It is never easy to keep up with the newest features and practices social media marketing. Ecommerce brands are faced with a heightened challenge in that they often engage with large audiences (with the intentions of making their brand well-known and selling more products.
If you are looking for some ecommerce social media marketing tips to help you kick start your campaign on the right note, continue reading this informative article.
A Facebook offer resembles a Facebook Ad. However, it functions a bit differently from what you are used to with the Ad. Start by setting up the Facebook offers directly on your page. You can create them for online and offline businesses as well. Unlike the Ads, the Offers are usually promoted within the news feeds of your ecommerce audience.
This ensures that they engage the readers more than the marketplace ads which are usually located in the right hand column on Facebook. You can use the hyper-target option to ensure that only users who are more interested in your brand actually see your offers. Once the user clicks on the offer which is posted in your newsfeed, Facebook will send a personal email to this user. The user can open the email and access a link to your website. This is how Facebook offers will help you generate more leads.
You should ask your followers anything because this will give them an opportunity to speak and get involved. You will also get a lot of information as an ecommerce business which can help you to improve on your customer service and products. You will also get to understand your target marketing better based on the questions they ask. Asking questions helps you to build better relationships with your audience and enhances your potential for greater sales conversions.
You need to create strong relationships with the loyal people you serve. You can do this by liking their pages (on Facebook,) encircling them on Google+, or by following them back on Twitter or Pinterest. This is an effective ecommerce strategy that can work well for certain brands that are community driven or offer an emotional appeal to their products.
Blogging is a great way to engage consumers and potential customers on social media, as well as establish the voice of your ecommerce brand. You can share blog content that is very informative and adds great value to your audience. This approach, known as ecommerce content marketing, can help establish greater credibility and trust in your online brand, in addition to promote sales based on the content you market.
Through your blog, you can attract an audience on social media and lead the same visitors to your ecommerce website. Remember that leading a user to your website greatly increases the chances of conversion. When creating your ecommerce content marketing strategy, come up with unique blog content that others will want to share on social media. Align your content with your ecommerce marketing strategy so that you can blog about important elements in your campaign.
When you always share something that you are passionate about, and one which is relevant to your business, your audience is likely to feel strongly about this topic of discussion. It is important to always ensure that the topic shared will give massive responses. This will be easier to achieve if you post on topics which you are more passionate about. Your social media audience will increase since people like commenting or sharing topics which give strong messages which attract different opinions.continue...
When looking at SEO, most companies still ignore the kind of business they operate and instead focus on the basic strategies. All the SEO principles are the same for all kinds of companies and all industries. Some things differ depending on whether you own a blog, a franchise or an ecommerce site.
After understanding how SEO operates, it is good to know the way it relates to the company type that you own. The best way to do this is to create a SEO checklist. Here is the ecommerce SEO checklist for your search marketing needs:
Want more in a SEO checklist for your ecommerce site? Visit the ecommerce SEO checklist from Click Centric SEO, a professinal provider of ecommerce SEO services.continue...
If you've created a Google AdWords PPC campaign to advertise your ecommerce site, you should definitely be using the ever-powerful Ad Extensions.
Ad Extensions are simple and free enhancements that can make your PPC ads appear more prominent and alluring to search engine users. And because ecommerce PPC advertising is often times very competitive, it's almost essential that you use Ad Extensions to improve the quality and interaction of your ads.
Although there are a number of different Ad Extensions you can use, in this short post I will share with you a few strategies that are specific to ecommerce PPC. These tips will help you get the most out of your PPC expenditure.
Want more ecommerce PPC tips and strategies? Stay tuned to Web Ecommerce Solutions for more insights to come.continue...
Product pages are the bread and butter for ecommerce websites. They serve as the primary page the yields conversions, and in many cases, are the pages that offer the most value for SEO.
Think about a search engine user who is seeking a product of desire. That individual (assuming they know what they are looking for) will probably search a semi-specific keyword phrase (depending on how far along they are in the buy cycle.)
Some examples of product-related keyword searches are:
Notice how each search phrase gets even more specific.
The nature of product seekers who are ready to make a purchase is to search very specific keyword phrases. Additionally, the more broad keyword phrases (e.g. "mens running shoes") are typically far more competitive for ecommerce SEO.
It's thus wise to optimize your product pages to the very specific make and model keywords that your target market is seeking. You will definitely want to include the brand, model, type of product, and whether or not it's gender specific for men or woman (or for kids, too.)
Below are the elements of your product pages that you'll want to optimize for ecommerce SEO.
After you have your keyword phrase selected, you'll want to optimize your product pages via the following elements:
Lastly, be sure to have your produce pages linked in an HTML sitemap. For robust ecommerce sites with thousands of products, you may want to have dedicated or segmented sitemaps to help facilitate crawling and indexing of the website.
Want more ecommerce SEO tips? Visit the SEO articles section of Click Centric SEO where experts of the company share a wealth of insights on ecommerce SEO, social media, and PPC advertising.continue...
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