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5 Social Media Marketing Tips to Empower Your Ecommerce Strategy

ecommerce social media marketing tipsIt is never easy to keep up with the newest features and practices social media marketing. Ecommerce brands are faced with a heightened challenge in that they often engage with large audiences (with the intentions of making their brand well-known and selling more products.

If you are looking for some ecommerce social media marketing tips to help you kick start your campaign on the right note, continue reading this informative article.

Make Use of Facebook Offers

A Facebook offer resembles a Facebook Ad. However, it functions a bit differently from what you are used to with the Ad. Start by setting up the Facebook offers directly on your page. You can create them for online and offline businesses as well. Unlike the Ads, the Offers are usually promoted within the news feeds of your ecommerce audience.

This ensures that they engage the readers more than the marketplace ads which are usually located in the right hand column on Facebook. You can use the hyper-target option to ensure that only users who are more interested in your brand actually see your offers. Once the user clicks on the offer which is posted in your newsfeed, Facebook will send a personal email to this user. The user can open the email and access a link to your website. This is how Facebook offers will help you generate more leads.

Engage With Your Followers With Questions

You should ask your followers anything because this will give them an opportunity to speak and get involved. You will also get a lot of information as an ecommerce business which can help you to improve on your customer service and products. You will also get to understand your target marketing better based on the questions they ask. Asking questions helps you to build better relationships with your audience and enhances your potential for greater sales conversions.

Like or Encircle Your Loyal Customers

You need to create strong relationships with the loyal people you serve. You can do this by liking their pages (on Facebook,) encircling them on Google+, or by following them back on Twitter or Pinterest. This is an effective ecommerce strategy that can work well for certain brands that are community driven or offer an emotional appeal to their products.

Establish Your Brand Voice via Blogging

Blogging is a great way to engage consumers and potential customers on social media, as well as establish the voice of your ecommerce brand. You can share blog content that is very informative and adds great value to your audience. This approach, known as ecommerce content marketing, can help establish greater credibility and trust in your online brand, in addition to promote sales based on the content you market.

Through your blog, you can attract an audience on social media and lead the same visitors to your ecommerce website. Remember that leading a user to your website greatly increases the chances of conversion. When creating your ecommerce content marketing strategy, come up with unique blog content that others will want to share on social media. Align your content with your ecommerce marketing strategy so that you can blog about important elements in your campaign.

Share Content That Evokes Passion

When you always share something that you are passionate about, and one which is relevant to your business, your audience is likely to feel strongly about this topic of discussion. It is important to always ensure that the topic shared will give massive responses. This will be easier to achieve if you post on topics which you are more passionate about. Your social media audience will increase since people like commenting or sharing topics which give strong messages which attract different opinions.

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Ecommerce SEO Checklist for Your Online Store

SEO Checklist Ecommerce SitesWhen looking at SEO, most companies still ignore the kind of business they operate and instead focus on the basic strategies. All the SEO principles are the same for all kinds of companies and all industries. Some things differ depending on whether you own a blog, a franchise or an ecommerce site.

After understanding how SEO operates, it is good to know the way it relates to the company type that you own. The best way to do this is to create a SEO checklist. Here is the ecommerce SEO checklist for your search marketing needs:

  • Reduce the load time - Few things annoy a customer while shopping on the Internet that a site that takes eternity to simply load. Reducing the loading time is within the control of a webmaster. Ensure you do away with unnecessary plugins, reduce the HTTP requests and use external CSS files.
     
  • Design something engaging and interactive - While this sounds commonplace, it is not that easy. You need to invest your time and energy into ensuring that you have an appealing web design, surveys and polls to encourage people to participate. You should also use interactive infographics plus a simple and short way for users to sign up.
     
  • Put products on the homepage and have product reviews - Before giving you a PageRank, search engines analyze your home page. Therefore, your products should be near or on the home page. Moreover, you need to give the customers a platform to discuss your service or product. Product reviews are the best way to achieve this. Good reviews will win prospective customers, as well.
     
  • Integrate social media and think about Pinterest - Several companies understand that networks like Twitter, LinkedIn, Facebook, and Google+ are amazingly essential when you want to increase visibility and clicks. For the ecommerce websites, people usually forget Pinterest, which is a good place to showcase your products.
     
  • Start the blog and guest blogging approach – This is the best time to create a blog and set up a guest blogging strategy. This will help you to gain more backlinks as well as increase visibility. To do this, you may need to hire a writer to write niche-specific content and pitch to various websites.
     
  • Use rich snippets – These are little videos, graphics or additional information that appears in the results page of search engines. These work effectively because they help to distinguish your results from others and they allow users and search engines to see what your site constitutes without the need to click.
     
  • Optimize the images for search – Use alt tags on your images to enable search engine bots recognize what the images represent. This makes a great difference when Google is analyzing your site, as it shows how important each part of your site is.
     
  • Use Content management systems (CMS) – Most companies still ignore CMS that work effectively for ecommerce sites. These systems allow you to update products and add info related to those products on your sites. Magento is a popular CMS system for most ecommerce sites.
     
  • Have a HTML or XML sitemap – This is essential for those with big ecommerce sites, as the update will be automatic when you want to change or revise your products.

Want more in a SEO checklist for your ecommerce site? Visit the ecommerce SEO checklist from Click Centric SEO, a professinal provider of ecommerce SEO services.

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3 Essential Ecommerce PPC Strategies Using AdWords Ad Extensions

Adwords Ecommerce PPCIf you've created a Google AdWords PPC campaign to advertise your ecommerce site, you should definitely be using the ever-powerful Ad Extensions.

Ad Extensions are simple and free enhancements that can make your PPC ads appear more prominent and alluring to search engine users. And because ecommerce PPC advertising is often times very competitive, it's almost essential that you use Ad Extensions to improve the quality and interaction of your ads.

Although there are a number of different Ad Extensions you can use, in this short post I will share with you a few strategies that are specific to ecommerce PPC. These tips will help you get the most out of your PPC expenditure.

3 Ecommerce PPC Tips Using Ad Extensions

  • Use the SiteLinks Ad Extension to include product-specific links within ads targeting more broad-based keyword searches. For example, you can have SiteLinks to the top selling models of Saucony running shoes (e.g. "Saucony Progrid Guide 6") in an ad that's bidding on brand keyword searches like "Saucony Running Shoes for Men".
     
  • If you run an ecommerce site that also has a tangible, retail store that people can visit, leverage Location Extensions for address information to be shown in your ads. This is a powerful way to compete with big-brand ecommerce sites.
     
  • Take advantage of Social Extensions to show ecommerce brand credibility and social authority. In the ad, this extension will display how many Google +1's your Google Plus page has earned. This promotes great trust in shoppers who find your ad socially endorsed by other people.

Want more ecommerce PPC tips and strategies? Stay tuned to Web Ecommerce Solutions for more insights to come.

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Product Page Optimization Tips for Ecommerce SEO

Product pages are the bread and butter for ecommerce websites. They serve as the primary page the yields conversions, and in many cases, are the pages that offer the most value for SEO.

Think about a search engine user who is seeking a product of desire. That individual (assuming they know what they are looking for) will probably search a semi-specific keyword phrase (depending on how far along they are in the buy cycle.)

Some examples of product-related keyword searches are:

  • "mens running shoes"
  • "New Balance minimus running shoes"
  • "New Balance minimus 10v2 trail shoes"

Notice how each search phrase gets even more specific.

The nature of product seekers who are ready to make a purchase is to search very specific keyword phrases. Additionally, the more broad keyword phrases (e.g. "mens running shoes") are typically far more competitive for ecommerce SEO.

It's thus wise to optimize your product pages to the very specific make and model keywords that your target market is seeking. You will definitely want to include the brand, model, type of product, and whether or not it's gender specific for men or woman (or for kids, too.)

Below are the elements of your product pages that you'll want to optimize for ecommerce SEO.

What to Optimize on Your Product Pages

After you have your keyword phrase selected, you'll want to optimize your product pages via the following elements:

  • URL's: Include the most essential words of your target keyword phrase in the URL.
  • Meta Titles: Parallel to the URL, include the exact phrase match of your target keyword phrase. Shoot to keep titles under 70 characters so all appears in the search results.
  • Meta Descriptions: This is your sales pitch to search engine users. Although it under debate to whether or not keyword inclusion helps with SEO, search phrases will appear in bold which helps to make your listing more relevant to searchers.
  • Page Copy: In the visible copy, try to use keywords in an header one (H1) and perhaps in H2's and H3's down the page. Keyword inclusion is important, but don't over-do it. Customer generated reviews are perhaps the best way to keep content valuable, fresh, and keyword rich.
  • Images: Before uploaded images to your product pages, name and optimize images according to their keywords. You can do this by opening up the image properties where tags, descriptions, etc.

Lastly, be sure to have your produce pages linked in an HTML sitemap. For robust ecommerce sites with thousands of products, you may want to have dedicated or segmented sitemaps to help facilitate crawling and indexing of the website.

Want more ecommerce SEO tips? Visit the SEO articles section of Click Centric SEO where experts of the company share a wealth of insights on ecommerce SEO, social media, and PPC advertising.

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