Are you looking to learn a few unconventional on-page SEO techniques to further increase the keyword relevancy of your ecommerce money pages? Although there are numerous variables that go into ranking a website, there are a several techniques that can make your webpage even more SEO-friendly than they already are. Below we share 5 on-page SEO tips that you can implement rather simply without needing a technical expert.
Marking-up pages with product microdata is a technical way of saying better communicate your pages' content to the search engines. But how?
If you haven't started learning the ways of Schema and microdata, hop on over to Schema.org. Essentially, Schema is HTML markup (or special tags) that you added to pieces to a page's content. For ecommerce SEO, adding product schemas will enable you to markup aspects of your product's information, as well as reviews, images, and other forms of data that search engines can better interpret. In short, learning and implementing these on-page SEO techniques can be a game changer, especially in a competitive ecommerce SEO playing field.
Only the best search marketers leverage the power of image optimization, or image SEO, to further improve the keyword relevancy of their pages and blog posts. Not does optimizing images help to improve the keyword relevancy of your pages, but this on-page SEO technique can also result in your product images showing up in Google's image results (which are often blended in the organic search results.)
Keyword optimizing images is easy. You simply name the image file to be aligned with your keyword targets prior to uploading the image to your page. Furthermore (and also before you upload the image,) you can open the image properties and keyword optimize various fields like the image descriptions, title, tags, and comments. To get the details on this SEO technique, visit this handy tutorial over at Top of Mind Search Marketing.
Internal links, or the "cross-links" within your site, can further help search engine spiders define what your pages are about. Many ecommerce sites have natural internal links, such as a product category page that links links to individual product pages. However, you can take cross-linking one step further by implementing these links in page copy, such as product descriptions, or more empowering, your blog posts.
For example, let's say you have two very similar pairs of shoes for sale on your ecommerce site: the RunnerShoe I and the RunnerShoe I Sport. Somewhere near the end of the product description of Model I's page, you can add a line that says Also check out the RunnerShoe Model I Sport... You can slip-in a link in that sentence to the Sport model.
Cross-linking is a creative process that can be done on all types of pages. One of the most effective is blog posts, especially product review posts. Those are golden SEO opportunities to cross-link to money pages and further help increase keyword relevancy.
Interested in learning more on-page SEO tips for ecommerce sites? Head on over to Click Centric SEO and check out their Articles section where they share a wealth of knowledge for ecommerce SEO and other aspects of ecommerce marketing. And of course, also connect with Web Ecommerce Solutions on Google+ and Twitter for more great insights on ecommerce SEO.continue...
Search marketing professionals and SEO companies must know very well the importance of link anchor text. This is because Google is up to the neck for sites that do not have natural keyword optimized text. This includes both outbound as well as inbound links.
When it comes to SEO, it is important that you keep it natural when it comes to the content on your website. You may find it hard to get content that is required. This is because of being busy our lacking topics. This is where a search engine optimization company comes in. The million dollar question is how to come up with relevant keyword when you have to maintain natural anchor text.
It is also important that you know the premise of occurrence. This will help you in getting great search engine content for your website. So how does co-occurrence help in having great content? Co-occurrence started back in 2012. It was Rand Fishkin who mentioned it while doing a Whiteboard Friday presentation. He mentioned a number of websites that did not have the best content.
He tries to prove that these websites were ranked highly with competitive keywords. However, these websites were still ranking highly in search engines. The thing is that these websites had anchor text that was not keyword optimized. This is a new way in which Google can recognize the websites.
What could have led to these websites to rank highly? Co-occurrence is what happened. This is when a number of words that surround a link make it popular. For instance, if the articles mention mobile phones about six times in one paragraph. This will make it look like a keyword that is relevant. This is because of the co-occurrence of that phrase. It will make your website search engine friendly.
If you want to re-define your SEO best practices, then it is important that you keep co-occurrence at the top of your list. This will ensure the effectiveness of your website. When it comes to Search engine optimization; it is important that you get an expert who will provide you with great content.
It is becoming survival of the fittest for the websites that are competing for rankings via SEO. It is only those companies that meet the standards needed by Google that will emerge on top.
There are different ways that you can use for your website to rank highly in Google search engines. Co-occurrence is a new method that is used by smart SEO companies. You should make sure that you adopt the most used method so that you can get visitors to your website.
This is the next big thing. Co-occurrence is a language that Google can easily understand. It is all that you need if you want to rank highly. Manipulating anchor text is now gaining a lot of popularity when it comes to improving search engines. However, one thing that you have to keep in mind is that you should always target your audience when writing content. This will ensure that you get a lot of visitors on a daily basis.continue...
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