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Website Optimization: SEO Evolved

Most people use website optimization and search engine optimization interchangeably, but the two are different in terms of their techniques and overall end goals. The two are similar in that they are both useful as Internet marketing strategies, yet we will go into detail why SEO and website optimization are slightly different from one another.

Search engine optimization (SEO) is the optimization of a website to attain higher rankings and overall search engine exposure. The goal of many SEO companies is simply to achieve just that, and only that - get their clients' websites rank higher in the search engines. website optimization companies go further than just SEO

Some of the most effective search engine optimization techniques are link building (through guest blogging, article submissions, blog commenting, press release distribution, etc), keyword optimization, loading speed optimization, Sitemap creation, and the strategic use of ALT and Meta tags.

All SEO techniques are geared towards bringing in as many people as possible into a website. While SEO is focused on inbound traffic, website optimization is geared towards all of the latter strategies of SEO as well as increasing a website's conversion potential after users land on the site.

Why Website Optimization Companies are Different

Website optimization refers to search engine optimization combined with strategies of conversion optimization. Conversion optimization refers to measures that are taken to increase the post-click conversion rate so as to have a greater ROI (return on investment). Website optimization is a broader term that also encompasses Pay Per Click (PPC) advertising, mobile website optimization and content marketing.

Companies like the Web Presence Group are emerging players in the profession of website optimization services. They not only provide PPC and SEO services, but they also take into consideration the conversion funnel of the websites. That is, the path users take to submit a form, make a purchase, or contact the client.

Website optimization companies focus on making websites friendlier to search engines and people alike. A website that is friendly to search engines such as one that has both high loading speeds and high ranking. In addition, these services focus on usability with strong copywriting, clean and clean landing pages, creative web design, and intuitive navigation.

So unlike search engine optimization the solely focuses on increased rankings and inbound traffic, website optimization goes one step further. Before you hire a SEO company for your Internet marketing objectives, consider the opportunities and advantages of working with website optimization company.

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The Righteous Path to Keyword Research

SEO is one of the most popular and cost-efficient ways of increasing your website's search engine visibility. Search engine users typically only click the website listings that appear near the top of the first page results. And depending on the nature of a user's keyword search, even the paid (Pay Per Click advertising) listings above the organic search results are being overlooked.

Although there are various types of search engine results (with more/less paid ads, Google Places, or Google "enhanced local listings,") the organic listings are among the most respected for users to find quality content to meet their needs. Because of this, the process of keyword research is integral aspect of SEO that must be done correctly.

Seeking Keyword Enlightenment

The goal of keyword research is pinpoint the right keywords for SEO. To find the ideal keyword targets, you will need to perform keyword research using Google's Keyword Tool.

Although the Google AdWords Keyword Tool is designed for Pay Per Click advertisers, it is also an important tool for organic SEO keyword research. This tool indicates the traffic volume (number of searches) that have been queried for specific keywords. But what is even nicer about Google's Keyword Tool is the insights the tool offers in finding new keyword ideas for SEO.

The Traffic Estimator tool in AdWords is another great resource to narrow in on traffic volumes for your keyword targets. Although the Traffic Estimator does not offer insights for new keyword ideas, it is known to provide more accurate traffic volumes for keywords.

We suggest using both of these tools in conjunction for keyword research. First determine the types of keywords that you find most valuable (suing the Keyword Tool), and revert to the Traffic Estimator to drill down on specific volumes.

Understanding Keyword Match Types

It is very important to know that while using AdWords Keyword Tool, there are various filters that produce very different traffic volumes. Located on the left hand side of the AdWords Keyword Tool is the keyword matching filter which allows users to filter the keywords for Broad, "Phrase," and [Exact] keyword matching.

Under the broad match setting, the results shows traffic volume for not only the keyword phrase that you have submitted, but also broadly related keywords. The vastness of broad matching is not clearly defined, so the traffic volumes can be vary open-ended and questionable. For example, the world "military" may also include broad phrase matches for "army", "navy", "air force", etc. For this reason, we recommend not performing keyword research under the broad match setting.

A more precise setting under the keyword match types filter is the [Exact] option. This will allow you to determine the precise traffic volumes for only the exact keyword phrase that you have entered into the tool. This eliminates any ambiguity and enables you to conduct quality keyword research for SEO. In essence, this primary path to take for righteous keyword researching.

Under the "Advanced Search" section of the AdWords Keyword Tool, there are additional settings that you may want to consider while performing keyword research. For instance, if you specific a certain location or set the results to specific language, you can better analyze the traffic volumes for select areas. This is particularly important for Google Places optimization and local search engine optimization.

Do you have any other tips or pieces of advice while conducting keyword research? Let us know in the comments section below.

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How To Use QR Codes To Promote More Business

QR codes, or "quick response" codes, have come along with the latest technologies being used in the marketing and communication fields. However, not many companies understand how to use QR codes effectively, despite their many benefits.

In essence, QR codes use bar code matrix, or a two dimensional scanning code, that can be linked to just about any webpage or form of digital content. In the past, QR codes were common in the automobile manufacturing companies to track automobile parts. However, now these square scanning codes have grown in popularity and are seen all over the world.

Know the Context of QR Codes

Knowing how to use QR codes, regardless of the size of your business, can lead to a significant marketing tool. This is because many people are using their smartphones to get information on various products and services in the market. Basically, QR codes give a marketer or business professional the opportunity to send prospects to specific form of lead generation or a place to convert.

This is essential in an era where people are using smart phones to get almost all the information they want. Since the codes allow for the easy sharing of information, advertisers are able to promote and distribute more information. The information presentable via QR codes may include business contacts, coupons, discounts, promotions, and other creative forms of Internet marketing.

Creative QR Coding

Businesses can now use QR codes to direct customers and clients to their businesses. These codes are very vital especially if the customers or clients you are targeting are conversant with smartphones. A company or business can use QR codes for ecommerce to direct prospects and customers to their online shopping websites, or better yet, to a coupon that leads their ecommerce store. By strategically placing QR codes outside of storefronts or on print marketing materials and advertisements, business both large and small can effectively funnel sales.

For instance, if you offer beauty and salon services, you can use the codes alongside your boutique to motivate more walk-ins. Simply post a readable note near the QR code that says something like "Discounts for Walk-Ins" and savvy smartphone users will curiously scan the code to learn more.

Other QR Code Applications

Companies are also using QR codes on their referral brochures. The codes can also be used to disseminate marketing content through various institutional materials such as newsletters. These companies and businesses are ensuring that the content contained in the codes is selected carefully. This is very important because it makes it possible to drive target audience to their desired pages.

Through this tactic, a business can drive a relevant audience to a Google reviews page. Nevertheless, the content has to contain important and relevant information. Such information will drive audience to your desired pages while at the same time giving you better rankings on the search engines.

Businesses are using the codes to relay information about their products, services, professionalism, and much more. You can also store your business phone numbers, contact cards, addresses and geographical information online. Thus, using QR codes, businesses are able to disseminate more information to their target audience easily through hand held devices.

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Ecommerce Web Design Tips

Just like every business, communication and user interation with the intended target market must be done with a lot of care.

Ecommerce businesses must make sure that all customers and prospects are attracted to the website (both from a web design and SEO standpoint) and can easily perform transactions.

In essence, the more people who are attracted to your ecommerce site, the higher chances there are for transactions to actualize. However, certain things have to be considered of the business is to realize this. Below we highlight a few ecommerce web design tips

Web Page Design

Ensure that your web pages are attractive to your customers and that the web design graphics and styling is relevant to them. In this case, the web design has to show product ranges in a broad and fast way to get the attention of people. It has to provide options to users such as contacts, images, and products reviews, among other informative segments apart from the shopping cart and pay options. This way, you will look more appealing than money-oriented.

Shopping Cart Functionality

The shopping cart has to be easily operated by even the newest users to ensure they can buy whatever they need. Many designers overlook ease of operation when making sophisticated designs. Buyers are likely to flee a complex online shopping cart for one that is easy to operate, even if the former offers better terms. It is thus vital to ensure you know the nature of the product and buying behaviors of the market, to design a shopping cart that works well on the web.

Web Design Clarity

Make sure all buttons are easy to understand and straight-forward for customers to know what to do. For example the "add-to-cart" button work faster than naming the same button "more information". This is an easier guide to users and the response becomes higher. Make sure the buttons are also visible, by using brighter colors and larger digits or letters.

It is also good to add complete information in just a singe button to avoid confusing customers and visitors or wasting their time with so much information. This way, more people are able to get to the end of the transaction without problems and faster. Where information is so much, ensure you guide users by categorizing such information for example services and goods sold in different lists.

SEO Friendly Web Design

The main trick behind ecommerce is the fact that you are dealing with buyers and not computers and search engines. This means that you will have to address customers as the first priority of the business and not just SEO. Make sure all the content is readable and that too much repetition is avoided. Many people bank on high repetition rates for availability levels in search engines to ensure their businesses stay at the helm. The problem with that is that readers get bored with so much repetition and could go away from your site.

Use links and avoid very long HTML codes as this makes the search a boring experience for the buyers. This information on design can be acquired from various online sites, for you to make comparisons and know what the best blend for your business is. Play it smart, stay at the top and still be easy on your customers and visitors at all times for success.

If you need help with web design and SEO for your ecommerce site, Peoria web design company OIC Group, Inc. has a high level of specialty in the ecommerce website design arena.

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Why You Need a Security System for Your Ecommerce Store

With the amount of money involved in online transactions, ecommerce has been a target of many hackers whose goal is to exploit the security vulnerabilities of ecommerce websites. This makes ecommerce sites with weak security systems an easy target for a hacker.

The number of people buying and selling goods online has increased immensely over the past few years. With the amount of money involved in online transactions, ecommerce has been a target of many hackers whose goal is to exploit the security vulnerabilities of ecommerce websites. The only tools an expert hacker needs to steal money online are a computer and a working internet connection. This makes ecommerce sites with weak security systems an easy target for a hacker.

Common Security Vulnerabilities

Ecommerce website owners should be aware of the common security flaws of retail websites and shopping carts have. Hacking is becoming more prevalent, and puts unsecure ecommerce sites at risk of losing large sums of money and potential the entire business. It is therefore necessary for ecommerce website owners to ensure that their websites are properly protected from external threats. Hackers mainly exploit the shopping cart features when hacking into an ecommerce website among other security flaws.

The main types of attacks that hackers use are SQL injection, price manipulation, buffer overflow, and remote command execution. Some of the information might seem a bit technical. However you can run these points by your webmaster to ensure you have the right security system in place.

  • SQL injection involves the adding of commands to the SQL query that is sent to the server. This allows the hacker to easily manipulate data in a database by sending queries which are unauthorized, therefore he or she can corrupt the data in your database.
  • Price manipulation involves the changing of prices, resulting in the server program to bill customer inaccurately. Hackers use web proxies to view the prices of items on an ecommerce website, which are typically stored in a hidden field in the HTML file. Without the right security system in place, they can reduce the price to a lower value.
  • When using buffer overflow method, the hacker normally inserts a lot of data into a query from the client side, making the server program unable to process the data. The server program then sends a buffer overflow error, and the error message normally displays the directory structure of your website. This then enables the hacker to easily access valuable folders in a website.
  • Remote command execution is enabled by CGI scripts. This happens when your CGI script allows a hacker to execute commands remotely due to improper input validation on your side. With the remote data execution method, the hacker can steal records and even manipulate data from your database or worse- potentially transfer funds.

Implement the Right Security System

To prevent these vulnerabilities on your website, it is important to always implement a security system from the design stage of your website design. One of the more common security measures that may be implemented is a basic input validation on the client side before data is sent to the server. This is done so as to prevent hackers from adding data which may make the server system display its file structure, or allow the hacker to query the database.

It is also important for the ecommerce website designers to use complex cryptographic techniques and also ensure that their code is secure. Web programmers must also routinely test their ecommerce websites for new vulnerabilities arising on the Internet so as to ensure their websites are secure.

Ecommerce websites should also consider using digital signatures and certificates when exchanging data between the server and the client. The number of ways a hacker can exploit security vulnerabilities on your websites are nearly equivalent to methods you can use to prevent these attacks. Always anticipate any security flaws and fix them by implement the right security systems Peoria IL.

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