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7 Impactful Content Marketing Tips for SMB's

Content StrategySmall businesses are generally behind when it comes to content marketing. They don't adapt quickly enough, don't add the right content mediums, or simply don't know where to begin when it comes to choosing content marketing strategies.

Regardless of the reasons you haven't properly developed a content marketing plan, laying out a foundation and getting started is the only way to really adapt in this busy field. These tips will help you begin, and successfully develop a content marketing strategy.

1. Get started

Most small businesses overlook the basics of a calendar in planning for this marketing strategy. Having a calendar, with clearly marked dates, deadlines, goals, and different topics to complete by a date, will help you stay on track.

Like anything else, a schedule will help you stay on top of things, and avoid getting stuck in a vicious circle or ignoring priorities. So, to get started, simply get started with planning, setting up a calendar with concrete dates, and start on your marketing plan.

2. View prior content

Sure, you want to see what competitors do and what successful businesses do when it comes to content marketing. But, why reinvent the wheel when you don't have to? Look at old marketing tactics. Sure, some might be dated, and no longer work.

But, if you do your research, you will find certain things that have worked for years, so why wouldn't they work for you? Learn what has worked in the past, what tactics companies have used for years, and develop your content plan and strategies around this, as it gives you a basic, solid foundation to begin your own marketing plan.

3. What's trending?

Newjacking, or using content around what is currently popular, is simply smart practice. Since it is popular, since people are talking about it, and know what it is, why not develop a content marketing plan around it?

Doing this gives you a basis to begin your marketing, and also gives you solid ground, as it is popular in current news media. So, staying on top of the trends, and knowing what is hot in social media world, will help you in the marketing plan you are developing.

4. What does your consumer want?

Surveys are very telling; for this reason you should use them. Ask consumers what they want to see, learn what they like and dislike, and work around this. Understanding their stance on different areas revolving around your business allows you to develop a marketing plan they are going to enjoy.

You can create graphics, infographics, graphs, and other relevant data to see what works and what doesn't. Giving the people what they want will help benefit your business and enable it to thrive and grow.

5. Visualize

SEO focuses on the written for the most part; but, 90% of what we gather, and information we see daily, is visual. So, yes, you do want to consider SEO and words and content is extremely important. But, remember, people are far more likely to remember something they see, than a small passage they read. So, keep up with visual content and informative visual ideas, when developing a content marketing plan for your business.

6. Use video

Video blogs are a great addition to your marketing plan. People watch online video; it is more entertaining than reading a passage and can give more in depth information as well. A majority of people who go online watch videos, so why not use this in your content marketing plan as well?

Creating useful, fun, and entertaining content, will give your visitors something to see and enjoy, all while delivering valuable content about your business and industry to them.

7. Reuse recycled content

Maybe you don't have time to create new content; in some instances you don't have to. If you have used previous content which people responded to in the past, recreate it. Make it new, up to date, and give them something they haven't seen before.

Sometimes what you delivered in the past is still what they want to see; simply give them a new visual and new way to view old information in a new light.

When it comes to content marketing, planning is key. In short, you can't afford not to use content marketing. These simple tips will help you develop a viable plan for your small business strategy to market to your consumer.


Custom Tank Top Ecommerce Solutions by TheNeonSouth.com

TheNeonSouth.com should be your first stop if your group needs an on-trend, custom tank top design. From watermelon pink to ice blue, they have over 20 colors to choose from, and they also offer three styles of super comfy, quality tank styles. Designing the perfect custom tank top for your next event, class trip, club, sorority or fraternity is a simple and fun task with TheNeonSouth.com's easy to use design studio.

You don't need to install or download any software to get started designing custom tank tops. Just visit TheNeonSouth.com, pick the style and color tank top that you want, play around with the text and design, and you'll be ready to order. Their ready-to-order designs feature catchy southern sayings with a modern twist and stylish color combos. They also have a special selection of city-centric designs in their festival shop, so you can show off where you're from.

Custom Tank Tops for Sororities & Fraternities

Sororities and fraternities will find a ton of designs in the studio gallery that can be customized just for them -- and, yes, it's all officially licensed. If you want to make sure you're looking good before Greek Week, spring break, holiday parties, or your sorority or fraternity's next charity event, you can't go wrong with a custom tank top from TheNeonSouth.com.

Should you want to design unique custom tank tops that aren't readily available in their studio gallery, TheNeonSouth.com can create one just for your sorority or fraternity.

TheNeonSouth.com apparently loves sororities and fraternities, but they've got plenty of designs for everyone else, too. Their design studio gallery has a good selection of options for those who haven't pledged, and they welcome requests for custom designs. TheNeonSouth.com's custom tank top designs are unique and edgy, and would make a great alternative to the shirts normally seen at reunions, birthday parties, and other group events.

Low Order Minimum on Custom Tank Tops

Want to order, but don't need a ton of tanks? Unlike some providers of custom tank tops on the web TheNeonSouth.com has a low order minimum of 20 for most of their tank tops, which is perfect for smaller groups, birthday parties, and reunions. If you need a custom design for your tank tops, just send a quote request and TheNeonSouth.com will get back to you within an hour during regular business hours.

They'll create a design for your tank tops and send a custom design proof within 24 hours so that you can get your order in a hurry. Best of all? TheNeonSouth.com includes your custom-made, amazing design with your order at no additional cost. If you're ordering for a group whose members want to pay for their tank tops separately, just let them know and TheNeonSouth.com will set up a link for each person to pay for their purchase individually.

Awesome Customer Service & Support

TheNeonSouth.com aims to make outfitting you with the perfect custom tank top a breeze, and they completely stand by their products and design services. Your custom order is guaranteed to be just how you want it, and they're not afraid to admit when they've made a mistake. It's rare that they don't nail the perfect design, but if your order isn't correct, they will fix it at absolutely no additional cost. Rest easy, and know that you'll be thrilled with your tank tops from The Neon South


Using Competitive Analysis to Shape Your Company's SEO Strategies

Ecommerce SEO is imperative to online marketing success for digital retailers. With most people relying on quick Google searches for products, online reviews, and information pertaining to the needs they have, attaining the highest ranks online within your marketing is going to help you grow.

SEO Competitive Analysis

But how do you know what your competitors are doing, and how can you keep up with them. Leveraging their SEO strategies will help you build your company, grow, and stay ahead of the curve. These are a few ways to mimic your competition.

1. Mirror backlinks

As a staple in most ecommerce SEO competitive analysis, learn how they are building inbound backlinks. Google has gotten sharper with the new algorithms, so figuring out how to properly use links is important for higher SEO rank. Finding the high quality sources in your niche is a daunting task, so learn how your competitors do it to cut the time.

There are free and paid for tools out there to help you gain insight as to what your competitors do. Although you don't want to copy their strategy, you can use some of their tactics to find reputable links within your niche.

2. Content marketing

Content marketing via video, email marketing, blogs, and other content, is also important to your SEO rank. Therefore, you can see what competitors are doing within this field, in order to learn what works, what doesn't, and what to incorporate to your SEO strategy.

You don't want to duplicate what works, but simply gain insight about your audience to learn what is most appealing to them. From there, you can build new content which works best within your niche, and for your target audience as well.

3. Geography

To gain SEO rank for long tailed keywords, you want to write articles about your niche, in the local geographic area your business is located in. You have to keep it within your industry niche as well as geographic area. This gives you a competitive advantage, but if there are many local companies in your niche, learn what works and what doesn't.

Again, you don't want to copy what they do. But rather look at what works, but gains traction, which posts are most read, and so forth. By knowing what your competitors are doing locally, you gain new insight, and also learn about what your niche audience is looking for within your industry as well.

There is no single method to increase SEO rankings over night; but, doing a few things, making certain modifications, and learning the new Google algorithm, is imperative if you do want to see your rank jump for long and short tailed keywords.

Further, learning from your competition allows you to learn what to do, and what you should avoid doing within your business niche. Not only will using these three tactics help you see what your competitors are doing well (and where they are failing), it will also give you insight as to how you can rebuild and re-brand your company, in order to gain visibility on the web.


Everything SEO's Need to Know About Google's Mobile-friendly Algorithm Update

The Official Google Webmaster Central Blog has officially announced a new update to its mobile search algorithm for April 21st.

According to SEO experts from all around the world, the new mobile search algo update will not only provide favorable rankings for mobile-friendly website, but will also have an even greater impact than the Panda and Penguin updates.

Google Mobile Algo Update

According to Google's new mobile initiative, called by many "mobilegeddon", it has two new features that promise to help users to find more mobile content sites:

1 - More mobile sites will be seen in search results
2 - More application content will be seen in the search results.

The first change happens on April 21st. "We will expand the use of mobile-friendly features such as ranking signals. This change will affect searches on mobile devices in all languages and countries, significantly impacting the search results," Google said.

A Motion Toward Mobile

In practice, sites adapted to mobile appear better positioned in searches carried out in these gadgets.According to a survey conducted by Conversion consultancy, one in five visitors to online stores is using mobile phones and tablets.

It is estimated that the ecommerce industry will make at least $3 billion dollars just on purchases made by mobile devices this year. Only in 2014, 10% of online sales were made from them, and there's been an increase of over 200% over the last year.

"Both the consumer behavior changes, which is increasingly using smartphones to connect to the Internet, consult products and make purchases, as the importance of search engines to generate traffic to websites. It is essential that companies make a mobile-friendly website that works well in mobile phones," concludes the CEO at Conversion, a specialist in ecommerce SEO.

Adapt or Die

Before these facts signal that it's mandatory for companies around the world to adjust their marketing efforts. These are not any just trends anymore, but factual signs that show that SEO and search marketers will need to create mobile friendly sites. Since there are so many abundant tools nowadays that make it easier for creating mobile friendly websites such as PHP 5+, HTML 5.0, CSS 3.0 and many other software, programming languages, and applications.

It is incredibly easier for webmasters to create mechanisms that make their employee companies able to use in order to auto create mobile versions for their websites.This shift in methods has resulted from the fact that content consumers across the globe are changing their methods to reach information. They are not only accessing information through the standard PC and notebook hardware, but are now also found in cross-platforms such as mobile, tablets, iPads, TVs and many others.

Many applications, software and intelligent hardware integration have made it possible for users to access information at any time, whenever they want, through any platform they are using.This created both an opportunity as well as a challenge.

Companies that are new to the market can target to capitalize into the mobile optimization and content marketing efforts. They do this to appear better ranked for terms that are shown in mobiles. As for the established companies, they now have the challenge to update all their websites, which at times can become a very daunting task if they have millions of pages in their websites.


6 Tips to Craft a Mobile Website Optimization Plan

With Google's new mobile search algorithms, and continual changes in the world of SEO, businesses have to create a great mobile website optimization plan in order to stay ahead of the curve. A mobile website is pivotal to online success today; without a mobile site, you might as well give up on online marketing and SEO altogether.

Google Mobile

Since most people visiting your site today are on some kind of mobile device, you have to develop a site that is user friendly, scalable, navigable, and one which will work on nearly any mobile platform which site visitors are visiting your site from. These are some factors to consider in developing the mobile website optimization strategy.

1. Understand Google's Preferences

One of the biggest changes made to Google's mobile search algorithm is giving higher ranking preference to sites with mobile sites. Not only user friendly mobile sites, but navigable, good looking mobile sites, on all mobile platforms. Understanding this change, along with all other factors Google looks at (which include: blogs, back links, SEO keyword terms, references, dynamic HTML, responsive site, etc), will help you outrank competitors in your field.

It is imperative to know what Google looks for, in order to make the right changes. At the present time, it is catering to a mobile audience, developing a navigable site, and creating mobile content users can easily access from anywhere.

2. Responsive design

Given Google's latest affinity with mobile design, responsive site design is critical in your mobile website optimization strategy. Using separate CSS files triggered at mobile devices is key to this responsive design.

A website design theme with responsive option built ins should be purchased and coordinating with a web developer, to create a smooth transition from your desktop site to your mobile site, will also help in creating a more responsive site. The faster the pages load, the higher your site will rank.

3. Know your limits

Part of creating a responsive design is understanding the limits in mobile design. Some of these include:

  • Scrolling (mobile users hate scrolling).
  • Timely information should be prominent.
  • Percentage rather than pixel basis for images.
  • Allowing mobile users to access desktop site.

This, and other limits which you have with mobile site development should be considered. Not only will it help make your mobile site faster, but it will also look better, and is easier for site visitors to navigate through.

4. Cater to mobile SEO

On this front, mobile SEO needs don't greatly differ from desktop needs. So, remember, you need proper page titles, spacing, meta descriptions, and headline tags, to help rank your site. One big thing to keep in mind is mobile keywords will vary, so it is important to keep this in mind as you are developing a mobile SEO strategy for your pages rank.

5. Troubleshoot

Using Google's mobile-friendly testing tool, online optimization matrices, and other online optimization strategies and tools is imperative in testing your site and mobile speeds. You have to test the site speed, load speeds, site layout, and navigability. Where issues are found, the right mobile optimization tools will allow you to fix site inconsistencies, make changes, and address issues visitors are having on different mobile devices. The more navigable and easy to use on all mobile platforms, the better your mobile visibility. Using the troubleshooting tools will allow you to fix, edit, modify, and otherwise make changes to the site as necessary.

6. Continually improve

Google just updated their algorithm, which will affect your rank via Google search on mobile devices. However, this, and other search engines are continually updating their algorithms. As a business owner, you have to continually improve your site, improve mobile navigability, and find ways to make your site more user friendly on mobile devices. Doing so not only guarantees a higher rank, but also more site visits by your consumer and target audience.

There is no right or wrong way to develop a mobile site. However, having a mobile website optimization plan, with viable goals, and matrices in place will help you develop a site which will outrank competitors in Google. Keeping these factors and tips in mind, and using the right tools, will not only help you develop a navigable responsive site, but also one visitors truly love. Further, it will help you move up in ranks, for your business to truly shine in Google mobile search rankings today.


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