Web Ecommerce Solutions

    

The Evolution of Logistics in a B2C Ecommerce Marketplace

With the emergence of more and more ecommerce sites, the logistics of how businesses work and distribute goods has greatly changed in recent years. Although in the past, the physical storefront was an important factor to generate sales, today this is not the case.

Before, businesses had to be situated in the prime location. They needed a storefront in a location where plenty of shoppers would visit, where there was plenty of traffic, and where they had steady business. With ecommerce, and logistics today, businesses still need a warehouse or distribution center to manage their inventory and supply chain, but an actual storefront to work with customers is all digital

New Changes in Ecommerce & Logisitics

Ecommerce Logistics WarehouseWith the emergence of B2C ecommerce, the relationship between customer and e-retailer has greatly changed. For starters, there are new actors in the play. New strictly "online" ecommerce businesses have emerged. But, businesses which already have a storefront are also making their way onto the world of online selling and retail.

This increase in competition is good for the consumer (lower prices), and retailer, as it doesn't limit where they can sell based on location alone. Location is also different. Today, retailers can choose distribution centers which are larger, and they can be in smaller regions, to drive down cost of operation. With online sales, they no longer are forced to stick to one geographic region.

Purchases are directly linked to customers. In fact, they are directly linked to the distribution center in many cases. Customers can order online, and their order is going directly to the distribution center in many cases. This cuts out the middle man, and gives the customer more control.

Tracking is also a major part of the distribution today. Customers want to know where their order is and when it will arrive. This forces distribution centers to provide some form of tracking to the customer, with each order placed. In essence, tracking and reporting has become vital in today's more fluid logistics supply chains for ecommerce stores.

Challenges with Supply Chain Management

Logistics Warehousing & DistributionWith ecommerce being more prevalent today, physical distribution centers are changing in many ways. Economies of scale (large malls or shopping centers) and the conventional supply chain are being challenged more than ever in the past. Local warehouses and distribution centers are relied upon, in major metro areas today, in order for deliveries to be made on a timely basis for customers. This, in turn, has shaped the role of many of the top logistics management companies throughout the world.

Further, the consumer is no longer maintaining the load or paying the costs for moving goods from store to home today; with ecommerce, businesses are bearing this load, so as to keep customers happy and to outdo their competition. In urban areas, growing logistics demands of ecommerce businesses, are more and more difficult to keep track with, due to the many orders which are being made by customers online on a daily basis.

Although the traditional storefront retail center will never go away, more and more ecommerce sites are popping up, changing the way in which business run. With changes in logistics, supply chain management, and how orders are placed, businesses have to make the right changes, if they hope to compete in today's digital marketplace.

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Local Retailer Expands Into Ecommerce With New Online Parts Store

German Bliss Online Parts StoreThe great thing about dealing with a reliable (and often times locally-established) business is the assurance of top-notch products, dependable customer service, and timely delivery. When it comes to lawn mowers, tractors, farming vehicles, and landscaping equipment (or repairing and supplying parts for such equipment,) German Bliss offers over 70+ years of experience.

With roots as a local supplier of parts and equipment throughout central Illinois, German Bliss has spread its wings to the online market. Now, the company operates a complete online store where customers can buy hard-to-find replacement parts from anywhere.

In addition to offering some of the most challenging to locate parts for brands like Bush Hog, Land Pride, and Gehl equipment, German Bliss provides its customers with an exceptional shopping experience that's supported by the following cornerstones.

Incredible Convenience

All a customer needs to do is to visit the online store and through the site's easy-to-use interface and browsing navigation, key in the part they need for a quick search. In order to simplify the search, it is advisable to key in the manufacturer's name and the model number. Once the part is available, you can proceed to pay using your preferred card, after which your order is processed and the part dispatched.

A major upside of the company's online store is scalability. Customers have access to a wide assortment of parts to select from, which they may probably not have access to in a physical store visit. Furthermore, customers from across the nation can access the company's website in the comfort of their homes and place orders online. That, coupled with the availability of parts at any given time of day through the virtual platform is a win for customers. No more inconveniences caused by store closures at night or harsh weather.

Impeccable Service & Fast Delivery Online Parts Order Delivery

The online platform also offers customers with a secure avenue for ordering their parts. The company has invested in a robust system to safeguard its customers' online safety. The company's specialists are also on hand to handle enquiries regarding specific parts.

This ensures that customers purchase the right parts for their equipment and minimizes chances of downtime while seeking subsequent part replacements. Customers can make enquiries regarding the parts on offer and get apt responses from the company's representatives.

Pinpoint to Hard-to-Find Parts

German Bliss boasts a huge inventory of parts. Its flagship online store simplifies the process of securing hard-to-find parts for brands such as Bush Hog, Servis Rhino, McMillen, Land Pride, and Bradco. Finding these rare brands often requires a lot of legwork, which can be tiresome and at worst, disheartening. However, gaining access to these top brands is only a mouse-click away now.

Replacement Parts Inventory

For instance, homebound tractor owners can place their orders online and have their parts delivered at their doorsteps. You can also use handy search functionality, such as the Bush Hog parts lookup when you need specific Bush Hog replacement parts for certain model. The interactive online platform also enables customers to pre-select their parts prior to purchase. Even in the event that a part is unavailable online, customers can call the parts hotline and place an order from the company directly.

Low Pricing & Financing Options

Purchasing heavy-duty equipment or expensive replacement parts can be a daunting experience, especially when a part breaks down abruptly and you are short of cash. German Bliss understands this and offers financing options that are guaranteed to take the edge off you. That way, you can focus on what is more important to you - getting your equipment running and completing your job. Bargain hunters are also assured of competitively priced products on the new site.

German Bliss strives to provide a gratifying customer experience to visitors of their online store. The store comprises of a range of products and parts built to exacting specifications. If you are looking online for replacement parts from renowned manufacturers, you may want to peek at some of the available replacement parts online from this company.

Check out the new online parts store by visiting Store.GermanBliss.com.

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Bing to Soon Roll-out a Mobile-friendly Search Algo Update

Bing Mobile SearchBing will be following in Google’s footsteps and updating their search ranking algorithm to benefit mobile friendly websites and persuade others to optimize their content to be viewed by mobile users. Unlike Google, however, Bing is making a conscious effort towards helping webmasters understand what is going to happen and improve their content, thus not announcing a definite date for the launch of the algorithm.

What should happen with the new algorithm is that websites which are recognized as mobile friendly by Bing will show a specific label, which Bing has already been testing and getting great feedback from, and rank higher in search engine results because of that. Although the new algorithm by Bing sounds a lot like the one from Google, the team behind the search engine wants to give webmasters a chance to assimilate the news and improve their websites taking their guidelines into account, so they are probably not releasing the new update anytime in the nearest future.

What to Expect With Bings Mobile Algo Update

As for the algorithm itself, Bing says websites will still be primarily ranked by how relevant to the search query they are, whether they are optimized for mobile devices or not, which means that a mobile friendly website might still be outranked by another whose content is more relevant to the query. The key to the success of the algorithm will thus be in balancing both aspects to create the best search results possible for mobile users.

So far, Bing is being incredibly cautious not to create a media frenzy like the one that resulted from Google’s algorithm, so they are revealing very few details about their own, including the impact they expect it to have on mobile search queries. They do say, however, that the date of the algorithm launch will be revealed ahead of time, so there will be no surprises, unless maybe a good one: Bing’s algorithm will operate in real time, so if a website becomes mobile friendly, it will benefit from the new label as soon as the new version is indexed into the search engine.

New Tools for Bing Webmasters

In addition to the new algorithm, Bing will also be launching a new tool for webmasters in the summer, which is supposed to tell them whether their websites are mobile friendly or not and how to change their situation. These tools will help webmasters go beyond just mobile optimization by looking at data and metrics that influence their web presence optimization strategy.

Meanwhile, it is a good idea to look at the criteria Bing uses to determine whether a website is mobile friendly or not, which are how easy buttons and navigation are to access with a finger, how easy it is to read the information on mobile devices without zooming in, need to scroll to the sides, which is not to be expected on mobile devices, ability to load fully on mobiles and finally not having files blocked from Bing, as that will prevent them from acquiring information to determine your website’s ranking.

Bing promises this will be no 'Mobilegeddon,' but whether that is true is still to be seen. To learn more, visit Bing Webaster Blog for the latest news.

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10 Content Curation Tools for Savvy Social Media Marketers

Content Curation IdeasContent curation involves collecting, arranging and presenting information that is considered valuable about a given area or issue. Such content can be in the form of videos, images, and blog-posts that resonante with a specific target audience.

Providing important and valuable information to your audience makes you a thought leader in that given area of interest. In addition to that, content curation ensures the development and stability of your brand. Below is a list of 10 content curation tools that can help you gather, analyze and deliver content to your social media audience.

Curate

Using Curate you can find out, put together, add more information and then deliver content that add value to your clients. You get suggestions about content suitable for your audience and even arrange them depending on how important they are. Once you specify how you want things to be then content can be posted automatically even in your absence.

Listly

Listly helps you discover, and create well organized, straight to the point lists for your clients. You can then incorporate these lists to your website, and you and your audience can easily edit the lists.

Feedly

Feedly uses the Really Simple Syndication to make sure both you and your audience get all the content you love. Besides that you also get access to other content that are not within your feed. Feedly also works well with Facebook, Dropbox, twitter, Evernote and many other social sites.

PublishThis

If you want to be considered the thought leader in your field, then this tool is a must for you. PublishThis allows you to curate content from advanced sources as well as key decision makers. With it, you can also increase the quality of the content you already have by spreading it alongside fresh content.

Kuratur

Ever imagined the power of an online magazine in marketing you content? Kuratur can help you create a web magazine automatically. Collect content from sites with RSS feeds such as Facebook and Twitter and then create numerous magazines all at once.

Pocket

What happens when you are searching for content and you come across something you would want to view later? Its simple just put it in Pocket. There is no limit to what you can save either from your browser or other applications.

Pinterest

Simply allow your followers to make use of their sight. Using a board you can develop real stories for your audience. You can also use pins to curate almost anything with Pinterest

Swayy

Swayy helps you find videos, images, articles and more that you can conveniently share with your social media followers. Swayy also gets you suitable hashtags and handles so your followers can find messages that have a given theme or information.

Shareist

Keep your social media networks, emails, blogs, newsletters, and eBooks blowing using shareist. Shareist makes it possible to get content and then let them appear as posts on the mentioned communication channels. So you can be sure to market your content in no time.

Trapit

This tool allows you to gather content and use in the best way possible on your social media sites. The best thing about Trapit is that you can even analyze how well or bad your content is doing on social media. Trapit is able to identify the content you like and ensures you get your favorite.

Conclusion

Content curation has been in use for several years. Owing to the increased competition marketers have no option but to develop engaging content that will help them achieve their goals. Thanks to the availability of content curation tools, it is no longer such an uphill task. However to realize success you need well rooted editorial, technological, creative and distribution techniques.

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5 Vital SEO Tips to Mitigate Google's Doorway Page Update

This year has started hot with many Google updates. But one that probably went by unnoticed by many was the doorway update.

Doorway Page SEO

This doorway update seeks to devalue SEO tactics that use doorway pages to drive search engine traffic to any given website. This is similar to the practice that has been going on for a while with EMD (exact match domains) where there would be a single page for a specific keyword, and then all that clicking traffic would be connected to a website somewhere else.

Although the EMD updates already came a long way ago, Google's new doorway update seeks to finally cut off the head of the beast, from such similar SEO tactics.

So to avoid getting dinged for having sketchy doorway pages, here are a few steps that can be taken:

1. Do not leave empty pages as content doorways.

The reason for this is that these content pages are totally screaming doorway page to Google's crawling bots. They usually have no content, are SEO optimized on the headers and the meta description with the keyword, have some ads, and then have a small navigation that points to your main target site.

This is being devalued, and any well-ranked pages that meet the criteria will lose their rankings. Besides the possibility that Google may also penalize the website that receives such links as a whole, forcing them to probably disavow them using Google's link disavow tool.

2. Make your doorway SEO pages easily findable.

One reciprocal thing a website does to its other pages is that it links to them. So if you have a link from a page that you want Google to think it's part of your website, then you must link back to it from your main page.

This because one-way links nowadays look fishier than ever. To mitigate this Google bot suspicion and to keep your page's rank, you have to link from your home page to it.

3. Keep time sensitive content fresh.

Pages which depend on user-generated content, staff-generated content similar to reviews, blogs, galleries and others, which signal the freshness of a page in order for it to rank well, need to be fresh all the time.

Don't leave it for chance. If you can, try to create content for a mid to long term time frame such as a few months. Then you can simply program it (especially in Wordpress) so that it is published automatically. Then you won't have to worry about this page getting hit by this type of SEO factor.

4. Don't reuse duplicate content.

Content is king, and duplicate content is a sin. If having duplicate content on a website before was already a big problem, much more now with this new update. Seek to establish your doorway or EMD pages with unique fresh relevant content that will signal to Google's search that users aren't bouncing from it, and also that they are clicking through to other pages on your site. Most especially if you use Google Analytics to monitor your site's traffic.

5. Avoid common multipage websites if possible.

It's OK to have a page or two and make them part of your site's navigation as if they were your website. But if you extrapolate on this and let's say, you have like 30 pages, and all these pages are in the top navigation, this is going to be a real red flag.

If you have a site such as this, try to break that site up into a few smaller sites, this way it won't seem too obvious what your intent really is. Also, create some internal links by creating some content for the site itself, this way the site will have more authority in its niche.

These are some pointers that we hope will help you hone your SEO strategies. These will allow you to stay tuned to the latest Google updates, and will also enable you to grow your Traverse City SEO potential.

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How SERP Analysis Can Help Shape a Solid SEO Strategy

SERP AnalysisWith today's univeral Google SERP (Search Engine Results Page), SEOs are now competing with news items, products, image results, social media content, local listings, and other types of searchable content that was not otherwise being displayed in the regular SERPs of the past.

So, how does an SEO review the SERP to determine the actual content they are competing with the results page so as to improve the quality of their strategy? Below we share some solid insights as to how you can embrace SERP analysis to help shape a solid SEO strategy.

First, Pinpoint the Right Keywords

The starting point to every SEO procedure is identifying the right keywords to optimize a given website or web content. Depending on the uniqueness of your niche and the extent of your SEO exercise, you can settle on a couple of keywords to review the SERP. There are various tools that are available to help you get the ideal keywords to optimize for a given website. Three of the top tools that you can use are:

Some of the SEO tools and resources can help you shape a click centric SEO strategy that's data driven and actionable.

Review the Organic Listings on Page 1

Once you have identified the keywords to use in your SEO campaign, you will then review the search results page of each of the keywords. For a start, you can focus on the organic results. Of importance to note are the type of content that is on the results page and the target market of the content available in the results.

Are there any predominant types of content? How much social media back-links point to the websites? Are the websites from specific brand and authority domains or from regular websites? Are the results blended, that is, news results, images, videos, shopping, local search or other Google categories? Are there any predominant characteristics of the websites on the results page?

Google has over the years evolved its results page to have more dynamic results in a bid to meet the needs of divergent searchers. Some people want straight answers, infographics, PDF results and other non-typical results. These changing results now demand for a paradigm shift in the way SEOs optimize and compete for SERP slots.

The in-depth review of the SERP page will reveal who your true SERP Competitors are, where your direct competitors rank and how this plays out in your optimization and search engine marketing campaign. The tools that you can use for this SERP analysis will include:

Review the Paid Search Results

Another important analysis of the SERP is the sponsored links and paid advertisements featuring in a results page. The type of advertisements will give you an indication of the perception that marketing have to a given keyword.

Some keywords will have localized advertisements, price focused advertisement, variation keyword advertisements and other more sophisticated advertisements. The wording, locations and designs of the advertisements are also important to note. You can also analyze the type of predominant advertisers.

Are the advertisers manufacturers, big distributors, affiliates, providing a free product or service, or networking websites? You can also review the level of competition for a given keyword. All these factors will give you a more in-depth perspective about the keywords that you are seeking to optimize. For analyzing the paid results, you can use various tools including:

Making Sense of Your SERP Analysis for SEO

The SEO analysis of the SERP will significantly impact your SEO tactics. You may need to adjust your landing page and redesign it in a way that is more favorable to the results pages. You may also want to consider non traditional content for landing pages including blogs, PDFs, question and answer (Q&A) pages, images, forums and social media pages.

You must also manage the expectations of the leads from the search results pages to ensure high conversion rate. This may call for more creativity and a paradigm shift of how to get to your target market.

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3 PPC Landing Page Tips for Greater Conversions

Ecommerce Landing PagesIt is commonplace for people to complain that they are getting inadequate conversions. Some hypothesize that Google AdWords is the major culprit for such poor traffic. Some are at a crossroads about what could be causing the problem.

However, when it comes to poor conversions in an ecommerce marketing campaign, the major issue (in most cases) is problems with the landing pages.

Experts reckon that if you have a pretty good PPC account that is underperforming; not converting as expected, the landing page is the absolute problem. There is one major way of testing the effectiveness of the landing pages. It's known as A/B testing. However, this method is usually bypassed, at least by small business, because it's very tedious and expensive.

Nonetheless, you still need to perform it for higher conversion rates. A less complicated way of testing your landing pages is by benchmarking top companies that have heavily invested in the process to shorten your design and A/B testing procedure.

The following are 3 PPC tips to optimize your landing pages for greater conversions:

Offer Google-Specific Discounts to Your Target Customers

The top ecommrce marketing companies employ this strategy to achieve high conversion rates. It serves two main purposes: first, it makes the customers feel more appreciated because they are being awarded for just clicking; secondly, the discount invokes a purchase from the visitors and eliminates the need for them for them to browse other sites for the purposes of comparing prices.

Whatever discount you decide to offer your visitors, ensure that it brings in lucrative traffic that can increase the conversion rates and consequently, the ROI.

Leverage Simple & Short PPC Landing Page Templates

You have succeeded in getting the attention of your visitors through offering discounts but how long can you keep them interested to the point of signing up your forms? You see, online visitors are on the internet for varying reasons and therefore you have keep them hooked up to your site long enough to fill out those forms. But how do you do that?

When designing landing pages, you must keep them simple and short. Long templates have a higher possibility of not being completed. Another reason to keep them short and simple is that they can be easily customized to serve different audiences especially when traffic emanates from a couple of different sources.

Split Forms into Multi-fold (of Multi-page) Steps

Like stated above, there are many reasons why visitors are visit the internet and one of those reasons includes buying stuff. They will, therefore, go for sellers who offer fast processes. For this reason, if you are keen on designing a long sign up process, ensure that you split the forms into a series of many small steps. This ensures that your visitors commit themselves to signing all the forms without feeling overawed.

The above tips from top ecommerce PPC advertisers will give you an insight on what techniques are best suited for your business. This will narrow down the long and complicated A/B testing procedure. Lastly, you must test and track your landing pages to monitor who well they are working and what is actually not working for you.

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