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SEO Intelligence: Top Google Search Engine Ranking Factors

In addition to leveraging Google Ads to increase visibility, smart businesses know that SEO and achieving high search rankings are crucial to getting exposure and being seen by new customers. SEO helps companies increase their visibility in search engines' organic listing, helping to drive qualified traffic to their websites.

In light of vital SEO intelligence from Moz, over 150 of the best SEO companies, analysts, and consultants were asked in 2015 to rank the factors that were most important for websites to be more visible in search engines. There are many ways to increase your exposure, and these are only four of the most important in 2015 and in the coming year.

You can learn more about these factors by visiting the data at Moz, or read some of the most influential Google ranking factors below.

Domain-level Link Features

Domain-level link features (DLLF) were regarded as the most important SEO ranking factor in 2015. Put simply, DLLF refers to the link popularity of each page of your website. It is important to have several quality sites that link to each of the pages of your site as it indicates that your site is seen as an authority in your field. DLLF is an SEO element that is likely to continue to rank highly in 2016, so it is important to keep those links bringing in customers to increase your search engine presence.

Page-level Link Features

Much like DLLF, page-level link factors relies on links to an individual page on your site. PLLF are ranked almost as highly as DLLF, so it is important not only to get links to each of your pages, but to get high quality sites linking to the individual pages you wish to showcase.

Page-level Keyword & Content-based Features

These features are important for your page visibility because it tells search engines and customers what your page is about. The first step is to create quality content that people want to read. The next step is to ensure that your primary keywords are located in the heading, the page URL and the content. Creating topically-relevant SEO-friendly content that customers actually want to read with well-placed keywords is almost as important as link features.

Engagement and Traffic/Query Data

These days it is not enough just to have quality links to your site and good content, ideally you want to engage people in your site and get them to stay for longer and click on the other pages of your site. Google collects the data of how long people engage in a site.

If customers are clicking back as soon as they see the site, Google will understand that the site doesn’t contain the necessary information and automatically list it lower in the search results. As Google collects more site engagement data, this feature will become more important for sites that want to remain ranked highly. Creating engaging content and quality links will be increasingly important for SEO's to keep top of mind in 2016.

SEO Moving Forward in 2016

Each of these factors will be crucial in 2016 for SEO and website visibility on Google. It is important to work these factors into your SEO strategy to stay ahead of the pack in the coming year. As more websites and businesses are created every year, ranking your website on the prestigious page one becomes increasingly competitive.

Unfortunately the quality of your product is not a factor that Google concerns itself with, and it is important that customers can easily find your website, by having high quality links and creating engaging content to be successful in 2016.


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