The product pages of your ecommerce site need to be designed in such a way to get visitors engaged, interested, and motivated to take action. The web design should be effective in terms of both SEO and customers.
In essence, the web design of your product pages truly matters to turn visitors into buyers. It is quite a simple task if the right web design elements are put in place. Here are some of the most effective product page web design tips to take you through successful and notable changes in your business. These tips were provided by professional web design OIC Group of Peoria, IL.
According to studies regarding product page engagement and web design, large better quality images can improve sales to around 10%. Once you have high quality images, spice it up with views from various angles preferably 360 degrees views. Set up multiple images of the same product showcasing the various features. The images help the potential customer in deciding the next step to take. Adding keyword alt text to each image is necessary as it helps the search engines understand what that picture entails.
Now that the customer cannot touch your product consider providing a demonstration of the product in video form. Videos with properly laid out instructions offer great appeal especially when trying to sell complicated items. Sales will absolutely rise since the customer has a better view and perception of the product. Hence, your web design should take both images and videos into consideration.
Set up share plugins to enable customers to share the page on platforms like Twitter, Facebook, Pinterest and Google+. Encourage the customers by providing incentives for their willingness. In the same spirit of boosting publicity, you can consider enabling live chat feature on your product page. Sharing the product page drives more visits to the page hence improving the product page's SEO.
The product description is provided in short text, usually under 100 words. This makes it vital make each word count in laying out the important features in a persuasive way. This is done using unique SEO keywords to make the product page rank higher in search engine results. The description should differentiate your product and explain why the customer should choose it and not others. It serves well to set the description for real people in the sense that it is in a manner they understand. The description and images should give the visitor the same desire and information as they would derive from the actual stores.
The reviews section can make it easy to convince potential customers. Many online shoppers will go through other customer reviews before deciding to purchase any product. Display the reviews even though not all are positive. During the web design planning process, consider making use of the lower part of the page so that the customers scroll down through the images first before landing on the warm appreciations. Keep in mind that the user-generated information provides most content about the product through shared text, photo and video.
Design your product pages so that these buttons are clear to the shopper so as to hinder any hesitation in making a purchase. The call-to-action button could say "buy now" or "add to cart". In addition, the scarcity notion acts as a good tool in prompting customers to act by creating a sense of urgency. These sections should be easily recognizable and compelling. Various variations can be implemented from time to time and the best one adopted eventually.continue...
With ecommerce SEO getting more demanding and competitiv, it is imperative for online retailers and business owners to stay on top of their game. Ensuring that the investment put in ecommerce SEO not only provides traffic, but sales conversions, is what it's all about.
If your ecommerce SEO efforts are lagging behind, here are several powerful resources to help you learn and improve your ecommerce SEO craft.
There are valuable tips, strategies, and foundational practice that many ecommerce SEO and CRO professionals have used over the years to turn boring product pages into new, conversion worthy product selling machines.
The Resource: Moz
This usually involves better use of text and description, the use of multiple images, having comparisons between competing products and using lots of user generated content such as ratings and comments. For more information on the same, visit this resource and get to learn the success tricks involved by true experts of the SEO craft.
After launching an ecommerce site, what next? Learn the top 15 free things all ecommerce sites should undertake after launching an ecommerce site.
The Resource: Search Engine Journal
These checklist items can either act as a good reminder if you missed out on doing these things after launching, or can act as a good guide for those businesses just starting out.
It generally involves doing things such as creating a sitemap.xml and robots.txt files, setting up well organized and optimized feeds, submitting to the open directory project (DMOZ) and other free niche directories, signing up for Google Analytics, webmaster tools and webmaster central and starting a free blog or using press releases amongst many other things. This is a real hit list.
Learning and appreciating the importance of link building to an ecommerce site is critical. This is among the best ecommerce resources available on the web.
The Resource: Gel Elastic
Even though there is some consensus on the impact of social link building, it is important to get some back links to help your ecommerce websites search rankings. This can be achieved through various methods such as Blog Baiting, going for the low hanging link fruits, and scoping the back links of competitors the old fashioned way. This link building guide for ecommerce SEO is a real treasure trove.
Understanding the inherent problems associated with duplicate content has been quite problematic to say the least. To fully understand all the underlying issues that make the presence of duplicate content issues in mobile SEO different from content issues in traditional ecommerce SEO, it is important to go through the resource material available at this site.
The Resource: Search Engine Land
It discusses issues such as the issue of Carrier pages, indexed legacy transcoder duplicates and App Interstitials amongst a variety of items in great detail.
Many ecommerce SEO campaigns have faltered because either the marketers or the business owners did not appreciate that the need to build a relationship with clients, rather than links was very important or appreciated the need but were unable to implement it accordingly.
The Resource: Practical Ecommerce
This great resource goes ahead to state that even though implementing the process of relationship building in ecommerce is quite difficult; it is important to seek out others with similar problems, issues or passions and answer their questions, compliment their views and ask for their opinions and even re-tweet or like their updates. It is bound to be an eye opener.
With the internet having leveled the playing field to a global extent, it should be noted that competition is getting stiffer as both multinationals and new start-ups have to fight for the same customers. It is thus important to fully understand the strategies that multinationals employ so as to succeed in such varying and different markets as ecommerce SEO has been known to either flourish or die on the conversion rate.
The Resource: Search Engine Watch
The need to design and build ecommerce sites that succeed in foreign territories, tips on how to avoid Google penalties on translation and ensuring that your site or business gets paid for services rendered or goods delivered are discussed in detail at this fine resource. It gives keen business owners an enviable toolkit which if used properly can propel their ecommerce sites to greater heights.continue...
Adept PPC advertisers are aware that proper keyword research is essential for search advertising success. THe Google Keyword Planner is an excellent tool that provides all relevant information that is needed to make an informed decision with regard to keywords that are best for the business.
Recently, Google has introduced cool, new features to enhance user experience. In this article, we discuss the newly-introduced features that are intended to give ecommerce PPC advertising experts better insights into keyword search data.
1. Google has brought in impressive graphical representations and display of query volumes based on the geographical locations.
2. The next visually appealing and intriguing feature introduced by Google allows you to find location breakdowns and the geographies of the targeted location.
3. It includes a device specific breakdown of search volume estimates according to the device that you are using – desktop, laptop, smart phone or tablet. Estimates are generally based on the baseline that is applicable to all the devices. This allows you to add adjustments in accordance with the bid adjustment provided for you.
4. The flexible time period comparison facilitates you to compare search estimates for different periods of time. With just the click of a button you can avail daily estimates, monthly estimates, quarterly estimates or even annual estimates.
5. It has also enabled break down by devices and target locations. This feature again allows you to break down your data according to the device that you are using, be it a computer, mobile device or tablet. It includes a visual graph also which is great for advertisers to predict what they can actually expect from each device with regard to the average monthly searches.
6. It facilitates visualization of mobile trends wherein you can anticipate and envisage by comparing mobile search volume with total volume search.
7. Another added feature for keyword research is the ability to view and compare absolute and relative changes for each ad group and comparison of keyword volume for two distinct periods. You also have the facility to categorize by the total change or the percentage of change of the keywords. This gives a vivid picture of which keywords do well at a specified period of time.
8. It also comprises of a time period comparison that permits you to include total change in volume estimated from the start date till the end date. You have the ability to perform the time period comparison with the help of a pictorial graph representation.
9. This is yet another excellent feature that specifies the time period for keyword suggestions. This is touted as the most favorite aspect of this essential tool as it provides inspiring ideas for searching the keywords as well as the volume estimates of the suggested keywords over a period of time. This again comes with a graphical depiction that illustrates the changes over a period of time.
The new changes incorporated in the Google Keyword Planner tool enhance the appeal and value of it to a great extent. Besides this it also assures advertisers and publishers the ability to target keyword research based on specific devices, locations or focussed over a specific period of time.continue...
A recent Google study by Searchmetrics.com revealed that "more than 33.3% of Google search results take into account Schema.org rich snippets. However, only a small fraction of websites are actively utilizing rich data markup."
This information was released at the end of March 2014 is is based on Google's U.S. search data. In the study, more than 500,000 web domains and tens of thousands of keywords were examined.
Further, the study revealed that 36.6% of Google's search results incorporate a minimum of one snippet with information obtained from Schema.org. The highest integrations were noted in various types of offers and movies at 21% and 27% respectively. These are followed closely by product and TV series tying up in the third position.
Schema.org is a joint effort by Microsoft, Google, and Yahoo to improve Web search by providing a structured data markup Schema that is braced by all major search engines. On page data markup helps search engines understand data and information on webpages making it easier to provide users with richer results.
Further, a Shared markup vocabulary makes it possible for webmasters to establish a suitable markup schema, and reap optimal benefits from their efforts. Few Domains Using Schema Markup
Regardless of high prevalence of rich snippets in Google search results (note that Yandex, Bing and Yahoo also use snippets from Schema.org but they were not sampled in the study), the study showed that only 0.3 percent of the domains were using markup codes on their websites.
In the words of Google CEO, "this is shocking since many domains are generated using structured data and which is mostly stored in databases. With this data formatted in HTML, it becomes very hard to decode it into the original structured information. Search engines benefit directly from immediate access to structured data. It enables them to quickly understand the information on the web page, and offer users high value results. As such, websites using snippets from Schema are ranked favorable. It is a great SEO strategy that we should adopt."
The study also revealed that large sites (particularly those invested in ecommerce and enterprise-level SEO) are more likely to utilize Schema markup. However, the study did not defined what makes a website large or small. This leaves the long pending dilemma on whether small websites may benefit from taking advantage of the rich snippet opportunity unresolved. Many people have argued that Schema markup codes are for big websites.
However, the bottom line as revealed in the study is that snippets are a valuable component in SEO. If you are not already using Schema markup, you are missing a lot. I recommend you get started today. 33.3% of your competitors are already in it.continue...
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