche and sometimes difficult to find. This approach to website optimization will often typically depend on the skill-sets of a Peoria web design professional.

Website Optimization: Better SEO

The approach to optimizing a website for search engine optimization demands proper usage of targeted keywords throughout the content of a website. In this approach, organization is key, for each page must not only be optimized, but also organized in a strategic fashion to capture the best results.

This common practice of website optimization is also known as keyword optimization. Here an optimizer or SEO will organize and optimize webpages to center on specific keyword categories. All of the optimized pages of the website will help establish greater keyword relevancy for the entire site.

A great deal of the website optimization process for SEO is performed through content writing. Targeted keyword phrases must be intricately written and blended throughout various parts of a webpage's content. Some of these parts include the page's meta title, meta description, on-page (visible) copy, and link anchor text. Strategic application of keywords in these important parts of a webpage is the foundation of website optimization for SEO.

Benefits of a Website Optimization Company

Now more than ever, businesses are pursuing the benefits of working with a website optimization company for both SEO and improved website load speed. Because these two approaches to website optimization are correlated in that they can result in greater search engine exposure many companies are investing in website optimization as a primary way to market their business on the web.

There are many companies that specialize in website optimization services. Some will even go as far as offer search engine friendly web design and development. These firms are a rare breed, however can offer the ideal packages to promote your website in the search engines.

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A Simple Keyword Research Technique for Ecommerce SEO

Some of the most obvious insights are right before our eyes. One source of insights for doing keyword research is Google. Not the Google AdWords Keyword Tool, but Google search.

When you begin typing a search in Google, it starts offering suggestions. These suggestions are based on what other users are searching, and thus represent long-tail search trends.

Google for Ecommerce SEO Keyword Research

The art of ecommerce SEO is unique in that it's challenging to drill down on product-specific, long-tail keywords. That is, the very detailed phrases that people search when trying to find specific product. Using the search suggestions feature that Google provides is great way determine these phrases.

The trick to doing this keyword research technique is to test multiple 'starters.' In the image above you can see the keyword search started with 'mens new balance...' We can immediately tell that the 993 model is popular choice. If we flip our search, we can gather even more insights.

Keyword Research for Ecommerce SEO

By modifying our 'starter' phrase to 'new balance shoes mens...,' we learn that the 621 and 881 models are both common searches. These keyword insights can further help us with our ecommerce SEO strategy.

Although this tip works best for ecommerce SEO's, the possibilities for using this research technique applies to all types of keywords.

The Google AdWords Keyword Tool is also an essential resources for search engine optimization, however sometimes the long-tail insights are limited. That's where easy techniques like these come in to play.

If you're interested in learning the best practices of using the Google Keyword Tool, check out this video on SEO Keyword Research. This will show you the way to using Keyword Tool most efficiently.

Use a combination of tools and be creative and logical with your research and SEO efforts. Rank on.

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7 Tips to Optimize Your Landing Pages for Better Conversions

The landing page is a very important page the often requires ongoing analysis and improvement. Strategic landing page design is most often required in email marketing and Pay Per Click advertising. The aim of the landing page is to convert or funnel visitors into taking action, such as signing-up or making a purchase.

Testing Landing Page Concepts

One of the more basic approaches to optimizing landing pages for more conversions is performing A/B split testing of various landing page concepts. This typically involves designing numerous variations of landing pages and testing each over a period of time to determine which styles work best.

Testing multiple landing pages is often critical for high traffic situations, such as competitive keywords (via PPC advertising) that result in a high volume of visitors, as well as email marketing campaigns that target tons of customers. Different landing page concepts will usually place calls-to-action, images, navigation and links, copy, and other web design elements in various formats. The key is to closely track and monitor which design concepts offer the most web marketing success.

In addition to testing landing pages, there are also some general approaches to designing and formatting effective pages. Below we offer 7 tips to optimize your landing pages for greater conversion rates.

Tips for Landing Page Design & Optimization

Landing Page Optimization

1. Always include a call-to-action: It is always recommended that you include some sort of call-to-action on your landing page. Typically the best calls-to-action will be very obvious and include copy that promotes action, or leads with a verb. We suggest utilizing a web designer who can create very attractive and prominent buttons or submission forms. Just remember to keep your entire conversion funnel in-mind when designing the call-to-action for your landing page.

2. Produce content that is digestible: Exceptional content not only ensures visitors learn and understand what makes your business unique, but great copy can often times trigger the emotional appeal of users. Experienced copywriters to will get to know the target audience and their true needs and desires. They will then produce copy that speaks value, trust, and empathy to the reader.

3. Avoid offering too many choices: Know the true purpose of your landing page and focus on the purpose through very specific goals and objectives. Be very precise in the options your provide and focus on the buttons, links, and other calls-to-action that will promote the conversion. Also, it sometimes best to strip your landing page designs of the core navigation that is on your website. This will further ensure that users make their way down your pre-determined conversion path.

4. Keep your pages simple: Any talented web designer can make a landing page that walks, talks, moves, and blinks. These web design elements might work for inside webpage or homepage; however for landing pages, simplicity is often more effective. In a landing page's design, you want your users to focus on the core copy and the call-to-action. Any distractions could hinder the performance of your conversion funnel.

5. Minimize the length of forms: Avoid having too many fields in your forms if you want to convert more users. Having a short, tight form that only requires necessary information is key aspect of web designing a better landing pages.

6. Avoid trying to oversell your value: Keep your value proposition concise and to the point. Additionally, avoid using buzz words, industry jargon, abstract terms, and other marketing lingo that some visitors might not understand. A good approach is to use plain English that can be understood by a middle school student.

7. Evoke trust: Trust is very important when it comes to conversion. Visitors need to view your company honest and professional. You can enhance the perception of credibility and reliability by using testimonials, case studies, or reviews. You can include some web design elements that include professional accreditations or other affiliations that might make you stand out as more credible.

Professional Landing Page & Web Design

Landing page design and optimization is not easy. It requires having the right resources (e.g. graphic web designers, copywriters, strategic marketers) as well as experience in knowing which design concepts are most effective.

One company that we recommend consulting for expertise in landing page design, development and optimization is OIC Group, Inc. based in Peoria, Illinois. They design and marketing experts at OIC Group offer a wealth of experience in ecommerce web development, SEO, PPC advertising, and custom web design services. They specialize in landing page optimization and design and can offer a individually tailored solutions to meet a wide range of needs. Additionally, this web design Peoria IL company is highly affordable and caters to small businesses and local professionals who may have certain budget restraints.

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Guest Blogging How to Become a Guest Blogger

For SEO's and Internet marketers, guest blogging can offer a highly efficient solution to gain exposure on the web. Guest blogging provides an opportunity to promote products and services on well-respected publishing platforms as well as generate high authority link popularity to optimized webpages.

This is solid, two-fold strategy that can help just about any business. Writing content for other blogs can further enhance a brand's visibility as well as SEO efforts by way of link building.

In this post, we will underscore the essence of guest blogging and you can become a guest blogger.

The Basics of Guest Blogging

How to Become a Guest Blogger for SEO

In simple terms, a guest blogger will submit content that will be published on another blog that doesn't belong to the guest blogger or the company that he or she is blogging for. This one reason why guest blogging requires a bit of research and inquiry.

One must pinpoint the ideal blogs that suit both the brand and the company's Internet marketing objectives, and inquire to the blog owner or webmaster whether or not they would accept a guest blog post. As a result, a relationship is formed, and certain factors are laid out, such as:

  • What is the theme or topic of the guest blog post?
  • How many outbound links can be in the blog post?
  • What is the nature of those outbound links?

How do I Become a Guest Blogger?

If you're interested in becoming a guest blogger, the process is pretty straightforward. In fact, many blogs are actually actively looking for contributing content, so look for links or calls-to-action on certain blogs that say something like 'interested in contributing content?' or 'become a guest blogger.'

If you do not see any links of the sort, it is best contact that blog owner or webmaster directly. Be concise, honest, and respectful in how you inquire. Simply state who you are, what it is you can offer, and what you're interested in as a result. An interested blog owner will often request writing samples, so be prepared to show some of your best work.

Additionally, be prepared to work-out a plan that outlines some of the questions mentioned above. If it is SEO link building that you really want from your guest blogging efforts, let them know that you specifically need a backlink with specific anchor text. Remember, content is king, and if you are providing the content, you have more control over the deal.

Pinpointing the Right Blogs

Determining the best blogs to write for depends on your end-goals. If it SEO and website optimization that you are interested in, then choose higher authority blogs (that have a high Google PageRanks) that have some relation to you content's focus. Typically high authority business blogs are more popular and get a lot more readers, so the quality of your content must be up-to-par.

If it brand promotion that you are interested in, then seek blogs that have a niche focus that is closely aligned with your brand. Consider the targeted reader for each blog and think about whether or not he or she is someone that would find interest your guest blog post. Some external blogs for businesses are highly flexible in the types of content they can publish, so be sure to be selective. Typically the more niche, the better.

Guest blogging can be highly impactful in many ways. Whether for small business SEO and Internet marketing or online branding and product promotion, the opportunities are abundant. Inquiring to the right blogs with the right approach is the momentous first step to get the ball rolling.

Blog on.

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Social Media Essentials for Ecommerce Sites

Social Media Marketing for Ecommerce Sites

Applying social media to your ecommerce marketing strategy is a must. Social is a serious stimulant for ecommerce in that the potential these platforms have are immense:

  • The ability to reach your target market is more precise than ever
  • The cost is next to nothing (aside from management)
  • The spread of word of mouth and social sharing can help you grow

Social media connects your ecommerce site with millions of potential customers. Additionally, social media helps to sustain loyalty in customers and helps your ecommerce store stay top of mind with your market.

To make the most of social media marketing for ecommerce, you must do more than just choose the right channels (e.g. Google+, Facebook, Twitter, etc.) You must be able to communicate effectively, timely, and righteously.

In this article, our focus is helping you sharpen your lines of communication so that when you go to execute your social media marketing strategy, and you will have a solid perspective on how to capture the attention and respect of you audience.

Be Clear & Concise

Your social communications need to be engaging, clear, and concise to have the most effectiveness. When it comes to Facebook and Google+, be sure to limit how much you say to the bare minimum and share content of value. Often times less is more, and if you share something awesome without having to say much, you can earn a solid reputation and earn much need respect.

Much of this is attributed to the underlying perspective and behaviors of most social users. People use social platforms for enjoyment, or as a retreat from their bustling life. This is why you will want to be a Buddha of ecommerce enlightenment and only say what is needed. Long, drawn-out posts will have your audience thinking "I don't have time to ready this paragraph..." So keep it short and to-the-point.

Be Consistent

Sticking to a common social media strategy is important because you will learn from your mistakes and successes. As a result, you can improve your communications and understand what works and what doesn't. Follow a consistent pattern in your postings, not only in what you say but also when you say it. Make your posts regular and on a consistent basis.

Take this into consideration across all of you social platforms. Twitter is very different from other platforms, so you will want to adopt a ecommerce strategy of consistency across the each social media channel. Any awkward our out-of-the-norm posts can result in disconnect with your loyal followers. This is a big no-no for ecommerce sites, so keep your communications consistent and regular.

Be Righteous with Your Words

It may sound simple and essential to most markets, but earn the attention and loyal sustainability of customers you have to communicate respectfully. That doesn't mean you have to say 'please' and 'thank you' in all of your posts, but rather respecting your audience by what content you put in front of their faces. In accordance with being clear and concise, be relevant and share content that is righteous to you market's liking.

You don't always need to be promoting your ecommerce site when using social media marketing. As long as you are sharing something relevant and interesting, you can br the top of mind business to you social followers. Strive to be a righteous business that promotes nothing but 'all good' things that are closely aligned with your ecommerce store.

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Best Practices Tips for On-Page SEO

If you want your ecommerce website to get ranked in the search engine results on a certain keyword phrase, on-page search engine optimization is a must. On-page SEO refers to the keyword optimization that is performed on the website itself, primary through its content.

The three content elements on a webpage that are most important for SEO are the Page Title, Meta Description, and On-Page Copy, or visible text. These elements are crucial when optimizing product pages or category pages for ecommerce SEO.

In this post, we are going to share with you some best practices tips for on-page SEO via these three content elements.

Page Titles

The page title tag refers to the title or 'main subject' of a site. It is the hyperlink that shows up in the SERP (search engine results page), just above the Meta description and the URL of the webpage. Page titles are also important because they inform users of the content that they will see on the website once they visit it.

For SEO, the page title is one of the major factors of establishing keyword relevancy for a webpage. It is thus important to write a well balanced page title that is both keyword friendly and user friendly. Below we outline several rules of thumb to follow when writing well optimized page titles.

1. Ensure that the title for each webpage is unique. On many ecommerce sites, particularly those on content management systems (CMS), it is easy to have automatically generated page titles that are consistent across the site. Be sure to customize and keyword optimized each page title for its respective webpage.

2. Use title tag to accurately describe the content of the webpage. This gives search engine users an honest idea of what the page is about, and is one of the reasons why a unique page title is key.

3. It is recommended that the page titles are somewhere between 60 and 70 characters long. Most search engine like Google will only display some many characters, so keep your titles tight and to the point.

4. In the title tag, always include the exact phrase match of your primary keyword target for that page, and as early as possible. This is very important for SEO and will maximize your potential to rank in the search results.

5. When separating keywords or phrasing in the page title, use basic characters like commas, hyphens, or clean pipes ('|') - avoid using special characters that can waste character space.

Meta Descriptions

Meta descriptions are short website summaries showing up below hyperlinked titles in SERPs. Meta descriptions simply describe webpages by embellishing a bit on what the title is about. Meta descriptions, like page titles, are not visible on the actual page, however they are still a very important element for on-page SEO.

On-Page SEO for Ecommerce

Meta descriptions are important because they help to tell visitors a little more of what a page is about. A good Meta description is is informative, expresses value, and will often times include a call to action. Below are some best practices tips while writing solid Meta descriptions with SEO in mind.

1. It is recommended that your Meta description are between 150 and 200 characters long. Stick to around 150 characters because Google and other search engine will only display about 160 characters.

2. Be creative and compelling with you descriptions. Include action words (call to actions) and really promote what is unique about this page (or product). Do you offer free shipping or any special promotions?

3. Like page titles, use your primary keyword target early in the Meta description. If you have room, try using a secondary keyword variation towards the end, but do this respectively and avoid keyword stuffing.

On-Page Copy

The on-page copy is what users read while browsing your webpages. It is thus important that your copy is unique and valuable to users. Writing fluff, generic copy will only diminish the quality of your website.

Writing well-optimizing copy is not easy. It is typically a balancing act of including some instances of your keyword targets, while still expressing creativity, value, and compelling users to take action. Not all of us are professional SEO copywriters, but there are a few key tips to keep in mind while writing on-page copy for SEO.

1. Strong tag (not bold) your keywords to let search engine spiders know that this specific phrase is a bit more important than others.

2. Use other content styling attributes like italics or underlining to express emphasis in you text. Whether your keywords are involved or not, these elements offer users a bit more stimulation when reading your site's copy.

3. Use blend of different headers. That is, logically make use of H1's, H2's, and H3's throughout your pages. Think of H1's as the primary title of a page, while h2's and h3's are supportive sub-headers. Include your keywords in these headers respectively.

4. Include your primary keyword target at least once or twice in the page copy. You do not need to keyword stuff, but mentioning your keyword target in the fist few lines of text is essential of SEO.

5. Depending on the nature of you page, try to write at least 200 words or more of content. The more valuable content you can offer on you pages, typically the more respect you'll gain from the search engines.

Well future optimizers, there you have it - A starter's guide to on-page website optimization. If you have any other ideas to share, we'd love to hear about them in the comments section below.

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Enhance The Speed of Your Ecommerce Site for Better Usability and SEO

Ecommerce SEO and Usability is KeyHaving a smooth, fast-loading ecommerce website is imperative if you want your online store to be successful. If you want your ecommerce website to be effective, users must find the website easy to use. Fast loading speed is also important because it helps in ecommerce search engine optimization (SEO). So, how do you go about enhancing your ecommerce website’s mechanical performance for better usability and ecommerce SEO?

 Keep everything simple. Keeping your ecommerce website simple ensures that it is cached quickly whenever someone visits it. It is important that you ensure your website loads fast and that all the necessary information reaches customers since customers who are concerned about security will not cache their sites. However, do not sacrifice effectiveness for simplicity.

The only things that could be simplified are those that do not hinder the function of the website. Good user experience is important because it ensures potential customers convert, that they come back whether or not they have converted and that they recommend others. You could make your ecommerce site simple by cutting back on the images, the videos and other multimedia. If there are requests for images, you could combine them into a single, big image. Incorporate simplicity in the Web design and back-end coding structure, and the improvements for ecommerce SEO may suffice.

Keep up with the latest ecommerce technology if you want your website to have fast loading speeds. Complacency is not acceptable because falling behind means it will take a long time to catch up with others. This will end up costing you a lot of money. If you have enlisted the services of a programmer to do the coding for you, knowing the latest technological advances will help you ensure that the ecommerce web site is being constructed in a way that it will have fast loading times.

Have a working knowledge of such technologies as CSS scripts and HTML5. You could also take advantage of add-ons. Knowing about these technologies will help you understand why your Web pages are loading slowly so that you are not confused when discussing methods of making improvements with the Web designer. You could focus on ensuring that your storefront has a nice window since this ensures that potential customers are able to vide the products on offer easily.

Consider the appearance of fast loading even as you seek to improve your site’s speed. Some Web pages seem to load faster than others with the same loading speed. There are several strategies to ensure that your Web pages seem to load quickly for SEO purposes. They may have the same effect as Web pages that actually load fast.

One way of doing this, particularly for ecommerce SEO, is ensuring that the windows are clean. With a properly-present website, the customer will feel like there has been improvements and time will fly a lot more slowly. This website optimization process also helps with your customer service. You simply need to reorganize the HTML to make the site appear to be loading faster. Be careful when using automated Web page designers since they usually use complicated code.

If you need guidance or services on improving the usability or SEO performance of you ecommerce site, ClickCentric SEO is one company that offers strategy and consulting expertise specifically for ecommerce.

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